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M. Hufron
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PENGARUH KUALITAS PRODUK, HARGA DAN WORD OF MOUTH (WOM) TERHADAP KEPUTUSAN PEMBELIAN BAJU SEVENTYFOUR PADA BANDUNG SUPER MODEL MALANG Prihat Agung; M. Hufron; N. Rahma
E-JRM : Elektronik Jurnal Riset Manajemen e Jrm Vol. 8 No. 15 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to find out and analyze the influence of product quality, price and WOM both simultaneously and partially on purchasing decisions of Seventyfour Clothing in Bandung Super Model Malang. The population in this study is the number of consumers in May, which is 750 which shows the average number of buyers each month. While the number of samples taken is as many as 88 respondents. The results showed that there were effects of product quality, price and wom partially on the purchasing decisions of Seventyfour Clothing in Bandung Super Model Malang. There is the influence of product quality, price and word of mouth simultaneously on purchasing decisions of Seventyfour Clothing in Bandung Super Model Malang.Keywords: Product Quality, Price, WOM, Purchasing Decision
PENGARUH KUALITAS PELAYANAN, FASILITAS, HARGA DAN PRODUK TERHADAP KEPUASAN PELANGGAN (Studi Kasus Pada Loris Beauty Clinic Malang) Melinda Handayani; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 8 No. 01 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTTo find out and analyze the influence of service quality, facilities, prices and products on customer satisfaction Loris Beauty Clinic Malang. The population in this study were Malang Loris Beauty Clinic customers who performed for 3 months, namely as many as 960 who would be respondents in this study. And it has been calculated using the Slovin formula to become 91 respondents. Data collection through questionnaires. Analysis of the data in this study using SPSS version 16. And the sampling technique using non probability sampling methods and data testing techniques used in this study include validity test, reliability test, classic assumption test and multiple linear regression analysis, and testing the research hypothesis.The results of the analysis show that service quality, facilities, prices and products in partial tangible, facilities and products have a positive and significant influence, but the service quality variable has a positive but not significant effect. And the price variable has no significant effect. Keywords: Service Quality, Facilities, Prices, Products and Customer Satisfaction
PENGARUH GAYA KEPEMIMPINAN, KOMITMEN ORGANISASI, REWARD AND PUNISHMENT TERHADAP ETOS KERJA KARYAWAN Linda Indriani Agustin; M. Hufron; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol 09 No 18 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis research was conducted at PT.Catur Mulia Mandiri. The purpose of this research is to test and analyze the influence of leadership style, organizational commitment, Reward and Punishment towards employee work ethic of PT. Catur Mulia Mandiri. The variables used are leadership styles, organizational commitments, Reward and Punishment nout as independent variables, while the employee work ethic variable is the dependent variable.The samples used in this study were 67 PT employees. Chess Mulia Mandiri uses the method of random stratification proportional.Data collection method by collecting primary and secondary data. The analyses used include instrument testing, classical assumption test, normality test, multiple linear regression, hypothesis testing and coefficient of determination test.               Research shows that there is a positive and significant influence between leadership style, organizational commitment, reward and punishment towards employee work ethic at PT. Catur Mulia Mandiri.The research show that the leadership style variable has no significant effect on the employee work ethic of PT. Catur Mulia Mandiri.The variable of organizational commitment has a significant effect on the employee work ethic of PT.Catur Mulia Mandiri The Reward and Punishment variable has significant effect on the employee work ethic of PT. Catur Mulia Mandiri. Keywords: leadership style, organizational commitment, Reward and Punishment and employee work ethic
PENGARUH CUSTOMER DELIGHT (JUSTICE, ESTEEM DAN FINISHING TOUCH) TERHADAP ACTIVE DAN PASSIVE LOYALTY Meliza Dwi Ratna Sari; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 13 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT               This study aims to discuss and analyze the influence of customer delight: justice, esteem and finishing touch on active and passive loyalty. The population consisted of 221 and a sample of 70 respondents. Data collection in this study used a questionnaire. Data analysis in this study used SPSS 14. Application data used in this study included multiple linear regression analysis, validity test, reliability test, normality test, classic assumption test and hypothesis test. That there are simultaneous effects of variables of justice, esteem and finishing touch on the active and passive loyalty of Primagama's tutoring institutions. Partially customer delight, namely the esteem variable, has no significant effect on the variable active and passive loyalty of Primagama's tutoring institution. Whereas the justice and finishing touch variables have a significant influence on the variable active and passive loyalty of Primagama's tutoring institution.Keywords:Customer Delight; Justice;Esteem;Finishing Touch;Active Loyalty;Passive Loyalty
