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All Journal WIDYA TEKNIKA Jurnal Mirai Management Al-Kharaj: Journal of Islamic Economic and Business Veteran Society : Jurnal Pengabdian Masyarakat Al-MIKRAJ: Jurnal studi Islam dan Humaniora Gemilang: Jurnal Manajemen dan Akuntansi Optimal: Jurnal Ekonomi dan Manajemen Jurnal Bisnis Manajemen dan Akuntansi Transformasi: Journal of Economics and Business Management Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Mahasiswa Manajemen dan Akuntansi Jurnal Publikasi Ilmu Manajemen Prosiding Seminar Nasional Teknologi Informasi dan Bisnis Jurnal bintang manajemen International Journal of Asian Business and Management (IJABM) Journal of Management and Creative Business Jurnal Riset Manajemen Sammajiva: Jurnal Penelitian Bisnis dan Manajemen (JIMBE) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Riset Ilmu Manajemen Bisnis dan Akuntansi Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Jurnal Ilmiah Ekonomi dan Manajemen Master Manajemen Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Bisnis Kreatif dan Inovatif Jurnal Ilmiah Nusantara Green Inflation: International Journal of Management And Strategic Business Leadership Jurnal Strategi Bisnis Teknologi Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital JURNAL AKADEMIK EKONOMI DAN MANAJEMEN PROTON : Jurnal Ilmu-Ilmu Teknik Mesin Jurnal Ilmiah Ekonomi Terpadu Global Management: International Journal of Management Science and Entrepreneurship
Agus Suyatno
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Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Physics Social Sciences Other

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Journal : Master Manajemen

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4D Marketing Mix Terhadap Keputusan Pembelian pada Shopee di Kota Surakarta Dewi Aprilia Nugraheni; Esti Dwi Rahmawati; Agus Suyatno
Master Manajemen Vol. 2 No. 3 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i3.480

Abstract

This research aims to analyze the influence of disruption, diffusion, digitalization, and de-siloage on purchasing decisions. This research uses a primary data collection method, namely by distributing questionnaires where the population in this research is Shopee users in Surakarta City. Sampling in this study used a non-probability sampling technique using purposive sampling. With a sample size of 100 respondents. The analysis method is multiple linear regression analysis using SPSS 25 software. The results of this research show that disruption has a positive and significant effect on purchasing decisions, diffusion has a positive and significant effect on purchasing decisions, digitalization has a positive and significant effect on purchasing decisions, and de-siloage has a positive effect and significant to purchasing decisions.
Co-Authors Adam Munirul Haq Ainaro Adi Sutomo Alpian Winarso Aji Anggi Septiana Sari Anis Wiji Lestari Anita Karlina Anita Nurul Cahyani Ariansyah A Yulianto Azzahra Salsa Nabila Berta Berlianda Citra Arta, Deddy Novie Dea Ananda Dewi Aprilia Nugraheni Dewi Wulandari Dinnova Ryo Kristanto Dodie Widiyatno Edi Sarwono Esti Dwi Rahmawati Febyola Puspa Dewani Habib Fajar Aditya Hasanudin Hasanudin Herdiyanti Herdiyanti Indah Puspita Sari Indra Hastuti Irwan - Ismi Munfarida Julius Hidayat KHABIB ALIA AKHMAD Moh Muhtarom Muftiyanto, Taufiq Nur muhammad irfan MUHAMMAD YUSUF Naif Fuhaid Nova Risdiyanto Ismail Primadia Putri Harmastuti PUPUT MELATI Putri Kusumawati R. Taufik Nur Muftiyanto R. Taufiq Nur Mufityanto R.Taufiq Nur Muftiyanto Rano Wibowo Ratna Ariyanti Rayhan Gunaningrat Restu Putri Permatasari Rika Hasanah Ririn Wahyuningsih Riski Apriani Risma Nur Pratiwi Risna Ardianto Rita Haju Kaesti Rizal Rifai Roni Tandi Lolo Saskia Anggun Choirunnisa Septiyanitha Dwi Maharani Putri Silvia Putri Riswardani Singgih Purnomo Sri Wulan Handayani Sudarlin - Sujawi Sholeh Sadiawan Suriansyah - Suriansyah S Sutri Aditya Yoga Kumbara Sutrisno Sutrisno Syamsiar, Syamsiar Toni Dwi Putra Tri Djoko Santosa Umi Hanifah Vanya Divka Putri Maharani Widia Priatna Windi Shilvia Puspitasari Youra Putri Anindari Yuand Nova Erlangga