Article Per Year (5 Year)
p-Index From 2021 - 2026
6.211
P-Index
This Author published in this journals
All Journal Jurnal Kajian Bali Media Wisata Jurnal Master Pariwisata (JUMPA) Jurnal Kepariwisataan dan Hospitalitas Kepariwisataan: Jurnal Ilmiah Journal of Sustainable Tourism and Entrepreneurship Annals of Management and Organization Research Jurnal Kepariwisataan Studi Ilmu Manajemen dan Organisasi Jurnal Bisnis Hospitaliti Jurnal Impresi Indonesia Jurnal Pengabdian Kepada Masyarakat MAKARDHI Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Journal of Applied Sciences in Travel and Hospitality Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Indonesian Journal of Applied and Industrial Sciences (ESA) Journal of Tourism, Culinary, and Entrepreneurship (JTCE) Journal Community Service Consortium Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Indonesian Journal of Banking and Financial Technology (FINTECH) Indonesian Tourism Journal Journal of Hotel Management Brilliant International Journal of Management and Tourism Open Access DRIVERset Journal of Indigenous Culture, Tourism, and Language
Putu Diah Sastri Pitanatri
Politeknik Pariwisata Bali
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Transportation Other

Published : 60 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 60 Documents
Search

 2   3   4   5   6 
Pemberdayaan Perempuan Untuk Meningkatkan Kualitas SDM Hospitaliti untuk Pariwisata Berkelanjutan : Studi Kasus Kota Tomohon, Sulawesi Utara Rumadana, I Made; Kalpikawati, Ida Ayu; Kartini, Luh Putu; Winata, Adi Sistha; Kristiana, Nina Indra; Pitanatri, Putu Diah Sastri; Priliani, Ni Luh Dita
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 4 No. 2 (2024): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v4i2.1621

Abstract

This study examines the impact of intensive training on women's empowerment in Tomohon City, North Sulawesi, to support sustainable tourism by enhancing the quality of human resources in the hospitality sector. A total of 108 participants attended training sessions on entrepreneurship, accommodation management, and food presentation techniques. Data were collected using questionnaires and semi-structured interviews and analyzed through a mixed-method approach using SPSS version 25. The findings revealed significant improvements in technical skills (average score: 3.94, 98.61%), digital technology usage (average score: 3.94, 98.38%), business income (average score: 3.90, 97.45%), economic independence (average score: 3.92, 97.92%), and overall satisfaction with the training (average score: 3.95, 98.84%). Participants also reported increased confidence in managing their businesses and mastery of new techniques directly applied to their ventures. This research contributes significantly to the literature on women's empowerment through hospitality-based training to support sustainable tourism.
The Influence of Price and Celebrity Endorsement via Instagram on Generation Y Tourists' Purchase Interest at The St. Regis Bali Resort Dwilestari, Ni Kadek; Pitanatri, Putu Diah Sastri; Suastini, Ni Made
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 4 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i4.9806

Abstract

This research analyzes and recognizes the influence of price and celebrity endorsement via Instagram on the purchase intention of generation Y tourists at The St. Regis Bali Resort. The method of collecting information in this research is a questionnaire. The population used in this research is active followers of The St. Regis Bali Resort's Instagram social media with the criteria of being born in 1980-1995 and have not had the chance to stay at The St. Regis Bali Resort. The number of illustrations in this research is 100 respondents with illustration taking using the purposive sampling method. The questionnaire will be distributed using google form. The information analysis method used is the classical assumption test, multiple linear regression analysis, t-test, F-test, and coefficient of determination with the support of the SPSS for windows version 29 program. The results of this research show that there is a positive and significant influence partially or simultaneously between price and celebrity endorsement on the purchase intention of generation Y tourists at The St. Regis Bali Resort. Price and celebrity endorsement have an influence of 65.2% on the purchasing attention of generation Y tourists, while the remaining 34.8% is due to other variables not mentioned in this research, such as position and brand image.
The Influence of E-WOM and Price Through Booking.com on Purchase Interest at Courtyard by Marriott Bali Nusa Dua Resort Prabhawati, Luh Gde Ayu; Pitanatri, Putu Diah Sastri; Adyatma, Prastha
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 4 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i4.9809

