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All Journal Jurnal Sosial Ekonomi Pertanian AGRISE JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JMM (Jurnal Masyarakat Mandiri) Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Agro Bali: Agricultural Journal Jurnal Abdi: Media Pengabdian Kepada Masyarakat DEDIKASI PKM Indonesian Collaboration Journal of Community Services (ICJCS) JAPI: Jurnal Akses Pengabdian Indonesia
Fitrotul Laili
Agricultural Socio-Economics Department, Faculty Of Agriculture, University Of Brawijaya, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Nursing Public Health Social Sciences Other

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Rice supply chain risk mitigation using Fuzzy-AHP: A case study at Bulog’s Warehouse in Malang Ratutria, Salwa Eugenia; Maulidah, Silvana; Laili, Fitrotul
Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Vol 8, No 2 (2025)
Publisher : Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.afssaae.2025.008.02.1

Abstract

This study aimed to mitigate risks in rice supply chain using the Fuzzy- Analytical Hierarchy Process (Fuzzy-AHP)) approach, focusing on Kebonagung Bulog Warehouse, Malang. With rice being a staple food in Indonesia and increasing consumption, effective supply chain management is critical for ensuring food security. The research identified and prioritizedkey risks faced by actors in the rice supply chain, including supply, quality, storage, and environmental risks. Data were collected through purposive and snowball sampling methods, involving rice processing industries, Kebonagung Bulog Warehouse, and traders. Fuzzy-AHP method was employed to prioritize risks, with supply risk being the highest for rice processors and traders, and quality risk for Kebonagung Bulog Warehouses. Supply risk for rice processors and traders was primarily caused by inconsistent raw material availability due to fluctuating harvest yields and supplier unreliability. Quality risk for Kebonagung Bulog Warehouse occured due to improper handling and prolonged storage, leading to deterioration and reduced rice quality. Risk mitigation strategies include formal partnerships, regular evaluations, strict supplier selection, and improved quality management practices. These findings offer a framework for improving risk management in rice supply chains and enhancing food security in Indonesia.
Analyzing Perceived Risk and E-WOM Influence on Healthy Food Choices Among Generation Z in Malang City, Indonesia Bawana, Surya Praja Dwi; Maulidah, Silvana; Isaskar, Riyanti; Laili, Fitrotul
Agro Bali : Agricultural Journal Vol 8, No 2 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v8i2.2126

Abstract

The pandemic has shifted societal behavior towards a healthier lifestyle, with 7 out of 10 people in Indonesia desiring healthy food. Malang City, as one of the cities in East Java with many universities, has a significant Gen-Z population influencing the economic activities in the healthy food sector. This study explores the relationship between Perceived Risk and Purchase Decisions and the moderating role of Electronic Word of Mouth (E-WOM) among students in Malang City. Using quantitative methods and SEM-PLS analysis with 100 101 students from Universitas Brawijaya as respondents gathered through questionnaires, this study found that Perceived Risk significantly affects healthy food purchase decisions, and E-WOM is a significant moderating variable in this relationship. The study provides strategic recommendations for marketing and policies related to healthy food, including financial risk control through regular product price evaluations, the creation of social trends to reduce negative stigma among Gen-Z, improved production and delivery efficiency to speed up product reception, and maximizing the role of E-WOM through promoting positive reviews and educational content on social media to build a positive image and increase consumer loyalty.
A PELATIHAN PENGOLAHAN SAMPAH ORGANIK MENJADI PUPUK KOMPOS DAN ECO ENZYME DI KOTA MALANG: PELATIHAN PENGOLAHAN SAMPAH ORGANIK MENJADI PUPUK KOMPOS DAN ECO ENZYME DI KOTA MALANG Handono, Setiyo Yuli; Yuliati, Yayuk; Sukesi, Keppi; Hidayat, Kliwon; Kustanti, Asihing; Purnomo, Mangku; Utomo, Medea Ramadhani; Pertiwi,; Laili, Fitrotul; Fitriana, Yusti Dian; Siswantoro, Ajik; Zamroni, Mufid; Isaskar, Riyanti
Jurnal ABDI: Media Pengabdian Kepada Masyarakat Vol. 9 No. 1 (2023): JURNAL ABDI : Media Pengabdian Kepada masyarakat
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abdi.v9i1.21881

