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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis JIKI Jurnal Kultur Demokrasi Infokes : Jurnal Ilmiah Rekam Medis dan Informasi Kesehatan Humanism : Jurnal Pengabdian Masyarakat Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Ilmiah Manajemen dan Kewirausahaan Jurnal Manajemen Bisnis Kewirausahaan Gemilang: Jurnal Manajemen dan Akuntansi Jurnal Teknik Terapan (J-TETA) Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia JAMU : Jurnal Abdi Masyarakat UMUS Innovative: Journal Of Social Science Research Jurnal Manajemen Riset Inovasi Journal of Management Accounting, Tax and Production Jurnal Projemen UNIPA Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan J-CEKI Jurnal Ilmiah Manajemen Dan Kewirausahaan
Andi Yulianto
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Pengaruh Literasi Keuangan, Inklusi Keuangan dan Digital Marketing terhadap Kinerja UMKM di Kabupaten Brebes Amalia, Iis; Harini, Dwi; Yulianto, Andi; Setiadi, Roby; Fitrialisma, Gian
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 4, No 2 (2025): July 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v4i2.6781

Abstract

Tujuan dari penelitian ini adalah untuk mengevaluasi sejauh mana literasi keuangan, inklusi keuangan, dan pemasaran digital memengaruhi kinerja Usaha Mikro, Kecil, dan Menengah (UMKM) di wilayah Kabupaten Brebes. UMKM memegang peranan strategis dalam mendorong pembangunan ekonomi lokal, namun masih menghadapi kendala dalam hal manajemen keuangan serta adaptasi terhadap teknologi digital yang berkembang pesat. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei, melibatkan 100 responden pelaku UMKM yang dipilih melalui teknik purposive sampling. Pengumpulan data dilakukan menggunakan kuesioner, dan dianalisis dengan regresi linier berganda. Hasil analisis menunjukkan bahwa literasi keuangan dan digital marketing memiliki pengaruh yang signifikan dan positif terhadap kinerja UMKM. Sebaliknya, inklusi keuangan meskipun memberikan dampak positif, tidak menunjukkan signifikansi secara statistik. Kesimpulan dari penelitian ini menekankan pentingnya peningkatan pemahaman keuangan serta optimalisasi penggunaan strategi pemasaran digital guna meningkatkan kinerja UMKM. Temuan ini menjadi acuan bagi pemerintah daerah dan lembaga keuangan dalam merancang program edukasi dan perluasan akses layanan digital bagi para pelaku usaha kecil.
Optimalisasi Penjualan Produk UMKM Melalui Pelatihan Digital Marketing dan Desain Kemasan Inovatif di Desa Semaya: Pengabdian Naelis Ardyadiva Putri; Andi Yulianto; Bambang Irawan
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2647

Abstract

This community service program was aimed at improving the sales performance of MSME products in Semaya Village by providing training on digital marketing and the development of creative packaging designs. One of the main challenges faced by micro-entrepreneurs in the village was the lack of understanding of how to utilize information technology for promotional purposes, as well as limited innovation in packaging design, which resulted in low product competitiveness in the market. The program was designed using a participatory approach that actively involved 25 MSME actors from various business sectors. A series of activities were carried out, including educational sessions, interactive training, hands-on practice in using social media and online marketplaces, and the creation of attractive packaging designs that meet modern market standards.The outcomes of the program indicated significant improvement in participants’ skills, such as the ability to create business accounts on digital platforms, develop more structured promotional content strategies, and produce packaging designs that are informative, functional, and visually appealing. In addition to acquiring technical skills, the participants also began to recognize the importance of brand development and the role of product visual quality as strategies to expand market reach and increase sales value.
Pengaruh Promosi, Sistem Penambahan Modal, Dan Kualitas Pelayanan Terhadap Keputusan Pembiayaan Di PT Permodalan Nasional Madani Mekaar Unit Margasari 2 Kabupaten Tegal Umi Mutmainah, Umi Mutmainah; Indah Dewi Mulyani; Nur Afridah; Andi Yulianto; Dumadi, Dumadi
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 6: Oktober 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i6.11582

