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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Jurnal SOLMA Kurios Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Christian Humaniora Ihsan: Jurnal Pengabdian Masyarakat Jurnal Ilmu Manajemen Terapan (JIMT) IMMANUEL: Jurnal Teologi dan Pendidikan Kristen Edukasia: Jurnal Pendidikan dan Pembelajaran Dirkantara Indonesia
Maria Widiastuti, Maria
Jurusan Agribisnis FAPERTA UNMUS
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Dirkantara Indonesia

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Strategi Penetapan Harga Produk dan Jasa bagi UMKM untuk Meningkatkan Daya Saing dan Keberlanjutan Usaha Widiastuti, Maria; Riorini, Sri Vandayuli; Sirait, Koramen Haulian; Dirdia, Ringke; Widiasmara, Sharoh
Dirkantara Indonesia Vol. 4 No. 1 (2025): Maret-Agustus 2025
Publisher : PT. Cendekia Sapta Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55837/di.v4i1.168

Abstract

This community service program aimed to enhance MSME owners’ understanding of product and service pricing strategies to improve competitiveness and business sustainability. The activity was conducted online during the Covid-19 pandemic, involving participants from the Integrated Indonesian MSME Council in West Jakarta. The training covered various pricing approaches such as cost-plus pricing, competitive pricing, penetration pricing, and value-based pricing. Evaluation was carried out through pre-tests, post-tests, and reflective discussions. The results indicated a significant improvement, with 75% of participants able to understand the basic principles of pricing strategies after the training, compared to only 30% beforehand. Participants also reported that the training was highly relevant in increasing business income and strengthening product competitiveness in the market. This program demonstrates that case-based training can effectively improve MSME marketing literacy and promote more measurable business practices.
Strategi Pengelolaan Modal Kerja untuk Meningkatkan Efisiensi Usaha pada UMKM Widiastuti, Maria; Widowati, Dorina; Kusumasari, R.A. Hera Purnami; Kartika, Nurmaya; Karlina, Yuniasari
Dirkantara Indonesia Vol. 4 No. 1 (2025): Maret-Agustus 2025
Publisher : PT. Cendekia Sapta Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55837/di.v4i1.170

Abstract

Micro, small, and medium enterprises (MSMEs) play a crucial role in Indonesia’s economy as they absorb a large workforce and contribute significantly to national GDP. However, one of the main challenges faced by MSMEs, including Rufata MSME in Pancoran, South Jakarta, is ineffective working capital management. Poor management often results in excessive inventory, uncollectible receivables, or the use of funds for non-productive purposes, which in turn reduces business efficiency. To address this issue, the Faculty of Economics and Business, Trisakti University, conducted a Community Service program in the form of a working capital management training for Rufata MSME entrepreneurs. The program consisted of need assessment, preparation of training modules, face-to-face workshops, simulation of working capital calculation, and mentoring on effective working capital management strategies. A total of 20 participants actively involved in Rufata MSME joined the program. Evaluation was carried out using pre-test and post-test questionnaires to assess participants’ understanding of working capital concepts, calculation methods, benefits of efficiency, and alternative sources of financing. The results indicated a significant improvement in participants’ knowledge, as reflected in higher post-test scores and positive feedback on training relevance. This program demonstrates that practice-based training helps MSME entrepreneurs better understand and implement effective working capital management. Future initiatives should expand to other MSME groups to strengthen overall microenterprise performance in Indonesia.  
Co-Authors Anakampun, Risden Ariawan, Sandy Bancin, Wesli Edrianto Binur Panjaitan Dirdia, Ringke Dorina Widowati Hasugian, Jessi Manuella Hutabarat, Eduard H. Imeldawati, Tiur Karlina, Yuniasari Kartika, Nurmaya Kusumasari, R.A. Hera Purnami Lubis, Bernard Lustani Samosir Marthen Nahumury, Marthen Nababan, Benida Dina Naibaho, Dorlan P., Julita Herawati Raykapoor, Raykapoor Sari, Agnes Novianti Permata Sigiro, Adi Suhenra Silalahi, Haposan Simatupang, Hasudungan Simatupang, Ronny Simorangkir, Junjungan Sinambela, Maringan Sirait, Koramen Haulian Sitanggang, Rawatri SITOMPUL, SABAR RUDI Sri Vandayuli Riorini Tamba, Tiffany TARIGAN, IWAN SETIAWAN Warseto Freddy Sihombing Waruwu, Liyus Widiasmara, Sharoh