Abstract

Potensi sampah di RW 09 Kelurahan Merjosari Kota Malang sangat besar, bahkan sampah membuat resahsebagian besar warga yang dekat dengan tempat pembuangan sementara di Jalan Kembar Joyogrand RW09 Kelurahan Merjosari. Padahal sampah memiliki potensi secara finansial atau ekonomi, ekologi, dan sosialjika sampah dikelola secara profesional. Harapan sampah membawa berkah bagi masyarakat RW 09 sangatbesar, sehingga Lab Sosiologi Pertanian dan Pemberdayaan Masyarakat (SP2M) Fakultas PertanianUniversitas Brawijaya berusaha membantu RW 09 Merjosari dalam pengelolaan sampah (baikpendampingan maupun pelatihan). Sehingga tujuan pengabdian masyarakat ini adalah pelatihanpembuatan kompos dan eco enzyme serta pendampingan pengelolaan sampah secara profesional (minimalterbentuk kelembagaan yang peduli terhadap pengelolaan sampah). Metode pelaksanaan pengabdian iniadalah pelatihan, pendampingan sampah organik menjadi kompos dan eco enzyme yang memiliki nilai jualsecara ekonomi dan ekologi. Hasil pengabdian di RW 09 Merjosari Kota Malang Jatim yaitu antusiasmetinggi dari peserta yang didominasi oleh Ibu-Ibu RW 09 Merjosari karena pembuatan kompos dan ecoenzyme merupakan keterampilan yang baru bagi para peserta. Simpulan dan saran dari pelatihanpendampingan sampah organic (kompos) dan pembuatan eco enzim telah berjalan dengan baik. Ibu-ibuRW 09 Merjosari Kota Malang perlu mengoptimalkan lagi dalam pembuatan eco enzim dengan cara sharingatau diskusi tentang eco enzim dalam setiap pertemuan PKK RW 09 Merjosari Kota Malang. Tindak lanjutdari pelatihan dan pendampingan ini adalah peserta pelatihan membuat kompos dan eco enzyme padaskala rumah tangga.
STUDY ON THE DEVELOPMENT STRATEGY OF ALOE VERA PROCESSED PRODUCTS (A CASE STUDY OF SRI REJEKI URBAN FARMING GROUP, CIPTOMULYO VILLAGE, SUKUN SUBDISTRIC, MALANG CITY) Muhammad, Miqdad; Shiddieqy, Firman Ash; Meitasari, Deny; Laili, Fitrotul; Angelika, Miranda Aurelia
Agricultural Socio-Economics Journal Vol. 24 No. 1 (2024): JANUARY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2024.024.1.8