Abstract

This study seeks to examine the extent to which promotion, the capital addition system, and service quality influence financing decisions at PT Permodalan Nasional Madani (PNM) Mekaar Unit Margasari 2, Tegal Regency. The research adopts a quantitative approach, relying on structured data collection methods through surveys distributed in the form of questionnaires. The respondents were selected from the official customer database of PT PNM Mekaar Unit Margasari 2, ensuring that the sample represented individuals directly involved with the company’s financing services. A total of 109 customers were chosen as the sample to reflect the broader population and to obtain results that are statistically reliable. The findings indicate that promotion, capital addition systems, and service quality each play a crucial role in shaping customers’ financing decisions. When analyzed simultaneously, these three variables demonstrate a significant and measurable effect, suggesting that improvements in promotional strategies, the design of capital addition mechanisms, and the overall quality of service delivery can directly increase customers’ willingness to engage in financing. These results highlight the importance of integrated management strategies within PT PNM Mekaar, emphasizing the need to continuously refine marketing efforts, optimize financial procedures, and maintain high service standards in order to build stronger customer trust and enhance decision-making outcomes.
Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Konsumen ( Studi Kasus Pada Cam Cafe Brebes ) Ahmad Dani Riyanto; Roby Setiadi; Andi Yulianto
Jurnal Manajemen Riset Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v1i4.1874

Abstract

One of the problems faced by cafes is how to keep consumers satisfied and increase their level of loyalty. This research aims to determine the effect of product quality and price on consumer satisfaction, the type of research used is quantitative. The population in this study was 480 cam cafe consumers. The sampling technique used the Solvin formula with a margin of error of 5% and obtained 218 respondents. The types of data used are secondary data and primary data. The data can be carried out using validity and reliability tests, followed by classical assumption tests and multiple linear regression tests. Hypothesis testing is carried out using the t test, f test and coefficient of determination. The results of this research state that the product quality and price variables have a significant and positive effect on consumer satisfaction. This can be seen from the results of the t test on the product quality variable, namely t count 4,470 > 1,971 t table with a significance value of 0.00 < 0, 05 and the price variable also has a significant and positive effect on consumer satisfaction, namely getting a calculated t value of 7,263 > 1,971 t table value with a significance value of 0.00 < 0.05. The f test obtained a calculated f value of 44,553 and an f table value of 3.04 so that 44,553 > 3.04 concluded that product quality and price jointly influence consumer satisfaction. The magnitude of the influence of product quality and price on consumer satisfaction is 55%
PENGARUH EXPERIENTIAL MARKETING DAN AKSESBILITAS TERHADAP MINAT KUNJUNG ULANG (STUDI KASUSPENGARUH EXPERIENTIAL MARKETING DAN AKSESBILITAS TERHADAP MINAT KUNJUNG ULANG (STUDI KASUS WISATA GREEN HILL SIRAMPOG) Baehaqi, Imam; Yulianto, Andi; Setiadi, Roby; Iskandar, Khalid
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 1 No. 3 (2022): September : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v1i3.533

Abstract

This study aims to determine the effect of experiential marketing and accessibility on interest in repeat visits. The method used in data collection is by observing and distributing online questionnaires to tourists who have visited Green Hill tourism at least once. And the data obtained will be processed using statistical data analysis applications or processed with SPSS. The results of this study state that the experiential marketing and accessibility variables have a significant effect on the variable of interest in revisiting this can be seen from the results of the T test on the experiential marketing variable that is equal to t count 5,829 > t table 2,364 and the accessibility variable also has a significant effect on interest re-visit that is equal to t count 4.162 > t table 2.364.
Analisis Iklan Media Sosial dan Kualitas Produk terhadap Keputusan Pembelian dengan Kepuasan Pelanggan sebagai Variabel Intervening pada UMKM Sambal K’diyah Kabupaten Brebes Novanka Yanusa; Andi Yulianto; Syariefful Ikhwan; Akbar NP Darma Wahana; Roby Setiadi
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4957

