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M. Hufron
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PENGARUH KOMPETENSI DAN PELATIHAN TERHADAP KINERJA TENAGA MEDIS PUSKESMAS (Studi Kasus pada Puskesmas Menganti) Wahyu Satrio Bintoro; Hadi Sunaryo; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 2 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to determine the Effect of Competence and Training on the Performance of Menganti Health center. The type of research used is experimental. The data used are primary data, which was obtained using a questionnaire in the form of a questionnaire. The population that is the object of this research is all medical personnel at the Menganti health center.The data analysis technique in this study uses an instrument test consisting of validity and reliability, normality test, classic assumption test consisting of multicollinearity test and hiterokesdatisitas, multiple linear regression test and hypothesis test consisting of F test and t test.The results of data analysis show that: (1) the description shows the following (a) performance appreciated by quality and use of time (b) appreciated competencies are traits, knowledge and skills (c) training appreciated goals, trainers and material (2) Competence and training does not affect performance (3) competence does not affect performance (4) Training does not affect performance.Keywords: competence, training and performance.
PENGARUH HARGA DAN KUALITAS LAYANAN TERHADAP LOYALITAS DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA PELANGGAN GRAB DI MALANG (STUDI PADA MAHASISWA KOS DI KELURAHAN TLOGOMAS MALANG) Yogi Eko Purwanto; Agus Widarko; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 8 No. 19 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract            The reasearch aims to find out about how the influence of price and service quality on loyalty with customer satisfaction is an intervening variable for grab customer in malang. And rather than that researchers use case studies on boarding students in the tlogomas malang village itself. Using a quantitative approach, and data obtained through survey method with questionnaire questionnaire instrument. Which is the population is the grab consumers of boarding school students in the sample if the subject is less than one hundred is better taken all so that the results of the analysis include test instrument (validity test, reliability test, normality test, path analysis), and hypothesis testing ( T test, sobel test).Kata Kunci: price, service quality, customer satisfaction layolty grab.
PENGARUH KUALITAS PRODUK, PELAYANAN, HARGA DAN LOKASI TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN SEBAGAI VARIABEL INTERVENING (Studi Kasus Konsumen Rumah Makan Super Geprek Dinoyo Malang) Rismatul Karomah; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol.7 No. 11 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT The aim of this study was to know the effect of product quality, service, price and location about customer loyalty through satisfaction as an intervening variable to Super Geprek Restaurant at Dinoyo Malang.The research design in this study was quantitative. approach in the form of explanatory research. The population was all consumers who became unknown customers at “Super Geprek” Restaurant. The sampling technique that used was an accidental sampling. Analysis method which used multiple linear regressions. So it could be determined as follows: 1) Satisfaction was an intervening variable that had a relationship between product quality and loyalty, 2) satisfaction was an intervening variable that had a relationship between service quality and loyalty, 3) satisfaction was an intervening variable that had a relationship between price and loyalty, 4) satisfaction was an intervening variable that had a relationship between location and loyalty. Keywords: Product Quality, Service Quality, Price, Satisfaction And Loyalty.
Pengaruh Kualitas Produk Dan Lokasi Terhadap Loyalitas Pelanggan Melalui Kepuasan Sebagai Variabel Intervening (Study Pada Kasus Konsumen Ud. Riza Jaya Mebel Jombang) M. Agus Khafidurrohman; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 11 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstrak                Tingginya persaingan di dunia bisnis khususnya di dunia bisnis mebel, pebisnis dituntut untuk memberikan kepuasan kepada konsumen. Setelah konsumen puas, mereka akan mendapatkan tingkat loyalitas yang positif. Pelanggan pasti akan kembali dan melakukan pembelian berulang dan otomatis yang menguntungkan bagi pengusaha. Untuk alasan ini, perlu dipikirkan faktor-faktor apa yang mempengaruhi kepuasan pelanggan sehingga pengusaha dapat memenuhi kepuasan pelanggan. Penelitian ini bertujuan untuk mengetahui perbedaan Kualitas Produk, Lokasi dan Kepuasan dengan Loyalitas Pelanggan pada UD. RIZA JAYA MEBEL. Populasi adalah konsumen UD. RIZA JAYA MEBEL. Sampel yang digunakan adalah 86 orang. Pengumpulan data dilakukan dengan mengumpulkan kuesioner dengan teknik purposive sampling. Analisis data menggunakan analisis jalur. Dimana Kualitas Produk sebagai X1, Lokasi X2, Kepuasan Y dan Loyalitas Z. Hasil dalam penelitian ini menunjukkan hubungan positif dan signifikan antara Kualitas Produk dan Lokasi terhadap Loyalitas Pembelian melalui Kepuasan sebagai variabel Intervening. 
