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M. Hufron
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HUBUNGAN PROMOSI, HARGA, DAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN HIJAB PASHMINA SECARA ONLINE (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Universitas Islam Malang Dewi Milati Mukarromah; M. Hufron; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen Vol 6, No 02 (2017): Jurnal Ilmiah Riset Manajemen (eJRM)
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

This study aims to determine the relationship promotions, prices and products simultaneously on purchasing decisions online pashmina scarf. The population in this study were students from poor Islamic university economic faculties from generation 2013 to 2015 the number of samples taken by 83 respondents and methods used in sampling using purposive sampling. The data collection technique used was a questionnaire. So the conclusion from this study that all these variables have a relationship together against the consumer's decision to purchase online pashmina scarf because it has multiple correlation (R) of 0.529.
PENGARUH VISUAL MERCHANDISING DAN BRAND PERSONALITY TERHADAP IMPULSE BUYING MELALUI POSITIVE EMOTION (STUDI PADA KONSUMEN MATAHARI DEPARTMENT STORE MALANG TOWN SQUARE) Intan Mutiara Putri; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen e Jrm Vol. 8 No. 16 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT The purpose of this study is to determine the relationship between visual merchandising and brand personality on impulse buying which mediated by positive emotion. The data used is primary data by distributing questionnaires to consumers at Matahari Department Store Malang Town Square. The population taken in the study was 309 respondents and calculated using the Slovin formulaso that a sample of 76 respondents was obtained. Data analysis techniques in this study using validity tes, reliability test, normality test path analysis, t test and sobel test. Data obtained from questionnaire deployment is measured using a likert scale. Where the results of the analysis depend on the scores obtained from the respondents. The results of the study are (1) visual merchandising and brand personality directly influence impulse buying (2) visual merchandising and brand personality have a direct effect on positive emotion (3) positive emotion has a direct effect on impulse buying (4) visual merchandising and brand personality influence indirect to impulse buying through positive emotion as an intervening variable. Keywords : Visual merchandising, brand personality, impulse buying, positive emotion
PENGARUH PROMOSI MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN DENGAN VIRAL MARKETTING SEBAGAI VARIABEL INTERVENING ( STUDI PADA KONSUMEN WARUNG SIJI HOUSE AND RESTO MALANG ) Failatul Khoiro; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 13 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT This study aims to determine the effect of social media promotion on purchasing decisions with viral marking as an intervening variable. The research population is Warung Siji House and Resto with a total of 700 consumers. The sample in this study were 88 respondents. Data collection is done by distributing questionnaires. Analysis of the data used in this study using validity, reliability, normality, path analysis, t test and sobel testhe results showed that social media promotion had no significant effect on purchasing decisions, social media promotion had a significantly positive effect on Viral marketing, Viral marketing had a significant positive effect on purchasing decisions. Promotion through social media has a significant positive effect on purchasing decisions mediated by viral marketing at consumers of Warung Siji House And Resto Malang keywords: social media promotion, purchasing decisions, viral marketing
Pengaruh Profitabilitas, Likuiditas Dan Ukuran Perusahaan Terhadap Kebijakan Dividen Perusahaan Manufaktur Periode 2016-2018 Ega Aditya; Ronny Malavia Mardani; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 9 No. 02 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract  This study aims to determine and analyze the effect of profitability, liquidity and company size on manufacturing companies in the 2016-2018 period. This Type of research is Explanatory Research. Explanatory Research is an investigation that is intended to explain the relationship between variables through hypothesis testing. In this study using independent variables (return on investmen (ROI), current ratio (CR), firm size and the dependent variable dividend payout ratio (DPR). The data analysis technique used is panel data regression analysis, t test. The population in this study is manufacturing companies in the consumer goods industry sector, while the sample used is 47 companies in the consumer goods industry sector. This manufacturing company data is used to determine whether each variable influences the dividend policy. Data were analyzed descrptively quantitatively. The results obtained from this study are (1) Return On Investmen (ROI) negative effect on Dividend Payout Ratio (DPR). (2) Current Ratio (CR) negative effect on Dividend Payout Ratio (DPR). (3) Firm Size positive effect on Dividend Payout Ratio (DPR). Keywords : Return On Investmen, Current Ratio, Firm Size, Dividend Payout Ratio
