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All Journal Agromet Journal of Tropical Life Science : International Journal of Theoretical, Experimental, and Applied Life Sciences Jurnal Ilmu Ternak Jurnal Sain Peternakan Indonesia Jurnal Ternak Tropika Phi : Jurnal Pendidikan Fisika dan Terapan Jurnal Teknik Mesin Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JUTEKS Jurnal Pengabdian Masyarakat Karya Husada (JPMKH) Jurnal Nutrisi Ternak Tropis (JNT) Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Neraca Peradaban Jurnal Radiografer Indonesia Jurnal Ilmiah Kebijakan dan Pelayanan Pekerjaan Sosial (Biyan) Journal Of Human And Education (JAHE) West Science Interdisciplinary Studies West Science Interdisciplinary Studies Prosiding Dedikasi: Pengabdian Mahasiswa Kepada Masyarakat Journal of Agriprecision & Social Impact Journal of Business and Information System
Marjuki Marjuki
Bagian Nutrisi Dan Makanan Ternak, Fakultas Peternakan, Universitas Brawijaya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

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Journal : West Science Interdisciplinary Studies

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Analysis of the Effect of Sustainable Marketing Strategy, Brand Image, and Customer Satisfaction on Customer Loyalty in the Manufacturing Industry in Karawang Sudirjo, Frans; Mu'min, Halek; Marjuki, Marjuki; Triyantoro , Andri
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.674

Abstract

This research investigates the dynamics of Sustainable Marketing Strategy, Brand Image, Customer Satisfaction, and their collective impact on Customer Loyalty in the manufacturing industry in Karawang. A quantitative analysis, employing Structural Equation Modeling (SEM-PLS), was conducted on a sample of 250 manufacturing firms. The results reveal statistically significant relationships: Sustainable Marketing Strategy positively influences Brand Image, Customer Satisfaction, and ultimately, Customer Loyalty. Brand Image and Customer Satisfaction also exhibit direct positive impacts on Customer Loyalty. The findings offer strategic insights for firms to navigate the competitive landscape by emphasizing sustainable practices, brand building, and a customer-centric approach. Policymakers can leverage these insights to advocate for sustainable development within the manufacturing sector, contributing to both economic and environmental sustainability.
Mapping Research on Sovereign Bonds: A Bibliometric Analysis of Emerging Market Economies Judijanto, Loso; Marjuki, Marjuki; Primasari, Niken Savitri
West Science Interdisciplinary Studies Vol. 3 No. 01 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i01.1636

Abstract

This study employs bibliometric analysis to map the scholarly landscape of sovereign bond research, focusing on the themes, geographic distribution, and evolution of the discourse from traditional financial analyses to contemporary issues like sustainability. Utilizing data from prominent academic databases, the research identifies key nodes and linkages within the global network of sovereign bond studies, highlighting the central roles of the United States and the United Kingdom, alongside the growing influence of emerging markets such as China and India. The analysis reveals a significant shift in research focus towards sustainability and green bonds, reflecting broader trends in global finance towards responsible investing. The study underscores the importance of interdisciplinary collaboration and the integration of diverse perspectives from both developed and developing nations to enhance the understanding and management of global financial systems.
Co-Authors Alifah, Nabila Rifda Anifiatiningrum Anifiatiningrum Anjani, Dina Nursya Aribowo Aribowo Arief Goeritno Asifa Asri Asmawati Asmawati Asri Nurul Huda Ayu, Ida Baidowi, Ach. Catarina Cori Pradnya Paramita, Catarina Cori Pradnya Chaniago, Ricka Hidayati Devi, Putri Ayu Permata Dwiria Wahyuni Elsa, Erika Emma Dyelim Wie Lawa, Emma Dyelim Evelina, Agnetia Febriyanty, Herda Fitriani, Silfi Frans Sudirjo Frisca Desma Ayu Kusuma Wardani Gani, Tifany Sonia Gatot Ciptadi Hartutik (Hartutik) Hidayat , Alfian Husnassabil, Ahmad Hadin Ildsa Maulidya Mar'athus Nasokha Indri Yani, Indri Judijanto, Loso Julianto, Muhamad Karim Khalifa Zamuna Kuswati Kuswati Liana, Tila Mardiah Mangun Margaret Stevani Maris, Stella Marlina, Defiyanti Maryam, Zalza Nadha Mashudi Mashudi Mega Nurhanisa Misrudi, Misrudi Mu'min, Halek Muhammad Nur Ihsan, Muhammad Nur Ningsih, Sartika Novelti, Novelti Nurhasanah Nurhasanah Nurholis Nurholis, Nurholis Nurrohmad, Nurrohmad Nurul Huda, Asri Oktafiyanti, Kamelia Phusparini, Arum Prasetyo, Wahyu Heri Primasari, Niken Savitri Putri, Aprillia Ika Putri, Lutfia Rahmatullah, Farid Rahmawati, Hanafi Hajar Ramadani, Reza Rapinah, Nadia Raudah Raudah Rizka Muizzu Aprilia S. Chuzaemi Sandhy, Nabila Camylia Santikayasa, I Putu Setiyawami Setiyawami Shultoni Mahardika Siti Helmyati Sopaheluwakan, Ardhasena SRI RAHAYU Sugiono, Didik Surjowadojo, Puguh Suyadi Suyadi Tri Eko Susilorini Triyantoro , Andri Utami, Eva Yuniarti Valentine, Erick Wakhibah Dwi Khusnah Yonny Koesmaryono