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Puspita, Veny
Universitas Prof Dr Hazairin SH
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Journal : Jurnal Pengabdian

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PENERAPAN KONSEP DIGITAL MARKETING PRODUKSI KREATIF DARI GIRILOYO YANG DIIMPLEMENTASIKAN KE BATIK OASE GALLERY DI BENGKULU Puspita, Veny; Jonathan Sitompul; Clara Dwi Azhari; Tantio Hasrap; Adelia , Adelia; Al fikra
Jurnal Pengabdian Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Bengkulu Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jp.v4i2.1353

Abstract

This community service program aims to implement the digital marketing concept that has been successfully applied in Kampung Batik Giriloyo, Yogyakarta, to Batik Oase Gallery in Bengkulu. This strategy was carried out to increase competitiveness, expand markets, and strengthen the digital identity of local batik MSMEs. The method used is Participatory Action Research (PAR), involving 27 MSME participants in training and mentoring over three months. The results showed significant improvements in four key aspects of digital marketing: content, context, community, and connection. Batik Oase Gallery successfully developed more engaging visual content and narratives, built active digital communities, and utilized various digital channels to expand its market reach. Program evaluations showed that most participants experienced improvements in digital visibility, human resource capacity, product innovation, educational tourism appeal, and partnerships. Overall, this activity had a positive impact on the development of the local culture-based creative industry in Bengkulu.
Co-Authors ., Syofian Aan Sahar Abdul Aziz, Rozainun Adam Suhanto Adelia , Adelia Afriyeni, Afriyeni Al fikra Alfanda, Wahyu Alfarisi, Andika Hendrian Anggreani, Atika Arifah Hidayati Army, M.Noor Atika Anggreani Aulia Salsabilla, Zahra azwir azwir wahyudi Chandra, Setiawan Adi Clara Dwi Azhari Danang Andrean, Mohammad Deni Triyanto Deni Triyanto Dimas Dimas Dimas, Dimas Dwi Lestari Dwi Oktavallyan Eko Sumartono, Eko Engga Jalaludin Erika Dwi Putri Faisal Dwi Putra Fauzan . Fauzan Fauzan Fauzan, Fauza Hafiz Akbar Herlina, Meti Herry Novrianda Idham Lakoni Idham Lakoni Iksan Hasibuan Janusi Waliamin Jepri Apizal Joeliaty Joeliaty Jonathan Sitompul Julita Nesti Amanda Karina Oktavia Barus M Noor Armi M.Noor Armi Markoni Markoni Markoni Markoni Markoni Marsella, Nella Melisa Meri Hartati Mikaresti, Pamela Mirna Yunita Muhammad Alfaizi Muhammad Iqbal Okka Adittio Putra Oktavallyan Saputri, Dwi Pangestu, Heru Edlifilyas Parwito Pratama, Fadly Wahyu Putra Akhir, Ade Fitrah putra, Andika putra Ragil Sunahar Rahmadani, Muhammad Genta ramadhan, FAJRIANSAH RAMADHAN Ramadhani, Rahmad Rendi Rhaeny, Rhaeny Risnita Tri Utami Rofidah Silitonga, Lydia Safira, Nadila Saputri, Dwi Oktavallyan Sari, Dwi Afila Sari, Lingga Sari, Vernanda Puspita savella, fran Sherly Nelsa Fitri shinta, Seftya dwi Sintia Safrianti Soehito Efendi Sofyan Sofyan Suhanto, Adam Syofian Syofian, Syofian Tantio Hasrap Tiza Tania Tri Hayunda, Namira venti, fikrialhadi99@gmail.com Wahyu Alfanda Wediyanto, Eko Yudisky Yudisky Yudisky, Yudisky Yusuf, Mariano