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Journal : Jurnal Ekonomi

Analysis Of Determinants Of E-Commerce Adoption In Msmes: Business Model Canvas Approach Iskandar, Deddy; Irwanto, Irwanto; Idris, Iswandi
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

This study explores the factors that influence the adoption of E-Commerce by MSMEs using the Business Model Canvas (BMC) approach as a framework. With a case study on Cit Kana Rasa, an MSME producing Acehnese shrimp paste, this study aims to identify opportunities, challenges, and strategies that can be implemented to increase competitiveness through business digitalization. The methods used include surveys and in-depth interviews, as well as analysis of BMC elements. The results of the study indicate that e-commerce adoption can expand the market, improve operational efficiency, and strengthen customer relationships.
Digital Transformation In Agriculture: Empowering Aceh's Millennial Farmers For National Food Security Ariansyah, Ricky; Agustina, Agustina; Puspita, Desi; Idris, Iswandi
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

The agricultural sector in Indonesia, particularly in Aceh, is experiencing a transformative shift with the rise of digital technologies. This transformation is driven by the active participation of millennial farmers, who are adopting innovative tools such as IoT-based agricultural management systems, mobile applications, and digital platforms. These technological advancements have the potential to revolutionize farming practices, increase efficiency, and ensure the sustainability of food production systems. The article explores the challenges and opportunities in empowering Aceh's millennial farmers through digital tools, enhancing their capacity to contribute to national food security. By leveraging government support and private sector collaborations, millennial farmers are positioning themselves as key players in improving the resilience and sustainability of Indonesia’s food systems. This study highlights the importance of integrating digital literacy in agricultural education and the role of policy interventions in fostering innovation in the agricultural sector
Exploring The Impact Of Social Commerce Platforms On Vocational Students' Entrepreneurial Independence: A Case Study Of Tiktok Shop Wulandari, Sri Eka; Surbakti, Eka Wulandari; Idris, Iswandi
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

This study explores the potential of social commerce platforms, specifically TikTok Shop, as a medium for enhancing entrepreneurial independence among vocational students. Using a Product Oriented-Learning approach, this research examines how TikTok Shop influences students’ entrepreneurial skills, initiative, and decision-making abilities. Data were collected from vocational students at Politeknik LP3I Medan, utilizing both quantitative surveys and qualitative interviews. The findings indicate that the Product Oriented-Learning method on TikTok Shop significantly contributes to increasing students' interest and readiness for entrepreneurship, although it shows a weaker impact on their autonomy. This study suggests integrating practical, hands-on approaches alongside TikTok Shop to fully foster entrepreneurial independence among vocational students.