PENGARUH KEPERCAYAAN, KEMUDAHAN DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Mahasiswa Unisma Fakultas Ekonomi dan Bisnis Jurusan Manajemen JL. MT Haryono 193 Malang) Muhammad Misnarum; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen ejrm Vol. 7 No. 4 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT                                                  Technological developments in Indonesia are growing through innovations made by the public in using the internet facility. Internet has an important role to support the development of e-commerce to make online transaction. Many transportation online, making people more often make the purchase decision for a product or services. In the purchase decision there are several factors that support is trust, ease of use, and quality of information with these three factors a person is able to take the decision to purchase the product or not.This research is explanative using a qualitative approach. The population in this study are UNISMA students majoring in management who have used the services of go-jek, so that the purposive sampling and sample of 93 respondents using a scale of liker 5 points. Methods of data collection are done by giving questionnaires. Data processing conducted with technique of multiple regression analysis to test the hypothesis simultaneously and partially Results of the analysis showed that consumers had a enough good response to the trust, ease of use, quality of information and purchasing decisions. By simulate trust, ease of use and quality of information have significant effect of  9,846. By partial showed that trust and ease of use have not significant effect on the purchase decision and than quality of information have significant effect on the purchase decision. Keyword : Trust, Ease of use, and Quality of Information
PENGARUH IKLAN INTERNET DAN ELECTRONIC WORD OF MOUTH (EWOM)TERHADAP MINAT BELI SITUS ONLINE SHOPEE PADA MAHASISWA DI FEB MANAJEMEN UNIVERSITAS ISLAM MALANG Randy Farid Rachmawan; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 10 Agustus2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT             This study aims to identify and analyze internet advertising and electronics by word of mouth on buying interest in the Shopee Online site for Students of the Faculty of Economics and Business, Malang Islamic University.This research is expected to be one of the references for other parties and can also be used as literature for further research by providing a form of information relating to the variables of internet advertising and electronic word of mouth on buying interest in shopee online shop sites. The sample in this study was the FEB students of the Islamic University of Malang in the 2015-2018 academic year who had known 93 online shopee advertisements. This type of research is an explanatory research type using a quantitative approach. The data sources used in this study are primary data. Data collection is done by distributing questionnaires. Analysis of the data used in this study using validity, reliability, normality, multicolinerity test, heteroscedasticity test, multiple linear regression, t test, f test and coefficient of determination            The results showed that Internet Advertising and electronic word of mouth (EWOM) had a simultaneous effect on buying interest and Internet advertising and electronic word of mouth (EWOM) had a partial effect on buying interest. Keywords: Iklan Internet, EWOM, Buying Interest
PENGARUH PROMOSI PENJUALAN, KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP LOYALITAS MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (PADA KONSUMEN KEDAI PESENKOPI JL. SUNAN KALIJAGA N0. 8, SUMBERSARI, KEC. LOWOKWARU, KOTA MALANG, JAWA TIMUR.) Lalu Wahyu Azazi; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 8 No. 17 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT                                                         The development of the culinary world that is happening in the world is growing rapidly, both culinary oriented to food or drink. Everyone who is involved in the business world competes to be the best and the foremost for the products that have been made to attract the attention of consumers. Customers are an important part of the business world, without any customers in the business, of course there will be no business processes that occur. Therefore customers are very influential in the wheels of business and business. This study aims to explain the effect of sales promotion, service quality and product quality on loyalty through customer satisfaction as an intervening variable. In a business process, the customer would want to be well served by the merchant and the customer will be satisfied if his wishes or expectations are met when buying and feeling the product or service that is felt. With such an impact, it is expected that customers will be loyal to use the product or service that they feel is good. The purpose of this study is to find out and analyze the effect of sales promotion, service quality and product quality on loyalty through customer satisfaction as an intervening variable. The method used is quantitative. The method of data analysis in this study is quantitative and technical analysis methods using path analysis using IBM Version 21 SPSS (statistical product and service solution) software. The sample used was 80 people. Data collection is done by collecting questionnaires with purposive sampling technique. Data analysis uses path analysis where Sales Promotion as X1, Service Quality X2, X3 Product Quality, Z Customer Satisfaction and Z Loyalty. The results of this study indicate that the X test on Y is known that t count Sales Promotion on customer satisfaction is 0.217, t count Service Quality for Customer Satisfaction of 0.720 and t count Product Quality Against Customer Satisfaction of 0.100 with a significance level of both variables <0.05 , then this shows that Sales Promotion, Service Quality and Product Quality directly influence Customer Satisfaction. Thus H0 is rejected and Ha is accepted which states that Sales Promotion, Service Quality and Product Quality have a significant effect on Customer Satisfaction. X test against Y is known that that t Sales Sales to customer Loyalty is 6.157, t calculate Service Quality to Customer Loyalty of 3.520 and t count Product Quality Against Customer Loyalty is 0.936 with a significance level of both variables of <0.05, then this shows that Sales Promotion, Service Quality and Product Quality directly influence Customer Loyalty. Thus H0 is rejected and Ha is accepted which states that Sales Promotion, Service Quality has a significant effect on Customer Loyalty but is not significant by the Product Quality variable on Customer Loyalty. The Z test on Y is known that t count Customer satisfaction with Customer Loyalty is 14.873 with a significance level of both variables of <0.05, then this indicates that Customer Satisfaction directly affects Customer Customer Loyalty. Thus H0 is rejected and Ha is accepted which states that Customer Satisfaction has a significant effect on Customer Loyalty. Keywords: sales promotion, service quality, product quality, customer satisfaction, customer loyalty.
