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All Journal PROSIDING SEMINAR NASIONAL Jurnal Manajemen Dayasaing Benefit: Jurnal Manajemen dan Bisnis Falah : Jurnal Ekonomi Syariah Jurnal Mirai Management Journal of Economic, Bussines and Accounting (COSTING) YUME : Journal of Management Ecopreneur.12 Jurnal Ilmiah Poli Bisnis JURNAL LENTERA BISNIS Jurnal Admmirasi Jurnal Manajemen Dirgantara Journal of Enterprise and Development (JED) Al-Kharaj: Journal of Islamic Economic and Business Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Budimas : Jurnal Pengabdian Masyarakat Jurnal Pesut : Pengabdian untuk Kesejahteraan Umat International Journal of Educational Management and Innovation (IJEMI) International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) Jurnal Bina Bangsa Ekonomika Abdi Psikonomi Proceeding ISETH (International Summit on Science, Technology, and Humanity) Prosiding University Research Colloquium Paradoks : Jurnal Ilmu Ekonomi JURSIMA IIJSE Jurnal Sistem Informasi dan Manajemen Majapahit Journal of Islamic Finance dan Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management JER International Conference on Digital Advanced Tourism, Management, and Technology JIMEK EKONOMIKA: Manajemen, Akuntansi dan Perbankan Syari’ah Prosiding Seminar Nasional dan Call for Paper Pengembangan Dakwah, Pondok Al Islam dan Kemuhammadiyahan
Ahmad Mardalis
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Analisis Pengaruh Green Marketing, Citra Merek dan Kualitas Layanan Terhadap Minat Pembelian Ulang Makanan Halal Cepat Saji di Mcdonald’s Anggreani, Niken; Mardalis, Ahmad
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 8 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i8.4490

Abstract

This study aims to analyze the influence of green marketing, brand image, and service quality on the repurchase intention of fast food halal products at McDonald’s. This research was conducted using quantitative methods with data collection techniques using questionnaires. The sampling technique used purposive sampling technique. Validity and reliability tests using smart PLS analysis on the outer model. Hypothesis testing using the smartPLS inner model. The results show that green marketing has a positive and significant effect on repurchase intention, as indicated by a t-statistic value of 3.162 and a p-value of 0.002. Brand image also has a positive and significant effect on repurchase intention, with a t-statistic value of 5.026 and a p-value of 0.000. Additionally, service quality has a positive and significant effect on repurchase intention, with a t-statistic value of 6.865 and a p-value of 0.000. These findings suggest that improvements in green marketing, brand image, and service quality can increase consumers' repurchase intention for fast food halal products at McDonald’s. The practical implications of this research indicate that McDonald’s should focus on environmentally friendly marketing strategies, maintain a strong brand image, and enhance service quality to build customer loyalty and boost sales.
Pengaruh Labelisasi Halal, Brand Awareness, dan Viral Marketing Terhadap Keputusan Pembelian Konsumen di Mixue: Studi Kasus pada Pelanggan Muslim Mixue di Surakarta Sela Pratika Dewi; Ahmad Mardalis
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 5 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i5.2386

Abstract

he food and beverage industry in Indonesia continues to experience growth amidst various ever-changing market trends. Ice cream is one of the most popular food products in Indonesia. One of the ice cream brands that is currently widely discussed by the community is Mixue ice cream. Consumers who are aware of this brand make Mixue easily remembered and recognized. Technological advancements make it easier for people to obtain and access new viral information. Viral marketing strategies facilitate this brand in introducing itself to consumers and serve as a promotional medium for marketers. The emergence of halal certification provided by MUI for Mixue has a significant influence on Indonesian society due to the majority of its population being Muslims. This research aims to analyze the influence of halal labeling, brand awareness, and viral marketing on consumer purchasing decisions in Mixue, especially among Muslim consumers in Surakarta. This study is a quantitative research type using survey methods. The research technique used is purposive sampling, where the researcher uses their own considerations in selecting the necessary population to provide information that is in line with the research needs. The researcher used primary data in analyzing the data. This method was carried out by distributing questionnaires to the target population and obtaining a sample of 210 respondents. The data processing used was with SPSS Statistics version 26. The results of this study indicate that the halal labeling variable, brand awareness variable, and viral marketing variable significantly influence Muslim consumer purchasing decisions in Mixue simultaneously..
Pengaruh Penggunaan Media Sosial dan Pelatihan Kerja Terhadap Kinerja Pegawai dengan Kompensasi Sebagai Mediasi pada Badan Keuangan Daerah Kabupaten Pacitan Alien Dewi Alifah; Ahmad Mardalis
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.7418

