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All Journal PROSIDING SEMINAR NASIONAL Jurnal Manajemen Dayasaing Benefit: Jurnal Manajemen dan Bisnis Falah : Jurnal Ekonomi Syariah Jurnal Mirai Management Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business YUME : Journal of Management Ecopreneur.12 Jurnal Ilmiah Poli Bisnis JURNAL LENTERA BISNIS Jurnal Admmirasi Jurnal Manajemen Dirgantara Journal of Enterprise and Development (JED) Al-Kharaj: Journal of Islamic Economic and Business Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Budimas : Jurnal Pengabdian Masyarakat Jurnal Pesut : Pengabdian untuk Kesejahteraan Umat International Journal of Educational Management and Innovation (IJEMI) International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) Jurnal Bina Bangsa Ekonomika Abdi Psikonomi Jurnal Ekonomika: Manajemen, Akuntansi & Perbankan Syari'ah Prosiding University Research Colloquium Paradoks : Jurnal Ilmu Ekonomi JURSIMA Jurnal Sistem Informasi dan Manajemen Majapahit Journal of Islamic Finance dan Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management JER Journal of Ekonomics, Finance, and Management Studies International Conference on Digital Advanced Tourism, Management, and Technology
Ahmad Mardalis, Ahmad
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Transportation Other

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KONSEP PEMASARAN DALAM PERSPEKTIF SYARIAH: PRINSIP DAN IMPLEMENTASI DALAM PRAKTIK BISNIS MODERN Syamsilasmi Saleh; Minhayati Saleh; Ahmad Mardalis
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 3 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i3.15294

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan konsep pemasaran syariah dalam praktik bisnis modern, dengan fokus pada prinsip keadilan, keberlanjutan, dan kepuasan bersama. Metode yang digunakan adalah kajian literatur terkait dengan karakteristik pemasaran syariah dan studi kasus pada industri halal serta sektor keuangan syariah. Langkah yang dilakukan dalam analisis literatur adalah sebagai berikut; pertama, menentukan fokus penelitian, mencari literatur yang relevan, mengumpulkan dan memilah literatur, analisis literatur, menyusun kajian literatur termasuk sintesis informasi, mengintegrasikan kajian dalam penelitian, dan memastikan validitas dan sitasi. Hasil penelitian menunjukkan bahwa prinsip-prinsip syariah, seperti transparansi, kejujuran, dan keadilan dalam distribusi keuntungan, memiliki dampak positif terhadap keputusan pembelian konsumen. Pemasaran syariah juga mendorong perusahaan untuk berinovasi dengan mempertimbangkan keberlanjutan sosial dan lingkungan. Namun, tantangan utama dalam implementasinya adalah perbedaan regulasi di pasar global dan persaingan dengan pemasaran konvensional. Simpulan penelitian ini mengindikasikan bahwa penerapan pemasaran syariah dapat meningkatkan loyalitas konsumen dan menciptakan ekosistem bisnis yang lebih adil dan berkelanjutan. Implikasi temuan ini menunjukkan bahwa perusahaan perlu menyesuaikan praktik pemasaran mereka dengan prinsip-prinsip syariah untuk memperoleh keuntungan jangka panjang dalam pasar global.
ANALYSIS OF FACTORS THAT INFLUENCE STUDENT ENTREPRENEURSHIP INTEREST IN THE DIGITAL ERA Revansa, Marisa; Mardalis, Ahmad
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 4 No. 2 (2024): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v4i2.149

Abstract

The purpose of this study is to analyze the factors that influence student entrepreneurial interest in the digital era. This research method is quantitative. The type of data used in the research is primary data. The population of this study were students of the management study program at Muhammadiyah University of Surakarta. The sample technique used in this study was purposive sampling. The number of samples in this study were 234 respondents. The method used for data collection is the questionnaire method. The data analysis technique used in this research is SEM PLS using Smart PLS tools. The results of this study are Entrepreneurship education has a negative and insignificant effect on entrepreneurial interest in UMS Management students. Self-efficacy has a positive and significant influence on entrepreneurial interest in UMS Management students. Digital literacy has a negative and insignificant effect on entrepreneurial interest in UMS Management students. The family environment has a positive and significant influence on the entrepreneurial interest of UMS Management students. Motivation has a positive and significant influence on the entrepreneurial interest of UMS Management students.
Pengaruh Gaya Kepemimpinan, Budaya Inovatif, Pengendalian Sistem Kinerja Terhadap Orientasi Enterpreneurship Rabbani, Muhammad Taha Yassin; Mardalis, Ahmad
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1424

