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All Journal Jurnal Sosial Ekonomi Pertanian AGRISE JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Agro Bali: Agricultural Journal Jurnal Abdi: Media Pengabdian Kepada Masyarakat DEDIKASI PKM Indonesian Collaboration Journal of Community Services (ICJCS)
Fitrotul Laili
Agricultural Socio-Economics Department, Faculty Of Agriculture, University Of Brawijaya, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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Rice supply chain risk mitigation using Fuzzy-AHP: A case study at Bulog’s Warehouse in Malang Ratutria, Salwa Eugenia; Maulidah, Silvana; Laili, Fitrotul
Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Vol 8, No 2 (2025)
Publisher : Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.afssaae.2025.008.02.1

Abstract

This study aimed to mitigate risks in rice supply chain using the Fuzzy- Analytical Hierarchy Process (Fuzzy-AHP)) approach, focusing on Kebonagung Bulog Warehouse, Malang. With rice being a staple food in Indonesia and increasing consumption, effective supply chain management is critical for ensuring food security. The research identified and prioritizedkey risks faced by actors in the rice supply chain, including supply, quality, storage, and environmental risks. Data were collected through purposive and snowball sampling methods, involving rice processing industries, Kebonagung Bulog Warehouse, and traders. Fuzzy-AHP method was employed to prioritize risks, with supply risk being the highest for rice processors and traders, and quality risk for Kebonagung Bulog Warehouses. Supply risk for rice processors and traders was primarily caused by inconsistent raw material availability due to fluctuating harvest yields and supplier unreliability. Quality risk for Kebonagung Bulog Warehouse occured due to improper handling and prolonged storage, leading to deterioration and reduced rice quality. Risk mitigation strategies include formal partnerships, regular evaluations, strict supplier selection, and improved quality management practices. These findings offer a framework for improving risk management in rice supply chains and enhancing food security in Indonesia.
Analyzing Perceived Risk and E-WOM Influence on Healthy Food Choices Among Generation Z in Malang City, Indonesia Bawana, Surya Praja Dwi; Maulidah, Silvana; Isaskar, Riyanti; Laili, Fitrotul
Agro Bali : Agricultural Journal Vol 8, No 2 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v8i2.2126

Abstract

The pandemic has shifted societal behavior towards a healthier lifestyle, with 7 out of 10 people in Indonesia desiring healthy food. Malang City, as one of the cities in East Java with many universities, has a significant Gen-Z population influencing the economic activities in the healthy food sector. This study explores the relationship between Perceived Risk and Purchase Decisions and the moderating role of Electronic Word of Mouth (E-WOM) among students in Malang City. Using quantitative methods and SEM-PLS analysis with 100 101 students from Universitas Brawijaya as respondents gathered through questionnaires, this study found that Perceived Risk significantly affects healthy food purchase decisions, and E-WOM is a significant moderating variable in this relationship. The study provides strategic recommendations for marketing and policies related to healthy food, including financial risk control through regular product price evaluations, the creation of social trends to reduce negative stigma among Gen-Z, improved production and delivery efficiency to speed up product reception, and maximizing the role of E-WOM through promoting positive reviews and educational content on social media to build a positive image and increase consumer loyalty.
A PELATIHAN PENGOLAHAN SAMPAH ORGANIK MENJADI PUPUK KOMPOS DAN ECO ENZYME DI KOTA MALANG: PELATIHAN PENGOLAHAN SAMPAH ORGANIK MENJADI PUPUK KOMPOS DAN ECO ENZYME DI KOTA MALANG Handono, Setiyo Yuli; Yuliati, Yayuk; Sukesi, Keppi; Hidayat, Kliwon; Kustanti, Asihing; Purnomo, Mangku; Utomo, Medea Ramadhani; Pertiwi,; Laili, Fitrotul; Fitriana, Yusti Dian; Siswantoro, Ajik; Zamroni, Mufid; Isaskar, Riyanti
Jurnal ABDI: Media Pengabdian Kepada Masyarakat Vol. 9 No. 1 (2023): JURNAL ABDI : Media Pengabdian Kepada masyarakat
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abdi.v9i1.21881