Abstract

This study aims to formulate a business development strategy as well as determine the alternative approach that should be prioritized by the Sri Rejeki urban farming group in Ciptomulyo Village, Sukun Subdistrict, Malang City, which is fostered by PT Pertamina Patra Niaga FT Malang through the Corporate Social Responsibility (CSR) program. Sri Rejeki urban farming group is active in aloe vera development from production to processed products. Primary data for this study was gathered through Focus Group Discussions (FGD) with group members and interviews with the Head of the Ciptomulyo village. The study employs a qualitative methodology. Strength, Weakness, Opportunity, and Threat (SWOT) analysis, the IE matrix, the IFAS and EFAS matrices, and the Quantitative Strategy Planning Matrix (QSPM) are all used in the analysis process. According to the IE matrix, the Sri Rejeki urban farming group is in cell V (Hold and Maintain). Based on the SWOT analysis, 9 potential strategies were determined. According to the QSPM matrix, the urban farming organization Sri Rejeki should emphasize Strategy 2, creating processed aloe vera goods for the Malang City souvenir market and branding products through social media, with a total TS score of 5.11. The implementation of this plan is projected to benefit both the local economy and the well-being of group members. Aside from that, it is intended that the outcomes of this study would become a basis for decision-making for groups, stakeholders, and partners to develop and prioritize mentoring programs, as well as support the sustainability of the CSR program by PT Pertamina Patra Niaga FT Malang for the urban farming group Sri Rejeki.
PENINGKATAN KAPASITAS PELAKU WISATA PETIK BUAH SEBAGAI UPAYA PENGEMBANGAN DESA WISATA TULUNGREJO, KECAMATAN BUMIAJI, KOTA BATU Tsalasati, Shinta; Fibrianingtyas, Alia; Laili, Fitrotul
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 5 No. 2 (2025): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v5i2.201

Abstract

Indonesia has many villages with the potential to become tourism villages, one of which is Tulungrejo Village in Bumiaji District, Batu City. This village has the largest apple orchard covering approximately 900 hectares and has also developed strawberry-picking agrotourism. Such potential highlights the need to strengthen the capacity of tourism actors, particularly in tourism services and interpretation. The empowerment program aims to: (1) identify the potentials and challenges of fruit-picking tourism; and (2) enhance the cognitive and affective capacity of tourism actors through socialization. Social mapping was conducted using observation, interviews, focus group discussions (FGD), and ranking methods. The results show promising potentials such as an active community, high enthusiasm, and strong tourism appeal, while the challenges include a lack of collaboration, limited tourism management skills, and inconsistency in standard operating procedures (SOP). The program involved 13 participants and was carried out using a mezzo-level approach through socialization and practical activities. Pre-test and post-test evaluations indicated an increase of 17% in cognitive aspects and 9% in affective aspects, but the results did not meet the minimum target of 60%, suggesting that the program has not been fully successful. Nevertheless, the applied method proved to be quite effective and may serve as a foundation for future program development. Recommendations include encouraging tourism actors to establish communication with POKDARWIS and Karang Taruna, and to prepare for professional certification; the village government is encouraged to provide continuous mentoring, training, and infrastructure support; and future facilitators are advised to strengthen material on stakeholder roles, adopt participatory approaches, and adjust evaluation indicators to match participant backgrounds.
Kontribusi Media Sosial terhadap Penguatan Usaha dan Sustainable Tourism di Kota Lama Semarang Nuralam, Inggang Perwangsa; Asmoro, Priandhita Sukowati; Ramadhan, Hanifa Maulani; Novianti, Nurlita; Laili, Fitrotul; Aini, Edlyn Khurotul
DEDIKASI PKM Vol. 5 No. 2 (2024): DEDIKASI PKM UNPAM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dkp.v5i2.38927

