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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Mahasiswa Pasca Sarjana Students´ Journal of Economic and Management Jurnal Manajemen STIE Muhammadiyah Palopo JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah ASET Jurnal Bingkai Ekonomi (JBE) Jurnal Pengabdian Masyarakat Waradin Jurnal Ilmiah Ekonomika & Sains Perigel: Jurnal Penyuluhan Masyarakat Indonesia Jurnal Pengabdian Kepada Masyarakat Prosiding Seminar Nasional Manajemen dan Ekonomi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Mahasiswa Entrepreneur Jurnal Informasi Pengabdian Masyarakat Equilibrium: Jurnal Ekonomi Syariah Akuntansi Pajak dan Kebijakan Ekonomi Digital Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Brilliant International Journal of Management and Tourism Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Heru Yulianto
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Transportation Other

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PENGARUH GAYA KEPEMIMPINAN DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN DI PATRA SEMARANG HOTEL & CONVENTION Mudrik Mudrik; Andhi supriyadi; Dyah Palupiningtyas; Heru Yulianto; Krisna Tri Argo
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2020): Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v13i2.468

Abstract

This research was conducted at Patra Semarang Hotel & Convention which aims to analyze and explain the influence of leadership style and organizational culture on employee performance, and to find out which variables are most influential on tourist satisfaction.This research uses quantitative methods with 55 respondents. The validity and reliability test techniques, multiple regression analysis, hypothesis testing through the f test, t test, coefficient of determination and beta coefficient.The results showed that the level of testing was significant and positively influenced by the regression equation, Y = -0.005 X1 + 0.971 X2 and it was proven that the organizational culture variable had the most dominant influence on employee performance with a regression coefficient of 0.971. The conclusion from this study that of the two independent variables, organizational culture is a variable that has a positive effect on employee performance at Patra Semarang Hotel & Convention.
Pengaruh Pengetahuan Keuangan dan Sikap Keuangan Terhadap Perilaku Pengelolaan Keuangan Keluarga : Studi Kasus Pada Warga Kelurahan Kaligangsa Kulon, Kecamatan Brebes, Kabupaten Brebes Dewi Sri Wahyuningsih; Ninik Dwi Atmini; Heru Yulianto; Hesti Ristanto
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 2 No. 2 (2023): Desember : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v2i2.568

Abstract

The purpose of this study: 1). To determine and explain the influence of financial knowledge on family financial management behavior, 2). To determine and explain the influence of financial attitudes on family financial management behavior, 3). To determine and explain the influence of financial knowledge and financial attitudes on family financial management behavior. The population in this study were residents of Kaligangsa Kulon Village, Brebes District, Brebes Regency who were 17 years old and over and totaled 5879 people. The study was conducted based on probability sampling techniques, simple random sampling. The results of the study can be concluded that: 1). Financial knowledge does not affect family financial management behavior, 2). Financial attitudes have a positive and significant effect on family financial management behavior, 3). Financial knowledge and financial attitudes have a positive and significant effect on family financial management behavior.
Pelatihan Manajemen Umkm Sebagai Upaya Peningkatan Ekonomi Pada Masa Pandemi Bagi Kelompok Wirausaha di Desa Jembrak Heru Yulianto; Abdul Rauf; Dyah Palupiningtyas; Ray Octafian
Jurnal Pengabdian Masyarakat Waradin Vol. 2 No. 3 (2022): September : Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v2i3.293

