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M. Hufron
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PENGARUH brand ambassador ANDRE TAULANY TERHADAP MINAT BELI KONSUMEN “INI KERIPIK” Jeki Setiawan Putra; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen Ejrm Vol 08. No 07 Februari 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACKThis research is to describe visibility, credibility, attraction, power and interest in buying and to know the influence visibility, credibility, attraction, power and interest in buying and partial buying interest, this research method uses quantitative methods. This type of research is explanatory research.The sample of this study was buyers of souvenir products "Ini Keripik" using purposive sampling, namely as many as 538 respondents with the determination of Slovin formula. Methods of collecting data using a questionnaire. The analytical method used in this study is SPSS 14.0 for windows multiple regression analysis.The results of this study indicate that : (1) there is a positive and significant effect of visibility on consumers' buying interest "Ini Keripik". (2) there is a positive and significant effect of credibility on consumers' buying interest “Ini Keripik". (3) there is a positive and significant influence on consumers' buying interest "Ini Keripik". (4) there is a positive and significant influence on consumer buying interest “Ini Keripik”.  Keywords : Visibility, Credibility, Attraction, Power, Interest in Buying
Pengaruh Sikap Wajib Pajak, Kesadaran Wajib Pajak, Dan Pengetahuan Perpajakan Terhadap Kepatuhan Wajib Pajak Orang Pribadi Pada Pelaku Ekonomi Kreatif Sub Sektor Fashion Di Kota Batu Merinda Yuanita Yustikasari; Jeni Susyanti; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 09. No. 09. Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine the effect of partial and simultaneous variables of the attitude of taxpayers, taxpayers awareness, and tax knowledge on individual taxpayer compliance on the creative economy actors in the fashion sub sector in Batu City. The data analysis technique used in this study is multiple linier regression analysis. The sample size used was 82 respondents with a total population of 468 SMEs in the fashion sub sector in Batu City registered at a Batu City Cooperative, Micro Business and Trade Office. The results of this study indicate that partially the attitude of taxpayer attitudes has a positive and significant effect on taxpayer compliance. Awareness of taxpayers no significant effect on taxpayer compliance. Knowledge of taxation has a positive and significant effect on taxpayer compliance. Simultaneously variable attitude of taxpayer, taxpayer awareness, and tax knowledge have a positive and significant effect on taxpayer compliance of individual taxpayers of the creative economy actors in the fashion sub sector in Batu City.  Keywords: Attitudes of taxpayers, taxpayer awareness, tax knowledge, and taxpayer compliance  
Pengaruh Bauran Pemasaran Jasa Terhadap Keputusan Pembelian Tiket Masuk Taman Rekreasi Sengkaling (Studi Kasus Pada Pengunjung Taman Rekreasi Sengkaling Malang)” Moh Sholeh; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 8 No. 01 April 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT                This study aims to test and analyze the Effect of Service Marketing Mix on Entrance Ticket Purchasing  Decisions in Sengkaling Recreational Park both partially and jointly. Population and sample are all administrators totaling 80 people. Data collection through questionnaires. Data analysis in this study using SPSS version 17. The sampling technique using questionnaire distribution method and data testing techniques used in this study include validity test, reliability test, normality test, multiple linear regression analysis, and testing the research hypothesis.               The results of the analysis show that partially the Service Marketing Mix has a significant effect on the Entrance Ticket Purchase Decision of Sengkaling Recreational Park, while jointly showing that the Service Marketing Mix has a significant effect on the Entrance Ticket Purchase of Sengkaling Recreational Park                                                             Keywords: Products, Prices, Promotions , Location, People, Physical Evidence, Process, Purchasing Decision
PENGARUH GAYA HIDUP, HARGA, PROMOSI,CITRA MEREK, DAN VIRAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO (Studi Kasus pada konsumen pengguna Oppo, Tiga Putra Handphone Center Kota Malang) Lusi Agustina; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen Ejrm Vol 08. No 06 Februari 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT               This study aims to examine and analyze the influence of lifestyle, price, promotion, brand image and viral marketing on Oppo smartphone purchasing decisions. Population and sample are 80 Oppo smartphone users. Data collection through questionnaires. Data analysis in this study uses the help of SPSS version 14. application testing data used in this study include validity test, reliability test, Normality test, multiple linear regression analysis, classical assumption test, and testing the research hypothesis.               The results of the analysis show that partially viral marketing has a significant effect on the purchasing decisions of Oppo smartphones while Lifestyle, Price, Promotion, Brand image have no significant effect on Oppo's smartphone purchasing decisions. And together (simultaneous) shows that lifestyle, price, promotion, brand image and viral maeketing variables influence Oppo smartphone purchasing decisions. Keywords: Lifestyle, Price, Promotion, Brand Image and Viral Marketing.
