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All Journal PROSIDING SEMINAR NASIONAL Jurnal Manajemen Dayasaing Benefit: Jurnal Manajemen dan Bisnis Falah : Jurnal Ekonomi Syariah Jurnal Mirai Management Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business YUME : Journal of Management Ecopreneur.12 Jurnal Ilmiah Poli Bisnis Jurnal Admmirasi Jurnal Manajemen Dirgantara Journal of Enterprise and Development (JED) Al-Kharaj: Journal of Islamic Economic and Business Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Budimas : Jurnal Pengabdian Masyarakat Jurnal Pesut : Pengabdian untuk Kesejahteraan Umat International Journal of Educational Management and Innovation (IJEMI) International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) Jurnal Bina Bangsa Ekonomika Abdi Psikonomi Jurnal Ekonomika: Manajemen, Akuntansi & Perbankan Syari'ah Prosiding University Research Colloquium Paradoks : Jurnal Ilmu Ekonomi JURSIMA Jurnal Sistem Informasi dan Manajemen Majapahit Journal of Islamic Finance dan Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management Journal of Ekonomics, Finance, and Management Studies International Conference on Digital Advanced Tourism, Management, and Technology
Ahmad Mardalis, Ahmad
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Analisis Pengaruh Green Marketing, Citra Merek dan Kualitas Layanan Terhadap Minat Pembelian Ulang Makanan Halal Cepat Saji di Mcdonald’s Anggreani, Niken; Mardalis, Ahmad
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 8 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i8.4490

Abstract

This study aims to analyze the influence of green marketing, brand image, and service quality on the repurchase intention of fast food halal products at McDonald’s. This research was conducted using quantitative methods with data collection techniques using questionnaires. The sampling technique used purposive sampling technique. Validity and reliability tests using smart PLS analysis on the outer model. Hypothesis testing using the smartPLS inner model. The results show that green marketing has a positive and significant effect on repurchase intention, as indicated by a t-statistic value of 3.162 and a p-value of 0.002. Brand image also has a positive and significant effect on repurchase intention, with a t-statistic value of 5.026 and a p-value of 0.000. Additionally, service quality has a positive and significant effect on repurchase intention, with a t-statistic value of 6.865 and a p-value of 0.000. These findings suggest that improvements in green marketing, brand image, and service quality can increase consumers' repurchase intention for fast food halal products at McDonald’s. The practical implications of this research indicate that McDonald’s should focus on environmentally friendly marketing strategies, maintain a strong brand image, and enhance service quality to build customer loyalty and boost sales.
Peran Work-Life Balance Sebagai Variabel Mediasi dalam Pangaruh Media Sosial, Beban Kerja dan Burnout terhadap Kinerja Karyawan Generasi Z Jamhur Mursidan Rais; Ahmad Mardalis
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 4 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i4.7465

Abstract

This study is to evaluate the role of work-life balance as a mediator in the influence of social media, workload, and burnout on the performance of Generation Z employees. The methodology applied is quantitative, with data collection from 170 participants through questionnaires. Data analysis was conducted using SmartPLS version 3.0. The findings indicate that workload, burnout, and social media have a significant influence on the performance of Generation Z employees. Work-life balance is also shown to play an important role in improving performance, although it does not function as a mediator in the interaction between burnout, workload, and social media. These results indicate that although work-life balance plays an important role, factors such as workload and burnout have a more dominant influence. This study provides important insights for organizations in designing more effective strategies to improve the performance of Generation Z employees by considering relevant factors.
Pengaruh Labelisasi Halal, Brand Awareness, dan Viral Marketing Terhadap Keputusan Pembelian Konsumen di Mixue: Studi Kasus pada Pelanggan Muslim Mixue di Surakarta Sela Pratika Dewi; Ahmad Mardalis
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 5 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i5.2386

Abstract

he food and beverage industry in Indonesia continues to experience growth amidst various ever-changing market trends. Ice cream is one of the most popular food products in Indonesia. One of the ice cream brands that is currently widely discussed by the community is Mixue ice cream. Consumers who are aware of this brand make Mixue easily remembered and recognized. Technological advancements make it easier for people to obtain and access new viral information. Viral marketing strategies facilitate this brand in introducing itself to consumers and serve as a promotional medium for marketers. The emergence of halal certification provided by MUI for Mixue has a significant influence on Indonesian society due to the majority of its population being Muslims. This research aims to analyze the influence of halal labeling, brand awareness, and viral marketing on consumer purchasing decisions in Mixue, especially among Muslim consumers in Surakarta. This study is a quantitative research type using survey methods. The research technique used is purposive sampling, where the researcher uses their own considerations in selecting the necessary population to provide information that is in line with the research needs. The researcher used primary data in analyzing the data. This method was carried out by distributing questionnaires to the target population and obtaining a sample of 210 respondents. The data processing used was with SPSS Statistics version 26. The results of this study indicate that the halal labeling variable, brand awareness variable, and viral marketing variable significantly influence Muslim consumer purchasing decisions in Mixue simultaneously..
Pengaruh Penggunaan Media Sosial dan Pelatihan Kerja Terhadap Kinerja Pegawai dengan Kompensasi Sebagai Mediasi pada Badan Keuangan Daerah Kabupaten Pacitan Alien Dewi Alifah; Ahmad Mardalis
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.7418

