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Analisis Strategi Pemasaran Merek HAUS! Indonesia pada Industri Minuman Kekinian di Era Digital Andi Suhandi; Azmi Muhammad Habibie; Sri Wahyuningsih
JPIES: Jurnal Pelita Ilmu Ekonomi Syariah Vol. 3 No. 01 (2026): JPIES Edisi Januari 2026
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/wda39483

Abstract

This study analyzes the success strategies of the contemporary beverage brand HAUS! Indonesia in dominating the middle class segment. The study focuses on product innovation, price and value perception, distribution, branding, as well as consumer loyalty and purchasing decisions. A descriptive qualitative approach through literature study was used to examine relevant theories and empirical findings. The results of the study show that adaptive product innovation, economical pricing strategies, distribution integrated with digital channels, and strong branding and social media engagement play an important role in building consumer loyalty. HAUS! has successfully maintained its relevance as a sustainable brand amid competition in the ready-to-drink beverage market.
Inovasi dan Strategi Pemasaran Digital untuk Keberlanjutan UMKM Kerak Telor Tradisional Andi Suhandi; Azmi Muhammad Habibie; Sri Wahyuningsih; Ari Mulyono Hadi; MH Ainulyaqin
JPPI: Jurnal Pengabdian Pelita Insani Vol. 3 No. 01 (2026): JPPI Edisi Februari 2026
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/2czkhy66

Abstract

Community service activities were conducted at the Kerak Telor Juara Yudi (Yudi Egg Cracker) MSME, located at Wibawa Mukti Stadium, Cikarang, Bekasi Regency. This MSME faced several challenges, such as declining customer interest, lack of funding, ineffective digital marketing, poor financial management, and operational difficulties due to weather. These issues resulted in declining sales and hindered business growth. The goal of this activity was to improve the competitiveness and capabilities of the MSME through assistance with digital marketing, product and packaging innovation, and simple financial management training. This activity took place in three stages: preparation, implementation, and evaluation. The results demonstrated an increased understanding of branding, social media promotion, product innovation, and financial management among entrepreneurs. The implementation of the strategies successfully expanded the market and increased revenue, despite funding limitations.
MELALUI SUPERVISI KLINIS DAPAT MENINGKATKAN KEMAMPUAN GURU SD NEGERI 1 BENDAN, BANYUDONO, BOYOLALI DALAM MENGELOLA KELAS PADA SEMESTER GENAP TAHUN PELAJARAN 2022/2023 Sri Wahyuningsih
Jurnal Indonesia Sosial Teknologi Vol. 4 No. 3 (2023): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v4i3.594

Abstract

Tujuan penelitian ini meningkatkan kemampuan guru SD Negeri 1 Bendan, Banyudono, Boyolali dalam mengelola kelas pada semester genap tahun pelajaran 2022/2023 melalui supervisi klinis. Subjek penelitian adalah guru SD Negeri 1 Bendan, Banyudono, Boyolali tahun pelajaran 2022/2023 yang berjumlah 8 orang terdiri dari guru kelas 6 orang, guru PAI 1 orang dan guru Bahasa inggris 1 orang. Teknik pengumpulan data dengan observasi dan dokumentasi. Teknik analisis data menggunakan teknik analisis deskriptif kualitatif, yaitu penyajian data dalam bentuk tulisan dan menerangkan apa adanya sesuai dengan data yang diperoleh dari hasil penelitian pada tiap siklusnya, langkah terakhir adalah menarik kesimpulan. Hasil penelitian berupa kesipulan bahwa melalui supervise klinis dapat meningkatkan kemampuan guru SD Negeri 1 Bendan, Banyudono, Boyolali tahun pelajaran 2022/2023 dalam mengelola kelas. Hal ini terlihat dari adanya kenaikan prosentasi kemampuan guru dari siklus I sebesar 71,4 meningkat menjadi 84 (naik 15%). Kenaikan sebesar 15% tersebut meliputi pada semua aspek yang dijadikan indikator pada penelitian ini, yaitu: (1) Kemampuan mengenal nama-nama siswanya, (2) Kemampuan mengetahui latar belakang siswanya, (3) Kemampuan mengetahui kehidupan social siswanya, (4) Kemampuan melakukan perubahan tat letak siswa, (5) Kemampuan mengatasi perilaku siswa yan menyimpang, dan (6) Kemampuan memotivasi siswa.
Dampak Implementasi Core Values BerAKHLAK dan Employer Branding Aparatur Sipil Negara terhadap Kualitas Pelayanan Publik di BKPSDM Kabupaten Kebumen Marhati Dwi Cahyani; Sri Wahyuningsih
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 1 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i1.18898

Abstract

Optimal public service is a key indicator of successful bureaucratic reform. To achieve this, the government promotes the internalization of BerAKHLAK core values and strengthening the employer branding of civil servants (ASN) to fostor a professional work culture. However, there remains a gap between ideal values and their implementation in the field, affecting public perception of service quality. This study aims to analyze the influence of BerAKHLAK core values and ASN employer branding on the quality of public services. A quantitative approach was used, with a survey of 122 respondents selected through purposive sampling. Data were using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS version 4 software. The results show that BerAKHLAK core values do not have a significant effect on public service quality, while ASN employer branding has a positive and significant effect. These findings indicate that a strong employer brand contributes more effectively to improving service quality then merely applying of organizational values. Therefore, it is recommended that BKPSDM strengthen the internalization of BerAKHLAK values and develop ASN employer branding in a structured and sustainable manner. Keywords: Core Values BerAKHLAK; Employer Branding; Public Service Quality; Kebumen Regency
The Strategic Management of the Madrasa Principal in Improving the Quality of Educational Services: A Case Study at MA Al Ittihad Susanto, Mimbar; Imam Baihaqi; Lukman Riyadi; Sri Wahyuningsih; Abdul Hamid
The Future of Education Journal Vol 5 No 1 (2026): #2 IN PROGRESS
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i1.1499

Abstract

Improving the quality of educational services is a crucial demand in educational management, particularly within Islamic educational institutions under the supervision of the Ministry of Religious Affairs. The madrasa principal plays a strategic role as a policymaker and change agent in efforts to enhance educational quality sustainably. This study aims to analyze the planning, implementation, and control of the principal’s strategic programs in improving educational quality at MA Al Ittihad. The research employed a qualitative approach using SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. Data were collected through interviews with the madrasa principal and related stakeholders. The findings indicate that strategic planning was carried out through the formulation of the school’s vision, mission, and work programs oriented toward improving educational service quality. Strategy implementation was realized through strengthening teacher competencies, improving academic service systems, and optimizing educational facilities and infrastructure. Strategic program control was conducted through periodic evaluation and continuous supervision of program implementation. The SWOT analysis reveals that the success of improving educational quality is influenced by the principal’s ability to leverage internal strengths and external opportunities while minimizing weaknesses and threats. The study concludes that the principal’s strategic management plays a significant role in enhancing the quality of educational services at MA Al Ittihad.