Abstract

Kegiatan pengabdian masyarakat ini bertujuan mendukung pariwisata berkelanjutan di Kawasan Kota Lama Semarang, dengan fokus pada identifikasi masalah, kebutuhan, dan pembuatan konten media sosial untuk memperkuat bisnis dan pariwisata berkelanjutan. Potensi kawasan Kota Lama belum maksimal dimanfaatkan untuk pertumbuhan ekonomi lokal dan pelestarian lingkungan. Melalui observasi dan diskusi dengan pemangku kepentingan lokal, diidentifikasi masalah kurangnya kesadaran wisatawan tentang potensi pariwisata dan pentingnya pelestarian lingkungan dan budaya. Berdasarkan hasil identifikasi, tim membuat konten media sosial yang menarik dan informatif, bekerja sama dengan pemangku kepentingan. Konten ini berfokus pada promosi potensi pariwisata Kota Lama Semarang, edukasi tentang pelestarian lingkungan dan budaya, serta mengajak wisatawan untuk mendukung pariwisata berkelanjutan. Tujuannya adalah menjadikan Kota Lama Semarang destinasi pariwisata berkelanjutan yang berkontribusi pada ekonomi lokal dan menjaga warisan sejarah dan budaya.
Peningkatan Kualitas dan Kapasitas Produksi Mie Buah Naga Dalam Upaya Penguatan Ekonomi Lokal Di Kecamatan Songgon, Kabupaten Banyuwangi Dewanti, Beauty Suestining Diyah; Cakra Nirwana, Wa Ode; Mulyadi, Arie Febrianto; Laili, Fitrotul; Eka Pertiwi, Fenty Nurtyastuti; Ikasari, Dhita Morita; Rucitra, Andan Linggar; Tri Widayanti, Vindhya; Pratama, Muhammad Firza; Effendi, Rio Saputra; Adinda, Adella Tata; Bambang, Rahel Aisyiah; Aulia, Azmy; Lawalata, Svitzer Gerald
JAPI (Jurnal Akses Pengabdian Indonesia) Vol 10, No 3 (2025)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/japi.v10i3.7702

Abstract

Kabupaten Banyuwangi merupakan salah satu daerah penghasil buah naga terbesar di Indonesia dengan produksi mencapai lebih dari 82.000 ton per tahun. Pasokan buah naga yang melimpah saat panen raya sering menyebabkan fluktuasi harga yang signifikan, sehingga petani dan pelaku usaha mengalami kerugian. Diversifikasi produk menjadi mie buah naga yang dilakukan oleh UD. Sri Mulyo merupakan salah satu upaya strategis dalam mengatasi permasalahan tersebut. Namun, proses produksi yang masih manual, pengeringan yang mengandalkan sinar matahari, kemasan yang kurang kedap udara, serta manajemen usaha yang belum profesional menjadi kendala utama yang membatasi kapasitas dan kualitas produksi. Program pengabdian ini bertujuan meningkatkan efisiensi produksi, memperbaiki kualitas kemasan, memperkuat manajemen usaha, serta mengoptimalkan strategi pemasaran digital. Metode pelaksanaannya meliputi identifikasi masalah, pelatihan Good Manufacturing Practices (GMP), penyusunan dan implementasi Standar Operasional Prosedur (SOP), instalasi peralatan produksi baru (mixer, mesin pencetak, oven pengering), inovasi kemasan kedap udara, dan pendampingan digital marketing. Populasi kegiatan adalah seluruh karyawan UD. Sri Mulyo, dengan partisipasi aktif pemilik dan lima mahasiswa program pengabdian. Hasil kegiatan menunjukkan adanya peningkatan kapasitas produksi, perbaikan mutu produk, pengurangan waktu pengeringan dari 2-4 hari menjadi 2-3 jam, kemasan lebih menarik dan fungsional, serta terbentuknya sistem manajemen keuangan dan jadwal produksi yang lebih terstruktur. Kegiatan ini direkomendasikan untuk dilanjutkan melalui pendampingan jangka panjang dan monitoring keberlanjutan penerapan program agar kualitas tetap terjaga.
PENINGKATAN KESADARAN DAN PARTISIPASI SISWA SEKOLAH DASAR TERHADAP LINGKUNGAN SEHAT DENGAN PELATIHAN PEMBIBITAN BERBASIS MEDIA ROCKWOOL Haryati, Novi; Laili, Fitrotul; Mutisari, Rini; Aprilia, Anisa
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 1 (2024): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i1.20585