Pengaruh Keragaman Menu, Harga, Dan Citra Merek Terhadap Keputusan Pembelian Warung Ketan Ibu’e Amik Desa Tulungrejo Kecamatan Pare Kabupaten Kediri Achmad Nur Cahyo; M. Hufron; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol 09 No 23 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to examine the effect of menu diversity, price, and brand image on purchasing decisions at Warung Ketan Ibu'e Amik, Tulungrejo Village, Pare District, Kediri Regency. The population in the study were 900 consumers, and the sample of this study used a purposive sampling technique totaling 90 consumers of Warung Ketan Ibu'e Amik. The data analysis method used in this research is instrument test, normality test, classical assumption test, multiple linear analysis, and hypothesis testing.The results of this study found a conclusion, namely that partially menu diversity has a positive effect on purchasing decisions, price has a positive effect on purchasing decisions, brand image has no effect on purchasing decisions, while simultaneously menu diversity, prices, and brand image have a positive effect on purchasing decisions. .Keywords: Menu Diversity, Price, Brand Image, Purchase Decision
PENGARUH ATMOSFET TOKO, CITRA MEREK DAN KUALITAS PRODUK TERHADAP LOYALITAS MELALUI KEPUASAN SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Pelanggan Distro Inspird Kota Malang) Mega Erlinda Wulandari; M. Hufron; M. Ridwan Basalamah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No.19 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTWhen a customer comes to a shop, the main thing that is done is to provide an assessment of the quality and price of the product offered, besides that the customer also assesses the shop's atmosphere. This is very important for the store owner to consider, because it can affect the level of customer satisfaction. In this study, the authors tried to explain the relationship between the variables Store Atmosphere, Brand Image, Product Quality, Customer Satisfaction and Loyalty Inspird customers. This research was conducted on 98 customers who had shopped at Inspird Malang Jalan Soekarno-Hatta No.D-511, Mojolangu, Lowokwaru, Malang. This type of research is explanatory research through a quantitative approach. The results showed that: 1) Store atmosphere, brand image, although not significant to customer satisfaction, while product quality has a significant effect on customer satisfaction. 2) Store atmosphere has no significant effect on Loyalty, while Brand Image and Product Quality have a significant effect on Loyalty. 3) Customer Satisfaction has a direct effect on Loyalty. 4) Satisfaction cannot mediate the influence of Store Atmosphere, Brand Image on Loyalty, while Satisfaction can mediate the influence of Product Quality on Loyalty.Keywords: Store Atmosphere, Brand Image, Product Quality, Customer Satisfaction, Loyality 
Pengaruh Kompensasi, Lingkungan Kerja Dan Budaya Perusahaan Terhadap Kepuasan Kerja Karyawan Pada Perusahaan Daerah Air Minum Kota Malang Muhammad Zamanudin; Nurhajati Nurhajati; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 07 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractBased on research carried out with the aim of analyzing the effect of compensation, work environment, and corporate culture on employee job satisfaction in Malang Municipal Water Supply Company. The population used in this study were all employees of the Municipal Water Supply Company of Malang City, amounting to 338 employees from December 2019 to January 2020. The sampling technique used was purposive sampling where the technique to ensure the research sample with certain assessments intended to make the data generated can be used as an example or representative. The method used is multiple linear regression analysis with hypothesis testing using the t test and f test. From this study produced answers that have been previously processed that simultaneous compensation, work environment and company culture influence employee job satisfaction which justifies H4. Compensation has a significant effect on employee job satisfaction partially and justifies H1. The work environment has a significant effect on employee job satisfaction partially and justifies H2. Corporate culture has a significant effect on employee job satisfaction partially and justifies H3. Key Words :(Compensation, Work Environment, Corporate Culture, Employee Job Satisfaction).
