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All Journal E-Jurnal Medika Udayana Jurnal Sains Dasar Wacana, Jurnal Sosial dan Humaniora OPERATION EXCELLENCE: Journal of Applied Industrial Engineering Unnes Journal of Sport Sciences Jurnal REKOMEN (Riset Ekonomi Manajemen) Al-Kimia JURNAL PENDIDIKAN ROKANIA JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI Jurnal Otomasi Kontrol dan Instrumentasi CYCLOTRON JURNAL EDUCATION AND DEVELOPMENT Jurnal Pendidikan Surya Edukasi (JPSE) Social, Humanities, and Educational Studies (SHEs): Conference Series Pengarah: Jurnal Teologi Kristen JURNAL PIONIR Media Kontak Tani Ternak Tamaddun : Jurnal Pendidikan dan Pemikiran Keagamaan DEVICE Law Development Journal Jurnal Ilmiah Arsitektur Journal of Economic, Business and Engineering (JEBE) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Prosiding University Research Colloquium Jurnal Riset Rumpun Ilmu Teknik (JURRITEK) MDP Student Conference Legalpreneur Journal SOROT: Jurnal Pengabdian Kepada Masyarakat Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Sains Student Research Jurnal Budi Pekerti Agama Islam Jurnal Intelek Insan Cendikia Clean Energy and Smart Technology Journal of Disability
Hermawan Hermawan
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Peningkatan Layanan Teknologi Informasi Digital Marketing pada Beryl Foam Purbalingga Menggunakan Framework ITIL V4 Rizky Gilang Setiawan; Hermawan Hermawan; Faikul Farid; Taufik Nur Hidayat; Ito Setiawan
JOURNAL SAINS STUDENT RESEARCH Vol. 4 No. 1 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v4i1.8371

Abstract

The improvement of digital marketing information technology services at Beryl Foam Purbalingga is carried out using the ITIL V4 framework. Digital marketing services are utilized through Instagram social media and the Shopee e-commerce platform; however, their management remains unstructured and reactive. This study applies a qualitative descriptive method with a case study approach through observation and interviews. The analysis is based on the Service Value System (SVS), the four dimensions of ITIL V4 service management, and relevant ITIL V4 practices, including incident management, service request management, and continual improvement. The results indicate that digital marketing IT services have not fully created business value due to the absence of structured service procedures and planned evaluations. Therefore, the implementation of simple service procedures, the application of the focus on value principle, and continuous improvement are recommended to enhance digital marketing IT services and support UMKM business objectives.
Co-Authors admin admin Adriana Sari Aryani Agung Hadi Saputro AGUNG SETIAWAN Agustina Salama Ahmad Afandi Ahmad Faizun Alif Faozi Andy Fefta Wijaya Anita Fitriani Annisa Nabila Arrizqi Annisa Nabila Arrizqi Anwar, Agus Saeful ardani Ari Fajar Isbakhi Arie Kumala Nisa' Arif Setiawan Aryanti Amalia Azhar Irfandi bagas Bambang Setiyono Bambang Wahyudiono Dama Primanda Dewi Sri Rejeki Dewi Sri Rejeki Dicky Pratama Edi Djatmika El Syam, Robingun Suyud Emmi Rahmiwita Nst Erniati Erniati Ervi Cofriyanti Ery Wahidatul Khasanah Fahruddin Wakano Faidlon, Ahmad Faikul Farid Faldy Arianto Ganjar Turesna Gunarhadi Gunarhadi Gunawan Gunawan Gunawan Gunawan Hadiyan Hadiyan Hendriani, Adinda Septi Herry Widiyastono Herry Widyastono Ilham Bintang Putra Larama Irwansyah Irwansyah Ito Setiawan Iwan Setiawan Joko Wibowo Joko Yuwono Karina karina Khoiril Anam Khozinatul Asror Komang Ayu Kartika Sari Kotim Subandi Kriswantoro Kriswantoro Kunto Aribowo Kurnia Ramadani Legis Tsaniyah Leni Ambar Cahyani Leni Nur’aeni Linda Herlina Lusiana Lusiana Lutfia Uli Na’mah M. Munandar Sulaeman Mahardika Supratiwi Marina Sulistyati Mihrani Mihrani Misra Nofrita Moh. Ishak Ali Moh. Nasution Muafani Muhamad Abi Aufa Muhamad Imaduddin Nif’an Nazudi Nur Safira Nuri Zakiyyah Nurmahsyar Nurmahsyar Nurun Nisfah Okta Liansyah Peni Rinda Listyawati Rashelya Frederica Ridha Sabda Utami Rifqi Afian Naufa Aditama Rilawadi Rilawadi Rizky Gilang Setiawan Rizky I'malia Sari Rois Aryani Rubianto Hadi Ruri Ruri Sarwono Sarwono Sawarni Hasibuan Sjamsiah, Sjamsiah Soesilo Zauhar Sunaryo Sunaryo Suryadi Suryadi Syahrin A. Lolangi Syariful Azmi Taufik Nur Hidayat Tohir Tohir Unang Yunasaf Usman Radiana Widayati Widayati Widia Ramadhani Wisnu Wisnu Yuli Widiyono Zaenal, Reza Muhamad Zulfahri, Zulfahri Zulkarnain Zulkarnain