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Journal : INJECT Interdisciplinary Journal of Communication

A Bibliometric Analysis of Social Media and Election Campaign Success: Mapping Research Trends from 2019 to 2023 Wahdaniyah , Nurul; Rahmawati, Dian Eka; Sari, Inrinofita
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.4439

Abstract

This paper aims to identify trends and research mapping on the Influence of social media on the Success of Election Campaigns that have concerned academics and practitioners. The method used in this research is qualitative research with a literature study approach. The data found were 258 documents, which were then analyzed. This dataset was converted to CSV format, imported into Bibliometrix, and analyzed. The findings in this study show that the success of election campaigns is not only related to social media factors but also to the successful integration of various strategic elements in the political process. Social media platforms, including Twitter, Facebook, YouTube, and Telegram, are the main channels for delivering political messages directly to voters. This success also depends on the capacity of candidates or political parties to utilize social media effectively.
Mapping the Transformation of Political Participation through Digital Citizenship: Global Trends from a Bibliometric Analysis (2019–2024) Fadilla, Atikah; Rahmawati, Dian Eka
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 2 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i2.5063

Abstract

This study investigates the transformation of political participation in the era of digital citizenship, where information and communication technologies have reshaped how citizens engage in democratic processes. Moving beyond traditional notions of rights and obligations, citizenship is increasingly characterized by the ability to participate actively in public affairs through digital platforms. Using a bibliometric analysis of 339 Scopus-indexed articles published between 2019 and 2024, this research maps publication trends, conceptual clusters, and thematic evolutions related to digital citizenship and political participation. The findings reveal four dominant clusters: digital citizenship, citizenship, political participation, and digital transformation that organize the field, with emerging themes such as COVID-19, gender, and digital education policies shaping more recent scholarship. Results highlight the strategic role of digital technologies in enabling political campaigns, online petitions, e-voting, and social media activism while exposing persistent challenges such as misinformation, privacy concerns, and digital divides. This study contributes to the literature by offering a comprehensive mapping of global scholarship, clarifying conceptual linkages, and identifying research gaps related to inclusivity and cross-regional comparisons. Strengthening digital and media literacy is crucial to ensure more inclusive, ethical, and meaningful forms of political participation in the digital age.