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All Journal JURNAL SIMBOLIKA: Research and Learning in Communication Study Jurnal SOLMA JURNAL PENDIDIKAN TAMBUSAI EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Review Pendidikan dan Pengajaran (JRPP) Bahastra: Jurnal Pendidikan Bahasa dan Sastra Indonesia JURNAL MUTIARA MANAJEMEN Best Journal (Biology Education, Sains and Technology) Management Studies and Entrepreneurship Journal (MSEJ) REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Wahana Pendidikan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Pengabdian kepada Masyarakat ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) International Journal of Community Service Jurnal Abdimas Bina Bangsa Jurnal Bisnis Mahasiswa Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Jurnal SALMAN : Sosial dan Manajemen PEMA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Bisnis, Manajemen, dan Akuntansi International Journal of Economics (IJEC) All Fields of Science Journal Liaison Academia and Sosiety Priviet Social Sciences Journal PKM Maju UDA Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Darma Diksani: Jurnal Pengabdian Ilmu Pendidikan, Sosial, dan Humaniora Epaper Bisnis: International Journal Entrepreneurship and Management CITAKARYA Jurnal Pengabdian Masyarakat Global Management: International Journal of Management Science and Entrepreneurship
Adrial Falahi
Universitas Muslim Nusantara Al-Washliyah
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SOSIALISASI KEMASAN PRODUK SEBAGAI UPAYA MENINGKATKAN DAYA SAING BAGI UMKM DI DESA FIRDAUS Yumna Nada Yusli; Adrial Falahi
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 11: April 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v1i11.1888

Abstract

Expanding the distribution of product sales to shops in Firdaus Village is a challenge for UMKM. Especially if the MSME product does not have attractiveness and selling value because it does not have a brand name, packaging that has no selling value, and has not yet obtained a PIRT permit. The limitations of UMKM in using technology to support operations and marketing are also still an obstacle. This packaging socialization activity aims to provide understanding and assist UMKM in order to increase the attractiveness and selling value of the product so that it can be accepted by the shops around. In addition, this activity aims to help partners improve their capabilities in terms of knowledge and technical related to the use of technology so that later it can be useful for operations and product promotion. The results of this activity are the formation of brand names and product labels, the creation of innovative, attractive, and contemporary packaging, obtaining a PIRT certificate to make the product successfully accepted in stores. This product packaging socialization activity also increases the skills of UMKM in using technology to purchase production materials. After the marketing socialization activity and the mentoring period are over, it is hoped that it can provide benefits for UMKM to independently expand product distribution to shops around Firdaus Village so as to increase sales and the family economy
Implementation of Integrated Information System in Optimization of Public Services in The Regional Revenue Agency of Deli Serdang Nurhasanah Febriyanti Harahap; Rizka Khairunnisya Br Sinaga; Amelia Amelia; Siti Nurhaliza; Nurul Nazwa Ayu Malinda; Adrial Falahi; Mhd Dani Habra
ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 2 No. 2 (2025): ePaper Bisnis : International Journal of Entrepreneurship and Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/epaperbisnis.v2i2.373

Abstract

This study analyzes the implementation of an integrated information system in public services at the Regional Revenue Agency (Bapenda) of Deli Serdang, particularly in the process of managing regional taxes. The research method used is descriptive qualitative, with data collection techniques including observation, interviews, and documentation. The results of the study show that the implementation of the integrated information system provides significant benefits in improving service efficiency, transparency, and taxpayer compliance. However, several challenges such as public digital literacy, data security, and resistance to change remain obstacles in its implementation. Therefore, solutions such as education, strengthening cybersecurity, and human resource training need to be applied to ensure the sustainability of this system. With continuous development, the integrated information system is expected to enhance the effectiveness of government administration and overall community welfare. The integrated information system implemented at Bapenda Deli Serdang also provides various conveniences, including integration with banks and financial institutions that accelerate the tax payment process and allow for real-time monitoring and evaluation of tax revenues. Additionally, the available digital public information services make it easier for the public to access information related to taxes and levies in a more transparent manner. Thus, the application of technology in this system not only increases efficiency but also contributes to improved tax compliance and the optimization of regional revenue.
Pengaruh Kepuasan Kerja terhadap Kinerja Pegawai pada Dinas Kependudukan dan Pencatatan Sipil Deli Serdang Borotan, Rika Rustiah; Falahi, Adrial
All Fields of Science Journal Liaison Academia and Sosiety Vol 2, No 1: Maret 2022
Publisher : Lembaga Komunikasi dan Informasi Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (789.3 KB) | DOI: 10.58939/afosj-las.v2i1.147