Abstract

The purpose of this research is to identify the influence of E-WOM and Price via booking.com on purchase intention. This research was conducted at the Courtyard by Marriott Bali Nusa 2 Resort hotel. The population in this research involved 100 respondents who had not had the chance to stay at the Courtyard by Marriott Bali Nusa 2 Resort hotel. The type of information used in this research is quantitative information. This research uses primary information in the form of a questionnaire distributed to respondents. The illustration collection method used is non-probability sampling (purposive sampling). The analysis method uses multiple linear regression with SPSS version 29 for Windows. The results of this research prove that E-WOM (X1) partially has a positive and significant effect on Purchase Intention with a calculated ttable value = 4, 1271, 660 and a significance value of & ???? = 0.001 & 0.05. Price (X2) partially has a positive and significant effect on purchase intention with a calculated ttable value of 6.256>1.660 and a significance value of & ????= 0.001 & 0.05. E-WOM and Price simultaneously have a positive and significant effect on Purchase Intention with a calculated Ftable value of 26.721 <3.94 and a significance value of & ∝= 0.001 & 0.05. Thus, it can be concluded that the results of this research prove that E-WOM and Price have a positive and significant effect on purchase intention, and simultaneously have an effect on purchase intention.
The Influence of Social Media Marketing Instagram and Electronic Word of Mouth TripAdvisor on Purchase Interest at The Stones, Legian-Bali Ciptasari, Dila Ayu; Pitanatri, Diah Sastri; Adinda, Clearesta
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 4 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i4.9821

Abstract

The purpose of this research is to identify the influence of social media marketing Instagram and electronic word of mouth TripAdvisor on purchase intention. The population in this research involves 100 respondents who have not had the chance to stay at The Stones Hotel, Legian - Bali. The type of information used in this research is quantitative information. This research uses primary information in the form of a questionnaire. The illustration collection method used is non-probability sampling. The analysis procedure uses multiple linear regression with SPSS version 25 for Windows. The results of this research prove that Social Media Marketing Instagram (X1) partially has a positive and significant effect on Purchase Intention with a calculated t> t table value = 3, 685> 1,660 and a significance value & ???? = 0,000 & 0.05. Electronic Word of Mouth TripAdvisor (X2) partially has a positive and significant effect on purchase intention with a calculated t> t table value = 4.525> 1,660 and a significance value & ???? = 0,000 & 0.05. Social Media Marketing Instagram and Electronic Word of Mouth TripAdvisor simultaneously have a positive and significant effect on Purchase Intention with a value of Fcount Ftable = 58.693 <3.94 and a significance value & ∝ = 0.000 & 0.05. Thus, it can be concluded that the results of this study prove that Social Media Marketing Instagram and Electronic Word of Mouth TripAdvisor have a positive and significant effect on purchase attention, and simultaneously have an effect on purchase interest.
The Effectiveness of Instagram Ads and Facebook Ads as Promotional Platforms in Room Sales at Fairfield by Marriott Bali Legian Wiguna, I Komang Bintang Tri; Suastini, Ni Made; Pitanatri , Putu Diah Sastri
Indonesian Journal of Banking and Financial Technology Vol. 2 No. 3 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fintech.v2i3.10806

Abstract

This study aims to determine the effectiveness of Instagram ads and Facebook ads as a promotional platform in selling rooms at Fairfield by Marriott Bali Legian. This type of research is quantitative. The sample used was 100 respondents. The data was analyzed using the EPIC Model, average scores and simple tabulations to measure the effectiveness of Instagram ads and Facebook ads. The results of this study indicate that the score for each dimension of the EPIC Model is in the range of a fairly effective scale. Namely between 2.60-4.40, the scores for each dimension are: (a) the empathy dimension has a score of 2.18, (b) the persuasion dimension has a score of 2.31 (c) the impact dimension has a score of 3.75, (d) the communication dimension has a score of 3.08, The final result obtained based on the overall EPIC Rate is 2.83 which is in the range of a fairly effective scale
The Influence of TripAdvisor Reviews and Social Media Marketing Through Instagram on Brand Image at InterContinental Bali Sanur Resort Sugiarta, Komang Rikha; Pitanatri, Putu Diah Sastri; Adyatma, Prastha
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i8.10878

