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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis JIKI Jurnal Kultur Demokrasi Journal of Maternal and Child Health Infokes : Jurnal Ilmiah Rekam Medis dan Informasi Kesehatan Humanism : Jurnal Pengabdian Masyarakat Al-Buhuts (e-journal) Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Ilmiah Manajemen dan Kewirausahaan Jurnal Manajemen Bisnis Kewirausahaan Gemilang: Jurnal Manajemen dan Akuntansi Jurnal Teknik Terapan (J-TETA) Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Journal of Management and Social Sciences JAMU : Jurnal Abdi Masyarakat UMUS Innovative: Journal Of Social Science Research Jurnal Manajemen Riset Inovasi Journal of Management and Social Sciences Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Management Accounting, Tax and Production Jurnal Projemen UNIPA Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan J-CEKI Jurnal Ilmiah Manajemen Dan Kewirausahaan
Andi Yulianto
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Pengaruh Customer Perception, Trust, dan Brand Image terhadap Keputusan Menggunakan Aplikasi BYOND by BSI dengan Minat Nasabah sebagai Variabel Intervening (Studi Kasus Nasabah Bank Syariah Indonesia, Kabupaten Brebes) Suara, Citra Mega; Ikhwan, Syariefull; Syaifulloh, Muhammad; Setiadi, Roby; Yulianto, Andi
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20691

Abstract

Penelitian ini bertujuan untuk mengevaluasi sejauh mana Customer Perception, Trust, dan Brand Image memengaruhi keputusan penggunaan aplikasi BYOND by BSI, dengan Minat Nasabah sebagai variabel perantara. Studi ini menggunakan metode kuantitatif dengan pendekatan Structural Equation Modeling (SEM) dan melibatkan 213 responden yang merupakan nasabah BSI di wilayah Kabupaten Brebes. Hasil penelitian mengungkapkan bahwa hanya variabel Brand Image yang memiliki pengaruh signifikan terhadap Minat Nasabah (estimasi = 0,518; CR = 5,623; p < 0,05) serta terhadap Keputusan Menggunakan (estimasi = 0,191; CR = 2,321; p = 0,020).Selain itu, Minat Nasabah juga memiliki pengaruh signifikan terhadap Keputusan Menggunakan (estimasi = 0.716, CR = 6.476, p < 0.05). Sementara itu, Customer Perception dan Trust tidak menunjukkan pengaruh signifikan terhadap kedua variabel tersebut. Temuan ini menunjukkan bahwa kekuatan citra merek dan minat nasabah merupakan kunci utama dalam mendorong adopsi aplikasi BYOND by BSI. Kata Kunci: Persepsi Nasabah, Kepercayaan, Brand Image, Keputusan Menggunakan, Minat Nasabah, BYOND by BSI.
Pengaruh Kualitas Pelayanan dan Fasilitas Digital Terhadap Minat Membayar Zakat Profesi melalui BAZNAS Kabupaten Tegal dengan Kepercayaan Sebagai Variabel Intervening (Studi Kasus Muzakki Potensial Di Kabupaten Tegal): Studi Kasus Muzakki Potensial di Kabupaten Tegal Maryunia, Salsabila; Sucipto, Hendri; Yulianto, Andi
Al-Buhuts Vol. 20 No. 1 (2024): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v20i1.5173

Abstract

The focus of this study is to provide an understanding of how BAZNAS Tegal Regency provides services to muzakki, the use of digital technology by BAZNAS Tegal Regency in influencing the views and beliefs of the community, and its influence on the level of interest of muzakki. The population is muzakki who are recorded as paying professional zakat through BAZNAS Tegal Regency. The research method uses quantitative. Data collection techniques with questionnaires. Data analysis using SmartPLS. The number of samples that will be used to represent the population is 100 respondents. The results of this study prove that service quality does not have a significant effect on interest in paying professional zakat, digital facilities have a significant effect on interest in paying professional zakat. Then the quality of service has a significant effect on the trust of muzakki, digital facilities have a significant effect on the trust of muzakki. Trust has a significant effect on interest in paying professional zakat. Service quality has a significant effect on interest in paying professional zakat at BAZNAS Tegal Regency mediated by trust. Digital facilities have a significant effect on interest in paying professional zakat trust. The research findings are expected to provide valuable insights for BAZNAS Tegal Regency in improving its services and facilities to encourage zakat collection and strengthen the trust and involvement of muzakki.
Analisis Kualitas Kemasan, Persepsi Harga Dan Citra Merek Terhadap Loyalitas Konsumen Pada Biskuit Oreo : Studi Kasus Di Toko Sarimulya Limbangan Wetan Hanifah Mahry; Yuniarti Ma’nawiyah; Andi Yulianto; Ari Kristiana; Azizah Indriyani
Journal of Management and Social Sciences Vol. 2 No. 4 (2023): November : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i4.1046

