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All Journal Jurnal Ekonomi Trikonomika: Jurnal Ekonomi ECSOFiM (Economic and Social of Fisheries and Marine Journal) JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Journal of Business Management Education (JBME) Jurnal Ilmiah Econosains Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Pendidikan Ekonomi & Bisnis Jurnal Ilmiah Wahana Akuntansi Sarwahita : Jurnal Pengabdian Kepada Masyarakat eCo-Buss DEMAnD Jurnal Ilmiah Wahana Pendidikan International Journal of Economy, Education and Entrepreneurship (IJE3) Review of Multidisciplinary Education, Culture and Pedagogy (ROMEO) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat eCo-Fin International Journal of Multidisciplinary Research and Literature (IJOMRAL) D'edukasi: Jurnal Pengabdian Masyarakat Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Riset Pendidikan dan Pengajaran (JRPP) Jurnal Ekonomi dan Bisnis PERDULI: Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Jurnal Serambi Ekonomi dan Bisnis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Cendikia: Jurnal Pendidikan dan Pengajaran Bhinneka Multidisiplin Journal Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Kajian Ekonomi dan Akuntansi Terapan PENG: Jurnal Ekonomi dan Manajemen J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi Journal of Digital Business and Global Economy
Karuniana Dianta Arfiando Sebayang
Universitas Negeri Jakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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Social Media Marketing Optimization to Increase MSME Brand Preference: Systematic Literature Review Purnamasari, Laelah; Rizan, Mohamad; Sebayang, Karuniana Dianta A.; Wibowo, Setyo Ferry
Digital Economic, Management and Accounting Knowledge Development (DEMAnD) Vol 6 No 1 (2024): June 2024
Publisher : Universitas Linggabuana PGRI Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46757/demand.v6i1.379

Abstract

This research discusses the importance of optimizing social media marketing strategy for Micro, Small, and Medium Enterprises (MSMEs) to increase brand preference and business success. By considering the characteristics of MSMEs such as size, industry, and experience in using social media, this research highlights several implications that can serve as guidelines for MSMEs in developing effective marketing strategies. In the modern business context, social media has become a very important tool in marketing. However, effective use of social media requires a strategy tailored to each business's characteristics and needs. Micro, Small, and Medium Enterprises (MSMEs) are a sector that needs the right strategy to utilize social media to increase brand preference and competitiveness. This study aims to explore the implications of MSME characteristics on the effectiveness of social media marketing strategies. By taking into account the size of the businesses, the industry in which they operate, and their level of experience in using social media, this study provides deep insights into how MSMEs can optimize their use of social media. One important implication is the need to develop a marketing strategy that is tailored to the needs and target audience of MSMEs. Quality content, active interaction with the audience, effective use of advertising, and continuous data analysis are key factors that MSMEs should consider in designing their social media marketing strategy. The results of this study can provide practical guidance for MSMEs in developing more effective marketing strategies and increasing their business success through social media. By understanding the implications of their characteristics, MSMEs can better utilize the full potential of social media to achieve marketing goals and increase brand preference in an increasingly competitive market
Co-Authors - Kardoyo Aditya Pratama ADITYA PRATAMA Agus Wibowo Agus Wibowo Agus Wibowo Ahmad Nuh Anggi Novia Fitriani Ardilah Fitriani Astriawati Aula Afif Kurniawan Belinda Febrina Bobby Gustmaloe Choirul Anwar CHOIRUL ANWAR Darma Rika Swaramarinda Destria Kurnianti Dicky Iranto Dicky Iranto Dwi Handarini Dwi Handarini, Dwi Eka Fitriyani, Eka Eka Sulistyawati Erwinsyah, Hendi Fadhil Firmansyah Fardani, Fayza Eka Fitrianingsih, Yuli Gina Mufidah Haneul Hanifah Nurul Maarib Harya Kuncara Wiralaga Haryo Kuncoro Haryo Kuncoro Haryo Kuncoro Henry Eryanto Hera Khairunnisa I Ketut R. Sudiarditha Indra Pahala Iranita Iranita Isnaini Intan Permadani Khafifah, Aura Khairunnisa, Hera Malzara, Vidia Ratu Balqis Marsofiyati Marsofiyati Mohamad Rizan Mohammad Sofwan Effendi Mohd Hasimi Yaacob Muflihina, Isma Muhammad Hakimi Mohd Shafiai Muhammad Hasan Muhammad Misbakul Munir Muhammad Rio Julianto Muhammad Yusuf MUHAMMAD YUSUF Munawaroh Munawaroh Mundhiharno Nabila Syaharani Nabilla Ekariyana Mursita Nadiah Nurli Fadilah Nindi Aulia Putri Niretno Pratiwi Nirma Hellyatul Auwalia Nissa Nur Awaliyah Nugroho, Kevin Anand Nur Fatwa Nurdiana Nurlatifah, Dewi Permadani, Isnaini Intan Purnamasari, Laelah Putri, Rananda Elliza Qurotul Aini RHI Muhammad Ibnu Hibban Rubiah Rubiatul Adawiyah safitri, gita Safitri, Sahdia Saparuddin Mukhtar Saptono, Ari Sari, Rini Nurmala Selly Yolanda Selly Yolanda, Selly Setyo Ferry Wibowo Silalahi, Sonya Marintan Siti Aisyah Amini Siti Fatimah Zahra Siti Fatimah Zahra Sri Indah Nikensari Sufriyandi Suparno Suparno Suparno Suparno Suparno Suryadi Suryadi Syifa Habibah Syifa Wulandari Thamrin Tahir Tumpal Manik Widawati, Cindi Dyah Widiyanto, Haya Haura Yaacob, Mohd Hasimi Yuliansyah, Ardian Ridho Zahra, Siti Fatimah Zaki, Mochammad Choirul