Abstract

This study aims to determine the effect of TripAdvisor reviews and social media marketing through Instagram on brand image at InterContinental Bali Sanur Resort. Thus, it is hoped that this study can be used as a study and evaluation material for InterContinental Bali Sanur Resort to increase awareness of its brand image. In its implementation, this study took about four months with data collection techniques in this study being questionnaires and documentation studies. The number of samples in this study was 100 respondents and was distributed using Google Form. The results of this study indicate that there is a positive and significant influence, both partially and simultaneously, between TripAdvisor reviews and social media marketing through Instagram on brand image at InterContinental Bali Sanur Resort.
The Influence of Pricing and Promotion in Online Advertising on Purchase Interest of Wedding Packages at Alila Villas Uluwatu Maharani, Putu Ayu Yoga; Suastini, Ni Made; Pitanatri, Putu Diah Sastri
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i8.10879

Abstract

This study aims to determine the effect of pricing and promotion on online advertising on the interest in buying wedding packages at Alila Villas Uluwatu. This study was conducted on 100 respondents through the distribution of questionnaires with a Likert scale. Data analysis techniques used in this study are Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression, t-test, f-test and Determination Coefficient using the SPSS application. The results of the study showed that there was a positive and significant influence of price and online advertising on the interest in buying wedding packages at Alila Villas Uluwatu. The results of this study indicate that the Price Variable (X1) and Online Advertising (X1) have a positive and significant effect simultaneously on the interest in buying (Y) wedding packages at Alila Villas Uluwatu. This is based on the results of the F test and multiple linear regression, namely the number of Fcount values> Ftable, which is 22.415> 3.94 with a percentage of influence of 64.9% with a significance value of 0.00 <0.05.
The Influence of Pricing and Digital Promotion Through Instagram on Tourists' Purchase Interest at the Haven Bali Seminyak Hotel Suryananta, I Putu Bagus; Suastini, Ni Made; Pitanatri, Putu Diah Sastri
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i8.10881

Abstract

This study examines the effect of pricing and digital promotion through Instagram on tourist purchasing interest at The Haven Bali Seminyak. Using a quantitative method with 100 respondents, this study applies validity, reliability, multiple linear regression analysis, F test, T test, and coefficient of determination analysis. Data were processed using SPSS. The results show that pricing and digital promotion have a significant effect simultaneously and partially on tourist purchasing interest. Both variables contribute 61% to purchasing interest. Multiple linear regression analysis shows a positive effect of 0.337 for price and 0.317 for promotion. The T test produces a significance value of 0.000 <0.05 for both variables. The F test proves the significant effect of both variables together on purchasing interest with a significance level of 0.000 <0.05.
The Influence of Price and Location on Foreign Tourists' Purchase Interest at Fairfield by Marriott Bali Kuta Sunset Road Lindasari, Komang Leony; Pitanatri, Putu Diah Sastri; Adyatma, Prastha
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i8.10882

Abstract

This study aims to determine the effect of price and location on the purchase interest of foreign tourists at Fairfield by Marriott Bali Kuta Sunset Road. The population in this study were foreign tourists who had an interest in staying at Fairfield by Marriott Bali Kuta Sunset Road. The data analysis techniques used in this study were Multiple Linear Regression, t-test, f-test and Determination Coefficient using the SPSS application. Based on the results of the study, it was found that the t-value> t-table = 5.521> 1.660 and the significance value <α = 0.00 <0.05 so it can be concluded that price and location have a positive and significant effect on the purchase interest of foreign tourists at Fairfield by Marriott Bali Kuta Sunset Road. Price and location have a strong influence on the dependent variable, namely the purchase interest of foreign tourists. When price and location have a strong influence, the purchase interest of foreign tourists will increase. The suggestion that can be given by the researcher is that Fairfield by Marriott Bali Kuta Sunset Road is expected to maintain the quality of products and services and maintain security around the hotel location and add shuttle car facilities to attract tourists' purchase interest.
The Influence of Price and Promotion Through Instagram Social Media on Generation Y Tourists' Purchase Interest at Four Points By Sheraton Bali, Seminyak Wibawa, Anak Agung Putu Sebastian Ardika; Pitanatri, Putu Diah Sastri; Wiartha, Nyoman Gede Mas
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i8.10883