Abstract

A business actor to maintain its extension in order to enter and attract customers by creating good relationships with customers. Creating a good relationship is the goal of business actors to have loyal customers. The purpose of this study is to examine the effect of packaging quality, price perception and brand image on consumer loyalty of Oreo biscuits. This research includes quantitative research. The population of this study is visitors from May 2023 as many as 564 buyers. The sampling technique used in this study was the Slovin formula with a margin of error of 10% obtained by 85 respondents. The data analysis techniques used are instrument tests, classical assumption tests, multiple regression analysis, and hypothesis testing. The results of this study show that packaging quality has a positive and significant effect on consumer loyalty, price perception has a positive and significant effect on consumer loyalty, brand image has a positive and significant effect on consumer loyalty. Packaging quality, price perception, and brand image simultaneously have a positive and significant effect on consumer loyalty of Oreo products at the Sarimulya Limbangan store.
Pengaruh Role Conflict dan Social Support terhadap Kepuasan Mahasiswa pada Perguruan Tinggi Swasta Dinda Putri Novianti; Azizah Indriyani; Indah Dewi Mulyani; Andi Yulianto; Gian Fitralisma
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 1 (2026): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i1.5313

Abstract

This study aims to analyze the influence of role conflict and social support on the learning satisfaction of employee class students in higher education. Employee-class students face complex challenges in balancing roles as workers and students, which has the potential to create role conflicts and negatively impact academic satisfaction. Instead, social support from the surrounding environment—including family, co-workers, and educational institutions—can serve as a protective factor that increases learning satisfaction. This study uses a quantitative approach with a correlational descriptive method. The research population consisted of 258 employees in Tegal City, all of which were sampled through total sampling techniques. The research instrument was in the form of a standardized questionnaire, and the data were analyzed using multiple linear regression with the help of SPSS software. The results of the study show that role conflict has a negative and significant effect on student satisfaction, while social support has a positive and significant effect. Simultaneously, these two variables make a significant contribution to student learning satisfaction. These findings confirm the importance of role conflict management strategies and strengthening social support in creating a more optimal learning experience for employee class students. The practical implications of this research can be a reference for educational institutions in designing policies and services that are responsive to the needs of working students.
Pengaruh Sistem Reward, Work Life Balance, Pengembangan Karier terhadap Retensi Karyawan Melalui Komitmen Organisasi (Studi Kasus di PT Yeon Heung Megasari) Lilis Setiyani; Slamet Bambang Riono; Andi Yulianto; Hendri Sucipto; Azizah Indriyani
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 1 (2026): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i1.5314

Abstract

This study aims to analyze the influence of reward systems, work-life balance, and career development on employee retention, with organizational commitment as a mediating variable at PT Yeon Heung Megasari Brebes. The main issue addressed in this research is the low employee retention rate caused by dissatisfaction with the reward system, imbalance between work and personal life, and limited career development opportunities. This research employs a quantitative approach using a survey method by distributing questionnaires to company employees. The collected data were analyzed using path analysis with Partial Least Squares (PLS). The results indicate that reward systems, work-life balance, and career development have a positive and significant effect on organizational commitment and employee retention. Furthermore, organizational commitment was found to mediate the relationship between the three independent variables and employee retention. These findings suggest that companies should strengthen their reward strategies, work-life balance practices, and career development programs to enhance employee loyalty and workforce sustainability. This research provides theoretical contributions to human resource management and practical recommendations for corporate policy-making.
Co-Authors Adelina Hasyim Adetiyas, Rifki Aditya Wahyu Pratama Agung Suryadi Ahmad Dani Riyanto Ahmad Syamsul Bahri, Ahmad Syamsul Akbar NP Darma Wahana Alif Nurfitrah Amalia, Iis Anggraini, Rany Suci Anggray Duvita Wahyani Ari Kristiana Baehaqi, Imam Dinda Putri Novianti Dumadi, Dumadi Dwi Harini Ependi, Moh. Rizal Faka Khaerul Birul Hasip Fatin, Idhoofiyatul Febrilia, Sonia Fitrialisma, Gian Gian Fitralisma Hanifah Mahry Harini , Dwi Hasanah, Ismiatul Hendri Sucipto Husin, Husna Sarirah Ikhwan, Syariefful Ikhwan, Syariefull Indah Dewi Mulyani Indriyani, Azizah Khalid Iskandar Lilis Setiyani Listantia Valentine Mafthukin, Mafthukin Maryunia, Salsabila Melani Ade Zumarnis Mey Nur Aisyah Mohamad Badrun Zaman MUHAMMAD SYAIFULLOH Naelis Ardyadiva Putri Nisa, Solikhatun Novanka Yanusa Nur Afridah Nur Aisyah NUR FITRIANI Nur Khojin Prasetyo Yuli Kurniawan Puji Indah Rahayu Riono, Slamet Bambang Riska Rosita Robi Setiadi Roby Setiadi Roni Roni Roni, Roni Sembiring, Rinawati Setiadi, Roby Siti Farida Suara, Citra Mega Sucipto, Hendri Sulistia Ameliyanti Suranto, Dwi Djoko Tominanto, Tominanto Umi Mutmainah, Umi Mutmainah Umisara, Elinda Vivian Pushein Margaretha Amey Yuniarti Ma’nawiyah Yunisca Nurmalisa