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KETERLIBATAN PROFESIONAL IBU PEKERJA DALAM DINAMIKA DIGITAL ROLE CONFLICT, CYBER FATIGUE, WORKLOAD, DAN BOUNDARY MANAGEMENT SKILLS DENGAN EMOTIONAL AGILITY Robin, Robin; Br Simamora, Rusdiana; Hidayat, Ferry
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 12 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i12.3944

Abstract

The digital era presents new challenges for working mothers in the formal sector, who face the complexity of multiple roles. On the one hand, they are required to demonstrate high performance and adapt to technology-based work systems, while on the other hand, family responsibilities remain a top priority. This situation often leads to digital role conflict, cyber fatigue, and excessive workload, which ultimately have a negative impact on work engagement. This study aims to analyze the influence of digital role conflict, cyber fatigue, workload, and boundary management skills on work engagement, with emotional agility as a moderating variable. The research employed a quantitative approach with an explanatory design. The sample consisted of 200 working mothers in the formal sector in Medan City, selected using the Lemeshow formula. Data were collected through a five-point Likert scale questionnaire and analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results indicate that digital role conflict (β = -0.31; p = 0.004), cyber fatigue (β = -0.27; p = 0.012), and workload (β = -0.22; p = 0.028) have a significant negative effect on work engagement. In contrast, boundary management skills (β = 0.37; p = 0.000) and emotional agility (β = 0.30; p = 0.001) show a significant positive effect. Moreover, emotional agility was found to play a moderating role that strengthens work engagement amid digital pressures.
PENGARUH LINGKUNGAN KERJA, KOMPETENSI KERJA DAN KOMUNIKASI KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA PT METRO PARK INDONESIA Hidayat, Ferry; Gurusinga, Latersia Br; Silvia, Silvia
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/6qzb8c69

Abstract

Tujuan penelitian ini adalah untuk menentukan dan menganalisis pengaruh lingkungan kerja, kompetensi kerja, dan komunikasi kerja terhadap produktivitas karyawan di PT Metro Park Indonesia. Penelitian ini menggunakan desain penelitian deskriptif kuantitatif. Data primer dikumpulkan melalui kuesioner dan wawancara. Populasi dan sampel dalam penelitian ini terdiri dari 34 karyawan di PT Metro Park Indonesia. Teknik sampling yang digunakan adalah sampling jenuh. Hasil pengujian hipotesis menunjukkan bahwa lingkungan kerja mempengaruhi produktivitas karyawan di PT Metro Park Indonesia, kompetensi kerja mempengaruhi produktivitas kerja karyawan di PT Metro Park Indonesia, dan komunikasi kerja mempengaruhi produktivitas kerja karyawan di PT Metro Park Indonesia. Hasil pengujian hipotesis simultan menunjukkan bahwa lingkungan kerja, kompetensi kerja, dan komunikasi kerja mempengaruhi produktivitas kerja karyawan di PT Metro Park Indonesia.
THE EFFECTS OF SOCIAL MEDIA EXPOSURE, HEDONIC SHOPPING MOTIVATION, AND TRUST IN E-COMMERCE PLATFORMS ON GENERATION Z’S ONLINE CONSUMPTIVE BEHAVIOR IN THE CITY OF MEDAN Hidayat, Ferry; Angvaline, Valencia; Br Simamora, Rusdiana
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 5 No. 3 (2026)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v5i3.4526

Abstract

The development of digital technology and the rapid growth of e-commerce have significantly transformed consumer behavior, particularly among Generation Z, who are highly connected to social media. Exposure to promotional content, digital trends, and the convenience of online transaction has the potential to encourage impulsive and hedonic shopping behavior. This study aims to analyze the influence of social media exposure, hedonic shopping motivation, and trust in e-commerce platforms on the online purchasing behavior of Generation Z in Medan City. This study employs a quantitative approach using a survey method. Primary data were collected through the distribution of questionnaires to Generation Z individuals who actively use social media and engage in online shopping. Data analysis was conducted using statistical techniques, including descriptive analysis as well as partial and simultaneous hypothesis testing. The results indicate that social media exposure, hedonic shopping motivation, and trust in e-commerce platforms have a positive and significant effect on the consumptive behavior of Generation Z, both partially and simultaneously. These findings suggest that higher level of social media exposure, hedonic shopping motivation, and trust in e-commerce platforms are associated with a stronger tendency toward online purchasing behavior among Generation Z in Medan City.
Efektivitas Strategi Komunikasi Publik dalam Meningkatkan Partisipasi Masyarakat terhadap Program Pemerintah Daerah Pada Era Digital Di Kota Medan Hidayat, Ferry
Jurnal Manajemen Publik dan Kebijakan Publik (JMPKP) Vol. 8 No. 1 (2026): Jurnal Manajemen Publik dan Kebijakan Publik (JMPKP)-IN PROSES
Publisher : Program Studi Administrasi Publik Universitas Muhamamdiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jmpkp.v8i1.9043

Abstract

Perkembangan teknologi informasi telah mengubah pola komunikasi antara pemerintah dan masyarakat, termasuk di tingkat daerah. Di era digital, strategi komunikasi publik menjadi faktor penting yang menentukan efektivitas kebijakan serta partisipasi warga. Penelitian ini bertujuan menganalisis efektivitas strategi komunikasi publik Pemerintah Kota Medan dalam meningkatkan partisipasi masyarakat pada program pemerintah daerah. Penelitian menggunakan pendekatan kuantitatif eksplanatori dengan sampel 150 responden yang dipilih secara purposive, yaitu warga berusia ≥17 tahun yang berdomisili di Medan dan pernah mengakses informasi digital pemerintah. Data dikumpulkan melalui kuesioner Likert dan dianalisis dengan Partial Least Squares Structural Equation Modeling (PLS-SEM) menggunakan SmartPLS. Hasil menunjukkan seluruh dimensi strategi komunikasi publik, meliputi kejelasan informasi, media digital, interaktivitas, kredibilitas, serta aksesibilitas, berpengaruh signifikan terhadap partisipasi masyarakat. Secara simultan, kelima dimensi menjelaskan 62% variasi partisipasi. Temuan ini menegaskan pentingnya komunikasi publik yang jelas, interaktif, kredibel, dan inklusif.