Abstract

Potensi sampah di RW 09 Kelurahan Merjosari Kota Malang sangat besar, bahkan sampah membuat resahsebagian besar warga yang dekat dengan tempat pembuangan sementara di Jalan Kembar Joyogrand RW09 Kelurahan Merjosari. Padahal sampah memiliki potensi secara finansial atau ekonomi, ekologi, dan sosialjika sampah dikelola secara profesional. Harapan sampah membawa berkah bagi masyarakat RW 09 sangatbesar, sehingga Lab Sosiologi Pertanian dan Pemberdayaan Masyarakat (SP2M) Fakultas PertanianUniversitas Brawijaya berusaha membantu RW 09 Merjosari dalam pengelolaan sampah (baikpendampingan maupun pelatihan). Sehingga tujuan pengabdian masyarakat ini adalah pelatihanpembuatan kompos dan eco enzyme serta pendampingan pengelolaan sampah secara profesional (minimalterbentuk kelembagaan yang peduli terhadap pengelolaan sampah). Metode pelaksanaan pengabdian iniadalah pelatihan, pendampingan sampah organik menjadi kompos dan eco enzyme yang memiliki nilai jualsecara ekonomi dan ekologi. Hasil pengabdian di RW 09 Merjosari Kota Malang Jatim yaitu antusiasmetinggi dari peserta yang didominasi oleh Ibu-Ibu RW 09 Merjosari karena pembuatan kompos dan ecoenzyme merupakan keterampilan yang baru bagi para peserta. Simpulan dan saran dari pelatihanpendampingan sampah organic (kompos) dan pembuatan eco enzim telah berjalan dengan baik. Ibu-ibuRW 09 Merjosari Kota Malang perlu mengoptimalkan lagi dalam pembuatan eco enzim dengan cara sharingatau diskusi tentang eco enzim dalam setiap pertemuan PKK RW 09 Merjosari Kota Malang. Tindak lanjutdari pelatihan dan pendampingan ini adalah peserta pelatihan membuat kompos dan eco enzyme padaskala rumah tangga.
STUDY ON THE DEVELOPMENT STRATEGY OF ALOE VERA PROCESSED PRODUCTS (A CASE STUDY OF SRI REJEKI URBAN FARMING GROUP, CIPTOMULYO VILLAGE, SUKUN SUBDISTRIC, MALANG CITY) Muhammad, Miqdad; Shiddieqy, Firman Ash; Meitasari, Deny; Laili, Fitrotul; Angelika, Miranda Aurelia
Agricultural Socio-Economics Journal Vol. 24 No. 1 (2024): JANUARY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2024.024.1.8

Abstract

This study aims to formulate a business development strategy as well as determine the alternative approach that should be prioritized by the Sri Rejeki urban farming group in Ciptomulyo Village, Sukun Subdistrict, Malang City, which is fostered by PT Pertamina Patra Niaga FT Malang through the Corporate Social Responsibility (CSR) program. Sri Rejeki urban farming group is active in aloe vera development from production to processed products. Primary data for this study was gathered through Focus Group Discussions (FGD) with group members and interviews with the Head of the Ciptomulyo village. The study employs a qualitative methodology. Strength, Weakness, Opportunity, and Threat (SWOT) analysis, the IE matrix, the IFAS and EFAS matrices, and the Quantitative Strategy Planning Matrix (QSPM) are all used in the analysis process. According to the IE matrix, the Sri Rejeki urban farming group is in cell V (Hold and Maintain). Based on the SWOT analysis, 9 potential strategies were determined. According to the QSPM matrix, the urban farming organization Sri Rejeki should emphasize Strategy 2, creating processed aloe vera goods for the Malang City souvenir market and branding products through social media, with a total TS score of 5.11. The implementation of this plan is projected to benefit both the local economy and the well-being of group members. Aside from that, it is intended that the outcomes of this study would become a basis for decision-making for groups, stakeholders, and partners to develop and prioritize mentoring programs, as well as support the sustainability of the CSR program by PT Pertamina Patra Niaga FT Malang for the urban farming group Sri Rejeki.
PENINGKATAN KAPASITAS PELAKU WISATA PETIK BUAH SEBAGAI UPAYA PENGEMBANGAN DESA WISATA TULUNGREJO, KECAMATAN BUMIAJI, KOTA BATU Tsalasati, Shinta; Fibrianingtyas, Alia; Laili, Fitrotul
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 5 No. 2 (2025): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v5i2.201

