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Analisis Strategi Pemasaran Merek HAUS! Indonesia pada Industri Minuman Kekinian di Era Digital Andi Suhandi; Azmi Muhammad Habibie; Sri Wahyuningsih
JPIES: Jurnal Pelita Ilmu Ekonomi Syariah Vol. 3 No. 01 (2026): JPIES Edisi Januari 2026
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/wda39483

Abstract

This study analyzes the success strategies of the contemporary beverage brand HAUS! Indonesia in dominating the middle class segment. The study focuses on product innovation, price and value perception, distribution, branding, as well as consumer loyalty and purchasing decisions. A descriptive qualitative approach through literature study was used to examine relevant theories and empirical findings. The results of the study show that adaptive product innovation, economical pricing strategies, distribution integrated with digital channels, and strong branding and social media engagement play an important role in building consumer loyalty. HAUS! has successfully maintained its relevance as a sustainable brand amid competition in the ready-to-drink beverage market.
Inovasi dan Strategi Pemasaran Digital untuk Keberlanjutan UMKM Kerak Telor Tradisional Andi Suhandi; Azmi Muhammad Habibie; Sri Wahyuningsih; Ari Mulyono Hadi; MH Ainulyaqin
JPPI: Jurnal Pengabdian Pelita Insani Vol. 3 No. 01 (2026): JPPI Edisi Februari 2026
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/2czkhy66

Abstract

Community service activities were conducted at the Kerak Telor Juara Yudi (Yudi Egg Cracker) MSME, located at Wibawa Mukti Stadium, Cikarang, Bekasi Regency. This MSME faced several challenges, such as declining customer interest, lack of funding, ineffective digital marketing, poor financial management, and operational difficulties due to weather. These issues resulted in declining sales and hindered business growth. The goal of this activity was to improve the competitiveness and capabilities of the MSME through assistance with digital marketing, product and packaging innovation, and simple financial management training. This activity took place in three stages: preparation, implementation, and evaluation. The results demonstrated an increased understanding of branding, social media promotion, product innovation, and financial management among entrepreneurs. The implementation of the strategies successfully expanded the market and increased revenue, despite funding limitations.
MELALUI SUPERVISI KLINIS DAPAT MENINGKATKAN KEMAMPUAN GURU SD NEGERI 1 BENDAN, BANYUDONO, BOYOLALI DALAM MENGELOLA KELAS PADA SEMESTER GENAP TAHUN PELAJARAN 2022/2023 Sri Wahyuningsih
Jurnal Indonesia Sosial Teknologi Vol. 4 No. 3 (2023): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v4i3.594

Abstract

Tujuan penelitian ini meningkatkan kemampuan guru SD Negeri 1 Bendan, Banyudono, Boyolali dalam mengelola kelas pada semester genap tahun pelajaran 2022/2023 melalui supervisi klinis. Subjek penelitian adalah guru SD Negeri 1 Bendan, Banyudono, Boyolali tahun pelajaran 2022/2023 yang berjumlah 8 orang terdiri dari guru kelas 6 orang, guru PAI 1 orang dan guru Bahasa inggris 1 orang. Teknik pengumpulan data dengan observasi dan dokumentasi. Teknik analisis data menggunakan teknik analisis deskriptif kualitatif, yaitu penyajian data dalam bentuk tulisan dan menerangkan apa adanya sesuai dengan data yang diperoleh dari hasil penelitian pada tiap siklusnya, langkah terakhir adalah menarik kesimpulan. Hasil penelitian berupa kesipulan bahwa melalui supervise klinis dapat meningkatkan kemampuan guru SD Negeri 1 Bendan, Banyudono, Boyolali tahun pelajaran 2022/2023 dalam mengelola kelas. Hal ini terlihat dari adanya kenaikan prosentasi kemampuan guru dari siklus I sebesar 71,4 meningkat menjadi 84 (naik 15%). Kenaikan sebesar 15% tersebut meliputi pada semua aspek yang dijadikan indikator pada penelitian ini, yaitu: (1) Kemampuan mengenal nama-nama siswanya, (2) Kemampuan mengetahui latar belakang siswanya, (3) Kemampuan mengetahui kehidupan social siswanya, (4) Kemampuan melakukan perubahan tat letak siswa, (5) Kemampuan mengatasi perilaku siswa yan menyimpang, dan (6) Kemampuan memotivasi siswa.
Dampak Implementasi Core Values BerAKHLAK dan Employer Branding Aparatur Sipil Negara terhadap Kualitas Pelayanan Publik di BKPSDM Kabupaten Kebumen Marhati Dwi Cahyani; Sri Wahyuningsih
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 1 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i1.18898