Pengaruh Kepercayaan, Kemudahan Dan Kualitas Informasi Transaksi Terhadap Keputusan Pembelian Pada Olshopshopee (Studi Kasus Pada Mahasiswa Program Studi Manajemen Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Angkatan 2018) Ristya Irianti Cahyaningrum; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 14 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to determine and analyze the influence of trust, convenience, and quality of information on online purchasing decisions at Shopee. This research is an explanatory research type, with a quantitative approach. The research method used is multiple regression analysis. The sample used in this study used the Maholtra formula with purposive sampling technique, namely the sampling technique based on certain considerations that are considered suitable with the characteristics of the specified sample to be sampled and obtained 85 respondents as a sample of 1014 respondents as a population.The results of this study indicate that partially there is a significant influence between trust in purchasing decisions, convenience has a significant effect on purchasing decisions, and information quality has a significant effect on online purchasing decisions at the online shopee. While the simultaneous test results show that trust, convenience and quality of information affect online purchasing decisions at online shopee shops. Keywords: Trust, convenience, and quality of information and purchase decisions.
PENGARUH EXPERIENTIAL MARKETING TERHADAP LOYALITAS PELANGGAN DAN KEPUASAN SEBAGAI VARIABEL INTERVENING Rendyana Putra; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen Ejrm Vol 08. No 07 Februari 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to determine and analyze the influence of experiential marketing in which sense, feel, think, act and relate to consumer loyalty, know and analyze experiential marketing influences which consist of sense, feel, think, act and relate to customer satisfaction and know experiential influences marketing has an effect on consumer loyalty through McDonald's restaurant customer satisfaction Watugong Malang. The population of this study is that consumers who have come at least one purchase at Mc Donald's Malang amounted to 2,250 while the sample in this study amounted to 96 consumers. Data analysis using Path analysis.The results showed that there was a significant effect of sense, feel, and act on loyalty. While the variables think and relate have no significant effect on loyalty. There is a significant effect of sense, feel, and act on loyalty. Whereas think and relate have no significant effect on loyalty. There is a significant effect of satisfaction with loyalty. Experiential marketing (sense, feel, think, act and relate) has an effect on loyalty not through satisfaction as an intervening variable.Keywords: experiential marketing, sense, feel, think, act, relate, satisfaction and loyalty
PENGARUH PERSEPSI NILAI, CITRA MEREK DAN PERSEPSI HARGA TERHADAP MINAT BERKUNJUNG (Studi kasus pada Jawa Timur Park 3 Kota Wisata Batu) Virza Aliffudy; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 12 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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 ABSTRACTThis research was conducted with the aim of analyzing the influence of Perception of Value, Brand Image and Price Perception on Interest in Visiting East Java Park 3, the sample of this study was 86 visitors who were made as respondents. Based on the results of hypothesis testing, the simultaneous perception of value, brand image and price perception has an influence on interest in visiting East Java Park 3. Perceived value, brand image and price perception partially has an influence on interest in visiting East Java Park 3.Keyword: Perception of Value, Brand Image and Price Perception, Visiting Interest.
