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M. Hufron
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PENGARUH CITRA MEREK (BRAND IMAGE), KUALITAS PRODUK, PERSEPSI HARGA, PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK HONDA DI MPM MOTOR Irawan Dwiyanto; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 8 No. 09 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT               This study aims to examine and analyze the influence of brand image, Product Quality, Price Perception, Sales Promotion on The Purchase Decision of Honda Products in Mpm Motor. Population and sample in this study were 78.  The methods to collect the data was questionnaire. Data analysis in this study used  SPSS version 14. In this study the application used to test the data were “validity test, reliability test, Normality test, multiple linear regression analysis, classical assumption test, and testing the research hypothesis”. The result in this study indicated that Brand image and Sales Promotion have a significant effect on Honda MPM Motor Purchase Decisions. Product Quality and Price perception have no significant effect on purchasing decisions.  Keywords: Product Quality, Price Perception, Sales Promotion On The Purchase Decision
PENGARUH KUALITAS PRODUK CITRA MEREK, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELI SEPADA MOTOR MATIC HONDA SCOOPY (STUDI PADA KONSUMEN DEALER MERPATI MOTOR KOTA PROBOLINGGO) Daimatul Musyarofah; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 8 No. 17 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT            This study aims to examine and analyze the effect of product quality on brand and motorcycle purchasing decision (Honda Scoopy matic) in Merpati Motor dealer in Probolinggo. The research used explanatory research and quantitative approach. The respondents in this research were 80 people. They are consumers in Merpati Motor dealer.The method used  is descriptive data analysis. it used validity test, reability test, normality test, multikolinierity test, heterokedastisity test, multiple linier analysis test, f test, t test. The result of this study simoultaneously, each product quality variable, price perception, and brand name have some positive effect on purchasing decision. Partially, product quality variable have effect on purchasing decision. Then price perception did not have effect for purchasing decision on  Merpati Dealer Motor.
PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN BERKUNJUNG PADA WISATA PANTAI GILI NOKO DI BAWEAN Vita Nur Jannah; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol.7 No. 11 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT  This study aims to determine and analyze the effect of service marketing mix simultaneously and partially to the decision to visit the Gili Noko Beach tourism in Bawean. The method used is purposive sampling technique where the technique of determining the sample with consideration of certain criteria. The analysis technique used is descriptive quantitative by using Likert scale, multiple linear regression analysis, coefficient of determination and also through f test and t test by using SPSS program.Based on the results of data analysis simultaneously shows that the influence of product variables, price, location, promotion, employees, process and physical evidence have a significant influence on the decision to visit on Gili Noko beach tour in Bawean. While the partial variable of product, price, location, employee, process, and physical evidence have no significant effect to the decision of visiting on Gili Noko beach tourism in Bawean. And for the promotion variable has a significant influence on the decision to visit on Gili Noko Beach tour in Bawean. Keywords: Marketing Mix, Visit Decision.
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN SEBAGAI VARIAEL INTERVENING Ulfa Syahria Balgis; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol.08 No. 07 Agustus 2109
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT This study aims to examine and analyze the direct and indirect effects of product quality, service quality and brand image on customer loyalty through customer satisfaction Matahari Departemen Store Malang Town Square.The population of this study are the consumers of Matahari Department Store Malang Town Square and the sample of this study was 94 respondents. Data collection uses questionnaires with accidental sampling technique. Analysis of this research data using SPSS version 16 help. Data testing techniques used in this study include validity test, reliability test, normality test, path analysis, and testing the research hypothesis. The results of the analysis show that product quality, service quality and brand image have a direct effect on satisfaction, product quality, service quality and brand image directly influence customer loyalty, satisfaction has a direct effect on customer loyalty and product quality, service quality and brand image indirect effect. towards customer loyalty through satisfaction as an intervening variable Keywords: Product quality, Service quality, Brand image, Satisfaction, Loyalty
Pengaruh City Branding"Bima Maja Labo Dahu"(Malu Dan Takut) Terhadap City Image Dan Keputusan Berkunjung Wisatawan Ke Kabupaten Bima" (Studi Terhadap Yang Berkunjung Di Pantai Lariti) Ayatullah khomaini; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 9 No. 02 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine and analyze the effect of city branding "bima maja labo dahu" (shame and fear) on the image of the city the decision to visit tourists to the district of bima in tourists on the coast of lariti. This research was conducted using data collection with the help of questionnaires distributed through random sampling techniques with a sample of 91 people who are tourists visiting the coast of the district of Lariti Bima. Data analysis in this study uses SPSS (statistical products and service solutions) with data testing techniques used are validity, reliability, data normality, path analysis, hypothesis testing, partial test (t) and multiple tests. The showed that city branding has direct effect for city image, city branding has direct effect for visiting decisions, city image has in a direct effect for visiting decisions. City imagery does not directly influence decisions about visits through the city image as an intervention variable.Keywords: City Branding, City Image, and Decision to Visit
PENGARUH DIRECT MARKETING, SALES PROMOTION DAN PERSEPSI HARGA TERHADAP MINAT BELI KONSUMEN (Studi Kasus Pada Pengguna Paket Data Internet Indosat Ooredoo Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang) Aji Kusnandri; Muhammad Mansur; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen ejrm Vol. 7 No. 7 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACKT This study aims to determine and analyze the effect of direct marketing, sales promotion, and price perception both simultaneously and partially on consumer buying interest in the Indosat Ooredoo internet data package. The method used in sampling is non-probability sampling, which is a purposive sampling technique in which the sample determination technique takes into consideration certain criteria. The analytical technique used is quantitative descriptive using a Likert scale, multiple linear regression analysis, coefficient of determination and also through f test and t test using the SPSS program.Based on the results of data analysis simultaneously shows that direct marketing, sales promotion and price perception have a positive and significant effect on consumer buying interest in the Indosat Ooredoo internet data package. While partially it shows that direct marketing and sales promotion have a significant influence on buying interest. While the perception of price has no significant effect on consumer buying interest in the Indosat Ooredoo internet data package Keywords: Direct marketing, sales promotion, price perception and buying interest.