ANALISIS PENGENDALIAN MUTU PRODUKSI MELALUI PENDEKATAN STATISTIC QUALITY CONTROL DALAM RANGKA MENJAGA KUALITAS PRODUK (Studi kasus pada PG. Kebon Agung Malang) Saiful Arifin; M. Hufron; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen ejrm Vol. 7 No. 8 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT            This research was done on PG. Kebon Agung, Malang. The purpose of this research is to analyze the Statistics of production quality control approach through quality control to maintain the quality of the production. This variable uses the production quality control and Statistical approach to quality control. Method of data collection using the study of library science and documentary films. The sample used is the amount of production and the amount of production declined to 12 years 2017. The analysis in this study is a descriptive qualitative analysis by processing raw data using a percentage of rendering, compute the line Centre (Central line), the lower control limit (the limit control), calculate the upper limit control (control over the limit), and map control P by using Microsoft excel 2010 help software.The research found that the percentage of damage production at any period of grinding are very low i.e. under 4%, then in the center line of the calculation can be (CL) of 0.02127, and later in the calculation of the limit control top (UCL) or can be called a maximum extent of damage boundary line of 0.147, as well as on the final stages of the calculation of the 3 sigma i.e. calculation of the lower limit (LCL) in can be the result of 0.10373-in other words the lower boundary line is 0 (zero) because if the limits under control less than 0 (zero) then the down control limits deem 0 (zero). So it can be inferred that the quality control of the production of PG. Kebon Agung in the year 2017 during the milling period 12 has been running very well without any slightest deviation.Keywords: Quality, Seven Tools, Statistical Quality Control.
PENGARUH KEMASAN, MEREK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN KACANG GARUDA ( Studi kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang ) M. Fasih Zunaidy; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen ejrm Vol. 7 No. 4 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTThe purpose of this study was to describe the packaging, brands, prices, and purchasing decisions and to determine the effect of packaging, brands, and prices on purchasing decisions simultaneously and partially. This research method uses quantitative methods. This type of research is explanatory research.The sample of this research is Malang Islamic Economics and Business students using saturated sampling, which is as many as 83 respondents. Data collection method uses a questionnaire. The analytical method used in this study is multiple regression analysis with SPSS 14.0 four windows.The results this study indicate that: (1) There is a positive and significant effect of packaging on students of the Faculty of Economics and Business Faculty of Malang Islamic University. (2) There is a positive and significant influence of brands on students of the Faculty of Economics and Business, Malang Islamic University. (3) There is a positive and significant price effect on students of the Faculty of Economics and Business at the Islamic University of Malang.Keywords: Packaging, Brand, Price, and Purchase Decision
PENGARUH HARGA, KEPERCAYAAN, KEMUDAHAN, KUALITAS INFORMASI DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE PADA SITUS ZALORA (STUDI PADA MAHASISWA KOS PERUMAHAN GRIYA SHANTA EKSEKUTIF MALANG) Rifma Azizatun Novianti; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 8 No. 17 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThe purpose of this study was to find and analyze the impact of price, trust, convenience, information quality, and service quality on the Zalora site's online purchasing decision for Griya Shanta Eksekutif Housing Malang students.The sample for this study was 85 students who participated in the Zalora site, and data collection was done by distributing questionnaires. Analysis of the data used in this study used instrument tests, normality tests, multiple regression analysis, classic hypothesis tests, and hypothesis tests.The results showed that the price variable has a sig value of 0,000 <0,05, that the price has a significant effect on purchasing decisions. The trust variable has a sig value of 0.004 <0.05, that trust has a significant effect on purchasing decisions. Convenience variables have a sig value of 0.001> 0.05, that ease has a significant effect on purchasing decisions. Information quality variables have a sig value of 0,000 <0,05, that the quality of information has a significant effect on purchasing decisions. Service quality variables have a sig value of 0.001 <0.05, that service quality has a significant effect on purchasing decisions.Keywords: price, trust, convenience,  information quality, service quality
