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Investment Trends Among Young Generation: Exploring Motivation and Educational Influence of Gen Z and Millennials Dewi, Fitria; Herni, Herni; Destiana, Rina
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1: Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

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Abstract

This study aims to analyze how motivation and education affect investment interest among the younger generation, especially Generation Z and Millennials, which shows a dominance trend in capital market investment activities in Indonesia. With economic growth and the rapid development of digital technology, the younger generation now has wider and easier access to applicable information and investment instruments. This study utilizes a quantitative method with a population consisting of students of Gunung Jati Swadaya University Cirebon. Data was obtained through a questionnaire distributed to 157 respondents and analyzed using SmartPLS 3.0. The results of the analysis show that investment motivation and education have a positive and significant influence on investment interest. This suggests that the higher the level of motivation and education an individual receives, the greater their inclination to invest in the capital market. The implications of this study show the importance of providing inclusive and adaptive financial education to the characteristics of the younger generation. This research also provides strategic input for financial industry players and the government in designing future education programs that are able to arouse the interest and participation of the younger generation in the capital market. However, the limitations of this study include the narrow scope of respondents and approaches that do not capture changes in long-term dynamics, so further and in-depth follow-up research is needed.
Co-Authors Abdurohim Abdurohim Acep Komara Ade Fitriyatun Hasanah Aeni, Tia Inayatul Agus Santoso Aisyah Aisyah Apri Dwi Astuti Apri Dwi Astuti Arief Yanto Rukmana Arnes Yuli Vandika Budi Srisulistiowati, Dwi Budi Sulistiyo Nugroho Cyntia Aurely Dedet Erawati Devi Susiati Devid Ruung Pontoan Dewi, Fitria Dhety Chusumastuti Diawati, Prety Dikarsa, Asep Anggi Dinny Nurhayati Fadillah Dwi Budi Srisulistiowati Dwi Dersmi Selan Eko Sudarmanto Endang Herawan Endang Supriatna Euis Nurawaliyah Gilaa, Thitus Haeranah, Haeranah Herawati Herawati HERNI, HERNI Ida Ayu Putri Suprapti Indah Fauziah Indah Nuraini, Indah Iwan Harsono Jan Horas Veryady Purba Judijanto, Loso Kamalah Saadah Komarudin Komarudin Listanti, Ruri Virginia Loso Judijanto M. Ali Mauludin M. Ali Mauludin Maimon Sumo Mardi Mardi Maula, Nida Syarofatul Misdi Mislan Sihite, Mislan Monica, Tantri Muhammad A'ffar Muhammad Amsal Nasution Muhlis Murini, Murini Napu, Iin Angraen Navanti, Dovina Neliana, Tri Nugroho, Budi Sulistiyo Nurani Hartini Nurlia Nurlia Otto Fajarianto Ramdhan Kurniawan Rawi Rawi Rawi Rawi, Rawi Rena, Selsa Rimayanti Rimayanti Rizani , Ahmad Rosi, Sofia Safitri, Camelia Selan, Dwi Dersmi Sidrotun Naim Siti Nur Hadiyati Sri Rejeki Sri Rejeki Sudarmanto, Eko Sulistyowati, Nur Wahyuning Suprapti, Ida Ayu Putri Supriatna, Endang Suroso, Adi Teddy Oswari Thitus Gilaa Tiara Muthiarsih Titin Endrawati Tri Neliana Utami, Eva Yuniarti Weraman, Pius Wijayanti, Indah Oktari Yudi Aryanto Yulianti, Sani Yuliyanti, Dini