Abstract

Small and Medium Enterprise (UMKM) in Indonesia is one of the cornerstones of the Indonesian economy. Semarang Regency has a lot of business potential which is the main source of livelihood for the local population. The purpose of this activity is to provide training for Small and Medium Enterprise (UMKM) in Jembrak Village regarding business ethics, bookkeeping of financial transactions, marketing of goods and services, product packaging and labeling, and taxation (E-Filing). The implementation method in this activity includes providing material on simple financial bookkeeping and mentoring programs on entrepreneurial activity and simple financial bookkeeping. The main target in this service activity is the business actors of UMKM in Jembrak Village and the wider community in general. The material presented by STIPARI Semarang lecturers in training on the topic of business ethics and simple bookkeeping takes approximately 120 minutes, followed by a question and answer session in three sessions. With this service activity, the authors provide recommendations for holding similar education to other different communities and the need for continuity of activities and evaluation after the community service activities are carried out, so that UMKM actors in Surabaya can contribute to the development of UMKM in Indonesia.
Peningkatan Kemampuan Bahasa Inggris Melalui Sosialisasi Penggunaan eBook 'Basic English' Berbasis EPUB di Kelurahan Gajahmungkur Ika Susanti; Andreas Tigor Oktaga; Heru Yulianto; Prihati Prihati; Agus Ariawan
Jurnal Informasi Pengabdian Masyarakat Vol. 3 No. 1 (2025): Februari : Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v3i1.1592

Abstract

English proficiency is becoming an increasingly essential skill in the global era. However, many elementary and middle school students, as well as their parents, are still unaware of the long-term benefits of mastering this language. This community service program aims to improve children's English skills through the socialization and training of using the Basic English eBook in EPUB format in Gajahmungkur Village. The program involved 15 parents, who were introduced to the importance of English and trained on how to use the eBook as a self-learning tool for their children. The results showed a positive response from participants, who found the eBook to be an engaging and accessible learning solution. However, some parents faced difficulties in using digital technology, indicating the need for further guidance. Overall, this program successfully raised awareness among parents and provided an effective learning tool to support their children's independent English learning at home.
Pelatihan Membuat Gula Aren Rasa Jahe Rempah Bagi Pelaku UMKM Gula Aren di Margosari Limbangan Kendal Ninik Dwi Atmini; Heru Yulianto; Deddy Krisdiyanto
Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Vol. 1 No. 3 (2024): Juli: Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/bersama.v1i3.211

Abstract

Margosari Village, Limbangan District, Regency has abundant natural potential, including sugar palm trees which are used to make palm sugar. Palm sugar producers are monitored by the local Village Government in the Margosari Village Palm Sugar Center. This quality and original production of palm sugar is not matched by an adequate selling price. This service activity which is packaged in the form of training is intended to provide education and training on processing palm sap and with a touch of product innovation so that it can increase the selling price of palm sugar. Training on cooking palm sap with the addition of red ginger juice, turmeric, ginger, galangal, lemongrass and producing a finished product in the form of spiced ginger flavored palm sugar in one drink portion size. The training participants are partners of the Service Team who are SMEs palm sugar producers. The training method uses the participatory learning and action (PLA) method. Participants are actively involved in training activities. The training consists of stages of pre-training evaluation activities, presentation of material, explanation of the tools and materials needed, demonstration of making products, discussion of training production results and post-training evaluation. The training activity ran smoothly from start to finish. It is hoped that the results of the training will continue so that partners will be interested in continuing production and making it a commercial business that is more profitable than producing palm sugar traditionally. After the training activities, the service team is still providing assistance so that the results of the partners' independent production are better. Assistance continues with consultations from partners regarding the net weight of the product and determining the selling price, and how to market the finished product to a wide audience. This positive partner response will be interesting to continue providing services to the community with other themes that are in line with the service roadmap in managing SMEs, such as assistance with attractive product packaging, business legal aspects, and digital-based marketing.
Peran Digital Customer Experience dan Customer Engagement terhadap Brand Loyalty pada Generasi Z Heru Yulianto
Akuntansi Pajak dan Kebijakan Ekonomi Digital Vol. 2 No. 2 (2025): Akuntansi Pajak dan Kebijakan Ekonomi Digital
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/apke.v2i2.1538

