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All Journal Binus Business Review EQUILIBIRIA Minda Baharu BENING JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Journal of Government and Politics (JGOP) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) e-Jurnal Apresiasi Ekonomi PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING Jurnal Pendidikan Siber Nusantara Jurnal Manajemen dan Pemasaran Digital Jurnal Ilmiah Accusi Global Digital
Tibrani Tibrani
Universitas Riau Kepulauan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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Traffic Control Management at the Policy Level: A Qualitative Study at the Batam Transportation Agency Andika Pratama; Tibrani Tibrani; Denny Ammari Ramadhan
Journal of Government and Politics (JGOP) Vol 8, No 1 (2026): July
Publisher : UNIVERSITAS MUHAMMADIYAH MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jgop.v8i1.38135

Abstract

Increasingly complex urban mobility demands traffic supervision that is not only effective in the field but also supported by structured and integrated policy management. This study analyzes traffic supervision management at the policy level at the Batam City Transportation Agency, focusing on (1) the formulation of supervision and enforcement policies, (2) structural planning and decision-making, (3) governance of supervision implementation, including coordination, division of authority, and resource readiness; and (4) policy monitoring and evaluation. The study used a qualitative approach, with data collected through in-depth interviews with key traffic supervision actors at the Transportation Agency, observations of supervision activities, and reviews of policy and operational documents. Analysis was conducted thematically using an interactive model and triangulation of sources and techniques to increase the validity of the findings. The results show that the supervision policy framework tends to be responsive to daily issues but is not fully data-driven or systematic in its evaluation; this impacts variations in implementation, limited resource synchronization, inconsistent cross-agency coordination mechanisms, and monitoring and evaluation feedback. This study recommends strengthening oversight governance by standardizing risk-based SOPs, integrating data and performance indicators, institutionalizing coordination, and developing a sustainable monitoring and evaluation system to promote order, safety, and traffic efficiency in Batam City.
The Influence of Relationship Marketing and Word-Of-Mouth On Service Selection Decisions with Trust as A Mediating Variable Fadhila Azzahra; Tibrani Tibrani; Rizki Eka Putra
Jurnal Ilmiah Accusi Vol. 8 No. 1 (2026): Jurnal Ilmiah Accusi
Publisher : Program Studi Akuntansi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/en6zjd32

Abstract

Patient behavior in selecting clinical laboratory services is heavily influenced by the quality of interactions and recommendations they receive. However, a research gap exists regarding the psychological mechanisms driving these choices in "credence good" settings like clinical laboratories, where technical quality cannot be easily evaluated by patients. Addressing this gap, this study offers novelty by comparatively examining how Relationship Marketing (RM) and Word-of-Mouth (WOM) shape service selection decisions at Osmaro Clinical Laboratory in Batam, specifically through the mediating lens of trust. Using a causal-quantitative approach, data from 160 purposively sampled respondents were analyzed via SEM-PLS (SmartPLS 4). Findings confirm that both RM and WOM positively influence decisions, with the model demonstrating strong explanatory power (Trust R² = 0.628; Service Selection R² = 0.715). Notably, WOM emerges as a stronger driver of trust than RM. Theoretically, this extends healthcare marketing literature by proving that in opaque medical services, peer validation outweighs institutional relational efforts in establishing foundational trust. Managerially, laboratory operators must shift from relying solely on internal service protocols; resource allocation should prioritize safeguarding data ethics and curating exceptional patient experiences that organically stimulate positive WOM, as trust remains the ultimate catalyst for securing patient loyalty
PENDAMPINGAN MANAJEMEN WAKTU, SDM, DAN COST DENGAN PEMANFAATAN MESIN PEMARUT DAN PEMERAS KELAPA PADA UMKM SANTAN IBU NABONG, BATAM Anggreani Febrianti; Meilani Putri Novita; Rafif Gusfin; Tibrani Tibrani; Mira Yona; Habibuddin Nasution; Abdul Manan Nasution
MINDA BAHARU Vol 9, No 2 (2025): Minda Baharu
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/jmb.v9i2.8492