Abstract

The existence of an organization in performance control aims to analyze the impact of leadership style and cultural culture applied within the organizational culture of the work environment (Hestiana et al., 2023). This study uses a quantitative method approach with a descriptive research type, the purpose of this study is to prove whether there are changes in leadership attitudes, innovative culture, and performance system control for the sustainability of the workforce and the business world. The population in this study were employees who worked in the scope of Micro and Macro class businesses with a sample of 166 people
The Influence of Social Media And E-Recruitment on Job Application Interest with Company Reputation as a Mediating Variable (Case Study on Students of the Faculty of Economics and Business, Universitas Muhammadiyah Surakarta) Nadia Prasista Arisanti; Ahmad Mardalis
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.498

Abstract

The purpose of this study is to determine the effect of social media and e-recruitment on job application interest with company reputation as a mediating variable among students of the Faculty of Economics and Business, Muhammadiyah University Surakarta. This study was conducted using a quantitative approach. Data collection was carried out through a Likert scale-based questionnaire. The sampling method used in this study was nonprobability sampling, namely purposive sampling, where respondents were selected based on predetermined criteria, namely students of the Faculty of Economics and Business who were active on social media. From the data collection, a sample of 375 respondents was obtained. Furthermore, validity, reliability, and hypothesis testing were conducted using SmartPLS 3.0 software. The results obtained after the analysis process were that social media has a positive and significant effect on company reputation, e-recruitment has a positive and significant effect on company reputation, social media has a positive and significant effect on job applications, e-recruitment has a positive and significant effect on interest in applying for jobs, and company reputation has a positive and significant effect on interest in applying for jobs. Furthermore, company reputation was able to mediate the influence of social media on job application interest, and company reputation was able to mediate the influence of e-recruitment on job application interest.
The Influence of Social Media And E-Recruitment on Job Application Interest with Company Reputation as a Mediating Variable (Case Study on Students of the Faculty of Economics and Business, Universitas Muhammadiyah Surakarta) Nadia Prasista Arisanti; Ahmad Mardalis
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.498

Abstract

The purpose of this study is to determine the effect of social media and e-recruitment on job application interest with company reputation as a mediating variable among students of the Faculty of Economics and Business, Muhammadiyah University Surakarta. This study was conducted using a quantitative approach. Data collection was carried out through a Likert scale-based questionnaire. The sampling method used in this study was nonprobability sampling, namely purposive sampling, where respondents were selected based on predetermined criteria, namely students of the Faculty of Economics and Business who were active on social media. From the data collection, a sample of 375 respondents was obtained. Furthermore, validity, reliability, and hypothesis testing were conducted using SmartPLS 3.0 software. The results obtained after the analysis process were that social media has a positive and significant effect on company reputation, e-recruitment has a positive and significant effect on company reputation, social media has a positive and significant effect on job applications, e-recruitment has a positive and significant effect on interest in applying for jobs, and company reputation has a positive and significant effect on interest in applying for jobs. Furthermore, company reputation was able to mediate the influence of social media on job application interest, and company reputation was able to mediate the influence of e-recruitment on job application interest.
Do celebrity endorsement, halal label, and Word of Mouth affect Millennials to purchase skincare? Sabita, Radia; Mardalis, Ahmad
Journal of Enterprise and Development (JED) Vol. 5 No. 2 (2023): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v5i2.6968