Abstract

The purpose of this study was to analyze the effect of Social Media Use and Job Training on Employee Performance with Compensation as a mediator at the Regional Financial Agency of Pacitan Regency. The population of this study were all employees of the regional financial agency of Pacitan Regency with a sample used in this study of 101 respondents adjusted to the probability sampling technique by purposive sampling. This study is a quantitative study using data sources, namely primary data obtained through interviews, observations, and measurements using questionnaires conducted directly by researchers. The analysis tool used is SmartPLS. The results of this study indicate that the conclusions in this study are 1.) there is a positive and significant effect of social media use on employee performance, while there is a negative and insignificant effect of social media use on compensation 2.) there is a positive and significant effect of job training on employee performance and compensation variables 3.) compensation has a significant positive effect on employee performance 4.) the use of social media and job training can be mediated by compensation and affect employee performance
Pengaruh Penggunaan Media Sosial dan Berkomunikasi Interpersonal Terhadap Kinerja Pegawai dengan Teknologi Informasi sebagai Mediasi pada Sekretariat Daerah Kabupaten Pati Catur Novitasari; Ahmad mardalis
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.7420

Abstract

The purpose of this study was to analyze the effect of Social Media Use, Interpersonal Communication on Employee Performance with Information Technology as a mediator at the Pati Regency Regional Secretariat. The population of this study were all employees of the Pati Regency Regional Secretariat office with a sample used in this study totaling 116 respondents adjusted to the results of the calculation according to the number of question indicators. This study is a quantitative study using data sources, namely primary data obtained by filling out questionnaires distributed directly by researchers. The analysis tool used is SmartPLS. The results of this study indicate that 1.) there is a negative and insignificant effect of social media use on employee performance, while there is a positive and significant effect of social media use on information technology 2.) there is a positive and significant effect of interpersonal communication on information technology and employee performance variables 3.) information technology variables are able to mediate the use of social media on employee performance and mediate interpersonal communication on employee performance with positive and significant results.
Co-Authors Adelia, Tifani Aflit Nuryulia Ahmad Baehaqi, Ahmad Alien Dewi Alifah Alya Agustina Amin Mustofa Amin Mustofa, Amin Anggi Angellia Anggreani, Niken Ari Saputra Bintang Julian Pratama Catur Novitasari Cinthya Wijayanti Hadi Saputri Destria Efliani Dharma Putra S. Dharma Putra S., Dharma Putra Djafar Maulana Edi Setiawan Edi Setiawan Eny Kusumawati Fakhri Ade Putra Fathiyatussa’idah, Yuliana Hanif, Fauzul Hasanah, Nur Indraswari, Salsabila Pavita Jamhur Mursidan Rais Khusnul Khotimah Kurniawan, Yogiek Indra Lestari, Wuryaningsih Liana Mangifera Mahasri Shobahiya, Mahasri Mahesti, Sherlyyana Hadiyya Maulana, Djafar Minhayati Saleh Minhayati Saleh Minhayati Saleh Minhayati Saleh Minhayati Saleh Mirzam Arqy Ahmadi Mualifah, Fina Annisatul Muhammad Farid Wajdi Muhammad Rizal Nur Wakhid Muzakar Isa Nadia Prasista Arisanti NUR HASANAH Pramana Agus Sumardianto Pratama, Alvio Muhammad Pratama, Mochammad Aditya Reza Rabbani, Muhammad Taha Yassin Revansa, Marisa Rima Hayu Sri Widadi Rina Trisnawati Sabilla, Asiva Nissa Sabita, Radia Saputra, Bagas Rizky Sari Utami Sela Pratika Dewi Setyawan, Febri Fajar Sherlyyana Hadiyya Mahesti Sidiq Permono Nugroho Siti Nur Chasanah Siti Nurchasanah,, Siti Sri Murwanti Syamsilasmi Saleh Syamsilasmi Saleh Triyono Triyono Triyono Triyono Utami, Sari Yuliana Fathiyatussa’idah Zaenal Abidin