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Kepuasan Kerja Terhadap Kinerja Pegawai Pada Dinas Kependudukan dan Pencatatan Sipil Deli Serdang. Penelitian ini menggunakan pendekatan deskriptif kuantitatif sebesar 10% yang dihitung dengan menggunakan rumus slovin maka memperoleh jumlah sampel sebanyak 48 responden dengan menggunakan teknik purposive sampling. Pengumpulan data dilakukan dengan cara memberikan butir-butir pernyataan kepada responden yaitu pegawai Dinas Kependudukan dan Pencatatan Sipil Deli Serdang. Penelitian ini menggunakan teknik Analisis Regresi Linier Sederhana, Uji t dan Koefisien Determinasi. Hasil Regresi Linear Sederhana diperoleh Y=14.500 + 0,676 X . Hasil uji parsial (uji t) menunjukkan bahwa kepuasan kerja berpengaruh signifikan terhadap kinerja pegawai. Hal ini dapat dilihat dari nilai thitung 8.742 ttabel 2.01290 dengan signifikasi 0,000 0.05. Sementara hasil uji koefisien determinasi (R) sebesar 0,624. Hal ini menunjukkan bahwa pengaruh variabel X terhadap variabel Y sebesar 62,4%, sedangkan sisanya sebesar 37,6% dipengaruhi oleh factor-faktor lain yang diluar dari penelitian ini.
Pengaruh Kompensasi Non Finansial Terhadap Motivasi Kerja Pegawai pada PT Bank Perkreditan Rakyat Nusantara Bona Pasogit 20 Deli Tua Ginting, Jandriko Persadanta; Falahi, Adrial
All Fields of Science Journal Liaison Academia and Sosiety Vol 1, No 3: September 2021
Publisher : Lembaga Komunikasi dan Informasi Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58939/afosj-las.v1i3.96

Abstract

Tujuan dari penelitian ini adalah untuk menentukan efek kompensasi non-finansial terhadap motivasi karyawan di PT. Nusantara People's Credit Bank Bona Pasogit 20 Delitua. Sampel dalam penelitian ini berjumlah 60 responden, teknik pengumpulan data yang digunakan adalah kuesioner. Pemrosesan data menggunakan SPSS Versi 24.0 untuk windows. Teknik analisis data yang digunakan adalah Simple Linear Regression, dan untuk mengetahui seberapa besar pengaruh kompensasi non-finansial terhadap motivasi karyawan di PT. Nusantara People's Credit Bank Bona Pasogit 20 Delitua. Hasil uji regresi linier sederhana memperoleh persamaan, Y = 10.317 + 0.735X, di mana kompensasi nonfinansial memiliki efek signifikan pada motivasi karyawan di PT. Untuk Bank Kredit Rakyat Nusantara Bona Pasogit 20 Delitua, koefisien determinasi adalah 0,593, yang berarti bahwa variabel kompensasi non-finansial mempengaruhi motivasi kerja karyawan di PT. Bank Kredit Rakyat Nusantara Bona Pasogit 20 Delitua adalah 59,3%. Untuk mengetahui apakah hipotesis diterima dalam penelitian ini, teknik yang digunakan sebagian pada variabel independen adalah variabel kompensasi non-finansial (X) yang memiliki jumlah t 9,193 1,67155, yang berarti bahwa ia memiliki efek positif dan signifikan pada motivasi kerja karyawan. Jadi Ha diterima karena t menghitung t tabel. Oleh karena itu, dapat disimpulkan bahwa kompensasi non-finansial atau variabel independen memiliki pengaruh signifikan terhadap motivasi karyawan di PT. Bank Kredit Rakyat Nusantara Bona Pasogit 20 Delitua.
Penguatan Pendidikan Berkelanjutan Melalui Sosialisasi Knowledge Management Di SMPS Kasih Ibu Patumbak Julianto Hutasuhut; Adrial Falahi; Ardhansyah Putra; Abd.Rasyid Syamsuri; Fathin Abdullah
CITAKARYA Jurnal Pengabdian Masyarakat Vol. 3 No. 01 (2025): February - April
Publisher : CITAKARYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/citakarya.v3i01.1717