Abstract

The purpose of the research is to test and determine the effect of price and promotion through Instagram social media partially and simultaneously on the purchasing interest of Generation Y tourists at Four Points by Sheraton Bali, Seminyak. The research conducted is a quantitative research with a population of Generation Y tourists who know Four Points by Sheraton Bali, Seminyak. The sample used was 100 respondents. In conducting data analysis, the techniques used were Multiple Linear Regression, t-test, f-test, and Determination Coefficient using SPSS. Based on the results of the study, it was found that the calculated f value> f table = 143.734> 3.09 and the significance value <α = 0.00 <0.05 and it can be concluded that price and promotion through Instagram social media have a positive and significant effect simultaneously on the purchasing interest of Generation Y tourists at Four Points by Sheraton Bali, Seminyak.
Co-Authors Ade Roy Renaldo Amarawati, Ni Putu Erika Dita Anak Agung Istri Ratna Sari Wulan Andreas Bryan Wagey Annabel Jackson Annabel Jackson Atmaja, I Putu Gede Brandon Wira Axell Pratama Kartika Ayu Trisna Sanjiwani Bagaskara Vijaya Cahyo Purnomo Loanata Candra, Dewa Ayu Kirana Maya Ciptasari, Dila Ayu Clearesta Adinda Cokorda Zaic Arizena Dewa Ayu Kirana Maya Candra Dewa Ketut Sujatha Dewa Ketut Sujatha Dewa Ketut Sujatha Duta, Putu Krisna Arya Dwilestari, Ni Kadek Felicia Made Sabina Maya Mahadewi I Dewa Gde Tri Jaya Cahyadi I Dewa Putu Hendri Pramana I Gede Made Sukariyanto I Gede Tito Yuda Pradana Jaya I Gusti Ayu Putu Diah Adnyani I Gusti Ayu Sucitadewi I Gusti Ngr Putu Jagadhita Rama Putra I Gusti Putu Ngurah Budiasa I Kadek Pandu Adi Wiranatha I Wayan Suteja Ida Ayu Kalpikawati Irene Hanna H Sihombing Kadek Andita Dwi Pratiwi Kristiana, Nina Indra Lindasari, Komang Leony Luh Putu Kartini Made Deny Kharisma Made Uttari Pitanatri Maharani, Putu Ayu Yoga Marco Valeri Maswiartha, Nyoman Gede Michael John Hitchcock Michael John Hitchcock Nathania, Ni Made Riska Ni Desak Made Santi Diwyarthi Ni Kade Juli Rastitiati Ni Kadek Indah Puspaningrum Ni Komang Thessy Aprelia Arijesni Ni Komang Thessy Aprelia Ni Komang Thessy Aprelia Ni Komang Thessy Aprelia, Ni Komang Thessy Aprelia Ni Made Suastini Ni Made Suastini Ni Made Suastini, Ni Made Ni Putu Erika Dita Amarawati Ni Putu Siska Putri Ni Wayan Chintia Pinaria Ni Wayan Giri Adnyani Nyoman Gede Mas Wiartha Pamungkas, Luh Made Gunapria Hindu Rajeswari Pande Putu, Dina Maharani pinaria, ni wayan chintia Pitanatri, Made Uttari Prabawathi, Ni Kadek Nia Prabhawati, Luh Gde Ayu Prastha Adyatma Priliani, Ni Luh Dita Puspaningrum, Ni Kadek Indah Putra, Gede Bagus Brahma Putu Bella Ayu Virdani Putu Bella Ayu Virdani Putu Devi Rosalina Putu Puja, Ida Bagus Rumadana, I Made Sabudi, I Nyoman Sukana Sri Aida Melianty Sugiarta, Komang Rikha Sujatha, Dewa Ketut Sulistyawati, Ni Luh Ketut Sri Suryananta, I Putu Bagus Vijaya, Bagaskara Virdani, Putu Bella Ayu Wagey, Andreas Bryan Wedari, Ni Kadek Maedha Wibawa, Anak Agung Putu Sebastian Ardika Wiguna, I Komang Bintang Tri Winata, Adi Sistha Yudhawijaya, Made