Co-Authors Aan Arief Trenggono Abdul Kodir Djaelani Abdurahman . ABS, M Khoirul Ach. Noval Annas Achmad Nur Cahyo Adinda Putri Ramadhani Afi Rachmat S Afida Nur Uzma Agung Jiwandono Ahmad Farid Wahyudi Ainun Alifah Aji Kusnandri Aleria Irma Hatneny Alfi Nur Mufida Alfian Budi Primanto Amaliatus Zahrotul Ula Amiruddin . Amiruddin Amiruddin Ana Laillaturovikoh Angga Gari Prasmono Arini Fitria Mustapita Asmina Rahmawati Ayatullah khomaini Bagas Primadi Bahrul Bainarqi Bahtiar Andi Firdaus Basalamah, Muhammad Ridwan Daimatul Musyarofah Desi Ristanti Desi Santika Hastary Devi Ilsanti Dewi Milati Mukarromah Diah Anggun Mustikasari Dian Nafilatul Maulida Dini Febriana Riyanto Dwi Apriliana Dwiki Erna Yulistiani Dwimas Arie Supangkat Dyah Mustika Rini Edi Cahyono Ega Aditya Ego Andromega Eka Febri Wijanarko Elok Faiqotul H Fahrurrozi Rahman Failatul Khoiro Fanny Putri Ramadhani Farkhan Azis Farkhan lutfi Faruq Wahyudi Fathur Rosi Fatur Rochman Fitriatun Daiyah Gusti Wahyuning Vilda Hadi Sunaryo Hamim Farizy Zarkazy Ike edwin stya wandira Imam Syafii Imas Maulani Indah Faizah indah nuril laili Intan Mutiara Putri Irawan Dwiyanto Ismatul Ummah I’anatul Hasanah Jamaludin AL Gajali Januarika Zakinah Larasati Jeki Setiawan Putra Jeni Susyanti Karina Putri Melati Khalikussabir, Khalikussabir Kisvidatul Hikmah Lalu Wahyu Azazi Layli Wahyuningsih Linda Indriani Agustin Lufiana Ikasanti Lukluk’ Atul Bahiroh Lusi Agustina Lu’luatul Mufarrohah M. Agus Khafidurrohman M. Agus Salim M. Fasih Zunaidy M. Najib M. Sulaiman Maaniya Tamama Marca Intan Youlanda Maulida Elvara Mega Erlinda Wulandari Mei Isnainiyah Melinda Handayani Meliza Dwi Ratna Sari Merinda Yuanita Yustikasari Miftakhul Ilham Fauzi Mochamad Arif Rizky Moh Sholeh Mohammad Fandi Mohammad Rizal Muchamad Choirul Hisam Muflikhul Ulayanis Arliska Muhammad Farid Rohmatulloh Muhammad Mansur Muhammad Misnarum Muhammad Rukmana Muhammad Waliyul Ilmi Muhammad Zamanudin Musthofa Kamal Huda N Rachma N. Rachma N. Rahma Nanda Kumala Ningsih Niken Riska Indriani Nor Zafira Binti Ramzil Huda Nur Faiza Nur Laili Khoirunnida Nur Rochman Nur Syahraini Nurhajati Nurhajati Nursani Nursani Nurul Hamidah nurul latifah Octavia Dwi Kumala Pardiman Pardiman Prihat Agung Qurrotu A&#039;yun Randy Farid Rachmawan Ratna Dewi Kartika Sari Rendyana Putra Reydora Husaen Qornabela reza rezita oktaviana Ria Wahyu Agustina Rifa Azkiyah Rifma Azizatun Novianti Rif’atul Khusnia Risa Rossita Rismatul Karomah Ristya Irianti Cahyaningrum Rizal Ahmad Alfarizi Rizki Ramadhan Rizqi Amalia Mardhatillah Roeswitha Setiya Dwijayanti Rofikul A’la Rois Arifin Ronny Malavia Mardani Roy Hanafi Safaruddin Yusron Saifudin Zuhri saiful arifin Salsa Nabila Saniasah Saniasah Saraswati, Ety Satria Abdi Pratama Yudha Siti Asiyah Siti Ernalia Ratuloly Siti Mariyam Siti Rohani Sofiatus Solihah Sohib Sohib Sudaryanto Sudaryanto Trya May Indriani Ulfa Syahria Balgis Ulul Absorul Hidayah Umnun Fariza Virza Aliffudy Vita Nur Jannah Vonita Anggun Dewi Kumala Wahyu Satrio Bintoro Widarko, Agus Wilantika Wilantika Windy Tri Septiningsih Yogi Eko Purwanto Yulian Rifa Luviana Yuni Asmayunita Zairozie Tamim Zilfiyah Silmi