Abstract

Sustainable education is a collective responsibility, as the ever-evolving nature of the world demands continuous advancement in knowledge, skills, and technological competence. Embracing lifelong learning and engaging in educational collaboration not only reinforces sustainable education but also affirms that every individual has the right to grow, aspire, and contribute to meaningful global change. A nation’s development and well-being are deeply influenced by the quality of its educational system. High-quality education cultivates human resources who are capable, innovative, and highly competitive essential traits for driving progress across sectors. At the core of educational quality lies teacher performance, making educators pivotal agents in the advancement of learning outcomes. Implementing Knowledge Management (KM) stands out as a strategic approach to enhance this process. This community service initiative (PkM) sought to disseminate and promote Knowledge Management practices at Kasih Ibu Private Junior High School Patumbak through socialization, educational sessions, and structured mentoring involving the school’s teaching staff. The outcomes revealed improved teacher understanding of KM concepts, along with increased motivation to engage in knowledge sharing, utilization, and management to support their professional responsibilities.Challenges such as limited technological infrastructure and resistance to new concepts highlighted the need for collaborative teams and institutional backing. Nonetheless, the initiative positively influenced teacher performance and fostered a sustainable culture of knowledge exchange. Moving forward, reinforcing these efforts through sustainable education, provision of appropriate technological tools, and systematic evaluation is essential to ensure the long-term effectiveness of Knowledge Management practices.
Analisis Pengaruh Pemasaran Digital Terhadap Loyalitas Pelanggan: System Literatur Review (SLR) Wibawa, Wira; Yuliana, Yayuk; Hidayat, Toni; Falahi, Adrial
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 6 No 1 (2025): Juni ( In Progress )
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v6i1.4864

Abstract

This study explores the influence of digital marketing on customer loyalty using a Systematic Literature Review (SLR) method. As digital transformation accelerates, businesses must adapt their marketing strategies to meet changing consumer behaviors. This review analyzes selected journal articles published between 2020 and 2024 to identify trends, key findings, and insights regarding digital marketing's role in fostering customer loyalty. The results indicate that digital marketing tools—such as social media, email campaigns, digital content, and online platforms—positively impact customer loyalty by enhancing customer engagement, personalization, convenience, and brand interaction. Moreover, trust and customer satisfaction emerge as mediating variables in building long-term loyalty in the digital environment. This study provides valuable insights for practitioners to design more effective digital marketing strategies and highlights the importance of aligning digital initiatives with customer expectations. It also contributes to academic research by summarizing recent findings and offering recommendations for future studies.
Program Pengabdian kepada Masyarakat melalui Kegiatan Sosialisasi dan Edukasi Multi Level bagi Siswa SD, SMP, dan SMA di Kecamatan Datuk Tanah Datar Desa Petatal Kabupaten Batu Bara Falahi, Adrial; Panggabean, Joel; Husna, Nurul; Sari, Indah; Handayani, Lila; Adawiyah, Siti
PEMA Vol. 5 No. 3 (2025)
Publisher : Perkumpulan Manajer Pendidikan Islam Indonesia (PERMAPENDIS) Prov. Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56832/pema.v5i3.1665

