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M. Hufron
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Economics, Econometrics & Finance

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PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP LOYALITAS DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi kasus pada pelanggan Celcius cabang kota Malang) Alfi Nur Mufida; M. Hufron; Ety Saraswati
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol 09 No. 12 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTThis study aims to determine the effect of service quality and brand image on loyalty with customer satisfaction as an intervening variable in customers centigrade Malang City. The population uses Celsius consumers who have bought Celsius products, which are known to be 502 people. Determination of the research sample using accidental sampling technique that has been calculated using the Slovin formula totaling 84 respondents. The analysis uses path analysis. The results of this study indicate that service quality has a direct effect on customer satisfaction, brand image has a direct effect on customer satisfaction, service quality has a direct effect on loyalty, brand image has a direct effect on loyalty, customer satisfaction has a direct effect on loyalty, service quality has a direct effect on loyalty. Indirectly towards loyalty with customer satisfaction as an intervening variable and brand image indirectly influences loyalty with customer satisfaction as an intervening variable on Celcius customers in Malang. It can be concluded that service quality and brand image have a direct effect on loyalty. Meanwhile, service quality and brand image have an indirect effect on loyalty with customer satisfaction as an intervening variable. Keywords: Service Quality, Brand Image, Customer Satisfaction, Loyalty
PENGARUH BUDAYA ORGANISASI, KOMITMEN ORGANISASIONAL DAN KEPEMIMPINAN TERHADAP KINERJA KARYAWAN Nor Zafira Binti Ramzil Huda; Jeni Susyanti; M. hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol 09 No 23 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to determine the effect of organizational culture, organizational commitment and leadership partially or simultaneously on employee performance. The data collection method uses a questionnaire with a sample of 64 respondents taken using proportional random sampling. Data analysis using normality test, classic assumption test, multiple linear regression and hypothesis test (F test and t test). The results showed that that organizational culture simultaneously influenced employee performance; organizational commitment partially influences employee performance; leadership has a partial effect on employee performance. Organizational culture variables, organizational commitment and leadership partial  influence employee performance. Keywords:  organizational culture, organizational commitment and leadership, employee performance 
ANALISIS PENGARUH KEPERCAYAAN, KEAMANAN, HARGA, KUALITAS PELAYANAN, DAN PERSEPSI AKAN RESIKO TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN E-COMMERCE MELALUI SHOPEE (STUDI PADA MAHASISWA UNISMA) Nursani Nursani; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 8. No. 9 Februari 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aim to determine and analyze the influence of trust, security, price, service quality, and perception of risk on purchasing decisions on E-commerce consumers both partially and simultaneously. The population and sample in this study were 85 people who were all students at UNISMA. Data collection through quetionnaires. Data analysis in this study using the help of SPSS version 14 with data testing techniques used in this study include validity test, reliability test, normality test, classic  assumption test, normality test, classic assumption test, multiple linier regression analysis, and testing the research hypotesis. The results of the analysis show that security and service quality partially have no significant effect on purchasing decision while trust, price and perceived risk have a significant effect on purchasing decisions. Simultaneously it shosw that trust, security, price, service quality, and perceived risk influnce the purchasing decisions of E-commerce consumers through the Shopee site.Keywords: Trust, security, price, service quality, perception of risk and purchasing decisions.