Abstract

Purpose — This study aims to investigate the impact of celebrity endorsement, halal labels, and Word of Mouth on the purchasing intention of skincare products among millennials.Method — This study employs a quantitative research methodology, utilizing non-probability purposive sampling technique to select a sample of 200 millennial respondents who have used Safi skincare products. The data collection method involves the use of a questionnaire distributed through Google Forms, which consists of primary data collected directly from the respondents. The research data is analyzed using outer model analysis and inner model, as part of the data processing procedures.Result — The study findings indicate an insignificant effect of celebrity endorsement and halal labels on the purchasing intention of skincare products among millennials, whereas the influence of Word of Mouth on purchasing intention is positively and significantly supported.Contribution — This study provides new and important insights into the preferences and behavior of millennial consumers in the skincare market.
What drives e-commerce repurchase intention? Mediating role of customer satisfaction Indraswari, Salsabila Pavita; Mardalis, Ahmad; Nugroho, Sidiq Permono
Journal of Enterprise and Development (JED) Vol. 5 No. 3 (2023): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v5i3.7105

Abstract

Purpose — The main objective of this study is to evaluate the behavioral models of TAM (Technology Acceptance Model) and SDL (Service Dominant Logic). Its specific focus is to investigate how ease of use, servitization, and security impact repurchase intention in e-commerce. Additionally, this study aims to examine the mediating role of customer satisfaction.Method — This study utilized quantitative method which involved an online survey with 125 student participants. The sampling technique involved non-probability and purposive sampling. The validity and reliability of the outer model were assessed through SmartPLS analysis, while the smartPLS inner model was used to test hypotheses.Result — Our findings indicate that there is a direct impact of ease of use, servitization, and security on repurchase intentions in e-commerce. Additionally, we observed that perceived customer satisfaction serves as a mediator in the behavioral model of e-commerce repurchase intention.Contribution — This study provides empirical evidence on how ease of use, servitization, and security impact customer repurchase intentions in e-commerce, with customer satisfaction serving as the mediator and TAM and SDL behavioral models as the primary frameworks for analysis.
Pengaruh Media Sosial, Teknologi Informasi dan Komunikasi, serta Inovasi Terhadap Keunggulan Bersaing: Studi Kasus pada UMKM Di Surakarta Khusnul Khotimah; Ahmad Mardalis
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 8 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i8.9505

Abstract

This study aims to analyze the influence of social media, information and communication technology (ICT), and innovation on competitive advantage among micro, small, and medium enterprises (MSMEs) in Surakarta. A quantitative approach was employed, using a survey method involving 186 MSME respondents. Data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results indicate that all three independent variables—social media, ICT, and innovation—have a positive and significant effect on competitive advantage. Among them, innovation emerged as the most dominant factor in enhancing competitive advantage, followed by ICT and social media. These findings highlight the importance of integrating these three elements into MSMEs' business strategies to remain resilient and competitive in the digital era.
Pemanfaatan Teknologi Digital Dan Manajemen Sumber Daya Manusia Untuk Mendukung Industri Ekonomi Kreatif (Studi Pada Batik Gunawan Setiawan) Sabilla, Asiva Nissa; Mardalis, Ahmad
SEIKO : Journal of Management & Business Vol 8, No 2 (2025): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v8i2.8569

Abstract

Penelitian ini bertujuan untuk mengetahui manfaat dari adanya teknologi digital dan manajemen sumber daya manusia untuk perkembangan usaha di bidang industry ekonomi kreatif dengan studi pada usah Batik Gunawan Setiawan. Penelitian ini menggunakan metode kualitatif deskriptif. Data yang dikumpulkan melalui proses wawancara, observasi, metode kepustakaan dan dokumentasi. Narasumber dari penelitian ini merupakan Public Relations Manager dari Batik Gunawan Setiawan yaitu Nita. Adapun hasil deri penelitian ini adalah penggunaan teknologi digital yang semakin canggih ini sangat efektif dan efisien untuk proses pemasaran, promosi dan juga produksi dalam usaha batik ini. Sedangkan untuk pemanfaatan manajemen sumber daya manusia nya sendiri bermanfaat untuk menjamin ketrampilan digital karyawan, menilai serta mengevaluasi kinerja karyawan dan menjamin karyawan memiliki ketrampilan dan pengetahuan yang tepat. Selian itu pada penelitian ini juga dapat mengetahui peluang dan tantangan yang dihadapi oleh usaha Batik Gunawan Setiawan. Kata Kunci: teknologi digital; manajemen sumber daya manusia; ekonomi kreatif; batik
Analisis Pengaruh Pengetahuan Product, Norma Subjektif, Sikap, Serta Jenis Kelamin Terhadap Niat Beli Pratama, Alvio Muhammad; Mardalis, Ahmad
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 4 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i4.8967