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kesadaran dan pengetahuan siswa SD, SMP, dan SMA di Kecamatan Datuk Tanah Datar Desa Petatal Kabupaten Batu Bara tentang pentingnya pendidikan karakter, kesehatan mental, dan bahaya penyalahgunaan narkoba dan judi online. Kegiatan ini dilaksanakan melalui sosialisasi dan edukasi multi level yang disesuaikan dengan kebutuhan dan usia siswa.Metode Peneitian ini Program pengabdian kepada masyarakat ini dilaksanakan melalui kegiatan sosialisasi dan edukasi multi level bagi siswa SD, SMP, dan SMA di Kecamatan Datuk Tanah Datar Desa Petatal Kabupaten Batu Bara. Kegiatan ini dilaksanakan dalam beberapa tahap, yaitu: Pengumpulan Data: Pengumpulan data tentang kebutuhan dan permasalahan siswa SD, SMP, dan SMA di Kecamatan Datuk Tanah Datar Desa Petatal Kabupaten Batu Bara, Penyusunan Materi: Penyusunan materi sosialisasi dan edukasi yang disesuaikan dengan kebutuhan dan usia siswa, Pelaksanaan Kegiatan: Pelaksanaan kegiatan sosialisasi dan edukasi multi tingkat bagi siswa SD, SMP, dan SMA, Evaluasi: Evaluasi kegiatan untuk mengetahui efektivitas program dan mengidentifikasi area perbaikan. Hasil dari program ini dapat meningkatkan kesadaran dan pengetahuan siswa tentang pentingnya pendidikan karakter dan kesehatan mental, serta mengurangi risiko penyalahgunaan narkoba dan judi online.
Strategi Pemasaran untuk Meningkatkan Penjualan di Percetakan CV Citra Kota Medan: Hasil Kegiatan Kuliah Kerja Manajemen Mahasiswa Universitas Muslim Nusantara Medan Aulia, Rizki; Rizki, Vitri Dea; Falahi, Adrial; Yuliana, Yayuk; Lubis, Tukimin
DARMADIKSANI Vol 4 No 1 (2024): Edisi Juni
Publisher : Jurusan Pendidikan Bahasa dan Seni, FKIP, Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/darmadiksani.v4i1.4967

Abstract

Program Magang Manajemen (KKM) adalah program magang yang diinisiasi oleh Universitas Muslim Nusantara (UMN) di mana mahasiswa terlibat dalam pekerjaan perusahaan untuk mendapatkan pengalaman langsung. Berlokasi di CV Citra Printing di Kota Medan, para mahasiswa magang UMN berfokus pada pengembangan strategi pemasaran dan keuangan untuk perusahaan. Program ini menggunakan interaksi tatap muka dengan pendekatan pelatihan on-the-job. Hasil dari program KKM ini mengungkapkan bahwa salah satu strategi efektif untuk meningkatkan penjualan adalah dengan memberikan fleksibilitas kepada pelanggan melalui sistem kredit. CV Citra Printing mendukung pelanggan dengan menyediakan produk cetak terlebih dahulu, yang sangat bermanfaat bagi klien seperti toko roti dan usaha kecil yang sering menghadapi kendala modal. Selain itu, upaya pemasaran di CV Citra telah berperan penting dalam memperkuat posisi pasar perusahaan, memastikan operasinya berkelanjutan. Implementasi strategi pemasaran ini telah terbukti sangat efektif dalam meningkatkan bisnis CV Citra Printing dengan menetapkan harga yang kompetitif dan menjaga standar kualitas tinggi, menarik berbagai lapisan pelanggan dari kelas menengah hingga kelas atas. Program ini berhasil dilaksanakan dengan lancar, di mana para mahasiswa memperoleh wawasan dan keterampilan berharga yang bermanfaat untuk studi dan karier mereka di masa depan.
Pengaruh Pengalaman Kerja, Lingkungan Kerja Fisik dan Budaya Organisasi terhadap Kinerja Pegawai PT. Tri Sapta Jaya Siagian, Erwin; Rukmini, Rukmini; Samosir, Suhaila Husna; Falahi, Adrial
Jurnal Pendidikan Tambusai Vol. 8 No. 3 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Pengalaman Kerja, Lingkungan Kerja Fisik Dan Budaya Organisasi Terhadap Kinerja Pegawai PT. Tri Sapta Jaya. Jenis penelitian adalah kuantitatif. Populasi dalam penelitian ini adalah seluruh pegawai di PT. Try Sapta Jaya yang berjumlah 60 Pegawai. Diperoleh jumlah sampel yang akan diteliti adalah sebesar 60 responden. Instrumen penelitian menggunakan kuesioner dengan skala pengukuran data Skala Likert. Teknik analisis data menggunakan uji validitas, reliabilitas dan asumsi klasik. Metode analisis data menggunakan regresi linear berganda dengan bantuan program SPSS. Hasil penelitian menunjukkan Pengalaman Kerja secara parsial berpengaruh positif dan signifikan terhadap Kinerja Pegawai. Lingkungan Kerja Fisik secara parsial berpengaruh positif dan signifikan terhadap Kinerja Pegawai. Budaya Organisasi secara parsial berpengaruh positif dan signifikan terhadap Kinerja Pegawai. Pengalaman Kerja, Lingkungan Kerja Fisik Dan Budaya Organisasi Terhadap Kinerja Pegawai PT. Tri Sapta Jaya.
The Effect of E-WOM, Brand Awareness and Prices on Interest in Buying Mama Perfum Products in Bandar Labuhan Village, Tanjung Morawa District Deli Serdang Regency Aina Anjani; Adrial Falahi
International Journal of Economics (IJEC) Vol. 1 No. 2 (2022): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v1i2.156