Abstract

UMKM Santan Ibu Nabong merupakan pelaku usaha mikro di Kota Batam yang bergerak dalam pengolahan kelapa menjadi santan. Proses produksi yang masih dilakukan secara manual menyebabkan keterbatasan kapasitas, pemborosan waktu, dan tingginya biaya operasional. Kegiatan pendampingan ini bertujuan untuk meningkatkan efisiensi manajemen waktu, sumber daya manusia (SDM), dan biaya melalui penerapan teknologi tepat guna berupa mesin pemarut dan pemeras kelapa otomatis berbasis Arduino Uno. Metode yang digunakan adalah pendekatan deskriptif kualitatif melalui observasi, pelatihan, pendampingan, dan evaluasi langsung kepada mitra. Hasil kegiatan menunjukkan peningkatan efisiensi waktu produksi sebesar 58,3%, pengurangan jumlah tenaga kerja dari dua orang menjadi satu orang, serta penghematan biaya operasional hingga 50%. Penerapan teknologi otomatisasi ini terbukti meningkatkan produktivitas, efisiensi waktu, dan kemandirian pelaku UMKM. Dengan demikian, pendampingan berbasis teknologi tepat guna menjadi solusi efektif dalam meningkatkan daya saing dan keberlanjutan UMKM di era digital.
Integrasi Strategi Pemasaran 7P dan Inovasi Teknologi Cloud Print, Pull Print Sebagai Upaya Meningkatkan Daya Saing PT Prismaco Mitra Sejahtera Mukminun Mukminun; Tibrani Tibrani; Magneta Hisyam; Mira Yona Mira Yona
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 1 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i1.9982

Abstract

Pasar Business-to-Business (B2B) telah bertransformasi dari penjualan perangkat keras menuju penyediaan Managed Print Services (MPS) dan solusi manajemen dokumen, menuntut efisiensi operasional dan keamanan data.1 Penelitian ini bertujuan menganalisis pengaruh simultan dan parsial elemen bauran pemasaran 7P terhadap Daya Saing Perusahaan PT Prismaco Mitra Sejahtera, dengan fokus pada integrasi inovasi teknologi digital seperti Cloud Print dan Pull Print.1 Menggunakan desain kuantitatif kausal-deskriptif dan metode sensus pada populasi 73 pelanggan aktif di Batam, data dianalisis menggunakan Regresi Linier Berganda.1 Hasil Uji F menunjukkan bahwa model 7P secara simultan berpengaruh signifikan terhadap Daya Saing (Sig. 0.008).1 Hasil parsial (Uji t) mengidentifikasi empat pilar keunggulan kompetitif yang signifikan: Produk (X1) (Prediktor terkuat, Beta 0.937, Sig. 0.077), Bukti Fisik (X7) (Signifikansi statistik terkuat, Sig. 0.023), Tempat (X3), dan Orang (X5).1 Multikolinearitas tinggi (VIF berkisar $7.277$ hingga $8.686$) pada variabel signifikan ini mengindikasikan sinergi kuat antar elemen layanan yang dipersepsikan pelanggan B2B sebagai satu paket nilai terintegrasi.1 Variabel Harga (X2) dikeluarkan dari model karena multikolinearitas sempurna, menegaskan integrasinya dalam skema Product-as-a-Service.1 Sementara itu, Promosi (X4) dan Proses (X6) tidak berpengaruh signifikan.1 PT Prismaco disarankan memperkuat pilar sinergis X1, X3, X5, dan X7 untuk mempertahankan diferensiasi dan kepercayaan pelanggan korporat. Strategi pemasaran yang komprehensif, khususnya dalam konteks B2B, memerlukan adaptasi terhadap perubahan pasar dan integrasi elemen-elemen bauran pemasaran secara sinergis (Tabelessy et al., 2023).
The Investment’s Impact on Economic Growth in Indonesia Considering Inflation, Interest Rates, and Exchange Rate Dynamics Sastra Tamami; Tibrani Tibrani
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 7 No 3 (2026): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i3.6296