PENGARUH BRAND IMAGE, PRICE PERCEPTION, DAN SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN PADA CITRA KENDEDES CAKE & BAKERY Jl. MT. Haryono No 73 Malang Nurul Latifah; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol.7 No. 11 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT Bussiness development in economic side become more competitive. Facing the competition a company  must be able to read and optimalize the economical resources to increase competitive ther product, be able to set the effective marketing strategy, and alwayscontinuing to develop its strategy. This study aim at analying the effect of brand image, price perception, and service quality toward buying decision at Citra Kendedes Cake & Bakery Jl. MT. Haryono No 173 Malang. the popolation was the consumer of Citra Kendedes Cake & Bakery. Accidental sampling technique were use. While its based on the coming consumer when the research were conducted. The sample were 82 respondents. The data were analyzed using  multiple linier regression method. The result showed (1) brand image has positive influnce and significant on buying decision. (2) price perception has positive influence and significant on buying decision. (3) service quality has positive influence and significant on buying decision. Keyword : Brand Image, Price Perception, Service Quality, and Buying Decision 
PENGARUH FOOD QUALITY, DINING ATMOSPHERE DAN KESESUAIAN HARGA TERHADAP KEPUASAN PELANGGAN (Studi pada Kribo Coffee Jl. Joyo Agung No 53 B, Tlogomas Kec. Lowokwaru, Kota Malang) Imas Maulani; M. Hufron; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 16 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis research was conducted to determine the effect of food quality, dining atmosphere and price suitability on customer satisfaction on Kribo Coffee consumers who are located at Jl. Joyo Agung No 53 B, Tlogomas Kec. Lowokwaru, Malang City. The method used is explanatory research that aims to explain the position of each variable and its effect between one variable with another variable, and the source of the data used is primary data by distributing Likert-scale kusieoner to Kribo Coffee consumers. The sample calculation in this study uses the Slovin formula which produces 80 respondents. The results of this study are the variables of food quality, dining atmosphere and price suitability simultaneously and partially affect the customer satisfaction. Keywords: food quality, dining atmosphere, price suitability and customer satisfaction.
PENGARUH KUALITAS PELAYANAN, HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Konsumen Resto Ayam Nelongso Sawojajar) Ahmad Farid Wahyudi; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen ejrm Vol. 7 No. 7 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTThis study is aimed to know the effect of the service quality, the price and the product quality on customers’ loyalty through satisfaction as intervening variable (a case study of Ayam Nelongso Sawojajar restaurant customers). This study used qualitative research approach and this study is an explanatory research. The population of this study is all the consumers who become the customers of Ayam Nelongso Sawojajar restaurant.  The purposive sampling technique was used in this study to determine the sample.   The data was gained from distributing the questionnaire to 99 respondents. The instrument used for collect the data was questionnaire and for the data analysis, the method used was path analysis.  Based on the data analysis and the hypothesis testing, the result of this study is: The service quality and the product quality on customers’ loyalty of the variables’ satisfaction is positively and significantly affected and for the price on satisfaction as the intervening variable is not significantly affected. Based on the statement above, it can be concluded that the service quality, the price and the product quality on customers’ loyalty through variables’ satisfaction is positively and significantly affected.  Keywords : service quality, price, product quality, satisfaction, customers loyalty