Abstract

This study aims to determine the effect of E-WOM, brand awareness and price on interest in buying Mama Parfum products in Bandar Labuhan Village, Tanjung Morawa District, Deli Serdang Regency. The data analysis method used in this research is descriptive and quantitative. This research was conducted in Bandar Labuhan Village, Tanjung Morawa District, Deli Serdang Regency. The population in this study was the people of Bandar Labuhan Village with the age criteria of 16 - 56 years with a total of 2,166 men, 2,484 women and a total of 4,650 people with a tolerance limit of 10% which was calculated by the slovin rule, the total sample size was 98. respondents with a sampling technique using the simple random sampling . Data collection techniques using observation, interviews and questionnaires. The results of the multiple linear regression test obtained the equation Y = 0.486 + 0.40 7 X1 + 0.460X2 + 0.218X3 , meaning that the variables E-WOM, brand awareness and price have a positive effect on buying interest. The results of the coefficient of determination (R2 ) show that R is 0.857, R Square ( R2 ) is 0.726, Adjusted R Square is 0.726 or 72.6%, while the remaining 27.4% is explained by other variables not included in this study
Co-Authors Abd Halim Abd Rasyid Syamsuri Abd. Rasyid Syamsuri Abd. Rasyid Syamsuri Abd. Rasyid Syamsuri Abd.Rasyid Syamsuri Abdurrahman Arrasidi Adawiyah, Siti Aina Anjani Amelia Amelia Andhika Dharma Putra Anggia Sari Lubis, Anggia Sari Anjani, Putri Dwi Ardhansyah Putra Ardhansyah Putra Hrp Arfa, Widia Amalia Astuti Ayu Wulan Dari Aziz Syahputra Beby Masitho Batubara Borotan, Rika Rustiah Dewi, Sri Kumala Dewi Dina Damayanti Dwi Putri Pratiwi Dwi Saraswati Ega Siddik Eka Hitmawati Fadhilul Roji Nasution Fathin Abdullah Fathin Abdullah Fathin Abdullah Febri Lestari Fikri, M. Hilman Frans Antoni Sihite Ghalih Anwar Ginting, Jandriko Persadanta Hadian, Arief Handayani, Lila harahap, nur'ain Hasibuan, Melisa Zuriani Heni Pujiastuti Hery Syahrial Hidayat, Toni Humairah, Dwina Angelina Ikhwani, Yurida Indah Sari Indra Muda Julianto Hutasuhut Julianto, Julianto Hutasuhut Khairunnisa Fanjava Leni Handayani Lubis, Ilham Lubis, M.Arif Hudayah Lubis, Tukimin Lukman Nasution Maulidya, Tahnia Maysarah, Jihan Mega Lestari Mhd Dani Habra Monica Dwi Suci Muhammad Dzaky Muhammad Hilman Fikri Napitupulu, Hikmah Nasution, Muhammad Khoiron Nurhasanah Febriyanti Harahap Nurul Husna Nurul Nazwa Ayu Malinda Nur’ain Harahap Nur’ain Harahap Panggabean, Joel Rizka Khairunnisya Br Sinaga Rizki Aulia Rizki, Vitri Dea Rosmilan Pulungan Rukmini Rukmini Safina, Wan Dian Sarumaha, Sari Sembiring, Zamalludin Shita Tiara Siagian, Erwin Siddik, Ega Siregar, Mhd. Akhiruddin Siti Khairunisa Siti Lam'ah Nasution Siti Nurhaliza Suhaila Husna Samosir Surya Wardani Syaharman Syaharman Syaharman Syaharman Toni Hidayat Tukimin Tukimin Tukimin Tumanggor, Mutawaqil Bilah Wahyu Dwi Sulindra Wibawa, Wira Widya, Rizka Yuliana, Yayuk Yumna Nada Yusli Yurida Ikhwani Zahara, Alfi Indah Zainuddin Nur