Abstract

Purpose: This study examines how inflation, interest rates, and exchange rates affect Indonesia’s economic growth, highlighting investment as a mediating factor in this relationship. It addresses gaps in prior research by analyzing both direct and indirect effects of investment on growth outcomes. Methodology: A quantitative approach using SEM-PLS in SmartPLS 4.0 was applied to the questionnaire and macroeconomic data. The measurement and structural models were evaluated to test the relationships between macroeconomic variables and economic growth. Results: Inflation, interest rates, and exchange rates positively influence investments, significantly enhancing economic growth. Interest and exchange rates also have direct effects on growth, whereas inflation does not. Investment fully mediates the inflation–growth relationship and partially mediates the effects of interest and foreign exchange rates. Conclusions: Investment plays a critical role in linking macroeconomic conditions to economic growth, emphasizing its importance in policy strategies. Stable macroeconomic conditions contribute to investment growth, which, in turn, fosters economic expansion. Limitations: The study relies on cross-sectional and perception-based data, and future research should consider longitudinal and sectoral analyses to capture dynamic effects. Contributions: This study offers new insights into the mediating role of investment in Indonesia’s economic growth, providing both theoretical and policy implications that can guide future economic strategies.
PENGARUH BRAND AMBASSADOR, WORD OF MOUTH, DISKON DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK MAYBELLINE DI SHOPEE (STUDI PADA MAHASISWI FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS RIAU KEPULAUAN ANGKATAN 2023) Riesca Arsyi Lia; Tibrani Tibrani; Lukmanul Hakim; Magneta Hisyam; Haji Mustaqim
GLOBAL DIGITAL Vol 2, No 1 (2026): Jurnal Global Digital, Juni 2026
Publisher : Program Studi Bisnis Digital, Fakultas Ekonomi dan Bisnis, Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/gd.v2i1.9258

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Brand Ambassador, Word Of Mouth, Diskon, dan Online Customer Review Terhadap Keputusan Pembelian Produk Maybelline di Shopee. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 127 responden mahasiswi Fakultas Ekonomi dan Bisnis Universitas Riau Kepulauan angkatan 2023. Teknik sampling yang digunakan adalah Purposive Sampling. Analisis data dilakukan menggunakan regresi linier berganda dengan bantuan SPSS, yang meliputi uji validitas, reliabilitas, uji asumsi klasik, uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa secara parsial Brand Ambassador, Word Of Mouth, Diskon dan Online Customer Review berpengaruh positif dan signifikan terhadap Keputusan Pembelian. Secara simultan, seluruh variabel independen berpengaruh signifikan terhadap Keputusan Pembelian. Nilai Adjusted R Square sebesar 0,600 menunjukkan bahwa 60% variasi Keputusan Pembelian dapat dijelaskan oleh keempat variabel tersebut.
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Manan Nasution Ade Parlaungan Nasution Andika Pratama Anggreani Febrianti ariyati, Yannik Arnesih Arnesih Cen Sui Lan Daryadi D Deby Maryanti Dendi Prawira Denny Ammari Ramadhan Dhenny Asmarazisa Dini Anggraini Fadhila Azzahra Fannisa Carlyna Tamrin Ferry Muliadi Manalu Habibuddin Nasution Haji Mustaqim hajry arief wahyudi, hajry arief Hanafi Siregar Ida Lora Laely Ma’rufah Lukmanul Hakim Lukmanul Hakim Magneta Hisyam Meilani Putri Novita Mira Yona Mira Yona Mira Yona Mirwan M Mohamad Iwan Kusnandar Mohd Asmadi Mohd Asmadi Mukminun Mukminun munir, Zainul Munir Nila Krisnawati Nur Aye Rafif Gusfin Ramon Zamora Ridho Saputra Riduward Siahaan Riesca Arsyi Lia Rizki Eka Putra Ronni Yanto Samlan Samlan Sastra Tamami Shafie Mohamed Zabri Sriwati Sriwati Surya Kusumah Surya Kusumah Tanjung, Rona Weki Lido Putra Zulfadli Zulfadli