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All Journal Program Kreativitas Mahasiswa - Karsa Cipta El Tarbawi Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Paediatrica Indonesiana YUME : Journal of Management Journal Of Management Science (JMAS) Management Studies and Entrepreneurship Journal (MSEJ) BUDGETING : Journal of Business, Management and Accounting VALUE: Jurnal Ilmiah Akuntansi, Keuangan dan Bisnis Jurnal Rekayasa Energi dan Mekanika Jurnal Arastirma Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Bakti Budaya: Jurnal Pengabdian kepada Masyarakat LEBAH Expensive: Jurnal Akuntansi dan Keuangan International Journal of Economics (IJEC) Digital Business Tren Bisnis Masa Depan Journal of Community Research & Engagement (JCRE) Komunitas: Hasil Kegiatan Pengabdian Masyarakat Indonesia
Ferry Hidayat
Jurusan Teknik Elektro, Fakultas Teknologi Industri, Institut Teknologi Sepuluh Nopember, Surabaya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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THE EFFECTS OF SOCIAL MEDIA EXPOSURE, HEDONIC SHOPPING MOTIVATION, AND TRUST IN E-COMMERCE PLATFORMS ON GENERATION Z’S ONLINE CONSUMPTIVE BEHAVIOR IN THE CITY OF MEDAN Hidayat, Ferry; Angvaline, Valencia; Br Simamora, Rusdiana
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 5 No. 3 (2026)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v5i3.4526

Abstract

The development of digital technology and the rapid growth of e-commerce have significantly transformed consumer behavior, particularly among Generation Z, who are highly connected to social media. Exposure to promotional content, digital trends, and the convenience of online transaction has the potential to encourage impulsive and hedonic shopping behavior. This study aims to analyze the influence of social media exposure, hedonic shopping motivation, and trust in e-commerce platforms on the online purchasing behavior of Generation Z in Medan City. This study employs a quantitative approach using a survey method. Primary data were collected through the distribution of questionnaires to Generation Z individuals who actively use social media and engage in online shopping. Data analysis was conducted using statistical techniques, including descriptive analysis as well as partial and simultaneous hypothesis testing. The results indicate that social media exposure, hedonic shopping motivation, and trust in e-commerce platforms have a positive and significant effect on the consumptive behavior of Generation Z, both partially and simultaneously. These findings suggest that higher level of social media exposure, hedonic shopping motivation, and trust in e-commerce platforms are associated with a stronger tendency toward online purchasing behavior among Generation Z in Medan City.
Microbial profiles and antimicrobial resistance patterns in neonatal intensive care units: an analysis of the impact of the COVID-19 pandemic in Indonesia Santi, Theresia; Robertus, Thomas; Dewanto, Naomi Esthernita Fauzia; Hidayat, Feronica Kusuma; Hidayat, Ferry; Sungono, Veli; Jo, Juandy
Paediatrica Indonesiana Vol. 66 No. 2 (2026): March 2026
Publisher : Indonesian Pediatric Society

