Article Per Year (5 Year)
p-Index From 2021 - 2026
4.514
P-Index
This Author published in this journals
All Journal Jurnal Sain Veteriner Jurnal Energi Dan Manufaktur SOSIALITA Justitia DEDIKASI JURNAL MAHASISWA Jurnal Ilmiah Mahasiswa FEB Islamic Ecomonics Journal Jurnal Kebijakan dan Pelayanan Publik Pendas : Jurnah Ilmiah Pendidikan Dasar Muqtasid: Jurnal Ekonomi dan Perbankan Syariah Al-Iqtishadiyah: Ekonomi Syariah dan Hukum Ekonomi Syariah Transparansi Jurnal Ilmiah Ilmu Administrasi Social, Humanities, and Educational Studies (SHEs): Conference Series Syntax Idea Studia Philosophica et Theologica Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Cahaya Mandalika INTELEKTIVA Iqtishaduna : Jurnal Ilmiah Mahasiswa Hukum Ekonomi Syariah Wasana Nyata Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) JURNAL PENDIDIKAN IPS Sosio-Didaktika: Social Science Education Journal Jurnal Nasional Teknik Elektro dan Teknologi Informasi Jurnal Pengabdian Mandiri MAP (Jurnal Manajemen dan Administrasi Publik) Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP) Journal of Mandalika Literature WASANA NYATA Indonesian Journal of Banking and Financial Technology (FINTECH) Kemadha Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Jurnal Psikologi Pendidikan dan Pengembangan SDM International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research Multidisciplinary Indonesian Center Journal Jurnal Pengabdian Cendekia Green Economics: International Journal of Islamic and Economic Education International Journal of Multidisciplinary Reseach Jurnal Kajian Hukum dan Sosial Islamic Economics Journal Dialektika Jurnal Pendidikan
Agus Purnomo
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Public Health Social Sciences Veterinary Other

Published : 51 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Multidisciplinary Indonesian Center Journal

 1 
BUSINESS MODEL DEVELOPMENT AND STRATEGIC INNOVATION FOR STRENGTHENING THE COMPETITIVENESS OF MICRO AND SMALL ENTERPRISES IN INDONESIA Sunggales Rangga Gustiano; Agus Purnomo
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.2258

Abstract

This study examines the development of business models and strategic innovation as key mechanisms for enhancing the competitiveness of Micro and Small Enterprises (MSEs) in Indonesia. Using a qualitative descriptive approach, the research analyzes how MSEs adapt to changing market dynamics, consumer preferences, and digital transformation pressures. The findings reveal that innovation in value propositions, customer engagement, and digital marketing plays a significant role in improving business performance. The study also highlights that many MSEs have not yet implemented structured business model frameworks, resulting in limited scalability and reduced competitiveness. The analysis is grounded in the Business Model Canvas (BMC) framework, which is used to identify strategic gaps and opportunity areas. The study concludes that strengthening business models through innovation, partnership development, and digital integration can significantly enhance MSE sustainability and long-term competitiveness.
COMPETITIVE ADVANTAGE STRATEGY BASED ON PRODUCT DIFFERENTIATION: A QUALITATIVE CASE STUDY OF A BAKERY MSME IN BANDAR LAMPUNG, INDONESIA Adi Priyatna; Agus Purnomo
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.2261

Abstract

Small and Medium Enterprises (SMEs) play a crucial role in strengthening local and national economies, particularly in developing countries such as Indonesia. Increasing market competition, digital transformation, and changing consumer preferences have forced SMEs to continuously develop competitive strategies in order to survive and grow sustainably. This study aims to analyze a competitive advantage strategy based on product differentiation implemented by Roti Kaisar, a bakery micro-enterprise located in Kemiling District, Bandar Lampung. Using a descriptive qualitative approach, data were collected through in-depth interviews, direct observation, and documentation. SWOT analysis was employed to identify internal strengths and weaknesses as well as external opportunities and threats affecting business competitiveness. The findings reveal that Roti Kaisar’s competitive advantage is driven by consistent product quality, independent production processes, diverse product variations, and strong customer loyalty. However, the enterprise also faces challenges such as limited production capacity, suboptimal digital marketing, and fluctuating raw material prices. The results indicate that product differentiation strategies—supported by innovation, improved packaging, digital marketing utilization, and local brand strengthening are effective in enhancing competitive positioning and supporting sustainable business growth for bakery MSMEs.
Co-Authors A. Hadi Abbas Abbas Adi Priyatna Aditia Irlanga Agung Suprianto Ahmad Putikadyanto Ahmad Putikdyanto Amin Warjo Anwar, Amelia Asep Andang, Asep Atika Zahra Maulida Ayu Siti Rohma Chania Ratu Iriana Putri Defan Cristoper Zebadiah Denny Permadi Dhirgo Adji Dwi Ilham Maulana Edward Antony Egana Dwi Saparingga Erna Mulyati Farhan Saefudin Wahid Fuad Anwar Heni Pratiwi Heni Yurika Idris Ifkar Usrah Iman Wiratama Irsandi Joko Sulistiyo jurnalmap map Kumalasari, Nety Kurniaty Lies Anggi Puspita Dewi Lucky Enggrani Fitri Maniah Masthuroh Meity Suryandari Melia Eka Lestiani Melia Eka Setiani Merliyana Merliyana Michael Alesandro Mochamad Arifin Alatas Mohtar Yunianto Muhammad Hafidz Khusnadin Neni Wahyuningtyas, Neni Noer Lailatul Badriya Noer mijati Noormailati Nova Aprilia Nugroho Mardi Wibowo Nurul Ratnawati, Nurul P. Rozak Purwantoro, Agus Reyvita Wike Wijaya Riandani, MHD Wahyu Ridhwan Rizkyah, Rizkyah Robi Romansyah Rudi Hartono S. Purnamasari Selamat Budi Hartono Servicen, Servicen Sihombing, Feri Rikardo Sri Nuzulia Sri Wahyuni Suci Asfarani Sukamto Sukamto Sunggales Rangga Gustiano Susanto, Stephen Tomas G. Belano Trenggono Pujo Sakti Zakiyah Zakiyah