Abstract

The purpose of this study was to analyze the effect of Social Media Use and Job Training on Employee Performance with Compensation as a mediator at the Regional Financial Agency of Pacitan Regency. The population of this study were all employees of the regional financial agency of Pacitan Regency with a sample used in this study of 101 respondents adjusted to the probability sampling technique by purposive sampling. This study is a quantitative study using data sources, namely primary data obtained through interviews, observations, and measurements using questionnaires conducted directly by researchers. The analysis tool used is SmartPLS. The results of this study indicate that the conclusions in this study are 1.) there is a positive and significant effect of social media use on employee performance, while there is a negative and insignificant effect of social media use on compensation 2.) there is a positive and significant effect of job training on employee performance and compensation variables 3.) compensation has a significant positive effect on employee performance 4.) the use of social media and job training can be mediated by compensation and affect employee performance
Pengaruh Penggunaan Media Sosial dan Berkomunikasi Interpersonal Terhadap Kinerja Pegawai dengan Teknologi Informasi sebagai Mediasi pada Sekretariat Daerah Kabupaten Pati Catur Novitasari; Ahmad mardalis
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.7420

Abstract

The purpose of this study was to analyze the effect of Social Media Use, Interpersonal Communication on Employee Performance with Information Technology as a mediator at the Pati Regency Regional Secretariat. The population of this study were all employees of the Pati Regency Regional Secretariat office with a sample used in this study totaling 116 respondents adjusted to the results of the calculation according to the number of question indicators. This study is a quantitative study using data sources, namely primary data obtained by filling out questionnaires distributed directly by researchers. The analysis tool used is SmartPLS. The results of this study indicate that 1.) there is a negative and insignificant effect of social media use on employee performance, while there is a positive and significant effect of social media use on information technology 2.) there is a positive and significant effect of interpersonal communication on information technology and employee performance variables 3.) information technology variables are able to mediate the use of social media on employee performance and mediate interpersonal communication on employee performance with positive and significant results.
PENGARUH KEPEMIMPINAN ETIS DAN KOMPENSASI TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI SEBAGAI VARIABEL MEDIASI PADA BALAI BESAR WILAYAH SUNGAI BENGAWAN SOLO Salsabilla, Deandra Nurul Izza Alfia; Mardalis, Ahmad
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.1945

Abstract

This research is designed to examine the effects of ethical leadership and compensation on employee performance, with work motivation functioning as a mediating construct at the Bengawan Solo River Basin Center. Employing a quantitative methodology, the study targeted all employees as the population, while the sample size determined using the Lemeshow formulaadapun dyielded a minimum requirement of 97 participants. Primary data in this study were collected using a Likert-scale questionnaire that measured ethical leadership, compensation, motivation, and employee performance. In contrast, the secondary data were obtained from organizational documents and internal administrative records. The analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with the support of the SmartPLS application. The results revealed that both ethical leadership and compensation have a positive and statistically significant impact on employee performance. These two variables were also shown to significantly improve employees’ work motivation. Furthermore, work motivation itself was positively and significantly associated with employee performance. The analysis also confirmed that motivation serves as a partial mediator in the link between ethical leadership and employee performance, as well as between compensation and employee performance. Overall, the findings suggest that improving employee performance can be effectively achieved by promoting ethical leadership, ensuring adequate compensation, and fostering higher levels of work motivation.
Analisis Pengaruh Implementasi Kebijakan Diversitas Dan Inklusivitas Terhadap Kinerja Karyawan CV. Hatta Pratama Willy Pratama; Ahmad Mardalis
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 2 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i2.10069