Abstract

Abstrak: Membangun kesadaran masyarakat dan kepedulian terhadap lingkungan dimulai dengan implementasi pendidikan lingkungan sejak dini di sekolah. Inisiatif pengabdian masyarakat ini, yang dipimpin oleh Tim Dosen Fakultas Pertanian Universitas Brawijaya, bertujuan mengembangkan minat dan kapabilitas pertanian bawaan pada siswa kelas lima melalui penanaman berbasis hidroponik dengan menggunakan rockwool. Dilaksanakan dari bulan Juli hingga Agustus 2023, program ini menargetkan 27 siswa dan menggunakan berbagai teknik penyuluhan, termasuk kegiatan pembelajaran yang berpusat pada siswa seperti permainan yang menyenangkan. Pendekatan ini melibatkan pelatihan siswa mengenai media Rockwool dan pengalaman praktis dalam pembibitan tanaman. Program ini telah berhasil meningkatkan kesadaran lingkungan siswa terkait pemahaman tentang praktik pertanian berkelanjutan sebesar 97,14% dengan kuisioner tertutup, dan mengajarkan keterampilan praktis dalam pembibitan dengan media Rockwool. Hasilnya menunjukkan pemahaman siswa yang lebih baik tentang pentingnya menciptakan ruang hijau di sekolah dengan menggunakan Rockwool sebagai sumber oksigen. Pemantauan berkelanjutan oleh guru kelas memastikan kelancaran program ini, dengan menekankan pada praktikalitas pendekatan tersebut dalam menjaga lingkungan sekolah yang bersih dan menarik.Abstract: Developing community awareness and environmental concern begins with early implementation of environmental education in schools. This community service initiative, led by the team of Faculty of Agriculture at Brawijaya University’s lecturer, aims to cultivate interest and innate agricultural capabilities among fifth-grade students through hydroponic-based planting using rockwool. Executed from July to August 2023, the program targets 27 students and employs outreach techniques, including student-centered learning activities such as fun games. The approach involves training students on Rockwool media and practical seed germination experiences. The project successfully enhances students' environmental consciousness, instills knowledge of sustainable farming practices, and imparts practical skills in Rockwool-based seed germination. The results demonstrate improved student understanding of the significance of creating green spaces in schools using Rockwool as an oxygen source. Ongoing monitoring by class teachers ensures the project's smooth progression, emphasizing the practicality of the approach in maintaining a clean and aesthetically pleasing school environment. 
Co-Authors Adinda, Adella Tata Alia Fibrianingtyas Andan Linggar Rucitra Angelika, Miranda Aurelia Anisa Aprilia Anisa Aprilia Anisa Aprilia Arie Febrianto Mulyadi Asihing Kustanti Asmoro, Priandhita Sukowati Aulia, Azmy Bambang, Rahel Aisyiah Bawana, Surya Praja Dwi Beauty Suestining Diyah Dewanti BUDI SETIAWAN Cakra Nirwana, Wa Ode Deny Meitasari Dhita Morita Ikasari Dian Islami Prasetyaningrum Edlyn Khurotul Aini Edlyn Khurotul Aini Effendi, Rio Saputra Farian Waringga Fenty Nurtyastuti Eka Pertiwi Fitriana, Yusti Dian Handono, Setiyo Yuli Hanifa Maulani Ramadhan Keppi Sukesi Kliwon Hidayat Kristoforus Farian Waringga Lawalata, Svitzer Gerald Mangku Purnomo Mangku Purnomo Medea Rahmadhani Utomo Medea Ramadhani Utomo, Medea Ramadhani Mochamad Sufi Chaqqi Muhammad, Miqdad Novi Haryati Nuralam, Inggang Perwangsa Nurlita Novianti Pertiwi, Pratama, Muhammad Firza Putri Budi Setyowati Putri Budi Setyowati Ratutria, Salwa Eugenia Ratya Anindita Ratya Anindita Rini Mutisari Riska Ayu Febriana Riyanti Isaskar S Sujarwo Shiddieqy, Firman Ash Shofwan Shofwan Silvana Maulidah Siswantoro, Ajik Sujarwo Sujarwo Sujarwo Sujarwo Tri Widayanti, Vindhya Tsalasati, Shinta Wiwit Widyawati Yayuk Yuliati Yusri Fajar Yusri Fajar Zamroni, Mufid