Abstract

Indonesia has many villages with the potential to become tourism villages, one of which is Tulungrejo Village in Bumiaji District, Batu City. This village has the largest apple orchard covering approximately 900 hectares and has also developed strawberry-picking agrotourism. Such potential highlights the need to strengthen the capacity of tourism actors, particularly in tourism services and interpretation. The empowerment program aims to: (1) identify the potentials and challenges of fruit-picking tourism; and (2) enhance the cognitive and affective capacity of tourism actors through socialization. Social mapping was conducted using observation, interviews, focus group discussions (FGD), and ranking methods. The results show promising potentials such as an active community, high enthusiasm, and strong tourism appeal, while the challenges include a lack of collaboration, limited tourism management skills, and inconsistency in standard operating procedures (SOP). The program involved 13 participants and was carried out using a mezzo-level approach through socialization and practical activities. Pre-test and post-test evaluations indicated an increase of 17% in cognitive aspects and 9% in affective aspects, but the results did not meet the minimum target of 60%, suggesting that the program has not been fully successful. Nevertheless, the applied method proved to be quite effective and may serve as a foundation for future program development. Recommendations include encouraging tourism actors to establish communication with POKDARWIS and Karang Taruna, and to prepare for professional certification; the village government is encouraged to provide continuous mentoring, training, and infrastructure support; and future facilitators are advised to strengthen material on stakeholder roles, adopt participatory approaches, and adjust evaluation indicators to match participant backgrounds.
Kontribusi Media Sosial terhadap Penguatan Usaha dan Sustainable Tourism di Kota Lama Semarang Nuralam, Inggang Perwangsa; Asmoro, Priandhita Sukowati; Ramadhan, Hanifa Maulani; Novianti, Nurlita; Laili, Fitrotul; Aini, Edlyn Khurotul
DEDIKASI PKM Vol. 5 No. 2 (2024): DEDIKASI PKM UNPAM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dkp.v5i2.38927

Abstract

Kegiatan pengabdian masyarakat ini bertujuan mendukung pariwisata berkelanjutan di Kawasan Kota Lama Semarang, dengan fokus pada identifikasi masalah, kebutuhan, dan pembuatan konten media sosial untuk memperkuat bisnis dan pariwisata berkelanjutan. Potensi kawasan Kota Lama belum maksimal dimanfaatkan untuk pertumbuhan ekonomi lokal dan pelestarian lingkungan. Melalui observasi dan diskusi dengan pemangku kepentingan lokal, diidentifikasi masalah kurangnya kesadaran wisatawan tentang potensi pariwisata dan pentingnya pelestarian lingkungan dan budaya. Berdasarkan hasil identifikasi, tim membuat konten media sosial yang menarik dan informatif, bekerja sama dengan pemangku kepentingan. Konten ini berfokus pada promosi potensi pariwisata Kota Lama Semarang, edukasi tentang pelestarian lingkungan dan budaya, serta mengajak wisatawan untuk mendukung pariwisata berkelanjutan. Tujuannya adalah menjadikan Kota Lama Semarang destinasi pariwisata berkelanjutan yang berkontribusi pada ekonomi lokal dan menjaga warisan sejarah dan budaya.
Co-Authors Alia Fibrianingtyas Angelika, Miranda Aurelia Anisa Aprilia Anisa Aprilia Anisa Aprilia Asihing Kustanti Asmoro, Priandhita Sukowati Bawana, Surya Praja Dwi BUDI SETIAWAN Deny Meitasari Dian Islami Prasetyaningrum Edlyn Khurotul Aini Edlyn Khurotul Aini Farian Waringga Fitriana, Yusti Dian Handono, Setiyo Yuli Hanifa Maulani Ramadhan Keppi Sukesi Kliwon Hidayat Kristoforus Farian Waringga Mangku Purnomo Mangku Purnomo Medea Rahmadhani Utomo Medea Ramadhani Utomo, Medea Ramadhani Mochamad Sufi Chaqqi Muhammad, Miqdad Nuralam, Inggang Perwangsa Nurlita Novianti Pertiwi, Putri Budi Setyowati Putri Budi Setyowati Ratutria, Salwa Eugenia Ratya Anindita Ratya Anindita Riska Ayu Febriana Riyanti Isaskar S Sujarwo Shiddieqy, Firman Ash Shofwan Shofwan Silvana Maulidah Siswantoro, Ajik Sujarwo Sujarwo Sujarwo Sujarwo Tsalasati, Shinta Wiwit Widyawati Yayuk Yuliati Yusri Fajar Yusri Fajar Zamroni, Mufid