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All Journal Jurnal Ilmu Sosial dan Humaniora Journal of Degraded and Mining Lands Management Journal of Innovation and Applied Technology Indonesian Journal of Women´s Studies Jurnal Pembangunan dan Alam Lestari Jurnal Teknik Pengairan: Journal of Water Resources Engineering Habitat JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Cakrawala: Jurnal Litbang Kebijakan DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Jurnal Abdi: Media Pengabdian Kepada Masyarakat Agroteksos Brawijaya Journal of Social Science AGRARIS: Journal of Agribusiness and Rural Development Research
Mangku Purnomo
Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian, Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Understanding Information Seeking Behaviors in Specialized Agricultural Contexts: The Tutur Apple Farming Case Suryaman Sule; Hidayat, Kliwon; Purnomo, Mangku; Cahyono, Edi Dwi
HABITAT Vol. 36 No. 3 (2025): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.3.18

Abstract

Apple farming in the Tutur region faces adaptation challenges due to climate change, environmental degradation, and limited access to information. This study highlights the importance of contextual understanding of farmers' information-seeking behaviour by integrating Social Learning (Bandura) and Community of Practice (Wenger) theories. This study examines how farmers seek, interpret, and disseminate information; the social context that shapes the learning process; and the supporting and inhibiting factors of the community information ecosystem. A qualitative approach with a case study design explored apple farmers' learning practices in depth. Data were obtained through interviews, observation, and documentation, and then analysed thematically with triangulation techniques for validity. Results show that farmers actively seek information through digital media, field experiments, and informal discussions. Learning occurs through observation, imitation, and social reinforcement, and is facilitated by a community of practice that encourages a culture of sharing. However, barriers such as closed-mindedness and institutional weaknesses are still found. This study emphasises the importance of participatory and community-based approaches in developing agricultural information systems. The findings are helpful for extension workers and policymakers to design interventions that are adaptive to farmers' social dynamics.
Co-Authors Ainur Rofiq Algar Khalili, Algar Asihing Kustanti Asihing Kustanti Chaqqi, Mochamad Sufi Shoubil Choirun, Annisa Choirun, Annisa’u Denny Widhiyanuriyawan Edi Dwi Cahyono Fazaruddin, Falaq - Fenti Nur Addina Fitriana, Yusti Dian Fitrotul Laili Handono, Setiyo Yuli Hery Toiba Ibnu Widodo Imam Santoso Jamroni, Mofit Keppi Sukesi Kliwon Hidayat Kliwon Hidayat Kliwon Hidayat Kusnanti, Asihing Lintar Brillian Pintakami M. Amin Kurniawan M.Pd S.T. S.Pd. I Gde Wawan Sudatha . Medea Ramadhani Utomo, Medea Ramadhani Miftahurrahmah, Aisyah Nanang Suryadi Ningrum, Natasya Yustina Widya Pertiwi, Putu Arayatama Rachman Hartono Rahajeng Kumara Ardyanti Riyanti Isaskar Runi Asmaranto Siswantoro, Ajik SITI KHOLIFAH Siti Narsito Wulan Soemarno Soemarno Subhan Ramdlani Sugiarto Sugiarto S Suryaman Sule Tatiek Koerniawati Andajani Utomo, Medea Rahmadhani Wicaksono, Pararto Yayuk Yuliati Yusfan Adeputera Yusran Yusran Zamroni, Mufid