Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal E-JRM
M. Hufron
Unknown Affiliation
Economics, Econometrics & Finance

Published : 110 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 110 Documents
Search

 5   6   7   8   9 
Pengaruh Kualitas Pelayanan Terhadap Loyalitas Melalui Kepuasan Nasabah Tabungan Sebagai Variabel Intervening Pada PT. Bank Negara Indonesia Tbk, Cabang Malang (Studi Pada Nasabah PT. Bank Negara Indonesia Tbk, Cabang Malang) Edi Cahyono; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 12 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1004.355 KB)

Abstract

Abstract The purpose of this study was to determine the effect of service quality on loyalty through savings customer satisfaction as an intervening veriable at PT. Bank Negara Indonesia Tbk, Malang Branch. The population in this study are savings customers who often make transactions either directly come to the office or only transact through an ATM machine at PT. Bank Negara Indonesia Tbk, Malang Branch. This study is a type of research in which researchers observe data collection and record, analyze, and interpret data as is. The research method used is multiple linear regression. The sample in this study was taken using judgmental sampling by selecting people who were selected so that they were seen as having a close connection with the special characteristics of the sample that were already known.The analysis shows that the direct effect between service quality on customer loyalty is equal to 0.252 and the direct effect on satisfaction on customer loyalty is equal to 0.399. The influence directly shows that with increasing service quality, customer loyalty will increase. The results of the analysis of the direct effect can be seen that the decision affects the loyalty that is equal to 0.399. Keywords : Service Quality, Customer Satisfaction and Customer Loyalty
PENGARUH KUALITAS PRODUK DAN KEPUASAN PELANGGAN TERHADAP ELECTRONIC WORD OF MOUTH (E-WOM) PADA FASHION ONLINE SHOP JOYISM DI INSTRAGRAM Lukluk’ Atul Bahiroh; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 10 Agustus2019
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (844.469 KB)

Abstract

ABSTRACT               This study aims to determine the Effect of Product Quality and Customer Satisfaction on Electronic Word Of Mouth (E-Wom) on Joyism Fashion Online Shop in Instragram. The population in this study took from data obtained from Joyism Malang online shop customers in April-May. Sampling in this study was 92 respondents. The analytical method used is purposive sampling technique. The results in this study indicate that product quality variables have a positive and significant effect on E-WOM (Electronic Word Of Mouth). It can be seen that the calculated value is 9,791 with a significant value of 0,000. Product quality variables have a positive and significant effect on customer satisfaction that the t-count value is 2.955 with a significant value of 0,000. Customer satisfaction variables have a positive and significant effect on E-WOM (Electronic Word Of Mouth) that the t-count value is 4.211 with a significant value of 0.000. Customer satisfaction variable (Z) can mediate between product quality variables (X) against E-WOM (Y) showing the results of one-tailed probability or probability on product quality 0.00377462 <0.05.  Keyword: Product Quality, Electronic Word Of Mouth (E-WOM), Customer Satisfaction 
PENGARUH BRAND IMAGE, HARGA, KUALITAS PRODUK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PADA XIAOMI SMARTPHONE (STUDY PADA KONSUMEN XIAOMI, METEOR CELL KOTA MALANG) Muhammad Waliyul Ilmi; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 8 No. 20 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1087.906 KB)

Abstract

ABSTRACT This study aims to determine and analyze the effect of brand image, price, product quality, and WOM both simultaneously and partially on the decision to buy a Xiaomi mobile phone in Meteor Cell Malang. The population in this study is the number of consumers in April, which is 1,700 which shows the average number of buyers each month. While the number of samples taken was 73 respondents.The results of simultaneous  analysis shows that the influence of brand image variables, prices, product quality and WOM has a significant influence on the purchase decision of Xiaomi mobile phones. While partially brand image, price, product quality and word of mouth have a significant effect on purchasing decisions for xiaomi cellphones. Keywords: Brand Image, Price, Product Quality, WOM, Purchasing Decisions
PENGARUH BRAND IMAGE DAN BRAND LOVE TERHADAP PURCHASE DECISION MELALUI WORD OF MOUTH (Pada pengguna Oppo Smartphone di Mbah Jo Malang) Ana Laillaturovikoh; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 14 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (393.074 KB)