PENGARUH KUALITAS PRODUK,KUALITAS PELAYANAN DAN PROMOSI PADA UNICCRAB SEAFOOD MALANG TERHADAP KEPUASAN KONSUMEN (Studi Kasus Pada Konsumen Uniccrab Seafood Soekarno Hatta Malang) Nur Rochman; M. Hufron; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol 09 No 18 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTThis research was conducted at Malang Uniccrab Seafood Restaurant in Lowokwaru District, Malang City. This type of research used in this research is quantitative research. The purpose of this study was to determine the effect of product quality, service quality, promotion on customer satisfaction. The variables of product quality, service quality, promotion, while the dependent variable is customer satisfaction. The sample used in this study was 100 respondents who made food purchases at Seafood Uniccrab Malang. Data collection techniques using a questionnaire. The analytical method used is the validity test, reliability test, normality test, classic assumption test, hypothesis test, determination test with the help of SPSS software. The results showed that the variables of product quality, service quality, promotion partially and simultaneously had a positive and significant effect on customer satisfaction. Keywords: customer satisfaction, product quality, service quality, promotion
Co-Authors Aan Arief Trenggono Abdul Kodir Djaelani Abdurahman . ABS, M Khoirul Ach. Noval Annas Achmad Nur Cahyo Adinda Putri Ramadhani Afi Rachmat S Afida Nur Uzma Agung Jiwandono Ahmad Farid Wahyudi Ainun Alifah Aji Kusnandri Aleria Irma Hatneny Alfi Nur Mufida Alfian Budi Primanto Amaliatus Zahrotul Ula Amiruddin . Amiruddin Amiruddin Ana Laillaturovikoh Angga Gari Prasmono Arini Fitria Mustapita Asmina Rahmawati Ayatullah khomaini Bagas Primadi Bahrul Bainarqi Bahtiar Andi Firdaus Basalamah, Muhammad Ridwan Daimatul Musyarofah Desi Ristanti Desi Santika Hastary Devi Ilsanti Dewi Milati Mukarromah Diah Anggun Mustikasari Dian Nafilatul Maulida Dini Febriana Riyanto Dwi Apriliana Dwiki Erna Yulistiani Dwimas Arie Supangkat Dyah Mustika Rini Edi Cahyono Ega Aditya Ego Andromega Eka Febri Wijanarko Elok Faiqotul H Fahrurrozi Rahman Failatul Khoiro Fanny Putri Ramadhani Farkhan Azis Farkhan lutfi Faruq Wahyudi Fathur Rosi Fatur Rochman Fitriatun Daiyah Gusti Wahyuning Vilda Hadi Sunaryo Hamim Farizy Zarkazy Ike edwin stya wandira Imam Syafii Imas Maulani Indah Faizah indah nuril laili Intan Mutiara Putri Irawan Dwiyanto Ismatul Ummah I’anatul Hasanah Jamaludin AL Gajali Januarika Zakinah Larasati Jeki Setiawan Putra Jeni Susyanti Karina Putri Melati Khalikussabir, Khalikussabir Kisvidatul Hikmah Lalu Wahyu Azazi Layli Wahyuningsih Linda Indriani Agustin Lufiana Ikasanti Lukluk’ Atul Bahiroh Lusi Agustina Lu’luatul Mufarrohah M. Agus Khafidurrohman M. Agus Salim M. Fasih Zunaidy M. Najib M. Sulaiman Maaniya Tamama Marca Intan Youlanda Maulida Elvara Mega Erlinda Wulandari Mei Isnainiyah Melinda Handayani Meliza Dwi Ratna Sari Merinda Yuanita Yustikasari Miftakhul Ilham Fauzi Mochamad Arif Rizky Moh Sholeh Mohammad Fandi Mohammad Rizal Muchamad Choirul Hisam Muflikhul Ulayanis Arliska Muhammad Farid Rohmatulloh Muhammad Mansur Muhammad Misnarum Muhammad Rukmana Muhammad Waliyul Ilmi Muhammad Zamanudin Musthofa Kamal Huda N Rachma N. Rachma N. Rahma Nanda Kumala Ningsih Niken Riska Indriani Nor Zafira Binti Ramzil Huda Nur Faiza Nur Laili Khoirunnida Nur Rochman Nur Syahraini Nurhajati Nurhajati Nursani Nursani Nurul Hamidah nurul latifah Octavia Dwi Kumala Pardiman Pardiman Prihat Agung Qurrotu A'yun Randy Farid Rachmawan Ratna Dewi Kartika Sari Rendyana Putra Reydora Husaen Qornabela reza rezita oktaviana Ria Wahyu Agustina Rifa Azkiyah Rifma Azizatun Novianti Rif’atul Khusnia Risa Rossita Rismatul Karomah Ristya Irianti Cahyaningrum Rizal Ahmad Alfarizi Rizki Ramadhan Rizqi Amalia Mardhatillah Roeswitha Setiya Dwijayanti Rofikul A’la Rois Arifin Ronny Malavia Mardani Roy Hanafi Safaruddin Yusron Saifudin Zuhri saiful arifin Salsa Nabila Saniasah Saniasah Saraswati, Ety Satria Abdi Pratama Yudha Siti Asiyah Siti Ernalia Ratuloly Siti Mariyam Siti Rohani Sofiatus Solihah Sohib Sohib Sudaryanto Sudaryanto Trya May Indriani Ulfa Syahria Balgis Ulul Absorul Hidayah Umnun Fariza Virza Aliffudy Vita Nur Jannah Vonita Anggun Dewi Kumala Wahyu Satrio Bintoro Widarko, Agus Wilantika Wilantika Windy Tri Septiningsih Yogi Eko Purwanto Yulian Rifa Luviana Yuni Asmayunita Zairozie Tamim Zilfiyah Silmi