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Agus Purnomo
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Journal : Multidisciplinary Indonesian Center Journal

 1 
BUSINESS MODEL DEVELOPMENT AND STRATEGIC INNOVATION FOR STRENGTHENING THE COMPETITIVENESS OF MICRO AND SMALL ENTERPRISES IN INDONESIA Sunggales Rangga Gustiano; Agus Purnomo
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.2258

Abstract

This study examines the development of business models and strategic innovation as key mechanisms for enhancing the competitiveness of Micro and Small Enterprises (MSEs) in Indonesia. Using a qualitative descriptive approach, the research analyzes how MSEs adapt to changing market dynamics, consumer preferences, and digital transformation pressures. The findings reveal that innovation in value propositions, customer engagement, and digital marketing plays a significant role in improving business performance. The study also highlights that many MSEs have not yet implemented structured business model frameworks, resulting in limited scalability and reduced competitiveness. The analysis is grounded in the Business Model Canvas (BMC) framework, which is used to identify strategic gaps and opportunity areas. The study concludes that strengthening business models through innovation, partnership development, and digital integration can significantly enhance MSE sustainability and long-term competitiveness.
COMPETITIVE ADVANTAGE STRATEGY BASED ON PRODUCT DIFFERENTIATION: A QUALITATIVE CASE STUDY OF A BAKERY MSME IN BANDAR LAMPUNG, INDONESIA Adi Priyatna; Agus Purnomo
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.2261

Abstract

Small and Medium Enterprises (SMEs) play a crucial role in strengthening local and national economies, particularly in developing countries such as Indonesia. Increasing market competition, digital transformation, and changing consumer preferences have forced SMEs to continuously develop competitive strategies in order to survive and grow sustainably. This study aims to analyze a competitive advantage strategy based on product differentiation implemented by Roti Kaisar, a bakery micro-enterprise located in Kemiling District, Bandar Lampung. Using a descriptive qualitative approach, data were collected through in-depth interviews, direct observation, and documentation. SWOT analysis was employed to identify internal strengths and weaknesses as well as external opportunities and threats affecting business competitiveness. The findings reveal that Roti Kaisar’s competitive advantage is driven by consistent product quality, independent production processes, diverse product variations, and strong customer loyalty. However, the enterprise also faces challenges such as limited production capacity, suboptimal digital marketing, and fluctuating raw material prices. The results indicate that product differentiation strategies—supported by innovation, improved packaging, digital marketing utilization, and local brand strengthening are effective in enhancing competitive positioning and supporting sustainable business growth for bakery MSMEs.
Co-Authors A. Hadi Abbas Abbas Abdul Hadi Adi Priyatna Aditia Irlanga Agung Suprianto Agus Purnomo Ahmad Putikadyanto Ahmad Putikdyanto Amin Warjo Anwar, Amelia Asep Andang, Asep Atika Zahra Maulida Ayu Siti Rohma Chania Ratu Iriana Putri Defan Cristoper Zebadiah Dhirgo Adji Dwi Ilham Maulana Edward Antony Egana Dwi Saparingga Erna Mulyati Farhan Saefudin Wahid Fuad Anwar Heni Pratiwi Heni Yurika Idris Ifkar Usrah Iman Wiratama Irsandi Joko Sulistiyo jurnalmap map Kumalasari, Nety Kurniaty Lucky Enggrani Fitri Masthuroh Meity Suryandari Melia Eka Lestiani Melia Eka Setiani Merliyana Merliyana Michael Alesandro Mochamad Arifin Alatas Mohtar Yunianto Muhammad Hafidz Khusnadin Neni Wahyuningtyas, Neni Noer Lailatul Badriya Noer mijati Nova Aprilia Nugroho Mardi Wibowo Nurul Ratnawati, Nurul P. Rozak Reyvita Wike Wijaya Ridhwan Rizkyah, Rizkyah Robi Romansyah Rudi Hartono S. Purnamasari Selamat Budi Hartono Servicen, Servicen Sri Nuzulia Sri Wahyuni Suci Asfarani Sukamto Sukamto Sunggales Rangga Gustiano Trenggono Pujo Sakti Umi Hani Zakiyah Zakiyah