Abstract

ABSTRACT          This study aims to determine the effect of brand image and brand love on the purchase decision through word of mouth on Oppo Smartphone users at the Mbah Jo Malang counter. The population in this study took from data obtained from Oppo Smartphone counter users Mbah Jo Malang in February-April. Based on the samples taken from data obtained from the Oppo Smartphone Counter Mbah Jo Malang with the number of buyers in the last 3 months namely 1,309 customers. Sampling in this study was 93 respondents. The analytical method used is the Path Analysis method. The results in this study indicate that brand image (X1) has a positive significant effect on word of mouth (Z). And brand love (X2) is positive for word of mouth (Z). That brand image (X1) has a significant positive effect on purchase decision (Y). for brand love (X2) positive for purchase decision (Y). And word of mouth (Z) has a significant positive effect on purchase decision (Y).  Keyword: Brand Image, brand Love , Purchase Decision, Word Of Mouth
PENGARUH CELEBRITY ENDORSER, INOVASI PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN AYAM GEPREK BENSU (Studi Pada Mahasiswa Rusunawa II Universitas Islam Malang ) Muflikhul Ulayanis Arliska; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol.08 No. 07 Agustus 2109
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (536.612 KB)

Abstract

ABSTRACTThe conduct of this research is to prove the influence of the influence of celebrity endorser, product innovation, and price on consumer decisions to buy a product that has been offered. The research method used is based on the exposure of the above experts related population, then the population that will be used in this study are student in Rusunawa II Universitas Islam Malang using accidental sampling technique obtained by a sample of 62 respondents. The testing technique used is the validity test, reliability test, normality test, multiple linear regression analysis, classic assumption test, and hypothesis test.The results of this study indicate that: 1. Celebrity endorser, product innovation, prices are partially positive and significantly influence consumer purchasing decisions, 2. Celebrity endorsers, product innovation, and Price simultaneously positive prices and significantly influence consumer purchasing decisions Keywords : Celebrity Endorser, Product Innovation, Price
PENGARUH SERVICE QUALITY GALERI INVESTASI DAN MOTIVASI INVESTASI TERHADAP KEPUTUSAN INVESTASI MAHASISWA FEB UNISMA DI PASAR MODAL Faruq Wahyudi; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen Vol. 7 No. 2 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (586.503 KB)

Abstract

ABSTRACT This study aims to test Service Quality and Investment Motivation in influencing Investment Decisions on students of the Faculty of Economics and Business, Malang Islamic University. The population in this study were 505 people, and the sample in this study used purposive sampling technique totaling 83 people. Data analysis method used in the study is multiple linear regression, with F test for simultaneous and partial t test. The results of this study provide empirical evidence that partially Service Quality has a positive and significant effect on investment decisions (sig 0.004), Investment Motivation has a positive and significant effect on investment decisions (sig 0,000), and simultaneously states that Service Quality and Investment Motivation have a positive and significant to investment decisions (sig 0,000).Keywords: service quality, investment motivation and investment decisions
PENGARUH SERVICE PERFORMANCE TERHADAP LOYALITAS NASABAH DENGAN TRUST SEBAGAI VARIABEL MODERATING (Studi Pada Nasabah Koperasi Iqtishod Unisma) I’anatul Hasanah; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm V0l. 08 No.08 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (422.72 KB)

