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All Journal Jurnal Mirai Management Jurnal Manajemen STIE Muhammadiyah Palopo Journal of Economic, Bussines and Accounting (COSTING) Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Riset Bisnis dan Manajemen Tirtayasa JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Referensi : Jurnal Ilmu Manajemen dan Akuntansi Majalah Ilmiah Bijak Social, Humanities, and Educational Studies (SHEs): Conference Series Jurnal Ekonomi Manajemen Sistem Informasi Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Ilmiah Wahana Pendidikan International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) International Journal of Engagement and Empowerment (IJE2) Jurnal Abdimas Bina Bangsa Journal Corner of Education, Linguistics, and Literature Indonesian Collaboration Journal of Community Services (ICJCS) National Conference on Applied Business, Education & Technology (NCABET) Contributions of Central Research Institute for Agriculture JER
Ahmad Mukhlis, Ahmad
Universitas Bina Bangsa Banten
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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DEVELOPMENT STRATEGIES FOR MICRO, SMALL, AND MEDIUM ENTERPRISES (MSME) BY IMPROVING THE QUALITY OF HUMAN RESOURCES Ahmad Mukhlis; Anoesyirwan Moeins; Widodo Sunaryo
International Journal of Economy, Education and Entrepreneurship Vol. 2 No. 2 (2022): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v2i2.91

Abstract

MSMEs, which stand for micro, small, and medium enterprises, play a significant part in the expansion of the Indonesian economy. The contribution of micro, small, and medium-sized enterprises (MSMEs) to economic growth in Indonesia is undeniable; however, despite this, MSMEs continue to struggle with a wide variety of internal and external challenges. Consequently, it is essential to have an MSME development strategy to make MSMEs more developed. In the meantime, the problem that frequently arises in micro, small, and medium-sized enterprises (MSMEs) is the low quality of the human resources. The quality of a company's human resources is a significant factor in determining whether it will achieve success or failure. Human resources are an essential component of any business. Therefore, one must access competent human resources to cultivate a successful business. This research aims to establish a plan for the growth of micro, small, and medium-sized enterprises (MSME) of kerupuk cracers in the city of Serang by enhancing the caliber of the human resources used in their management. Methods of qualitative research used for this study. In this research project, the data collection methods include observations, interviews, and documentation. The data analysis process carries out in several stages, the most important of which are data reduction, data presentation, and conclusions. According to the findings, there were three different routes to enhance the quality of the human resources available at MSME Crackers in Serang City. 1) Training, with an emphasis on both "on the job" and "demonstration and example" styles of instruction. 2) Education through the use of the method of Coaching and Counseling. 3) Work experience, in which case you should give someone with previous experience in recruiting employees top priority. Because the increased quality of the human resources put into practice to “kerupuk” SMEs in Serang City contributes to the sustainability of its business, this approach can use as a strategy for developing SMEs
PERFORMANCE IMPROVEMENT THROUGH STRENGTHENING ENTREPRENEURSHIP, INNOVATIVENESS, AND E-COMMERCE IMPLEMENTATIONS OF MSMEs TO OPERATIONAL MANAGER IN SERANG, BANTEN PROVINCE Ahmad Mukhlis; Anoesyirwan Moeins; Widodo Sunaryo
International Journal of Economy, Education and Entrepreneurship Vol. 2 No. 3 (2022): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v2i3.116

Abstract

Indonesia is one of the countries supported by the MSME sector. The significance of factors that encourage mitigation and economic recovery in Serang, Banten, by increasing the performance of MSMEs has been the subject of some studies, and these studies all reach the same conclusion. This research aims to identify methods and approaches to performance enhancement that are suitable for small groups of MSME Operations Managers in Serang City. Research must carry out on the factors that have an impact on performance. These factors include entrepreneurship, innovation, and e-commerce. Methods from multiple research traditions combine to form this study (mixed methods). This study used a multistage random sampling technique to collect data from 240 MSME business owners from the small business group in the city of Serangby. The findings of quantitative research indicate that there is a significant direct effect between entrepreneurship and performance; between innovation and performance; between e-commerce and performance; between entrepreneurship and e-commerce; between creation to e-commerce; and that there is a significant indirect effect between entrepreneurship and performance through e-commerce; between innovation and performance through e-commerce. The findings of the qualitative research lend credence to the results of the quantitative study, which found that the low indicators of the effectiveness of education and training in the dimension of work effectiveness need to be improved to strengthen the performance of the MSME Operational Managers of small business groups in the city of Serang. According to the study's findings, the performance of MSME Operational Managers for small business groups can improve by boosting entrepreneurialism and innovation through implementing e-commerce. It is one of the recommendations made by the researchers
EFFORTS TO IMPROVE THE ECONOMIC LIFE OF THE BADUY COMMUNITY THROUGH THE AGRICULTURE SECTOR IN KANEKES VILLAGE, LEBAK DISTRICT BANTEN Raden Irna Afriani; Listiawati Listiawati; Ahmad Mukhlis; Ihwan Satria Lesmana; Yuliah Yuliah; Surachman Surachman
International Journal of Engagement and Empowerment Vol. 2 No. 3 (2022): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v2i3.87