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Abstract

Background Neonatal sepsis requires prompt antimicrobial treatment. A lack of information on patterns of antibiotic resistance among the bacteria across hospitals hinders the treatment. The COVID-19 pandemic contributed to changes in neonatal infection patterns and antimicrobial resistance.  Data describing these changes remain scarce in Indonesia. Objective To determine the spectrum of pathogens and their antibiotic resistance patterns among Indonesian neonates with sepsis, prior and during the COVID-19 pandemic. Methods This retrospective study  was done to examine patterns of pathogens and antibiotic resistance in neonates admitted to the neonatal intensive care units (NICUs) at Siloam Hospital Kebon Jeruk and Lippo Cikarang for 6 years, i.e., January 2018 to December 2020 (“Prior/Early COVID-19 Pandemic” or first phase) and January 2021 to December 2023 (“Mid/Late COVID-19 Pandemic” or second phase). The inclusion criteria were newborns with suspected or proven sepsis who underwent microbiological specimen collection for the assessment of antimicrobial resistance. We compared patterns of isolated pathogens and their antibiotic resistance of neonates with sepsis in two private hospitals, prior and during the COVID-19 pandemic. Results There were more participants in the first phase than in the second phase (44 vs. 33, respectively), resulting in more pathogenic isolates in the former than the latter phase (43 vs. 23, respectively). There were more Gram-negative bacteria detected than Gram-positive bacteria, although a reduction of several Gram-negative bacterial species from the order of Enterobacterales (including Klebsiella pneumoniae and Escherichia coli) was detected in the second phase. The resistance of Enterobacterales to gentamicin and third-generation cephalosporins was substantially increased in the second phase. Conclusion Despite an overall decline in isolate numbers, the observed increase in antibiotic resistance among Enterobacterales in the second phase may reflect suboptimal stewardship and indiscriminate use of broad-spectrum antibiotics during the COVID-19 pandemic. This highlights the growing challenge of antimicrobial resistance in neonatal sepsis management in Indonesia.
Work autonomy, communication openness, and self-efficacy in driving individual innovation Hidayat, Ferry; Sherly, Sherly; Victor, Victor
Junal Ilmu Manajemen Vol 9 No 2 (2026): April: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

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Abstract

This study aims to analyze the effects of work autonomy, communication openness, and self-efficacy on individual innovation among employees of PT. Karya Bersama. Individual innovation plays a crucial role in enhancing organizational performance, as it contributes to the development of new ideas, improvement of work processes, and overall work quality. Therefore, understanding the factors that influence individual innovation is essential for organizations seeking to remain competitive. This research adopts a quantitative approach using a survey method, with data collected through structured questionnaires distributed to employees of PT. Karya Bersama. A total of 47 respondents were selected using a saturated sampling technique. The collected data were analyzed using multiple linear regression with the assistance of SPSS version 25. The results indicate that work autonomy has a positive and significant effect on individual innovation. Similarly, communication openness also shows a positive and significant influence on individual innovation. In contrast, self-efficacy does not have a significant effect on individual innovation. Furthermore, the simultaneous analysis reveals that all independent variables collectively influence individual innovation, with an adjusted R² value of 0.586, indicating that 58.6% of the variation in individual innovation is explained by the model. These findings suggest that enhancing individual innovation can be achieved by strengthening work autonomy and promoting open communication within the organization.
Digital Empowerment for Local Business: Penguatan Kapasitas dan Adaptabilitas UMKM dalam Menghadapi Dinamika Ekonomi Digital Br Simamora, Rusdiana; Robin, Robin; Melinda Sinaga, Triana; Denni, Denni; Sardina, Yessica; Hidayat, Ferry
Komunitas: Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2026): Mei : Komunitas : Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/komunitas.v4i2.380

Abstract

Perkembangan ekonomi digital telah mendorong perubahan pola bisnis yang menuntut Usaha Mikro, Kecil, dan Menengah (UMKM) untuk meningkatkan kapasitas dan kemampuan adaptasi terhadap pemanfaatan teknologi digital. Namun, masih banyak pelaku UMKM yang menghadapi keterbatasan dalam literasi digital, pemanfaatan media sosial, dan strategi pemasaran berbasis digital. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas digital dan adaptabilitas pelaku UMKM dalam menghadapi dinamika ekonomi digital melalui pelatihan digital marketing dan branding produk. Kegiatan dilaksanakan pada tanggal 9–10 Mei 2026 di Desa Pasar Bengkel, Kecamatan Perbaungan, Kabupaten Serdang Bedagai dengan melibatkan 11 pelaku UMKM dodol sebagai peserta. Metode yang digunakan adalah Participatory Training and Mentoring Approach yang meliputi observasi dan identifikasi kebutuhan, pelaksanaan pelatihan, pendampingan praktik, serta evaluasi kegiatan. Hasil kegiatan menunjukkan bahwa peserta memperoleh peningkatan pemahaman mengenai pemanfaatan media digital sebagai sarana promosi dan komunikasi bisnis. Selain itu, peserta berhasil membuat dan mengoptimalkan akun bisnis digital yang dapat digunakan untuk memperluas jangkauan pemasaran produk. Kegiatan ini juga mendorong terbentuknya pola pikir yang lebih adaptif terhadap perubahan lingkungan bisnis sehingga mendukung peningkatan daya saing dan keberlanjutan UMKM dalam menghadapi dinamika ekonomi digital.
Digital Twin UMKM: Pendampingan Simulasi Bisnis Digital untuk Pengambilan Keputusan yang Lebih Efektif Hidayat, Ferry; Andriaskiton, Mario; Victor, Victor; Surbakti, Michael Novranda; Uli Tamba, Iventura Fitra; Halomoan Siregar, August; Agusman, Agusman
Komunitas: Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2026): Mei : Komunitas : Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/komunitas.v4i2.381