Abstract

This study aims to analyze the influence of Digital Customer Experience (DCE) and Customer Engagement (CE) on Brand Loyalty (BL) among Generation Z, a digital-native cohort that plays a strategic role in shaping market dynamics in the digital era. Using a quantitative explanatory research design, data were collected through a structured questionnaire employing a 5-point Likert scale, distributed to 100 purposively selected respondents aged 18–27 who actively interact with brands through digital platforms. Multiple linear regression analysis was applied with SPSS software to test the hypotheses. The results reveal that Digital Customer Experience has a positive and significant impact on Brand Loyalty, indicating that seamless, personalized, and satisfying digital interactions enhance consumer loyalty. Similarly, Customer Engagement exerts a positive and significant influence on Brand Loyalty, emphasizing the role of active customer participation in strengthening emotional attachment and long-term commitment to brands. Jointly, both variables explain over 70% of the variation in Brand Loyalty, underscoring their synergistic effect in driving repurchase intention and advocacy behaviors among Generation Z. The findings provide both theoretical implications for enriching the customer experience–engagement–loyalty framework and practical guidance for marketers to optimize digital touchpoints, foster interactive engagement, and design loyalty-driven strategies tailored to Generation Z’s behavioral patterns in the digital marketplace.
PENGARUH GAYA KEPEMIMPINAN, KOMUNIKASI DAN KOMPENTENSI TERHADAP KINERJA ASN MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING DI INSPEKTORAT DAERAH KABUPATEN SITUBONDO Yulianto, Heru; Sari, Lita Permata; Ediyanto, Ediyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 5 (2025): Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i5.6794

Abstract

The purpose of this study is to analyze the influence of variablesLeadership Style, Communication, and ASN Performance Competence Through Job Satisfaction as an Intervening Variable in the Situbondo Regency Regional Inspectorate. Using the Partial Least Square (PLS) Structural Equation Model. Results of direct influence hypothesis testing using the Smart PLS 3.0 application, Leadership style has a significant positive effect on ASN job satisfaction, Communication has a significant positive effect on ASN job satisfaction, Competence has a significant positive effect on ASN job satisfaction, Leadership style has a significant positive effect on ASN performance, Communication has a positive but not significant effect on ASN performance, Competence has a significant positive effect on ASN performance, ASN job satisfaction has a significant positive effect on ASN performance, Leadership style has a significant positive effect on ASN performance through ASN job satisfaction, Communication has a significant positive effect on ASN performance through ASN job satisfaction and Competence has a significant positive effect on ASN performance through ASN job satisfaction.
HIGHER EDUCATION DEVELOPMENT STRATEGY USING INTERNAL RESOURCES AND MARKETING MIX STRATEGY: HIGHER EDUCATION DEVELOPMENT STRATEGY USING INTERNAL RESOURCES AND MARKETING MIX STRATEGY Heru Yulianto; Bambang Widjanarko Susilo
Brilliant International Journal Of Management And Tourism Vol. 2 No. 3 (2022): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v2i3.740

Abstract

ABSTRACT As a producer of educational services, higher education is still a seller's market and potential students are flocking to enroll in higher education. The number of PTS and the number of students are relatively large, which causes competition between PTS, with the aim that future students choose higher education more rationally based on their own understanding of changes in the environment. For private higher education providers, the customers who directly use their services are students, and the competitors are providers of educational services at the same level. Changes include academic and non-academic internal initiatives and various forms of external pressure for this satisfactory agency service created by the marketing mix. Elements of this marketing mix strategy include 7P, 4P marketing mix (product, price, channel, advertising) and internal 3P resources (people, process, physical evidence) in service marketing
Optimalisasi Pemasaran Produk Jamur Krispi dalam Pengembangan UMKM di Desa Branjang Kecamatan Ungaran Barat Kabupaten Semarang Teti Safari; Heru Yulianto; Dimas Adi Wicaksono; Rita Andini; Yoto Yoto
Jurnal Pengabdian kepada Masyarakat STIE AKA Semarang Vol 3 No 1 (2024): Februari 2024: Jurnal Pengabdian Kepada Masyarakat (ABDIMAS)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/abdimas.v3i1.365