Abstract

The Baduy people basically base their livelihoods on incipient agricultural production and hunting, and the dry land farming system with this type of agriculture only relies on lowland rice. Hunting is also only carried out in confined spaces in conventional forest areas. Wild species, deer, monkeys and honey. Until now the expertise of the Baduy community is still focused on the agricultural sector, hunting and starting to diversify plants, fruits and vegetables for household needs only. With such rapid population growth, which cannot be compared with traditional Baduy rural areas, the Baduy economy is experiencing tremendous pressure. Although the government's efforts above are aimed at finding a way out of all the limitations on the economic resources of the Baduy community, they have not succeeded in significantly increasing the welfare of the majority of the Baduy population. The Baduy community's economic system fully adheres to a market economy with currency as a medium of exchange. Since around 1970, the exchange system has been abandoned except for the limited needs of the clan environment. Although many Baduy people have moved and changed religions, their relationship as great-grandfathers is still well maintained. This real relationship is strengthened in the form of a more specific business relationship
EDUKASI PEMBUKUAN UMKM RM SATE BEBEK H. SYAFE’I CIBEBER DENGAN APLIKASI BERBASIS DIGITAL Ahmad Mukhlis; Mochamad Fahru Komarudin; Aan Wahyu Purnomo; Thessa Amalia; Rendi Halomoan
Indonesian Collaboration Journal of Community Services Vol. 2 No. 3 (2022): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v2i3.84

Abstract

. Syafe'I Restaurant is a pioneer in the menu of satay and duck soup which are typical foods from Cibeber, Cilegon Banten, which was founded in 1977 until now in their daily lives they still use manual and traditional bookkeeping. KKM-PkM collaboration of students and lecturers at Bina Bangsa University tries to educate digital bookkeeping based on the BukuKas application to further increase the effectiveness and ease of producing financial reports so that strategic decisions can be made to win competition in the millennial era.
UNIVERSALITY OF ISLAMIC WORK ETHICS ON BANKING EMPLOYEES IN INDONESIA AND ITS IMPACT ON ORGANIZATIONAL COMMITMENT Sri Mulyono; Yuliana Yuliana; Wahyu Wiguna; Ahmad Mukhlis
International Journal of Economy, Education and Entrepreneurship Vol. 3 No. 1 (2023): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v3i1.141

Abstract

There is a scarcity of credible Islamic human resources who are not only professionals in banking operations but also understand, animate, and implement Islamic teachings in a comprehensive way. The purpose of this research is to show whether the Islamic work ethic is universal and to analyze whether the Islamic work ethic influences organizational commitment. The research method uses descriptive analysis and simple linear regression using SPSS. The results of his research are that the Islamic work ethics of bank employees show a high value scale (good) and that Islamic work ethics have a significantly positive effect on the organizational commitment of conventional banks and Islamic banks
TRAINING FOR THE PREPARATION OF SCIENTIFIC ARTICLES FOR LECTURERS AND STUDENTS AT HIGHER EDUCATION IN BANTEN Sri Mulyono; Sumarsid Sumarsid; Muhsin Muhsin; Ratih Kusumastuti; Wahyu Wiguna; Ahmad Mukhlis
International Journal of Engagement and Empowerment Vol. 3 No. 1 (2023): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v3i1.97