Abstract

  ABSTRACT         Customers can easily reach or meet the right parts in the company to fulfill their interests and providing services quickly and reliably will make customers loyal to the company is a form of good service. The se  rvice performance provided is the most important performance by the company for consumer or customer trust. Companies must pay attention to important things for consumers, so that they feel the trust as expected. The main thing in loyalty is trust, willingness to act without immediately calculating costs and benefits. In addition, loyalty also provides a huge advantage for the company, because it affects the pattern of customer purchases and line recommendations given by customers to others.               His study aims to determine service performance has a direct effect on customer loyalty with trust as a moderating variable. The objectives of this research are: a) To find out and analyze the influence of service performance on customer loyalty of Koperasi Iqtishod Unisma. b) To find out and analyze the influence of service performance interactions with trust as a moderating variable towards customer loyalty to the Cooperative Iqtishod Unisma.               This type of research is used quantitatively. The method of collecting data uses a questionnaire. The population in this study took from data obtained from unismatic iqtishod cooperatives as many as 393 customers who were active in May - June with a sample of 80 respondents in this study. The analytical method used with instrument test, classical assumption test and MRA (moderated regression analysis) using SPSS 21 tools. The results in this study indicate that service performance has a positive and significant effect on customer loyalty with a value (sig. 0,000) and there is an interaction between service performance and trust as a moderating variable affecting customer loyalty with a value (sig. 0,000). Keyword: Service performance , Trust,  Loyalitas
PENGARUH KUALITAS PRODUK DAN KREDIBILITAS ENDORSER (AGNEZ MO) TERHADAP MINAT BELI KONSUMEN SAMPO CLEAR (STUDI PADA KONSUMEN SAMPO CLEAR DI PERUMAHAN TATA SURYA JL.VENUS) Dian Nafilatul Maulida; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen e Jrm Vol. 8 No. 16 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1372.091 KB)

Abstract

ABSTRACT               The purpose of this study was to determine the effect of product quality variables and endorser's credibility on buying shampoo clear interest in consumers in the solar system of Jalan Venus. the research method used is quantitative. The population and sample used in this study are consumers of clear shampoo who reside in the residential solar system Jl.Venus. sampling using purposive sampling, and in this study using multiple linear regression analysis method.               The results of this study provide evidence of product quality variables and endorsers' credibility both simultaneously and partially influencing consumer buying interest Keywords: product quality, endorser credibility, buying interest
Pengaruh Kualitas Sistem, Kualitas Informasi, Dan Kualitas Pelayanan Sistem Informasi Akademik (Sisfo) Unisma Terhadap Kepuasan Mahasiswa (Pada Mahasiswa FEB Universitas Islam Malang Angkatan 2016) Saniasah Saniasah; M. Hufron; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol 09 No. 12 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (651.613 KB)

Abstract

AbstractThis study aims to determine the effect of system quality, information quality, and service quality of UNISMA's academic information system (SISFO) on student satisfaction either simultaneously or partially. The population in this study amounted to 875 students (at FEB Malang Islamic University Students, Class of 2016) and the sample in this study was calculated using the Slovin formula with a total of 90 respondents. Collecting data through distributing questionnaires online using google form. Data analysis using multiple linear regression. The results of the analysis show that the quality of the system, the quality of information and the quality of service simultaneously have a significant positive effect on student satisfaction while the partial quality of the system and the quality of information are not significant on student satisfaction, while the quality of service has a significant positive effect on student satisfaction.Keywords: system quality, information quality, service quality, student satisfaction.
Pengaruh Store Atmosphere, Service Quality, Dan Harga Terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Kasus Pada Konsumen Consina Store Dinoyo) Octavia Dwi Kumala; M. Hufron; Khalikus sabir
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No.22 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (927.345 KB)

