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All Journal Jurnal Ilmu Sosial dan Humaniora Journal of Degraded and Mining Lands Management Journal of Innovation and Applied Technology Indonesian Journal of Women´s Studies Jurnal Pembangunan dan Alam Lestari Jurnal Teknik Pengairan: Journal of Water Resources Engineering Habitat Communicatus: Jurnal Ilmu Komunikasi JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Cakrawala: Jurnal Litbang Kebijakan DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Jurnal Abdi: Media Pengabdian Kepada Masyarakat Agroteksos Tarjih: Agribusiness Development Journal Brawijaya Journal of Social Science AGRARIS: Journal of Agribusiness and Rural Development Research
Mangku Purnomo
Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian, Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Understanding Information Seeking Behaviors in Specialized Agricultural Contexts: The Tutur Apple Farming Case Suryaman Sule; Hidayat, Kliwon; Purnomo, Mangku; Cahyono, Edi Dwi
HABITAT Vol. 36 No. 3 (2025): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.3.18

Abstract

Apple farming in the Tutur region faces adaptation challenges due to climate change, environmental degradation, and limited access to information. This study highlights the importance of contextual understanding of farmers' information-seeking behaviour by integrating Social Learning (Bandura) and Community of Practice (Wenger) theories. This study examines how farmers seek, interpret, and disseminate information; the social context that shapes the learning process; and the supporting and inhibiting factors of the community information ecosystem. A qualitative approach with a case study design explored apple farmers' learning practices in depth. Data were obtained through interviews, observation, and documentation, and then analysed thematically with triangulation techniques for validity. Results show that farmers actively seek information through digital media, field experiments, and informal discussions. Learning occurs through observation, imitation, and social reinforcement, and is facilitated by a community of practice that encourages a culture of sharing. However, barriers such as closed-mindedness and institutional weaknesses are still found. This study emphasises the importance of participatory and community-based approaches in developing agricultural information systems. The findings are helpful for extension workers and policymakers to design interventions that are adaptive to farmers' social dynamics.
Development of a Multi-Strategy Model for Rural Reduction of Poverty Jamroni, Mofit; Amalia, Rizka; Ambayoen, Mas Ayu; Purnomo, Mangku; Siswantoro, Ajik; Sunarto, Bintar Probo; Ma'ruf, Zulfan Firdaus
Tarjih : Agribusiness Development Journal Vol. 5 No. 2 (2025): VOLUME 05, NOMOR 02, DESEMBER 2025
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v5i2.1084

Abstract

Interrelated structural, social, and administrative factors still influence rural poverty in East Java. This activity aims to analyze the effectiveness of various approaches to poverty alleviation, develop an integrative model appropriate to the region's characteristics, and formulate recommendations for sustainable multi-strategy policies. Data collection was conducted through document studies, observations, and indept interview in three regency, Probolinggo, Blitar, and Nganjuk. The research results show that low agricultural productivity, limited market access, weak local economic institutions, dependence on social assistance, and inaccurate beneficiary data are the leading causes of rural poverty. Each region has a different context, ranging from mentalities and economic capacity barriers to infrastructure inequalities and data accuracy issues that trigger social conflicts. Based on these findings, a multi-strategy model was developed around three main pillars: sharpening fiscal and non-fiscal resources, integrating cross-sectoral programs with the same objectives, and filling program gaps through data strengthening and profession-based empowerment. The multi-strategy approach framework serves as a foundation to ensure that interventions are targeted and aligned with the real needs of the community. This recommendation model is expected to strengthen improve program effectiveness, and accelerate rural poverty reduction by increasing economic capacity and fostering more targeted policy synergies.
The Construction of Husein Ja'far's Character in the Digital Preaching Space: A Critical Discourse Analysis of the Contents of "Pemuda Tersesat” Ruhul Qudus, Muhammad; Kholifah, Siti; Purnomo, Mangku
Communicatus: Jurnal Ilmu komunikasi Vol. 9 No. 2. December (2025): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v9i2.51432

Abstract

The shift of da'wah to the digital space demands a reinterpretation of religious authority, no longer solely dependent on formal scholarly legitimacy but also on the formation of a persona through communication practices. However, previous research on Pemuda Tersesat has focused on humor and da'wah messages, without examining how the preacher's persona is discursively constructed and serves as a basis for religious legitimacy. This study aims to explain how the persona of Husein Ja'far is constructed in Pemuda Tersesat and how this construction produces religious authority and moderation in the digital space. Using a qualitative approach with Norman Fairclough's Critical Discourse Analysis model, this study analyzes 10 selected episodes through the dimensions of text, discursive practices, and social practices. The results show the formation of a humorous, dialogical, rational, and moderate preacher persona, reinforced by audience responses in the form of recognition, emotional closeness, and moral legitimacy. This persona not only shapes a digital religious image but also encourages real social participation through collective philanthropic movements. The study concludes that the digital da'wah persona is a discursive construction that generates symbolic power and is a performative instrument of religious moderation. Theoretically, this study enriches the study of digital communication and da'wah by emphasizing the critical relationship between language, authority, and social practices in the formation of contemporary religious authority.
Co-Authors Ainur Rofiq Algar Khalili, Algar Ambayoen, Mas Ayu Asihing Kustanti Asihing Kustanti Chaqqi, Mochamad Sufi Shoubil Choirun, Annisa Choirun, Annisa’u Denny Widhiyanuriyawan Edi Dwi Cahyono Fazaruddin, Falaq - Fenti Nur Addina Fitriana, Yusti Dian Fitrotul Laili Handono, Setiyo Yuli Hery Toiba Ibnu Widodo Imam Santoso Jamroni, Mofit Keppi Sukesi Kliwon Hidayat Kliwon Hidayat Kliwon Hidayat Kusnanti, Asihing Lintar Brillian Pintakami M. Amin Kurniawan M.Pd S.T. S.Pd. I Gde Wawan Sudatha . Ma'ruf, Zulfan Firdaus Medea Ramadhani Utomo, Medea Ramadhani Miftahurrahmah, Aisyah Nanang Suryadi Ningrum, Natasya Yustina Widya Pertiwi, Putu Arayatama Rachman Hartono Rahajeng Kumara Ardyanti Riyanti Isaskar Rizka Amalia Ruhul Qudus, Muhammad Runi Asmaranto Siswantoro, Ajik SITI KHOLIFAH Siti Narsito Wulan Soemarno Soemarno Subhan Ramdlani Sugiarto Sugiarto S Sunarto, Bintar Probo Suryaman Sule Tatiek Koerniawati Andajani Utomo, Medea Rahmadhani Wicaksono, Pararto Yayuk Yuliati Yusfan Adeputera Yusran Yusran Zamroni, Mufid