PENGARUH WORD OF MOUTH, DAYA TARIK WISATA DAN HARGA TERHADAP KEPUTUSAN BERKUNJUNG (Studi Kasus Pada Pengunjung Waterboom 88 Bululawang) Gusti Wahyuning Vilda; M. Hufron; Aleria Irma Hatneny
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No.19 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine the effect and analyze word of mouth, tourist attraction and price simultaneously and partially on visiting decisions. The population in this research are visitors at Waterboom 88 Bululawang. The sample was taken using the Slovin formula in order to obtain 97 respondents who met the requirements as the sample. This research was conducted by providing a questionnaire and using multiple linear regression analysis method. The results of this study indicate that: (1) the variable word of mouth, tourist attraction and price simultaneously influence the decision to visit Waterboom 88 Bululawang. (2) the variable word of mouth has a positive and significant effect on the decision to visit Waterboom 88 Bululawang. (3) the tourist attraction variable has a positive and significant effect on the decision to visit Waterboom 88 Bululawang. (4) the price variable has a positive and significant effect on the decision to visit Waterboom 88 Bululawang.  Keyword: Word Of Mouth, Tourist Attraction, Price, Visit Decesion
PENGARUH ATRIBUT PRODUK DAN LABEL HALAL SEBAGAI VARIABEL MODERATING TERHADAP KEPUTUSAN PEMBELIAN FACIAL WASH WARDAH Devi Ilsanti; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen e Jrm Vol. 8 No. 16 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT This study discusses product attributes and halal labels as moderating variables. The sample in this study was wardah facial cleansing consumers. To collect data by asking questions to customers who visit House Of Beauty Malang, to analyze data using validity test, reliability test, normality test, moderated regression analysis (MRA) and t test statistics, in the trial use SPSS Version 16.0. The results of the research product attributes significance to purchasing decisions, and halal labels proved as moderating variables the effect of attributes on purchasing decisionsKeywords: halal labels; product attributes; buying decision
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, HARGA, DAN LOKASI TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN SEBAGAI VARIABEL INTERVENING. (Studi Kasus pada Pelanggan ayam uleg cak abit) Ismatul Ummah; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm V0l. 08 No.08 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT         In Indonesia, culinary was very developed and attracted by millennial in this era. Every year, there are many culinary is also a business that grows up that greatly with a variety of distinctive features and various variations since presentation and taste. Based on consumer needs and culinary development at this time also moving forward along the demands of market needs. The number of culinary is very much appreciated from domestic and abroad, this shows that the culinary business sector is experiencing very positive growth, especially in Malang. Furthermore, it is necessary to know what factors influence the level of customer satisfaction that business people can meet customer satisfaction. This present study aims to the effect of variable product quality, service quality, location price and satisfaction on customers' loyalty at the Ayam Uleg Restaurant.  The population costumers of Ayam Uleg. The present study used 100 people as the sample.  The data collection got from distributing questionnaires with purpose sampling techniques. The present study used Path Analysis, where Product Quality is X1, service quality X2, price (X3) location (X4) Y loyalty and satisfaction Z as the analyzed the data. The results of this study indicate that there is a positive and significant relationship between Product Quality, service quality, price and Location of Customer Loyalty through Satisfaction as an Intervening Variable. Keywords: Product Quality, Service Quality, Price, Location, Loyalty, Satisfaction.
