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GOBIS: Transformasi Digital dalam Tata Kelola Smart Mobility yang Berkelanjutan di Kota Surabaya Sari, Yuyun Eka Kartika; Eprilianto, Deby Febriyan; Rosdiana, Weni; Lestari, Yuni; Anwar, Muhammad Khairul
PANDITA: Interdisciplinary Journal of Public Affairs Vol. 8 No. 2 (2025): Juli - Desember
Publisher : Fakultas Ilmu Administrasi Universitas Krisnadwipayana Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/ijpa.v8i2.383

Abstract

The growing challenge of sustainable urban development has positioned digital transformation as a critical strategy to enhance the effectiveness and accountability of public service governance. This study explores the strategic role of the GOBIS application in advancing digital transformation toward sustainable smart mobility governance in Surabaya. Using a qualitative descriptive approach, data were collected through literature studies, direct observations, Focus Group Discussions (FGDs), and in-depth interviews with representatives of the Surabaya City Government and public transportation users. The research findings indicate that GOBIS plays a central role as a socio-technical instrument in supporting sustainability across three key dimensions. First, it enhances operational efficiency, transparency, and data integration, which strengthens both economic and institutional sustainability. Second, by providing real-time travel information, route tracking, and an intuitive user interface, GOBIS improves the reliability and attractiveness of public transportation, encouraging a shift from private vehicles to mass transit and thereby supporting environmental sustainability. Third, it expands accessibility and inclusiveness of transport services, contributing to social sustainability by enabling more equitable urban mobility. However, the implementation of GOBIS also faces several challenges, including unequal digital literacy among users, technical stability issues, and the limited integration of participatory features for user feedback. These factors may constrain the full realization of its potential. Therefore, optimizing GOBIS as an inclusive, adaptive, and participatory digital platform is essential to accelerate the development of an integrated, inclusive, and sustainable urban transportation ecosystem in Surabaya
Efektivitas Revitalisasi Kawasan dalam Meningkatkan Aktivitas Perekonomian Usaha Mikro Kecil dan Menengah (UMKM) di Pahlawan Street Center (PSC) Kota Madiun Jury, Cloudia Winery Aprida; Eprilianto, Deby Febriyan; Ma’ruf, Muhammad Farid; Hidayat, Melda Fadiyah
Madani: Jurnal Ilmiah Multidisiplin Vol 4, No 1 (2026): February 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18411573

Abstract

This study aims to describe the effectiveness of the revitalization of the Pahlawan Street Center (PSC) area in Madiun City in increasing the economic activity of MSMEs. PSC revitalization is an effort by the local government to organize business areas and public spaces while simultaneously encouraging local economic empowerment through the provision of facilities and guidance for MSMEs. The study used a descriptive qualitative approach, located in the PSC area of Madiun City. Informants were determined through purposive sampling involving the Madiun City Manpower and Legal Aid Office (DISNAKER-KUM), MSME administrators and actors, and PSC tourists. The results show that the PSC revitalization improves the physical quality of the area, resulting in increased visits. However, MSMEs' understanding of the goals of economic and social strengthening remains uneven. The program's targets are deemed appropriate, but coaching, digital marketing, and shopping visit patterns have not optimally reached all MSMEs. Physical arrangements are running on time, while non-physical coaching is inconsistent. Physical achievements have been seen, but the increase in MSME capacity, the stability of shopping visits, and the strengthening of the PSC image are not optimal. Overall, the PSC revitalization has not fully encouraged increased local economic activity because the strengthening of production, marketing, and consumption is not evenly distributed. Therefore, more structured non-physical interventions are needed to optimally achieve economic and social goals.