Abstract

This study analyzes the influence of social media advertising and product quality on purchase decisions, with customer satisfaction as a mediating variable at UMKM Sambal K’diyah in Brebes Regency. A quantitative method with SEM-PLS analysis was employed using a sample of 155 respondents. The results show that social media advertising and product quality have a significant positive effect on customer satisfaction (β = 0.630 and β = 0.373). Product quality also significantly influences purchase decisions (β = 0.664), as does customer satisfaction (β = 0.204). Furthermore, customer satisfaction mediates the relationship between both independent variables and purchase decisions. The R² values of 0.570 for customer satisfaction and 0.705 for purchase decisions indicate a strong predictive model. This study highlights the importance of digital promotion and product quality in increasing customer satisfaction and purchase decision-making.
Papan Perilaku Sebagai Media Pencegahan Bullying di TK Aisyiyah Bustanul Athfal 41 Surabaya Fatin, Idhoofiyatul; Yulianto, Andi; Anggraini, Rany Suci; Nisa, Solikhatun; Hasanah, Ismiatul
Humanism : Jurnal Pengabdian Masyarakat Vol 6 No 2 (2025): Agustus
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan pengabdian ini adalah melakukan kegiatan pencegahan bullying di TK ABA 41 Surabaya mealui media papan perilaku. Kegiatan dilakukan dalam 5 kali pertemuan yang terdiri atas 1 kali pertemuan pretest, 3 kali pertemuan pendampingan, dan 1 kali pertemuan protest. Selanjutnya dilakukan kegiatan kederisassi terhadap guru. Selain itu dilakukan juga observasi dan sosialisasi sebelum kegiatan dan evaluasi setelah semua kegiatan terlaksana. Pada pelaksanaannya, siswa mampu mengidentifikasi perilaku baik dan buruk melalui papan perilaku, Siswa juga mampu menentukan sikap positif ketika diberikan kasus kegiatan. Berdasarkan hasil pretest dan post test, diketahui bahwa terdapat kenaikan yang signifikan, yaitu yang awalnya rata-rata nilai pretest 44 menjadi 100 pada saat post test. Hal tersebut menunjukkan bahwa media papan perilaku dapat dijadikan sebagai alternatif untuk dapat mencegah bullying di lingkungan TK.
Co-Authors Adelina Hasyim Adetiyas, Rifki Aditya Wahyu Pratama Agung Suryadi Ahmad Dani Riyanto Ahmad Syamsul Bahri, Ahmad Syamsul Akbar NP Darma Wahana Amalia, Iis Anggraini, Rany Suci Anggray Duvita Wahyani Baehaqi, Imam Dumadi, Dumadi Dwi Harini Faka Khaerul Birul Hasip Fatin, Idhoofiyatul Febrilia, Sonia Fitrialisma, Gian Hasanah, Ismiatul Hendri Sucipto Ikhwan, Syariefful Ikhwan, Syariefull Indah Dewi Mulyani Indriyani, Azizah Khalid Iskandar Listantia Valentine Mafthukin, Mafthukin Melani Ade Zumarnis Mey Nur Aisyah Mohamad Badrun Zaman Naelis Ardyadiva Putri Nisa, Solikhatun Novanka Yanusa Nur Afridah NUR FITRIANI Nur Khojin Prasetyo Yuli Kurniawan Puji Indah Rahayu Riono, Slamet Bambang Robi Setiadi Roby Setiadi Roni Roni Roni, Roni Sembiring, Rinawati Setiadi, Roby Sucipto, Hendri Sulistia Ameliyanti Suranto, Dwi Djoko Syariefful Ikhwan Umi Mutmainah, Umi Mutmainah Umisara, Elinda Yunisca Nurmalisa