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Abadi, Ferryal
Universitas Esa Unggul
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Journal : Jurnal Riset Manajemen dan Bisnis

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Pengaruh Moderasi Citra Merek Terhadap Kepuasan Pelanggan Dan Loyalitas Pelanggan Pada Restoran Cepat Saji Ferryal Abadi; Gita Nurpratiwi
Jurnal Riset Manajemen dan Bisnis Vol 6 No 2 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (513.529 KB) | DOI: 10.36407/jrmb.v6i2.530

Abstract

The purpose of this study is to determine whether food quality, price, environmental location and service quality affect customer satisfaction, and whether customer satisfaction affects customer loyalty as well, and to determine whether brand image strengthens or weakens customer satisfaction and customer loyalty. This study uses a survey method with an questionnaire for data collection. This research method uses multiple linear analysis test, the population and sample of this research are customers who are located around Tangerang. The total number of samples in this study were 150 respondents. The results of this study explain that food quality has a positive and significant effect on customer satisfaction, and price has a significant positive effect on customer satisfaction, and location and environment have a positive and significant effect on customer satisfaction, and service quality has a positive and significant effect on customer satisfaction, and customer satisfaction has a positive and significant effect on customer loyalty, and brand image moderates customer satisfaction and customer loyalty.
Co-Authors Abdul Haeba Ramli, Abdul Haeba Amatullah, Nida Anwar, Johannes Arietra, Intan Pertiwi Noor Arini Egi Tiarawati Arman, Siti Rafika Asianto, Andriyanti Ayu Anggia, Bunga Ayu Putri Aprileani Bakar, Lintang Abu Bakir, Bakir Bonar Bastari, Ega Cahyanti, Ichtiar Melia Cahyono Cahyono Christa, Ade Dewani, Anggi Cahyaningrum Dewi, Truli Susatyo Didin Hikmah Perkasa Dimas Negoro Donant Alananto Iskandar, Donant Alananto E. Sofyan, Rufyan Edi Hamdi Edi Hamdi Edi Hamdi Edi Hidayat Ega Bonar Bastari Egi Tiarawati, Arini Ekania, Mega Endang Ruswanti Eri Astuti, Ni Made Eriene Iranie Nizarlie Ernawati, Nurjeny Fauzi Dermawan Tutupoho Gabriel Saulina Batubara Gidion Bernad Lubis Gidion Bernad Lubis Gita Nurpratiwi Hermawan, Lisa Bella Herwin Herwin Herwin Herwin, Herwin Hindarti, Efa Ika Yuli Fatmawati Indradewa , Rhian Indradewa, Rhian Iqbal Septyansyah Isworo, Joko Junaidi Amrin, Muhammad Kurniawan, Djoko Kustiawan, Unggul LIA AMALIA Louis, Hendrik Lubis, Rima Octaviani Manu, Bheryl Mega Ekania Meilisa Alvita Muhammad Dhafi Iskandar Ndruru, Hermawan Susanto Negoro, Dimas Negoro, Dimas Angga Ningsih, Susilowati Niroh, Muniroh Panjaitan, Ria Saulina Pratana, Amelinda Rahmat Syah, Tantry Yanuar Rahmat, Didi Rany, Yenny Rasum, Alya Presilia Rhian Indradewa Rina Anindita Rogaya, St Rufyan E. Sofyan Septian, Irvan Rizki Septian, Yudha Alvin Sigit Wisnu Dermawan Silvia Ardian Siti Nurjanah Siti Nurjanah Soleha, Yani Sugiharto, Amo Sukmayadi Institut Teknologi dan Bisnis Kalbil Susbiyantoro, Susbiyantoro Syabilla, Artana Diva Syah, Tantry Yanuar Rahmat Tantri Yanuar Rahmat Syah Tasya Yultavera Tyas Purbasari Utami, Rahayu Tri Wahyudi, Triyono Arief Wajahid, Muhamad Wandik, Kandius Widuri Tyas Utami Wini Nursolihat Wisnu Dermawan, Sigit Yani Soleha Yanuar Rahmat Shah, Tantri Yanuar Rahmat Syah, Tantri Yarsono, Hendi Yoeliastuti Yunico Tampubolon, Ronaldo