Abstract

Riset ini diarahkan untuk mengevaluasi sejauh mana penerapan kebijakan yang berorientasi pada keberagaman dan prinsip inklusivitas berkontribusi terhadap pencapaian kinerja karyawan pada CV. Hatta Pratama. Pendekatan yang digunakan dalam penelitian ini bersifat kuantitatif dengan desain asosiatif, yang bertujuan mengidentifikasi keterkaitan antarvariabel penelitian. Pengumpulan data dilakukan melalui instrumen kuesioner yang didistribusikan kepada karyawan perusahaan dengan teknik pemilihan responden secara purposive. Analisis data dilakukan menggunakan prosedur statistik guna menguji kekuatan dan arah hubungan antarvariabel yang diteliti. Temuan empiris menunjukkan bahwa keberagaman tenaga kerja memberikan dampak positif dan signifikan terhadap kinerja karyawan, yang mencerminkan bahwa variasi karakteristik individu meliputi usia, gender, latar belakang budaya, serta tingkat pendidikan berpotensi mendorong peningkatan hasil kerja. Sebaliknya, dimensi inklusivitas tidak menunjukkan pengaruh yang berarti terhadap kinerja karyawan di lingkungan CV. Hatta Pratama. Temuan ini menunjukkan bahwa nilai-nilai inklusif yang ada belum memberikan kontribusi langsung secara optimal terhadap peningkatan produktivitas perusahaan. (3) Secara keseluruhan, diversitas merupakan faktor yang lebih dominan dalam memengaruhi kinerja karyawan dibandingkan dengan inklusivitas.
Engaging Generation Z with Virtual Heritage: How Authenticity and Telepresence Drive Continuance Intention Abas, Novel Idris; Puspawati, Dewita; Mardalis, Ahmad
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8607

Abstract

In response to the declining interest of Generation Z in heritage tourism, Virtual Reality (VR) technology offers a promising solution to revive cultural appreciation. This study aims to test a behavioral model that explains the driving factors of continuance intention towards virtual heritage tourism platforms among this demographic. Adopting the Stimulus-Organism-Response (S-O-R) framework, quantitative data were collected from 195 Generation Z respondents in Indonesia through an online questionnaire and analyzed using PLS-SEM. The analysis results show that authenticity and interactivity (stimulus) have a significant positive effect on continuance intention (response), both directly and indirectly through the key mediating role of telepresence (organism). Specifically, authenticity was found to be the strongest predictor in creating telepresence. This study concludes that to ensure long-term engagement, virtual heritage experiences must focus on providing authentic and immersive content, instead of simply relying on the novelty of the technology itself.
Dampak Work-Life Balance dan Lingkungan Kerja Terhadap Kepuasan Kerja Dengan Stress Kerja Sebagai Variabel Mediasi Pada Karyawan Di Daerah Solo Raya Azari, Nabila Dewi; Mardalis, Ahmad
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 6 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i6.9845

Abstract

Riset ini menelaah bagaimana Work-Life Balance dan kondisi lingkungan kerja membentuk Kepuasan Kerja, dengan Stress Kerja bertindak sebagai perantara, pada karyawan di wilayah Solo Raya. Dengan metode kuantitatif, 97 responden ditetapkan melalui purposive sampling, sementara informasi diperoleh dari kuesioner daring dan dokumen perusahaan. Work-Life Balance dimaknai sebagai sinkronisasi antara tuntutan kerja dan kehidupan personal, sedangkan Lingkungan Kerja meliputi faktor fisik, sosial, dan psikologis. Stress Kerja muncul ketika tekanan pekerjaan melewati kapasitas individu, sementara Kepuasan Kerja adalah penilaian positif terhadap pengalaman kerja. Analisis PLS-SEM lewat SMART-PLS menunjukkan bahwa Work-Life Balance dan Lingkungan Kerja secara signifikan meningkatkan Kepuasan Kerja. Stress Kerja juga berpengaruh, tapi Work-Life Balance ternyata tidak signifikan mengubah level Stress Kerja, sedangkan Lingkungan Kerja berperan nyata. Di sisi lain, Stress Kerja menjadi jembatan (mediator) yang menghubungkan Work-Life Balance dan Lingkungan Kerja ke Kepuasan Kerja.
Pengaruh Kompetensi SDM, Motivasi, Kepuasan Kerja Terhadap Kinerja Karyawan PNS: Studi Kasus Pada Dinas Tenaga Kerja Kota Surakarta Dengan Kompensasi Sebagai Variabel Moderasi Davin Suryandaru Suwandi; Ahmad Mardalis
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2264