Pengaruh Relationship Marketing, Keamanan Dan Kualitas Pelayanan Terhadap Loyalitas Melalui Kepuasan Sebagai Variabel Intervening (Studi Kasus Pada Online Shop Monokrom Store Malang) Ainun Alifah; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen e Jrm Vol.09 No. 05. Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis Study aims to determine and analyze the effect of relationship marketing, security, service quality on customer loyalty and customer satisfaction as an intervening variable for customer who shop at the Monokrom Store, Malang. In this study researchers have a sample of customers who have made as many as 1,950 respondents who shop online at Malang’s Monokrom Store in April 2019 by calculating using the slovin formula that shows the results of 95 respondets. Data collection is done by distributing questionnaires to customers. The analysis used in this study is to use a validity test, reliability test, normality test, path analysis, t test and sobel test. The result of this study indicate that relationship marketing, security and service quality have an indirect effect on customer loyalty, while customer satisfaction can mediate the effect of relationship marketing, security and service quality on customer loyalty.Keywords : Relationship Marketing, Security, Service Quality, Customer Satisfaction and Loyality.
PENGARUH BRAND IMAGE, BRAND ASSOCIATION, WORD OF MOUTH DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE APPLE Maulida Elvara; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 2 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to determine the effect of independent variables namely brand image, brand association, word of mouth, and promotion of the dependent variable, namely the decision to buy an Apple smartphone for consumers in the Malang Gadget Platinum shop. In this study using explanatory research. Methods of collecting data by distributing questionnaires to respondents. Respondents in this study amounted to 87 people taken using accidental sampling. The results of this study as a whole or simultaneous independent variables, namely brand image, brand association, word of mouth, and promotion have positive and significant influence on purchasing decisions. Then individually or partially also have a positive and significant effect on purchasing decisions.Keywords: Brand Image; Brand Association; Word Of Mouth; Promotion; Purchasing Decision
PENGARUH DESAIN PRODUK DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING PENGGUNA HP OPPO (STUDY KASUS DI PESANTREN MIFTAHUL HUDA KEPANJEN-MALANG) Abdurahman Abdurahman; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen Ejrm Vol 08. No 05 Februari 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis research I’m made to know and analyse the effect of product design and product quality towards customer loyalty with customer satisfaction as intervening variable. This research is a quantitative research by using path analysis technique. Sample taken by using Slovin formula with using the purposive sampling technique with 94 sample of respondence.The result shows that there is the significant effect of product design towards customer satisfaction, there is significant effect of product quality towards customer satisfaction, product design also have a significant effect towards customer loyalty, product quality affected on customer loyalty, satisfactory have significant effect towards customer loyalty. Then, indirectly product design have affected towards customer loyalty by the satisfactory as intervening variable cannot be proven, product quality indirectly affected on customer loyalty with satisfactory as intervening variable. Based on the result of this research can be concluded that one product which have interesting design and good quality can make the customer feels satisfied, so that customer will be loyal.Keywords: Product Design, Product Quality, Customer Loyalty And Satisfactory 
ANALISIS DAMPAK KUALITAS PELAYANAN DAN KEPUASAN SEBAGAI MODERATING VARIABEL TERHADAP LOYALITAS NASABAH BANK BRI KANTOR KAS UNISMA Mei Isnainiyah; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 06 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT The intense competition in the banking world allows each bank to compete to attract as many customers as possible by building close relationships with its customers by providing a quality service that is good and different from other banks, to establish customer loyalty.The research aims to examine the effect of service quality on loyalty and the interaction between service qualty on loyalty moderated by costumer satisfaction. The population of this study was all costumers of BRI Bank UNISMA cash office. The sample used in this study is accidental sampling, namely, accidental sampling techniques with 96 respondents. The type of research is explanatory research. The data collection method used questionnaires so that anyone who come to the Bank would fill in the questionnaire that had been shared by the reshearchers.  The results of this study are that there’s a significant effect between service quality on costumer loyalty with the result of 0.001< 0.05, thus it can be said that the hypothesis is acceptable. And the second hypothesis has an interaction between service quality and loyalty with satisfaction as a moderator of variable with a significant value of 0.17<0.05.in this study using a test MRA ( Moderated Reression Analysis). Kywords : service quality, satisfaction, costumer loyalty.