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pengetahuan produk, norma subjektif, sikap, dan jenis kelamin terhadap niat beli iPhone 11 di Kota Surakarta. Menggunakan pendekatan kuantitatif, data dikumpulkan melalui survei kuesioner dari 130 responden berusia 17–40 tahun dengan pendapatan minimal Rp3 juta, yang dipilih secara purposive sampling. Niat beli diukur sebagai variabel dependen kategorik (tidak berminat, ragu-ragu, berminat), sementara variabel independen berupa pengetahuan produk, norma subjektif, dan sikap diukur menggunakan skala Likert lima poin. Pengujian data dilakukan melalui regresi logistik multinomial, dengan analisis tambahan meliputi uji Chi-Square, statistik-G, uji Wald, serta evaluasi goodness of fit dan pseudo-R² (Nagelkerke). Hasil menunjukkan bahwa norma subjektif, sikap, dan jenis kelamin berpengaruh signifikan terhadap niat beli, sementara pengetahuan produk tidak berpengaruh berarti. Hal ini menunjukkan bahwa keputusan membeli iPhone 11 lebih dipengaruhi oleh faktor sosial, persepsi pribadi, dan aspek demografis.
Co-Authors Adelia, Tifani Aflit Nuryulia Ahmad Baehaqi, Ahmad Alien Dewi Alifah Alien Dewi Alifah Alya Agustina Amin Mustofa Amin Mustofa, Amin Anggi Angellia Anggreani, Niken Ari Saputra Bintang Julian Pratama Catur Novitasari Catur Novitasari Cinthya Wijayanti Hadi Saputri Destria Efliani Dharma Putra S. Dharma Putra S., Dharma Putra Djafar Maulana Edi Setiawan Edi Setiawan Eny Kusumawati Fakhri Ade Putra Fathiyatussa’idah, Yuliana Hanif, Fauzul Hasanah, Nur Indraswari, Salsabila Pavita Iqbal Kurniawan, Izzuddin Izzuddin Iqbal Kurniawan Jamhur Mursidan Rais Khusnul Khotimah Khusnul Khotimah Kurniawan, Yogiek Indra Lestari, Wuryaningsih Liana Mangifera Mahasri Shobahiya, Mahasri Mahesti, Sherlyyana Hadiyya Maulana, Djafar Minhayati Saleh Minhayati Saleh Minhayati Saleh Minhayati Saleh Minhayati Saleh Mirzam Arqy Ahmadi Mualifah, Fina Annisatul Muhammad Farid Wajdi Muhammad Rizal Nur Wakhid Muzakar Isa Nadia Prasista Arisanti NUR HASANAH Pramana Agus Sumardianto Pratama, Alvio Muhammad Pratama, Mochammad Aditya Reza Rabbani, Muhammad Taha Yassin Rahma Wardhani, Reza Revansa, Marisa Rima Hayu Sri Widadi Rina Trisnawati Sabilla, Asiva Nissa Sabita, Radia Salsabilla, Deandra Nurul Izza Alfia Saputra, Bagas Rizky Sari Utami Sela Pratika Dewi Setyawan, Febri Fajar Sherlyyana Hadiyya Mahesti Sidiq Permono Nugroho Siti Nur Chasanah Siti Nurchasanah,, Siti Sri Murwanti Suwandi, Davin Suryandaru Syamsilasmi Saleh Syamsilasmi Saleh Triyono Triyono Triyono Triyono Utami, Sari Willy Pratama, Willy Yuliana Fathiyatussa’idah Zaenal Abidin