Abstract

Optimal public service is a key indicator of successful bureaucratic reform. To achieve this, the government promotes the internalization of BerAKHLAK core values and strengthening the employer branding of civil servants (ASN) to fostor a professional work culture. However, there remains a gap between ideal values and their implementation in the field, affecting public perception of service quality. This study aims to analyze the influence of BerAKHLAK core values and ASN employer branding on the quality of public services. A quantitative approach was used, with a survey of 122 respondents selected through purposive sampling. Data were using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS version 4 software. The results show that BerAKHLAK core values do not have a significant effect on public service quality, while ASN employer branding has a positive and significant effect. These findings indicate that a strong employer brand contributes more effectively to improving service quality then merely applying of organizational values. Therefore, it is recommended that BKPSDM strengthen the internalization of BerAKHLAK values and develop ASN employer branding in a structured and sustainable manner. Keywords: Core Values BerAKHLAK; Employer Branding; Public Service Quality; Kebumen Regency
The Strategic Management of the Madrasa Principal in Improving the Quality of Educational Services: A Case Study at MA Al Ittihad Susanto, Mimbar; Imam Baihaqi; Lukman Riyadi; Sri Wahyuningsih; Abdul Hamid
The Future of Education Journal Vol 5 No 1 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i1.1499

Abstract

Improving the quality of educational services is a crucial demand in educational management, particularly within Islamic educational institutions under the supervision of the Ministry of Religious Affairs. The madrasa principal plays a strategic role as a policymaker and change agent in efforts to enhance educational quality sustainably. This study aims to analyze the planning, implementation, and control of the principal’s strategic programs in improving educational quality at MA Al Ittihad. The research employed a qualitative approach using SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. Data were collected through interviews with the madrasa principal and related stakeholders. The findings indicate that strategic planning was carried out through the formulation of the school’s vision, mission, and work programs oriented toward improving educational service quality. Strategy implementation was realized through strengthening teacher competencies, improving academic service systems, and optimizing educational facilities and infrastructure. Strategic program control was conducted through periodic evaluation and continuous supervision of program implementation. The SWOT analysis reveals that the success of improving educational quality is influenced by the principal’s ability to leverage internal strengths and external opportunities while minimizing weaknesses and threats. The study concludes that the principal’s strategic management plays a significant role in enhancing the quality of educational services at MA Al Ittihad.
THE IMPACT OF WORK DISCIPLINE AND WORK TRAINING ON EMPLOYEE PERFORMANCE AT THE SECRETARIAT OF THE REGIONAL PEOPLE'S REPRESENTATIVE COUNCIL (DPRD) OF TANJUNGPINANG CITY, RIAU ISLANDS PROVINCE Nasrul; Sri Wahyuningsih; Yeti Rohayati
Journal Informatic, Education and Management (JIEM) Vol 8 No 2 (2026): AUGUST
Publisher : STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jiem.v8i2.314

Abstract

This study aims to determine the influence of work discipline and work training on the performance of employees of the Tanjungpinang City DPRD Secretariat, Riau Islands Province. Work discipline is very important for the level of employee performance. The research method used in this study is a quantitative research method. The population of this study was 90 employees of the Tanjungpinang City DPRD, Riau Islands Province, while the sample in this study consisted of 90 employees of the Tanjungpinang City DPRD, Riau Islands Province. Based on the results of multiple linear regression tests, it can be concluded that work discipline and work training have an effect on the performance of employees of the Tanjungpinang City DPRD, Riau Islands Province of 65.1%, while the remaining 34.9% is influenced by other variables. The direction of the relationship between the two variables is positive, so it can be interpreted that the higher the work discipline, the higher the employee performance. Likewise, the higher the work training, the higher the employee performance
OPTIMALISASI KOMUNIKASI TERAPEUTIK CAREGIVER SEBAGAI PENDAMPING PASIEN ODGJ PASCA PENGOBATAN MEDIS devi nadhifah; Sri Wahyuningsih
Jurnal Spektrum Komunikasi Vol 14 No 1 (2026): Jurnal Spektrum Komunikasi : March 2026 [On Progress]
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v14i1.1223

Abstract

The care of people with mental disorders (ODGJ) after medical treatment requires optimal assistance, especially through therapeutic communication and social support from caregivers. The care process is carried out continuously and requires gradual and consistent handling. This is because ODGJ experience disturbances in their thoughts, feelings, and behavior, which limit their ability to carry out daily activities. This study explores the optimization of therapeutic communication carried out by caregivers as companions to ODGJ patients after medical treatment. The study was conducted using a constructivist paradigm with a qualitative case study approach. Data collection was conducted through in-depth interviews, observations, and documentation using Stake's (1995) data analysis technique through four stages: Categorical Aggregation, Direct Interpretation, Pattern Correspondence, and Natural Generalization, to ensure the consistency of the analysis results, followed by method triangulation, source triangulation, and member checking. The research location was set in Geger Subdistrict, Sabilul Rosyad Campor Foundation area, Bangkalan Regency, considering that this area is one of the subdistricts with a relatively high number of ODGJ, thus indicating a significant need for assistance and sustainable treatment after medical treatment. The study involved seven informants selected using purposive sampling techniques. The results showed that caregivers in Geger Subdistrict had implemented therapeutic communication, although it was still limited to daily interactions without formal training. The dominant optimizing factor was instrumental support, so other optimizing factors were needed to have a greater impact on caregivers in implementing therapeutic communication. The main obstacle was a lack of understanding about continuous care. This study emphasizes the importance of psychoeducation to improve caregivers' communication skills in order to support the recovery of people with mental disorders and prevent relapse.
KOMUNIKASI EMPATIK SATUAN TUGAS GEGER UNTUK MENDUKUNG PERAN CAREGIVER DALAM MENINGKATKAN PEMULIHAN PASIEN GANGGUAN JIWA Sheila Heza Aurora; Sri Wahyuningsih
Jurnal Spektrum Komunikasi Vol 14 No 1 (2026): Jurnal Spektrum Komunikasi : March 2026 [On Progress]
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v14i1.1226

