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Pengaruh Role Conflict dan Social Support terhadap Kepuasan Mahasiswa pada Perguruan Tinggi Swasta Dinda Putri Novianti; Azizah Indriyani; Indah Dewi Mulyani; Andi Yulianto; Gian Fitralisma
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 1 (2026): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i1.5313

Abstract

This study aims to analyze the influence of role conflict and social support on the learning satisfaction of employee class students in higher education. Employee-class students face complex challenges in balancing roles as workers and students, which has the potential to create role conflicts and negatively impact academic satisfaction. Instead, social support from the surrounding environment—including family, co-workers, and educational institutions—can serve as a protective factor that increases learning satisfaction. This study uses a quantitative approach with a correlational descriptive method. The research population consisted of 258 employees in Tegal City, all of which were sampled through total sampling techniques. The research instrument was in the form of a standardized questionnaire, and the data were analyzed using multiple linear regression with the help of SPSS software. The results of the study show that role conflict has a negative and significant effect on student satisfaction, while social support has a positive and significant effect. Simultaneously, these two variables make a significant contribution to student learning satisfaction. These findings confirm the importance of role conflict management strategies and strengthening social support in creating a more optimal learning experience for employee class students. The practical implications of this research can be a reference for educational institutions in designing policies and services that are responsive to the needs of working students.
Pengaruh Sistem Reward, Work Life Balance, Pengembangan Karier terhadap Retensi Karyawan Melalui Komitmen Organisasi (Studi Kasus di PT Yeon Heung Megasari) Lilis Setiyani; Slamet Bambang Riono; Andi Yulianto; Hendri Sucipto; Azizah Indriyani
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 1 (2026): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i1.5314

Abstract

This study aims to analyze the influence of reward systems, work-life balance, and career development on employee retention, with organizational commitment as a mediating variable at PT Yeon Heung Megasari Brebes. The main issue addressed in this research is the low employee retention rate caused by dissatisfaction with the reward system, imbalance between work and personal life, and limited career development opportunities. This research employs a quantitative approach using a survey method by distributing questionnaires to company employees. The collected data were analyzed using path analysis with Partial Least Squares (PLS). The results indicate that reward systems, work-life balance, and career development have a positive and significant effect on organizational commitment and employee retention. Furthermore, organizational commitment was found to mediate the relationship between the three independent variables and employee retention. These findings suggest that companies should strengthen their reward strategies, work-life balance practices, and career development programs to enhance employee loyalty and workforce sustainability. This research provides theoretical contributions to human resource management and practical recommendations for corporate policy-making.
Pemberdayaan Petani Lele sebagai Pilar Ketahanan Pangan dan Pemenuhan Protein di Wilayah Perdesaan Desa Luwungragi, Kabupaten Brebes Jawa Tengah Wadli, Wadli; M. Hasdar; Yulianto, Andi; Bashar, Abdul
Jurnal SOLMA Vol. 15 No. 1 (2026)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v15i1.21723

Abstract

Background: The catfish farmer empowerment program in Luwungragi Village, Brebes Regency, was carried out to strengthen local food security through increased productivity, downstreaming of harvested products, and expanding market access. Activities included modern cultivation training, vacuum yellow spiced catfish processing training, digitalization of business management, and the establishment of marketing networks. Method: Implementation was carried out in a participatory manner through five stages: identification, training, mentoring, strengthening networks, and evaluation. Results: showed a decrease in fish mortality from 28% to 11%, an acceleration of the harvest cycle from 95 to 78 days, an increase in harvest yields from 160 kg to 224 kg per cycle, and an increase in profit margins from IDR 2.2 million to IDR 8.5 million per cycle. New processed products and digital marketing increased the competitiveness of partners. Conclusion: . This program has a significant impact on village food security by providing affordable animal protein, increasing income, and strengthening farmer institutions and communities who increasingly understand the benefits of consuming catfish to obtain daily protein.
Pengaruh Content Marketing, Endorsement Review dan Customer Rating terhadap Minat Beli Produk Glad2Glow pada E-Commerce Tiktok Shop : (Studi pada Mahasiswa Universitas Muhadi Setaibudi) Salsa Ainurrohmah; Andi Yulianto; Nur Khojin; Syariefful Ikhwan; Roby Setiadi
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 4 No. 3 (2025): September : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v4i3.5319

Abstract

The rapid growth of e-commerce, particularly through the TikTok Shop platform, has created new dynamics in consumer behavior and presented challenges for businesses in understanding the factors that influence purchase intention, especially among young people who are the most active social media users. This study aims to explore in greater depth the effects of content marketing, endorsement reviews, and customer ratings on purchase intention for Glad2Glow products on TikTok Shop. The research employed a quantitative approach using a survey method involving 180 active students from Universitas Muhadi Setiabudi as respondents. A random sampling technique was applied to ensure the representativeness of the sample, while the research instrument consisted of a questionnaire using a Likert scale ranging from 1 to 10. Data analysis was conducted using multiple linear regression to test the influence of each independent variable on the dependent variable. The findings indicate that, when tested partially, only content marketing had a significant effect on purchase intention, with a significance value of 0.000 (< 0.05), whereas endorsement reviews and customer ratings did not show a significant effect. However, when tested simultaneously, the three variables—content marketing, endorsement reviews, and customer ratings—collectively influenced purchase intention in a significant manner. These results emphasize that content marketing strategies play a crucial role in shaping consumer purchase intention, particularly for local beauty products marketed on interactive digital platforms such as TikTok Shop. The study provides practical implications for businesses to prioritize creative, consistent, and relevant content marketing strategies to enhance product attractiveness and strengthen brand positioning in the competitive beauty industry.
Analisis Hubungan Perceived Quality dan Brand Awareness terhadap Brand Loyalty melalui Brand Image pada Produk Jamu Melydel Siti Tasyakurotul Mubarokah; Syariefful Ikhwan; Slamet Bambang Riono; Dumadi Dumadi; Andi Yulianto
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 4 No. 3 (2025): September : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v4i3.5320

Abstract

The Indonesian herbal medicine industry faces major challenges in building sustainable consumer loyalty amid intense competition with modern health products. The main issue lies in the relatively weak brand image and limited competitiveness in terms of packaging, pricing, and product quality consistency, which have prevented consumer loyalty from being fully achieved. This study aims to analyze the influence of perceived quality and brand awareness on brand loyalty through brand image in the case of Jamu Melydel. The research employed a quantitative approach with a descriptive design. The study population consisted of Jamu Melydel customers, with 202 respondents selected using a non-probability sampling technique. Data were collected through observation, questionnaires, and documentation, and analyzed using Structural Equation Modeling (SEM) with AMOS software. The results show that perceived quality has a positive and significant effect on brand image, and brand awareness also has a positive and significant effect on brand image. However, brand image does not significantly affect brand loyalty, while perceived quality also fails to directly influence brand loyalty. In contrast, brand awareness has a positive and significant impact on brand loyalty. Furthermore, brand image does not mediate the relationship between perceived quality or brand awareness and brand loyalty. These findings suggest that brand awareness is the key factor in shaping consumer loyalty toward Jamu Melydel, while brand image and perceived quality remain insufficient to sustain loyalty. The implications of this study highlight the need to strengthen brand awareness strategies, improve brand image, and foster product innovation to enhance the competitiveness of the traditional herbal medicine industry.