Co-Authors Aan Arief Trenggono Abdul Kodir Djaelani Abdurahman . ABS, M Khoirul Ach. Noval Annas Achmad Nur Cahyo Adinda Putri Ramadhani Afi Rachmat S Afida Nur Uzma Agung Jiwandono Ahmad Farid Wahyudi Ainun Alifah Aji Kusnandri Aleria Irma Hatneny Alfi Nur Mufida Alfian Budi Primanto Amaliatus Zahrotul Ula Amiruddin . Amiruddin Amiruddin Ana Laillaturovikoh Angga Gari Prasmono Arini Fitria Mustapita Asmina Rahmawati Ayatullah khomaini Bagas Primadi Bahrul Bainarqi Bahtiar Andi Firdaus Basalamah, Muhammad Ridwan Daimatul Musyarofah Desi Ristanti Desi Santika Hastary Devi Ilsanti Dewi Milati Mukarromah Diah Anggun Mustikasari Dian Nafilatul Maulida Dini Febriana Riyanto Dwi Apriliana Dwiki Erna Yulistiani Dwimas Arie Supangkat Dyah Mustika Rini Edi Cahyono Ega Aditya Ego Andromega Eka Febri Wijanarko Elok Faiqotul H Fahrurrozi Rahman Failatul Khoiro Fanny Putri Ramadhani Farkhan Azis Farkhan lutfi Faruq Wahyudi Fathur Rosi Fatur Rochman Fitriatun Daiyah Gusti Wahyuning Vilda Hadi Sunaryo Hamim Farizy Zarkazy Ike edwin stya wandira Imam Syafii Imas Maulani Indah Faizah indah nuril laili Intan Mutiara Putri Irawan Dwiyanto Ismatul Ummah I’anatul Hasanah Jamaludin AL Gajali Januarika Zakinah Larasati Jeki Setiawan Putra Jeni Susyanti Karina Putri Melati Khalikussabir, Khalikussabir Kisvidatul Hikmah Lalu Wahyu Azazi Layli Wahyuningsih Linda Indriani Agustin Lufiana Ikasanti Lukluk’ Atul Bahiroh Lusi Agustina Lu’luatul Mufarrohah M. Agus Khafidurrohman M. Agus Salim M. Fasih Zunaidy M. Najib M. Sulaiman Maaniya Tamama Marca Intan Youlanda Maulida Elvara Mega Erlinda Wulandari Mei Isnainiyah Melinda Handayani Meliza Dwi Ratna Sari Merinda Yuanita Yustikasari Miftakhul Ilham Fauzi Mochamad Arif Rizky Moh Sholeh Mohammad Fandi Mohammad Rizal Muchamad Choirul Hisam Muflikhul Ulayanis Arliska Muhammad Farid Rohmatulloh Muhammad Mansur Muhammad Misnarum Muhammad Rukmana Muhammad Waliyul Ilmi Muhammad Zamanudin Musthofa Kamal Huda N Rachma N. Rachma N. Rahma Nanda Kumala Ningsih Niken Riska Indriani Nor Zafira Binti Ramzil Huda Nur Faiza Nur Laili Khoirunnida Nur Rochman Nur Syahraini Nurhajati Nurhajati Nursani Nursani Nurul Hamidah nurul latifah Octavia Dwi Kumala Pardiman Pardiman Prihat Agung Qurrotu A'yun Randy Farid Rachmawan Ratna Dewi Kartika Sari Rendyana Putra Reydora Husaen Qornabela reza rezita oktaviana Ria Wahyu Agustina Rifa Azkiyah Rifma Azizatun Novianti Rif’atul Khusnia Risa Rossita Rismatul Karomah Ristya Irianti Cahyaningrum Rizal Ahmad Alfarizi Rizki Ramadhan Rizqi Amalia Mardhatillah Roeswitha Setiya Dwijayanti Rofikul A’la Rois Arifin Ronny Malavia Mardani Roy Hanafi Safaruddin Yusron Saifudin Zuhri saiful arifin Salsa Nabila Saniasah Saniasah Saraswati, Ety Satria Abdi Pratama Yudha Siti Asiyah Siti Ernalia Ratuloly Siti Mariyam Siti Rohani Sofiatus Solihah Sohib Sohib Sudaryanto Sudaryanto Trya May Indriani Ulfa Syahria Balgis Ulul Absorul Hidayah Umnun Fariza Virza Aliffudy Vita Nur Jannah Vonita Anggun Dewi Kumala Wahyu Satrio Bintoro Widarko, Agus Wilantika Wilantika Windy Tri Septiningsih Yogi Eko Purwanto Yulian Rifa Luviana Yuni Asmayunita Zairozie Tamim Zilfiyah Silmi