Abstract

Scientific article writing training is very important in improving the skills of students and lecturers in compiling good and correct scientific articles. With this training, it is hoped that students and lecturers can acquire the knowledge and skills needed to face challenges in the academic world, and can gain recognition for the scientific work they produce through publication in accredited national journals and reputable international journals. The purpose of this training is to increase the understanding of students and lecturers in writing good and correct scientific articles and it is hoped that participants will gain knowledge and skills in compiling scientific articles in accordance with standards set by accredited national journals and reputable international journals. The method used in scientific article writing training through zoom meetings with a combination of lecture and practice methods is a very appropriate method. With this method, participants can follow the training material more easily and can immediately practice writing good and correct scientific articles. The participants who took part in the training were approximately 100 people, a large enough number of participants for a scientific article writing training. The results of the service activities carried out were very satisfying, with increased partner knowledge in terms of writing scientific articles. This training can also help students to realize the importance of scientific publications in the context of disseminating knowledge. With scientific publications, students and lecturers can make a real contribution to the academic world and can help improve the quality of education in Indonesia
OPTIMASI DIGITALISASI MARKETING PADA UMKM SAPU DI DESA SINDANGHEULA KECAMATAN PABUARAN KABUPATEN SERANG Rahadian Arief; Bambang Dwi Suseno; Encep Saefullah; Ahmad Mukhlis; Dedy Khaerudin
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 3 No. 2 (2023): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v3i2.105

Abstract

The Community Partnership Empowerment Program (PKM) aims to optimize the digitalization of marketing and sales of Micro, Small and Medium Enterprises (MSMEs) products in Sindangheula Village, Pabuaran District, Serang Regency. In this program, the main target partners are broom MSME actors. The approach used is a participatory, reflective and innovative approach, which aims to achieve increased partner competitiveness and increase their knowledge and skills in the field of Digital Marketing products. The expected results of this program include increasing the sales volume of MSME broom products and expanding market segmentation. By implementing a positive approach, this program is expected to have a positive and meaningful impact on MSME partners. Through this approach, it is hoped that small businesses can feel motivated and confident in facing complex marketing challenges in the ever-evolving digital era. A better understanding of digital marketing strategies can help MSME partners optimize their online presence, reach a wider audience and increase sales.
Morphology of two varieties of sweet corn when applied with cow dung fertilizer Mukhlis, Ahmad; Fahri, Romi; Khairani, Siti
Contributions of Central Research Institute for Agriculture Vol. 18 No. 3 (2024): July: Agriculture and related sciences
Publisher : Central Research Institute For Agriculture

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59651/cceria.v18i3.155

Abstract

Sweet corn is an agricultural commodity that is very popular with the public because of its many benefits. In Indonesia, sweet corn can be used as a source of food, feed and industrial raw materials. However, the demand for sweet corn in Indonesia is high, resulting in not all needs being met. Efforts that can be made to increase sweet corn production are by using high-yielding varieties and by providing organic fertilizer which can minimize the residue effects caused by inorganic fertilizer. This research aims to determine the effect of two varieties of sweet corn on the growth and production of sweet corn, to determine the correct dose for applying cow dung compost fertilizer on the growth and production of sweet corn and to determine the interaction between two varieties of sweet corn and the dose of cow dung compost fertilizer on the growth and production of sweet corn. This research used a factorial Randomized Block Design (RBD) with 2 factors and 4 replications. The first factor is the use of two varieties of sweet corn, namely V1 (bonanza) and V2 (talenta). The second factor is the application of compost fertilizer at 3 levels, namely: P0 (without organic fertilizer), P1 (600 g/plant hole (equivalent to 12 kg/plot)), P2 (750 g/plant hole (equivalent to 15 kg/plot) ). The results of the research showed that the bonanza variety is better in growth which can be seen in the parameters of plant height, number of leaves and leaf area when compared to the talenta variety. Providing cow dung fertilizer can increase plant height, number of leaves and leaf area. A dose of 600 g/plant is the most efficient dose of cow dung fertilizer for the growth of sweet corn plants.
Strategi Perencanaan Sumber Daya Manusia Untuk Meningkatkan Kinerja Organisasi Khaeruman, Khaeruman; Mukhlis, Ahmad; Bahits, Abdul; Tabroni, Tabroni
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 7, No 1 (2023)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v7i1.23910