PENGARUH WORD OF MOUTH, KUALITAS LAYANAN, KUALITAS PRODUK DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO SURYA INDAH JOMBANG (Study Kasus Pada Konsumen Toko Surya Indah Jombang) Afida Nur Uzma; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen Ejrm Vol 08. No 06 Februari 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT The purpose of this research was to identify and analyze the influence of word of mouth, service quality, product quality and location toward customer purchasing decision at Surya Indah Shop, Jombang. The explanatory research was applied to quantitative approach. The method of the research was multiple linear regressions. The sample of the research was taken through slovin formula with accidental sampling technique to have the sample based on accidental condition. Therefore, the participant in this research was the people who met to the researcher accidentally and assumed as the data resource. The number of the respondent was 98 respondents as the sample of 4500 respondents as the population.The findings showed that the word of mouth has partially influence toward purchasing customer decision, service quality has significant influence on the purchasing decision, product quality and location has significant affect toward purchasing decision customer at Surya Indah Shop as well. In the other hand, the result simultaneous test displayed that the word of mouth, service quality, product quality and location. Keyword: word of mouth, service quality, service product and location
Pengaruh Kualitas Pelayanan, Harga Dan Tempat Terhadap Kepuasan Pelanggan Cus-Cus Café Malang Sohib Sohib; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 09. No. 09. Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine the Effect of Service Quality, Price and Place on Customer Satisfaction of Cus-Cus Café Malang. The variable used in this study is the customer satisfaction variable as the dependent variable, while the independent variable is Service Quality, Price and Place. Data were collected through a questionnaire method with a total sample of 92 respondents.The results of this study together conclude that there are Effects of Service Quality, Price and Place on Customer Satisfaction of Cus-Cus Café Malang and partially conclude that there is Effect of Service Quality, Price and Place on Customer Satisfaction of Cus-Cus Cafe Malang. Keywords: Service Quality, Price, Place, Customer Satisfaction 
PENGARUH BRAND EQUITY, BRAND IMAGE, BRAND TRUST, PRICE, WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN SEPATU MERK NIKE Trya May Indriani; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 04 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to analyze the effect of brand equity, brand image, brand trust, price and word of mouth on the purchase decisions of Nike brand shoes. This type of research is a type of explanatory research using a quantitative approach. This research was conducted by distributing questionnaires to 80 respondents who were users of Nike brand shoes. The analysis technique used in this study is path analysis.The results of this study indicate that brand equity, brand image, brand trust and price have a positive and significant influence on purchasing decisionsKeywords: Brand Equity, Brand Image, Brand Trust, Price, Word Of Mouth and Purchasing Decision..
Analisis Pengaruh Budaya, Kelompok Sosial, Pribadi Dan Psikologis Terhadap Keputusan Pembelian Laptop Merk Asus (Studi Kasus Toko Multika Komputer Di Kota Pasuruan) M. Sulaiman; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 15 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine the effect of the influence of consumer behavior on purchasing decisions for ASUS brand laptops. The population and samples are all consumers of the Multika Computer store in the City of Pasuruan 2019 who use Asus Brand Laptops. The consumers at the Multika Komputer store and the research population are 275.In this study, using data analysis techniques such as questionnaires and interviews. The data analysis tool used in the study used an application in the form of software in the form of SPSS version 16. The method of research analysis was validity test, reliability test, normality test, multicolonierity test, heteroscedasticity test, multiple linear regression analysis, T test, F test. Partially that consumer behavior (culture, social group, personal, and psychological) has a significant effect on purchasing decisions and simultaneously that consumer behavior (culture, social group, personal, and psychological) has a significant effect on purchasing decisions. Keywords: Culture, Social Group, Personal, Psychological and Purchase Decisions.