Pengaruh Keputusan Investasi, Likuiditas, Profitabilitas Terhadap Nilai Perusahaan (Studi Kasus pada Perusahaan Manufaktur yang Terdaftar di BEI Tahun 2016-2018) Fanny Putri Ramadhani; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 09 No. 04 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis study aims to determine the effect of independent variables, namely investment decisions, liquidity, profitability on the dependent variable, namely the value of the company in manufacturing companies listed on the Indonesia Stock Exchange (IDX) in 2016-2018. The population used in this study is manufacturing companies listed on the Indonesia Stock Exchange (IDX) in the 2016-2018 period. The method for sampling uses purposive sampling based on predetermined criteria. The number of samples is 71 manufacturing companies. The data in this study use multiple linear regression, classic assumptions and hypothesis testing.The results of this study as a whole or simultaneous independent variables namely investment decisions, liquidity, profitability have a positive and significant effect on firm value. Partially, investment decisions have a positive and significant effect on firm value, liquidity has a negative and significant effect on firm value and profitability has a positive and significant effect on firm value.Keywords: investment decisions, liquidity, profitability, firm value
PENGARUH PRODUK, PERSEPSI HARGA, CITRA MERK, DAN WORD OF MOUTH TERHADAP MINAT BELI PRODUK PRIVATE LABEL GIANT ( STUDI KASUS PADA KONSUMEN GIANT SAWOJAJAR MALANG ) Qurrotu A&#039;yun; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 12 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

 ABSTRACT This research was conducted with the aim of analyzing the Effect of Products, Price Perception, Brand Image, and Word of Mouth on the Interest in Purchasing Giant Private Label Products (Case Study on Giant Sawojajar Malang Consumers. Samples in this research are buyers or consumers of Giant Sawojajar Malang. Analysis Method used is multiple linear regression, based on the results of testing the hypothesis that the results show that there are simultaneous and partial effects of Product variables, Price Perception, Brand Image, and Word of Mouth on the interest in buying Giant Sawojajar Malang Private Label Products. the extent to which the theories obtained during lectures and applied by companies from a practical point of view. 
PENGARUH BRAND IMAGE, BRAND TRUST, BRAND AWARENESS DAN PRODUCT QUALITY TERHADAP BRAND LOYALTY SARI ROTI (Studi Pada Konsumen Sari Roti Mahasiswa Universitas Islam Malang) Desi Ristanti; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 8. No. 9 Februari 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTThis study aims to examine and analyze the influence of brand image, brand trust, brand awareness and product quality on Sari Roti brand loyalty both partially and jointly. The population and samples are consumers of Sari Roti Malang Islamic University Students totaling 99 people. Data collection through questionnaires. Data analysis in this study used SPSS version 16. The sampling technique in this study used purposive sampling technique and data testing techniques used in this study include validity test, reliability test, classic assumption test, multiple linear regression analysis, hypothesis testing and coefficient research determination.The results of the analysis show that (1) the brand image variable is tested partially by using the t test to produce a value of t count of 0.386 <t table 1,985 and a significance value of 0.700> the significance rate is 0.05. Based on these results indicate that the brand image variable has no significant positive effect on brand loyalty. (2) the brand trust variable is tested partially by using the t test to produce a value of t count equal to 3.038> t table 1.985 and a significance value of 0.003 <significance level that is 0.05. Based on these results indicate that the brand trust variable has a positive and significant effect on brand loyalty. (3) the brand awareness variable was tested partially by using the t test resulting in the value of t arithmetic of 1.818 <t table of 1985 and the significance value of 0.068> the significance rate of 0.05. Based on these results indicate that variable brand awareness has a positive and not significant effect on brand loyalty. (4) the product quality variable is tested partially by using the t test to produce a value of t count of 3.792> t table in 1985 and a significance value of 0.000 <the significance rate of 0.05. Based on these results indicate that product quality variables significantly influence brand loyalty. (5)Keywords: Brand Image, Brand Trust, Brand Awareness, Product Quality and Brand Loyalty.