Abstract

Abstract This study aims to analyze the direct and indirect effects of five variables, namely store atmosphere, service quality, price, customer satisfaction, and Customer Loyalty. The population of this research is all consumers of Dinoyo Consina store. Samples were taken using the accidental sampling method so that 96 respondents who met the requirements as samples. This research was conducted by distributing questionnaires. The results of this study indicate that the store atmosphere, service quality and price variables have a direct effect on customer satisfaction, store atmosphere, service quality and price variables have a direct effect on customer loyalty, customer satisfaction has a direct effect on customer loyalty and store atmosphere, service quality and price variables has an indirect effect on customer loyalty through customer satisfaction as an intervening variable. Keywords: store atmosphere, service quality, price, customer satisfaction, customer loyalty
Co-Authors Aan Arief Trenggono Abdul Kodir Djaelani Abdurahman . ABS, M Khoirul Ach. Noval Annas Achmad Nur Cahyo Adinda Putri Ramadhani Afi Rachmat S Afida Nur Uzma Agung Jiwandono Ahmad Farid Wahyudi Ainun Alifah Aji Kusnandri Aleria Irma Hatneny Alfi Nur Mufida Alfian Budi Primanto Amaliatus Zahrotul Ula Amiruddin . Amiruddin Amiruddin Ana Laillaturovikoh Angga Gari Prasmono Arini Fitria Mustapita Asmina Rahmawati Ayatullah khomaini Bagas Primadi Bahrul Bainarqi Bahtiar Andi Firdaus Basalamah, Muhammad Ridwan Daimatul Musyarofah Desi Ristanti Desi Santika Hastary Devi Ilsanti Dewi Milati Mukarromah Diah Anggun Mustikasari Dian Nafilatul Maulida Dini Febriana Riyanto Dwi Apriliana Dwiki Erna Yulistiani Dwimas Arie Supangkat Dyah Mustika Rini Edi Cahyono Ega Aditya Ego Andromega Eka Febri Wijanarko Elok Faiqotul H Fahrurrozi Rahman Failatul Khoiro Fanny Putri Ramadhani Farkhan Azis Farkhan lutfi Faruq Wahyudi Fathur Rosi Fatur Rochman Fitriatun Daiyah Gusti Wahyuning Vilda Hadi Sunaryo Hamim Farizy Zarkazy Ike edwin stya wandira Imam Syafii Imas Maulani Indah Faizah indah nuril laili Intan Mutiara Putri Irawan Dwiyanto Ismatul Ummah I’anatul Hasanah Jamaludin AL Gajali Januarika Zakinah Larasati Jeki Setiawan Putra Jeni Susyanti Karina Putri Melati Khalikussabir, Khalikussabir Kisvidatul Hikmah Lalu Wahyu Azazi Layli Wahyuningsih Linda Indriani Agustin Lufiana Ikasanti Lukluk’ Atul Bahiroh Lusi Agustina Lu’luatul Mufarrohah M. Agus Khafidurrohman M. Agus Salim M. Fasih Zunaidy M. Najib M. Sulaiman Maaniya Tamama Marca Intan Youlanda Maulida Elvara Mega Erlinda Wulandari Mei Isnainiyah Melinda Handayani Meliza Dwi Ratna Sari Merinda Yuanita Yustikasari Miftakhul Ilham Fauzi Mochamad Arif Rizky Moh Sholeh Mohammad Fandi Mohammad Rizal Muchamad Choirul Hisam Muflikhul Ulayanis Arliska Muhammad Farid Rohmatulloh Muhammad Mansur Muhammad Misnarum Muhammad Rukmana Muhammad Waliyul Ilmi Muhammad Zamanudin Musthofa Kamal Huda N Rachma N. Rachma N. Rahma Nanda Kumala Ningsih Niken Riska Indriani Nor Zafira Binti Ramzil Huda Nur Faiza Nur Laili Khoirunnida Nur Rochman Nur Syahraini Nurhajati Nurhajati Nursani Nursani Nurul Hamidah nurul latifah Octavia Dwi Kumala Pardiman Pardiman Prihat Agung Qurrotu A&#039;yun Randy Farid Rachmawan Ratna Dewi Kartika Sari Rendyana Putra Reydora Husaen Qornabela reza rezita oktaviana Ria Wahyu Agustina Rifa Azkiyah Rifma Azizatun Novianti Rif’atul Khusnia Risa Rossita Rismatul Karomah Ristya Irianti Cahyaningrum Rizal Ahmad Alfarizi Rizki Ramadhan Rizqi Amalia Mardhatillah Roeswitha Setiya Dwijayanti Rofikul A’la Rois Arifin Ronny Malavia Mardani Roy Hanafi Safaruddin Yusron Saifudin Zuhri saiful arifin Salsa Nabila Saniasah Saniasah Saraswati, Ety Satria Abdi Pratama Yudha Siti Asiyah Siti Ernalia Ratuloly Siti Mariyam Siti Rohani Sofiatus Solihah Sohib Sohib Sudaryanto Sudaryanto Trya May Indriani Ulfa Syahria Balgis Ulul Absorul Hidayah Umnun Fariza Virza Aliffudy Vita Nur Jannah Vonita Anggun Dewi Kumala Wahyu Satrio Bintoro Widarko, Agus Wilantika Wilantika Windy Tri Septiningsih Yogi Eko Purwanto Yulian Rifa Luviana Yuni Asmayunita Zairozie Tamim Zilfiyah Silmi