Pengaruh Kepercayaan , Kualitas Pelayanan dan Harga terhadap Loyalitas Pelanggan melalui Kepuasan sebagai Variabel Intervening pada Bengkel AHASS (Studi kasus pada pelanggan Bengkel Ahass Cabang Wendit) Kisvidatul Hikmah; M. Hufron; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol 09 No 18 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract               This study aims to determine the effect of Trust, Service Quality and Price on Customer Loyalty through Satisfaction as an Intervening Variable for customers of Ahass Workshop, Wendit Branch. Population and sample are customers of Ahass Workshop, amounting to 83 customers. The data collection technique used in this study is to use a questionnaire or questionnaire data collection method. The tool used for data analysis in this study is to use a software application in the form of SPSS version 20. The method of analysis in this study uses path analysis. Path analysis or path analysis is the development of a multiple linear regression analysis model that is used to test the influence of intervening variables. The results of this study indicate that trust, service quality and price have a direct effect on satisfaction, trust and price have a direct effect on loyalty, while service quality has no direct effect on loyalty, and satisfaction has a direct effect on loyalty, trust has a direct effect on loyalty through satisfaction as a variable. mediation, service quality affects loyalty through satisfaction as a mediating variable, price affects loyalty through satisfaction as a mediating variable. Keywords: trust, service quality, price and loyalty satisfaction
PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, CITRA MEREK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SUSU INDOMILK (STUDI PADA KONSUMEN SUSU INDOMILK DI KECAMATAN PURWOSARI, KABUPATEN PASURUAN) Mochamad Arif Rizky; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 11 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT The aim of this research is to find out the effect of price perceptions, product quality, brand image and promotion on purchasing decisions of Indomilk dairy products. The population in this study were consumers who had purchased Indomilk dairy products more than once at Sengon Agung's agent, Purwosari, Pasuruan Regency. This research is a type of descriptive research using a quantitative approach and also uses questionnaire research instruments. The research method used is multiple linear regression. The sample in this study was taken using Slovin formula with purposive sampling technique that is sampling technique with certain considerations where the researcher will take samples with certain criteria, were age between 17-35 years and had bought Indomilk dairy products more than once. A sample of 85 respondents in a population of 550 consumers was obtained. The results showed that price perception (X1) did not significantly influence purchasing decisions with values (Sig 0.649), product quality (X2) significantly affected purchasing decisions with values (Sig 0,000), brand image (X3) had no significant effect on decisions purchase with a value (Sig 0.499), promotion (X4) has no significant effect on purchasing decisions with a value (Sig 0.088). Keyword: Price Perceptions,Product Quality, Brand Image, Promotion and purchasing decisions