Abstract

Penelitian ini bertujuan untuk optimalisasi pemasaran terhadap produktivitas Kinerja UMKM Usaha jamur crispy di Desa Brangjan Kecamatan Ungaran Barat Kabupaten Semarang. Peningkatan akses pasar melalui platform e-commerce, strategi pemasaran efektif, dan kerjasama dengan distributor merupakan strategi penting bagi UMKM dalam memperluas jangkauan produk dan meningkatkan penjualan. Selain itu, UMKM juga perlu menerapkan strategi pemasaran yang efektif, seperti penggunaan media sosial, promosi produk yang kreatif, dan pemilihan segmen pasar yang tepat.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SKINCARE MS GLOW: (Studi Pada Mahasiswa Program Studi S1 Manajemen Institut Teknologi dan Bisnis Semarang Kampus 2 Ungaran) Desi Ratnasari; Riyono; Heru Yulianto
Jurnal Ilmiah Ekonomika & Sains Vol 2 No 1 (2021): JIESA: Jurnal Ilmiah Ekonomika dan Sains: Mei 2021
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jiesa.v2i1.314

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh kualitas produk, persepsi harga, dan promosi terhadap keputusan pembelian. Populasi dalam penelitian ini adalah Mahasiswa Institut Teknologi dan Bisnis Semarang Kampus 2 Ungaran.Jenis penelitian ini adalah kuantitatif dan teknik pengambilan sampel adalah purposive sampling dengan menggunakan jumlah sampel sebanyak 81 responden. Teknik pengumpulan data menggunakan kuesioner. Teknik analisis data menggunakan analisis regresi linier. Hasil penelitian menunjukan bahwa berdasarkan analisis koefisien determinasi diperoleh hasil Adjusted R Square sebesar 0,627 yang artinya bahwa hal-hal yang mempengaruhi keputusan pembelian dapat dijelaskan oleh model sebesar 62,7 %, sedangkan 37,3% sisanya dijelaskan oleh variabel lain yang tidak diajukan dalam penelitian.
Co-Authors 08.05.51.0133 Singgih Adi Indyarto 08.05.51.0141 Roval Allenby Cefiro 09.05.51.0009 Ginar Gumelang 11.05.51.0023 ShabrinaFarah Gassani, 11.05.51.0023 12.05.51.0175 Tri Nugroho, 12.05.51.0175 12.5202.0161 Daniel Yeri Kristiyanto 1352020033 Aprillia Herdhiyani, 1352020033 ABDUL RAUF Adhi Putra Mahardika, 13.05.51.0167 Adhi Putra Mahardika, 13.05.51.0167 Adi Wicaksono, Dimas Agus Ariawan Amin Kuncoro, Amin Amsar, Amsar Andreas Tigor Oktaga, Andreas Aniqotunnafiah Aniqotunnafiah Anis Fatmawati Ashifuddin, Ahmad Darmanto Darmanto Deddy Krisdiyanto Desi Ratnasari Devi Hera Mustika, 13.05.51.0070 Devi Hera Mustika, 13.05.51.0070 Dewi Sri Wahyuningsih Dimas Adi Wicaksono Ediyanto Emmita Devi Hari Putri Endang Dwi Wwhyuningsih Firda Sekar Praditya Handoko, Gatot Repli Heri Usodo Ida Darma Yuliyanti Ika Susanti Ismi Yuni Latifa Isti Faizah, Eva Krisna Tri Argo Lita Permata Sari Liyanti Ayu Sari Mabrur Ismail Mintya Rahmawati, Faizah Mudrik Mudrik Mudrik, Mudrik Muhamad Indra Yudi Setiawan Muhammad Julianto Ninik Dwi Atmini Ninik Dwi Atmini Nurdiyanto, Ahmad Dwi Palupiningtyas, Dyah Prihati Prihati Ray Octafian Ristanto, Hesti RITA ANDINI Riyono Rofingatul ala Safari, Teti Septian Rizky Dhaniswar, 13.05.51.0043 Sukirman Supriyadi, Andhi Swastiningsih Toni Sunaryadi Sunaryadi Vendana Argananda Wibowo Wicaksono, Dimas Adi Yoto Yoto Yoto