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam mendukung pertumbuhan ekonomi dan penciptaan lapangan kerja, namun masih menghadapi kendala dalam pemanfaatan teknologi digital dan pengambilan keputusan berbasis data. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas pelaku UMKM dalam memanfaatkan teknologi digital melalui penerapan konsep Digital Twin UMKM sebagai media simulasi bisnis untuk mendukung pengambilan keputusan yang lebih efektif. Kegiatan dilaksanakan pada tanggal 24 April 2026 di Kota Tebing Tinggi, Provinsi Sumatera Utara dengan melibatkan 13 pelaku UMKM dari berbagai sektor usaha. Metode yang digunakan adalah pendekatan partisipatif melalui tahapan identifikasi kebutuhan mitra, pelatihan Digital Twin UMKM, pendampingan penyusunan dashboard bisnis digital, simulasi pengambilan keputusan berbasis data, serta monitoring dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai transformasi digital, pengelolaan data usaha, dan pengambilan keputusan berbasis data. Seluruh peserta berhasil menyusun dashboard bisnis digital sederhana yang digunakan untuk memantau kondisi usaha dan melakukan simulasi berbagai skenario bisnis, seperti perubahan harga jual, biaya operasional, promosi, dan persediaan. Kegiatan ini juga mendorong perubahan pola pikir peserta dari pengambilan keputusan berbasis intuisi menuju pengambilan keputusan yang lebih terukur dan berbasis data sehingga mampu meningkatkan daya saing dan keberlanjutan usaha.
Co-Authors Achmad Munjid Agusman, Agusman Akbar, Rohul Amin Basuki Angelyn Veronica Angga Pradana Angvaline, Valencia Aris Munandar As Shidqi, Hakim August Halomoan Siregar Br Simamora, Rusdiana Denni, Denni Dewanto, Naomi Esthernita Fauzia Fahturohman, Arizal Feriani Astuti Tarigan Filbert, Filbert Fitra Uli Tamba, Iventura Halawa, Niati Halomoan Siregar, August Hidayat, Feronica Kusuma Hidayat, Novrizal Hoki, Leony Irianti, Danika Rahma Johanes Terang Kita Perangin Angin Juandy Jo Karim, Ahmad Kuswoyo, Thony Latersia Br Gurusinga Liem Yuliana Katina Hatta Lobion, Sellina Mahardika, Mohammad Azis Mario Andriaskiton Melinda Sinaga, Triana Mesakh, Januardi Michael Novranda Surbakti Muhammad Agus Taksiono Muhammad Faisal Winarto Musta'in, Muhamad Ari Restu, Pandu Wiguna Reza Nurul Ichsan Robertus, Thomas Robin Robin, Robin Rokhib, Zainur Salim, Widya Sardina Purba, Yessica Sardina, Yessica sherly sherly Sijabat, Pinta Juliani Simamora, Rusdiana Br Sinaga, Ira Sirodz, Muhamad Pramuda Sofyan, Silvia Sujiwa, Krisna Tamba, Iventura Fitra Uli Tanjung, Ali Mukti Theresia Santi, Theresia Triana Melinda Sinaga Trixie, Fhelisia Uli Tamba, Iventura Fitra Variani, Joanna Veli Sungono Victor Victor Victor Victor