Abstract

Penelitian ini menggunakan pendekatan kualitatif untuk mengeksplorasi strategi perencanaan sumber daya manusia (SDM) di PT. Nestle Indonesia, sebuah perusahaan terkemuka di sektor makanan dan minuman. Fokus utama penelitian melibatkan analisis kebutuhan SDM, pengembangan karyawan, pemenuhan kebutuhan karyawan, diversifikasi tenaga kerja, penerapan teknologi Sumber Daya Manusia (HR), serta monitoring dan evaluasi kinerja. PT. Nestle Indonesia menghadapi berbagai tantangan, termasuk perubahan lingkungan bisnis, ketidakpastian ekonomi, pergantian demografis, dan tantangan teknologi. Namun, melalui perencanaan SDM yang baik, perusahaan dapat mengoptimalkan peluang seperti inovasi, peningkatan keterampilan karyawan, peningkatan kinerja, dan diversifikasi tenaga kerja. Hasil penelitian menunjukkan bahwa strategi perencanaan SDM yang bersifat holistik dan adaptif memainkan peran kunci dalam mencapai kinerja organisasi yang optimal di tengah dinamika bisnis yang senantiasa berubah. Implikasi praktis dari temuan ini dapat membantu organisasi sejenis untuk meningkatkan efektivitas strategi SDM mereka. 
THE STRATEGY OF ONLINE MARKETING AT Mc. DONALD'S RESTAURANT TO INCREASING SALES IN THE DIGITAL ERA Kusuma, Aria Cendana; Mukhlis, Ahmad; Fatari, Fatari
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 1 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i1.244

Abstract

One of the essential foundations in the digital business era is online marketing, which uses internet platforms such as websites, social media, and online advertising to reach target audiences effectively, expand brand reach, and increase sales volumes in a market that is becoming increasingly connected and competitive. Within the context of the digital era, this research aims to investigate the online marketing strategies McDonald's Restaurant has implemented to boost sales. In the context of online marketing strategy, the primary focus of the research is on the segmentation, targeting, product positioning, and mixing strategies associated with online marketing. The purpose of this research is to investigate the difficulties encountered when implementing and promoting sales strategies and online marketing strategies using a qualitative approach. Collecting primary data through interviews and secondary data from documents and newspapers are both methods utilized in research. According to the research findings, successful online marketing has the potential to increase sales volume significantly. This research provides valuable insight into practical methods to improve sales performance by implementing integrated online marketing strategies, strengthening brand positioning, identifying market opportunities, and overcoming challenges in a dynamic and changing business environment. This research analyzed strengths, weaknesses, opportunities, and threats (SWOT)
Co-Authors Aan Wahyu Purnomo Agustina Ahdi Topan Sofyan Ahnan Kasogi Amalia, Dira Rizki Angrian Permana, Angrian Anoesyirwan Moeins Anoesyirwan Moeins Aprilia Virahayu Ardi Hidayat ASFAR, ANDI HASRYNINGSIH BAHITS, ABDUL Buheti, Buheti Dedy Khaerudin Diana Hervina Dwi ASTUTI ENCEP SAEFULLAH, ENCEP Engkos Kosasih Fadeli, Fadeli Fatari, Fatari Fidziah, Fidziah Hartatik Hartatik Hartatik Hartatik Hifni, Mohammad I Komang Wahyu Wiguna Ihwan Satria Lesmana Ihwan Satria Lesmana Imam Fiqry Ramadhan Jaka Wijaya Kusuma Jamaludin Jamaludin Jayawarsa, A.A. Ketut Khaeruman Khaeruman, Khaerumam Khairani, Siti Komalasari Komalasari Komarudin, Mochamad Fahru Kusuma, Aria Cendana LENI TRIANA, LENI Lesmana, Ihwan Satria Lilis Suryani Listiawati Listiawati Listiawati Listiawati Lithasari, Agustine Lumangkun, Jimi Mahuda, Isnaini Mamay Komarudin Meilisa, Ranny Mohammad Saifussuja Alfaqih Muhammad Saleh Muhammad Suparmoko Muhammad Suparmoko Muhammad Suparmoko Muhsin Muhsin N. Nurjanah Ningtyas, Dian Novia Novanda Puspha Zahra Nurhasan Nugroho Nurhidayat, Kakang Pebrianti Pebrianti, Pebrianti Raden Irna Afriani Rahadian Arief Ratih Kartina Sari Ratih Kusumastuti Rendi Halomoan Rodiyah - Romi Fahri Romli, Ombi Sartika, Ratu Siti Muawanah Sri Mulyono Sri Yulyaningtias Suflani Suharyon, Suharyon Suherdi, Heri Sukmawan, Irwan Sumarsid Sumarsid Sumarsid Sumarsid Suparmoko, Muhammad Surachman Surachman Suryana, Ega Sebe Suseno, Bambang Dwi Sutihat, Sutihat Tabroni Taufik Adi Susilo Thessa Amalia Udin Suadma Udin Suadma Ulfi Jefri Veriana, Ice Wahyu Widodo Wahyu Wiguna Wahyu Wiguna Wahyuni, Asti Dian Sri Wendi Adhireja Widodo Sunaryo Yati Ismayati Yuliah Yuliah Yuliah Yuliah Yuliana Yuliana