Abstract

Families are at the forefront as companions to patients with mental disorders in their daily lives, such as helping them comply with treatment and providing emotional support. As caregivers, families often receive little attention in terms of mental, psychological, and emotional support from relevant parties. One form of support to optimize the role of caregivers is through effective communication. The Geger Task Force Team uses an empathetic communication approach with caregivers so that they feel heard and supported, giving them the strength to perform their roles optimally, which will ultimately have an impact on the patient's recovery process. This study was conducted to explore in depth the forms and patterns of empathetic communication applied by the Geger Task Force in supporting the role of caregivers and to identify the factors that hinder the application of empathetic communication between the Geger Task Force and caregivers, which affect the recovery process of patients with mental disorders. A qualitative research method with a case study approach was used. Research data sources were obtained from interviews and direct observations, audio-visual recordings, photographs, and research-related archives. Empathetic communication was implemented more actively through home visits as the main means of providing emotional, informational, and instrumental support, as well as appreciation. However, the effectiveness of this communication and empowerment was hampered by three factors. Although the Geger Task Force played an active role, the success of patient recovery also depended on cooperation between institutional initiatives and the openness of the families of patients with mental disorders. Keywords: Caregiver, Communication, Empathetic , ODGJ, Recovery, Task Force
Persepsi Mahasiswa Jurusan Pendidikan Bahasa Arab Terhadap Tantangan dalam Memahami Pembelajaran Bahasa Arab di Universitas Muhammadiyah Bima Siti Mutmainah; Sri Wahyuningsih; Nurdiniawati
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 5 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i5.7724

Abstract

At Muhammadiyah Bima University, Arabic language learning faces various challenges, ranging from students' diverse levels of understanding, the availability of learning resources, to the teaching methods applied by lecturers. In this context, the diversity of students' level of understanding can be caused by differences in educational background before entering college, previous experience in learning Arabic, and how often they are exposed to Arabic-speaking environments. So this research aims to find out the perceptions of students majoring in Arabic Language Education towards the challenges in understanding Arabic language learning at Muhammadiyah Bima University. This research will be conducted at the University of Muhammadiyah Bima which is located on Jln. Anggrek No. 16 Nae Village, West Rasanae Sub-District, Bima City, West Nusa Tenggara. This research uses Qualitative Research with a Case Study Approach. Data collection techniques are observation, interview and documentation. Data Analysis Techniques are Data Reduction, Data Presentation and Conclusion Drawing. Based on the results of the study, it can be concluded that students of the Arabic Language Education Department at Muhammadiyah Bima University have various perceptions of the challenges they face in understanding Arabic language learning. Most students realize that learning Arabic has its own level of difficulty, especially in grammatical aspects (qawaid), vocabulary mastery (mufradat), and listening and speaking skills (istima' and kalam). This perception shapes students' attitudes in responding to the learning process, both in terms of learning motivation and the strategies used.
Pengaruh Kompensasi, Motivasi dan Kepuasan Kerja Terhadap Turnover Intention Karyawan di PT. XY Plant Cibitung Tri Mulyani Kartini; Sri Wahyuningsih; Rismawati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 10 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i10.7645

Abstract

Human Resources (HR) play an important role in the company, with employee performance influenced by fair compensation and a supportive work environment. A mismatch in these two aspects can trigger turnover intention. Compensation, motivation and job satisfaction are interrelated in improving performance, while good HR policies can reduce turnover and retain quality employees. This research aims to analyze the influence of Compensation, Motivation and Job Satisfaction on employee turnover intention at PT. XY Plant Cibitung. Data was collected through a questionnaire with quantitative methods and a sample of 40 people. Multiple linear regression analysis is used to test the hypothesis. The research results show that compensation (sig 0.004), motivation (sig 0.038), and job satisfaction (sig 0.001) have a significant effect on employee turnover intention. To reduce turnover intention, companies are advised to increase compensation, provide good motivation, and manage employee job satisfaction.