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kompetensi SDM, motivasi kerja, dan kepuasan kerja terhadap kinerja karyawan PNS dengan kompensasi sebagai variabel moderasi pada Dinas Tenaga Kerja Kota Surakarta. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Data primer dikumpulkan melalui kuesioner tertutup berbasis skala Likert 1–5 yang mencakup indikator kompetensi, motivasi kerja, kepuasan kerja, kinerja karyawan, serta kompensasi finansial dan nonfinansial. Sampel penelitian terdiri dari 49 responden yang dipilih berdasarkan keterjangkauan dan kesediaan responden. Analisis data dilakukan menggunakan SmartPLS dengan pendekatan Partial Least Squares–Structural Equation Modeling (PLS-SEM) melalui uji validitas, reliabilitas, serta pengujian hipotesis menggunakan teknik bootstrapping dengan tingkat signifikansi p-value < 0,05. Hasil penelitian menunjukkan bahwa kompetensi SDM berpengaruh positif dan signifikan terhadap kinerja PNS, sementara motivasi kerja dan kepuasan kerja tidak berpengaruh langsung secara signifikan. Kompensasi terbukti mampu memoderasi pengaruh kompetensi dan kepuasan kerja terhadap kinerja, namun tidak memoderasi hubungan antara motivasi dan kinerja. Temuan ini menegaskan pentingnya penguatan kompetensi dan sistem kompensasi yang adil dalam meningkatkan kinerja PNS.
Do celebrity endorsement, halal label, and Word of Mouth affect Millennials to purchase skincare? Radia Sabita; Ahmad Mardalis
Journal of Enterprise and Development (JED) Vol. 5 No. 2 (2023): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v5i2.6968

Abstract

Purpose — This study aims to investigate the impact of celebrity endorsement, halal labels, and Word of Mouth on the purchasing intention of skincare products among millennials.Method — This study employs a quantitative research methodology, utilizing non-probability purposive sampling technique to select a sample of 200 millennial respondents who have used Safi skincare products. The data collection method involves the use of a questionnaire distributed through Google Forms, which consists of primary data collected directly from the respondents. The research data is analyzed using outer model analysis and inner model, as part of the data processing procedures.Result — The study findings indicate an insignificant effect of celebrity endorsement and halal labels on the purchasing intention of skincare products among millennials, whereas the influence of Word of Mouth on purchasing intention is positively and significantly supported.Contribution — This study provides new and important insights into the preferences and behavior of millennial consumers in the skincare market.
Co-Authors Adelia, Tifani Aflit Nuryulia Ahmad Baehaqi, Ahmad Alien Dewi Alifah Alvio Muhammad Pratama Alya Agustina Amin Mustofa Amin Mustofa, Amin Anggi Angellia Anggreani, Niken Ardi Wahyu Pramudya Ari Saputra Azari, Nabila Dewi Bintang Julian Pratama Catur Novitasari Cinthya Wijayanti Hadi Saputri Davin Suryandaru Suwandi Destria Efliani Dewita Puspawati Dharma Putra S. Dharma Putra S., Dharma Putra Dina Novita Kusuma Wardani Dita Agus Hari Wisuda Djafar Maulana Edi Setiawan Edi Setiawan Eny Kusumawati Fakhri Ade Putra Fathiyatussa’idah, Yuliana Fauzul Hanif Noor Athief Fina Annisatul Mualifah Gusnanda Herdiantama Harits Nur Choiri Hasanah, Nur Indraswari, Salsabila Pavita Izzuddin Iqbal Kurniawan Jamhur Mursidan Rais Khusnul Khotimah Kurniawan, Yogiek Indra Lestari, Wuryaningsih Liana Mangifera M. Farid Wajdi Mahasri Shobahiya Mahesti, Sherlyyana Hadiyya Maulana, Djafar Minhayati Saleh Minhayati Saleh Minhayati Saleh Minhayati Saleh Minhayati Saleh Minhayati Saleh Mirzam Arqy Ahmadi Mohammad Dhani Ramadhan Mualifah, Fina Annisatul Muhammad Rizal Nur Wakhid Mustamid Helmi Hardyanto Muzakar Isa Nabila Dewi Azari Nadia Prasista Arisanti Novel Idris Abas Nugoho Wahyu Dewantoro NUR HASANAH Pramana Agus Sumardianto Pratama, Alvio Muhammad Pratama, Mochammad Aditya Reza Rabbani, Muhammad Taha Yassin Radia Sabita Revansa, Marisa Reza Rahma Wardhani Rima Hayu Sri Widadi Rina Trisnawati Sabita, Radia Salsabila Pavita Indraswari Salsabilla, Deandra Nurul Izza Alfia Saputra, Bagas Rizky Sari Utami Sela Pratika Dewi Setyawan, Febri Fajar Sherlyyana Hadiyya Mahesti Sidiq Permono Nugroho Siti Nur Chasanah Siti Nurchasanah,, Siti Sri Murwanti Syamsilasmi Saleh Syamsilasmi Saleh Tifani Adelia Triyono Triyono Triyono Triyono Utami, Sari Willy Pratama Yuliana Fathiyatussa’idah Yuniar Shanti Dwi Nugraheni Zaenal Abidin