PENGARUH CITRA MEREK, KUALITAS PRODUK, IKLAN, VARIETY SEEKING, DAN HARGA TERHADAP PERPINDAHAN MEREK KE KOSMETIK WARDAH (Studi Pada Konsumen Bedak Wardah di Sardo Swalayan) Windy Tri Septiningsih; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 03 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACThis study aims to determine the effect of Brand Image, Product Quality, Advertisements, Variety Seeking, and Prices on Brand Transfers partially or simultaneously. The population and sample in this study were 85 people who were consumers of Wardah Powder in Sardo Supermarkets. Data collection through questionnaires. in this study using the help of SPSS version 14 with the data testing techniques used in this study include validity test, reliability test, normality test, classic assumption test, multiple linear regression analysis, and testing the research hypothesis.The results of this study indicate that product quality, advertising, and variety seeking partially have no significant effect on brand displacement while brand image and price have a significant effect on brand displacement. Simultaneously, it shows that brand image, product quality, advertising, variety seeeking, and price influence the brand shift in wardah powder.Keywords: Brand Image, Product Quality, Advertising, Variety seeking, Price and brand transfer
Co-Authors Aan Arief Trenggono Abdul Kodir Djaelani Abdurahman . ABS, M Khoirul Ach. Noval Annas Achmad Nur Cahyo Adinda Putri Ramadhani Afi Rachmat S Afida Nur Uzma Agung Jiwandono Ahmad Farid Wahyudi Ainun Alifah Aji Kusnandri Aleria Irma Hatneny Alfi Nur Mufida Alfian Budi Primanto Amaliatus Zahrotul Ula Amiruddin . Amiruddin Amiruddin Ana Laillaturovikoh Angga Gari Prasmono Arini Fitria Mustapita Asmina Rahmawati Ayatullah khomaini Bagas Primadi Bahrul Bainarqi Bahtiar Andi Firdaus Basalamah, Muhammad Ridwan Daimatul Musyarofah Desi Ristanti Desi Santika Hastary Devi Ilsanti Dewi Milati Mukarromah Diah Anggun Mustikasari Dian Nafilatul Maulida Dini Febriana Riyanto Dwi Apriliana Dwiki Erna Yulistiani Dwimas Arie Supangkat Dyah Mustika Rini Edi Cahyono Ega Aditya Ego Andromega Eka Febri Wijanarko Elok Faiqotul H Fahrurrozi Rahman Failatul Khoiro Fanny Putri Ramadhani Farkhan Azis Farkhan lutfi Faruq Wahyudi Fathur Rosi Fatur Rochman Fitriatun Daiyah Gusti Wahyuning Vilda Hadi Sunaryo Hamim Farizy Zarkazy Ike edwin stya wandira Imam Syafii Imas Maulani Indah Faizah indah nuril laili Intan Mutiara Putri Irawan Dwiyanto Ismatul Ummah I’anatul Hasanah Jamaludin AL Gajali Januarika Zakinah Larasati Jeki Setiawan Putra Jeni Susyanti Karina Putri Melati Khalikussabir, Khalikussabir Kisvidatul Hikmah Lalu Wahyu Azazi Layli Wahyuningsih Linda Indriani Agustin Lufiana Ikasanti Lukluk’ Atul Bahiroh Lusi Agustina Lu’luatul Mufarrohah M. Agus Khafidurrohman M. Agus Salim M. Fasih Zunaidy M. Najib M. Sulaiman Maaniya Tamama Marca Intan Youlanda Maulida Elvara Mega Erlinda Wulandari Mei Isnainiyah Melinda Handayani Meliza Dwi Ratna Sari Merinda Yuanita Yustikasari Miftakhul Ilham Fauzi Mochamad Arif Rizky Moh Sholeh Mohammad Fandi Mohammad Rizal Muchamad Choirul Hisam Muflikhul Ulayanis Arliska Muhammad Farid Rohmatulloh Muhammad Mansur Muhammad Misnarum Muhammad Rukmana Muhammad Waliyul Ilmi Muhammad Zamanudin Musthofa Kamal Huda N Rachma N. Rachma N. Rahma Nanda Kumala Ningsih Niken Riska Indriani Nor Zafira Binti Ramzil Huda Nur Faiza Nur Laili Khoirunnida Nur Rochman Nur Syahraini Nurhajati Nurhajati Nursani Nursani Nurul Hamidah nurul latifah Octavia Dwi Kumala Pardiman Pardiman Prihat Agung Qurrotu A'yun Randy Farid Rachmawan Ratna Dewi Kartika Sari Rendyana Putra Reydora Husaen Qornabela reza rezita oktaviana Ria Wahyu Agustina Rifa Azkiyah Rifma Azizatun Novianti Rif’atul Khusnia Risa Rossita Rismatul Karomah Ristya Irianti Cahyaningrum Rizal Ahmad Alfarizi Rizki Ramadhan Rizqi Amalia Mardhatillah Roeswitha Setiya Dwijayanti Rofikul A’la Rois Arifin Ronny Malavia Mardani Roy Hanafi Safaruddin Yusron Saifudin Zuhri saiful arifin Salsa Nabila Saniasah Saniasah Saraswati, Ety Satria Abdi Pratama Yudha Siti Asiyah Siti Ernalia Ratuloly Siti Mariyam Siti Rohani Sofiatus Solihah Sohib Sohib Sudaryanto Sudaryanto Trya May Indriani Ulfa Syahria Balgis Ulul Absorul Hidayah Umnun Fariza Virza Aliffudy Vita Nur Jannah Vonita Anggun Dewi Kumala Wahyu Satrio Bintoro Widarko, Agus Wilantika Wilantika Windy Tri Septiningsih Yogi Eko Purwanto Yulian Rifa Luviana Yuni Asmayunita Zairozie Tamim Zilfiyah Silmi