Co-Authors Aan Arief Trenggono Abdul Kodir Djaelani Abdurahman . ABS, M Khoirul Ach. Noval Annas Achmad Nur Cahyo Adinda Putri Ramadhani Afi Rachmat S Afida Nur Uzma Agung Jiwandono Ahmad Farid Wahyudi Ainun Alifah Aji Kusnandri Aleria Irma Hatneny Alfi Nur Mufida Alfian Budi Primanto Amaliatus Zahrotul Ula Amiruddin . Amiruddin Amiruddin Ana Laillaturovikoh Angga Gari Prasmono Arini Fitria Mustapita Asmina Rahmawati Ayatullah khomaini Bagas Primadi Bahrul Bainarqi Bahtiar Andi Firdaus Basalamah, Muhammad Ridwan Daimatul Musyarofah Desi Ristanti Desi Santika Hastary Devi Ilsanti Dewi Milati Mukarromah Diah Anggun Mustikasari Dian Nafilatul Maulida Dini Febriana Riyanto Dwi Apriliana Dwiki Erna Yulistiani Dwimas Arie Supangkat Dyah Mustika Rini Edi Cahyono Ega Aditya Ego Andromega Eka Febri Wijanarko Elok Faiqotul H Fahrurrozi Rahman Failatul Khoiro Fanny Putri Ramadhani Farkhan Azis Farkhan lutfi Faruq Wahyudi Fathur Rosi Fatur Rochman Fitriatun Daiyah Gusti Wahyuning Vilda Hadi Sunaryo Hamim Farizy Zarkazy Ike edwin stya wandira Imam Syafii Imas Maulani Indah Faizah indah nuril laili Intan Mutiara Putri Irawan Dwiyanto Ismatul Ummah I’anatul Hasanah Jamaludin AL Gajali Januarika Zakinah Larasati Jeki Setiawan Putra Jeni Susyanti Karina Putri Melati Khalikussabir, Khalikussabir Kisvidatul Hikmah Lalu Wahyu Azazi Layli Wahyuningsih Linda Indriani Agustin Lufiana Ikasanti Lukluk’ Atul Bahiroh Lusi Agustina Lu’luatul Mufarrohah M. Agus Khafidurrohman M. Agus Salim M. Fasih Zunaidy M. Najib M. Sulaiman Maaniya Tamama Marca Intan Youlanda Maulida Elvara Mega Erlinda Wulandari Mei Isnainiyah Melinda Handayani Meliza Dwi Ratna Sari Merinda Yuanita Yustikasari Miftakhul Ilham Fauzi Mochamad Arif Rizky Moh Sholeh Mohammad Fandi Mohammad Rizal Muchamad Choirul Hisam Muflikhul Ulayanis Arliska Muhammad Farid Rohmatulloh Muhammad Mansur Muhammad Misnarum Muhammad Rukmana Muhammad Waliyul Ilmi Muhammad Zamanudin Musthofa Kamal Huda N Rachma N. Rachma N. Rahma Nanda Kumala Ningsih Niken Riska Indriani Nor Zafira Binti Ramzil Huda Nur Faiza Nur Laili Khoirunnida Nur Rochman Nur Syahraini Nurhajati Nurhajati Nursani Nursani Nurul Hamidah nurul latifah Octavia Dwi Kumala Pardiman Pardiman Prihat Agung Qurrotu A&#039;yun Randy Farid Rachmawan Ratna Dewi Kartika Sari Rendyana Putra Reydora Husaen Qornabela reza rezita oktaviana Ria Wahyu Agustina Rifa Azkiyah Rifma Azizatun Novianti Rif’atul Khusnia Risa Rossita Rismatul Karomah Ristya Irianti Cahyaningrum Rizal Ahmad Alfarizi Rizki Ramadhan Rizqi Amalia Mardhatillah Roeswitha Setiya Dwijayanti Rofikul A’la Rois Arifin Ronny Malavia Mardani Roy Hanafi Safaruddin Yusron Saifudin Zuhri saiful arifin Salsa Nabila Saniasah Saniasah Saraswati, Ety Satria Abdi Pratama Yudha Siti Asiyah Siti Ernalia Ratuloly Siti Mariyam Siti Rohani Sofiatus Solihah Sohib Sohib Sudaryanto Sudaryanto Trya May Indriani Ulfa Syahria Balgis Ulul Absorul Hidayah Umnun Fariza Virza Aliffudy Vita Nur Jannah Vonita Anggun Dewi Kumala Wahyu Satrio Bintoro Widarko, Agus Wilantika Wilantika Windy Tri Septiningsih Yogi Eko Purwanto Yulian Rifa Luviana Yuni Asmayunita Zairozie Tamim Zilfiyah Silmi