ANALISIS DAMPAK VARIABEL VARIABEL MARKETING MIX DALAM MEMBANGUN KEPUASAN PELANGGAN TOKO MEBEL DINA PARE KEDIRI (Studi Pada Pelanggan Toko Mebel Dina Pare Kediri) Ike edwin stya wandira; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 10 Agustus2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT Competition in today's business world is so tight that as the number of business people increases to meet consumer needs, both goods and services, businesses are increasingly facing challenges to get the market share they want. Meeting the needs and desires of consumers requires a marketing concept called the marketing mix where to apply a good marketing mix is to pay attention to the elements of supply, price, promotion and distribution of selling products. In marketing there is a marketing strategy called the marketing mix or marketing mix which has an important role in influencing consumers to be able to buy a product or service offered by the company. The mix used in this study are products, prices, places and promotions. This research was conducted at the Dina Pare Furniture Shop located on Wr. Supratman No.35 Pare Kediri. This research was conducted to find out the impact of 4p variables affecting customer satisfaction in the Furniture Shop. From this study it was found that the product mix marketing variable, price, place and promotion affect customer satisfaction. Furniture Dina has good quality products, has a good model, there are many variations and the design of the products sold in the Dina Furniture Shop is interesting. Prices of Furniture in Toko Dina are cheap The price of the product in the Dina Store competes with other stores. Shop Dina has a fixed discount. The shop has a discount every month. The price of products in Dina Stores is affordable. The advertisement owned by the Dina Shop is interesting. Ads owned by Dina Stores according to the product. Dina's store has a brochure ad. Attractive store promotions are attractive sales. Clean storefront The location of Toko Dina is easily accessible to customers. Toko Dina has an outdoor parking lot. Shops are driven by public transportation. Toko Dina is comfortable. And supported by Shop Customer results, Dina is happy, Dina's Shop Customers want to buy again. Customers are willing to buy products at Dina Stores. Customers are willing to recommend. Customers happy or satisfied. Products at Dina Shop are priced accordingly. Keywords: Marketing mix, customer satisfaction
Analisis Brand Experience Dan Brand Commitment Terhadap Brand Loyalty (Study Pada Konsumen Go-Jek Yang Berada Di Dinoyo) Rofikul A’la; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 09 No. 04 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis research to analyze Brand Experience and Brand Commitment on Brand Loyalty with go-jek for the the study case in Dinoyo city, the variable used is Brand Loyalty for independent variable with Brand Experience and Brand Commitment for dependent variable, this research study type is explanatory research with quantitative approach which used questionnaire for instuments research and distributed to respondents which amounts to 96 people for sampel. Data in this research processing with SPSS 20 application for windows, The result of study in partially that conclude there are had influence between Brand Experience and Brand Commitment on Brand Loyalty with positive and significant, that result from regresion test, Brand experience and Brand Commitment on Brand Loyalty had signification score more than 0,05  and in simulanerous Brand Experience and Brand Commitment had influence effect on Brand Loyalty together that from result of regresion test that had signification score more than 0,05 and Fvalue 31,019. Keyword  : Brand Experience,Brand Commitment,Brand Loyalty
