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All Journal Agroland : Jurnal Ilmu-Ilmu Pertanian Sosiohumaniora Media Farmasi : Jurnal Ilmu Farmasi (Journal Of Pharmaceutical Science) JITRO (Jurnal Ilmiah dan Teknologi Peternakan Tropis) Rihlah Jurnal Sejarah dan Kebudayaan JOURNAL ONLINE OF PHYSICS Extension Course Filsafat ( ECF ) Journal TABARO Agriculture Science Jurnal Agribisnis Terpadu IndoMath: Indonesia Mathematics Education ADMINISTRASI PUBLIK Media Keperawatan: Politeknik Kesehatan Makassar SEIKO : Journal of Management & Business Sketsa Bisnis AGROMIX Faletehan Health Journal Abdimas UNWAHAS : Jurnal Pengabdian Masyarakat UNWAHAS English Journal RETORIKA : Jurnal Kajian Komunikasi dan Penyiaran Islam Gemilang: Jurnal Manajemen dan Akuntansi Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Wiratani : Jurnal Ilmiah Agribisnis Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Dharma Acariya Nusantara: Jurnal Pendidikan, Bahasa dan Budaya Journal Innovation In Education Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RETORIKA : Jurnal Kajian Komunikasi dan Penyiaran Islam Maktabatuna: Jurnal Kajian Kepustakawanan Siber International Journal of Digital Business
Nuraeni Nuraeni
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Pengaruh Kemampuan Pengideran Pasar dan Inovasi Produk terhadap Kinerja Pemasaran serta Keunggulan Kompetitif pada UMKM Bordir di Kabupaten Pasuruan Nova Verawati; Nuraeni Nuraeni; Any Urwatul Wusko
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.9047

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the embroidery sector face increasing competitive challenges, requiring the ability to recognize market changes and develop product innovations to improve marketing performance and gain competitive advantage. This study aims to evaluate the influence of Market Sensing Capabilities and Product Innovation on Marketing Performance and Competitive Advantage of embroidery MSMEs in Pasuruan Regency. The research employed a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM), analyzed with SmartPLS 4. The sample consisted of 67 active MSME actors selected using a census technique. The analysis results indicate that Market Sensing Capabilities have a significant effect on Marketing Performance but not on Competitive Advantage. Similarly, Product Innovation significantly affects Marketing Performance, yet shows no significant direct influence on Competitive Advantage. Another key finding reveals that Marketing Performance has a significant impact on Competitive Advantage, suggesting that enhancing competitive strength is more effectively achieved through improved marketing performance. Therefore, the development of market capabilities and product innovation strategies should be prioritized to strengthen marketing outcomes as a foundation for sustainable competitive advantage.
Co-Authors Agustin Wijayanti Alaika Asrori Almagrobi Alimuddin Alimuddin Amiruddin . Ananda Anindia Putri Any Urwatul Wusko Aqifah Magfirah Annas Asri Usman Asyraf Mustamin Baharuddin Semmaila Dede Imtihanudin Deni Suwardiman Dian Agustina Djamdjuri, Dewi Suriyani Dwi Pratiwiyanti Enny Adelina Eva Nurmayasari Fatmawati Fatmawati Gratia Atanka Barus Hanna Kurnia Mutia Hasnita Hasnita Hernawati Hernawati Herni Pujiati Ida Rosada Ika Wahyu Anita Irawan Motorejo Irmawati Irmawati ISKANDAR HASAN Isma Isma Ita Uzzakiyyah Juwita Juwita Khoirul Huda Luky Adrianto Lupki Lupki M. Said L M. Yusuf Mentari Dini Miftahul Huda Moh. Hatta Muh. Erwinto Imran Muhamad Jafar Muhammad Aslam Syam Muhammad Basri Muhammad Rizki Ardiansyah Muhammad Salim Muhlis Muhlis Munirah Munirah Mursidin Mursidin Nadrah Nadrah Nanik Retnowati Nasrullah Nasrullah Nida Ayu Alkarimah Niken Nur Kasim Nila Marwiyah, Nila Nova Verawati Ns Ismail S.Kep, M.Kes Nurliani Nurliani Nurmiati Muchlis Rani, Sefrilita Risqi Adikaning Rasmeidah Rasyid Ratna Dewi Resti Rahayu Rifki AM Rifzaldi Nasri Rika Hardiana Rika Kurniawaty Rio Luthfiandana Rusida Rusida Saniwanti Saniwanti Shindi Aulia simunati simunati Siti Mariyam Sitti Madina Sitti Rahbiah Busaeri Sri Mulyati Sri Yanthy Sukardi Sukardi Sukriyadi Sukriyadi Suparta Mahmuddin Trimulato Trimulato Winda Aulia Syam