Co-Authors Aan Arief Trenggono Abdul Kodir Djaelani Abdurahman . ABS, M Khoirul Ach. Noval Annas Achmad Nur Cahyo Adinda Putri Ramadhani Afi Rachmat S Afida Nur Uzma Agung Jiwandono Ahmad Farid Wahyudi Ainun Alifah Aji Kusnandri Aleria Irma Hatneny Alfi Nur Mufida Alfian Budi Primanto Amaliatus Zahrotul Ula Amiruddin . Amiruddin Amiruddin Ana Laillaturovikoh Angga Gari Prasmono Arini Fitria Mustapita Asmina Rahmawati Ayatullah khomaini Bagas Primadi Bahrul Bainarqi Bahtiar Andi Firdaus Basalamah, Muhammad Ridwan Daimatul Musyarofah Desi Ristanti Desi Santika Hastary Devi Ilsanti Dewi Milati Mukarromah Diah Anggun Mustikasari Dian Nafilatul Maulida Dini Febriana Riyanto Dwi Apriliana Dwiki Erna Yulistiani Dwimas Arie Supangkat Dyah Mustika Rini Edi Cahyono Ega Aditya Ego Andromega Eka Febri Wijanarko Elok Faiqotul H Fahrurrozi Rahman Failatul Khoiro Fanny Putri Ramadhani Farkhan Azis Farkhan lutfi Faruq Wahyudi Fathur Rosi Fatur Rochman Fitriatun Daiyah Gusti Wahyuning Vilda Hadi Sunaryo Hamim Farizy Zarkazy Ike edwin stya wandira Imam Syafii Imas Maulani Indah Faizah indah nuril laili Intan Mutiara Putri Irawan Dwiyanto Ismatul Ummah I’anatul Hasanah Jamaludin AL Gajali Januarika Zakinah Larasati Jeki Setiawan Putra Jeni Susyanti Karina Putri Melati Khalikussabir, Khalikussabir Kisvidatul Hikmah Lalu Wahyu Azazi Layli Wahyuningsih Linda Indriani Agustin Lufiana Ikasanti Lukluk’ Atul Bahiroh Lusi Agustina Lu’luatul Mufarrohah M. Agus Khafidurrohman M. Agus Salim M. Fasih Zunaidy M. Najib M. Sulaiman Maaniya Tamama Marca Intan Youlanda Maulida Elvara Mega Erlinda Wulandari Mei Isnainiyah Melinda Handayani Meliza Dwi Ratna Sari Merinda Yuanita Yustikasari Miftakhul Ilham Fauzi Mochamad Arif Rizky Moh Sholeh Mohammad Fandi Mohammad Rizal Muchamad Choirul Hisam Muflikhul Ulayanis Arliska Muhammad Farid Rohmatulloh Muhammad Mansur Muhammad Misnarum Muhammad Rukmana Muhammad Waliyul Ilmi Muhammad Zamanudin Musthofa Kamal Huda N Rachma N. Rachma N. Rahma Nanda Kumala Ningsih Niken Riska Indriani Nor Zafira Binti Ramzil Huda Nur Faiza Nur Laili Khoirunnida Nur Rochman Nur Syahraini Nurhajati Nurhajati Nursani Nursani Nurul Hamidah nurul latifah Octavia Dwi Kumala Pardiman Pardiman Prihat Agung Qurrotu A&#039;yun Randy Farid Rachmawan Ratna Dewi Kartika Sari Rendyana Putra Reydora Husaen Qornabela reza rezita oktaviana Ria Wahyu Agustina Rifa Azkiyah Rifma Azizatun Novianti Rif’atul Khusnia Risa Rossita Rismatul Karomah Ristya Irianti Cahyaningrum Rizal Ahmad Alfarizi Rizki Ramadhan Rizqi Amalia Mardhatillah Roeswitha Setiya Dwijayanti Rofikul A’la Rois Arifin Ronny Malavia Mardani Roy Hanafi Safaruddin Yusron Saifudin Zuhri saiful arifin Salsa Nabila Saniasah Saniasah Saraswati, Ety Satria Abdi Pratama Yudha Siti Asiyah Siti Ernalia Ratuloly Siti Mariyam Siti Rohani Sofiatus Solihah Sohib Sohib Sudaryanto Sudaryanto Trya May Indriani Ulfa Syahria Balgis Ulul Absorul Hidayah Umnun Fariza Virza Aliffudy Vita Nur Jannah Vonita Anggun Dewi Kumala Wahyu Satrio Bintoro Widarko, Agus Wilantika Wilantika Windy Tri Septiningsih Yogi Eko Purwanto Yulian Rifa Luviana Yuni Asmayunita Zairozie Tamim Zilfiyah Silmi