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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis MBR (Management and Business Review) Journal of Economic, Bussines and Accounting (COSTING) Dinamisia: Jurnal Pengabdian Kepada Masyarakat JMM (Jurnal Masyarakat Mandiri) Primanomics : Jurnal Ekonomi & Bisnis Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Abdimasa RANDANG TANA - Jurnal Pengabdian Masyarakat JMB : Jurnal Manajemen dan Bisnis PERSPEKTIF Management Studies and Entrepreneurship Journal (MSEJ) PARETO : Jurnal Ekonomi dan Kebijakan Publik Creative Research Management Journal Reswara: Jurnal Pengabdian Kepada Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Otonomi Jurnal Pengabdian Masyarakat: Humanity and Medicine Jurnal Manajemen Bisnis dan Keuangan Bisnis Net : Jurnal Ekonomi dan Bisnis Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat Bima Journal : Business, Management and Accounting Journal PAKDEMAS : Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi, Manajemen dan Bisnis Digital Journal of Trends Economics and Accounting Research Economic Reviews Journal Jurnal Pengabdian JURNAL BESEMAH ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Journal of Artificial Intelligence and Digital Business Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Management, Economic, and Accounting Jurnal Bisnis, Manajemen, dan Keuangan The Manager Reveiew VISA: Journal of Vision and Ideas Jurnal Administrasi Bisnis Nusantara Jurnal Signaling
Puspita, Veny
Universitas Prof Dr Hazairin SH
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Journal : Jurnal Signaling

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THE EFFECT OF TRUST AND SERVICE ON CUSTOMER LOYALTY AMELIA BAKERY AND CAKE BENGKULU CITY Sari, Dwi Afila; Puspita, Veny; Waliamin, Janusi
Jurnal Signaling Vol 13, No 2 (2024): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v13i2.1720

Abstract

Customer loyalty is one of the things that determines the success of a business. Customer loyalty is formed by many determining factors, including trust and service. The purpose of this study was to determine how much influence trust and service have on customer loyalty both partially and simultaneously.The research method used is explanatory research, with the research population being Amelia Bakery and Cake customers. The number of samples was 130 respondents with purposive sampling data collection method with the criteria that Amelia Bakery and Cake customers are at least 16 years old and shop at least 3 times. The data was analyzed using SPSS with multiple linear regression analysis methods. The research results are: 1) trust variables partially have a significant effect on customer loyalty at Amelia Bakery and Cake, 2) service variables partially have a significant effect on customer loyalty at Amelia Bakery and Cake and 3) trust and service simultaneously have a significant effect on customer loyalty at Amelia Bakery and Cake.
THE EFFECT OF PHYSICAL EVIDENCE, PRICE DISCOUNT, AND PRODUCT DIVERSITY ON IMPULSE BUYING CONSUMERS OF SYARAH BAKERY BENGKULU Yusuf, Mariano; Puspita, Veny; Waliamin, Janusi
Jurnal Signaling Vol 13, No 2 (2024): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v13i2.1723

Abstract

 To find out how much influence physical evidence has on the impulse buying of Syarah Bakery Bengkulu consumers, To find out how much influence price discounts have on the impulse buying of Syarah Bakery Bengkulu consumers, To find out how much influence product diversity has on the impulse buying of Syarah Bakery Bengkulu consumers, To find out how much The influence of physical evidence, price discounts, and product diversity on the impulse buying of Syarah Bakery Bengkulu consumers. This research method is exploratory. Exploratory research, or also called exploratory research, is a research approach that aims to find information about a topic/problem that is not yet fully understood by a researcher. Exploratory research does not require a specific hypothesis or theory. The researcher only prepared several questions as a guide to obtain primary data in the form of information, information, as initial data needed. Based on the results of Physical Evidence (X1), it has an effect on consumer impulse buying (Y) Syarah Bakery Bengkulu City with a tsig value of 0.000, thus Ho is rejected and Ha is accepted, which means that variable X1 influences consumer impulse buying (Y). Price Discount (X2) influences the impulse buying (Y) of Syarah Bakery, Bengkulu City with a tsig value of 0.001, thus Ho is rejected and Ha is accepted, which means that the variable X2 influences consumer impulse buying (Y). Product diversity (X3) influences the impulse buying (Y) of Syarah Bakery, Bengkulu City with a tsig value of 0.002, thus Ho is rejected and Ha is accepted, which means that the variable X2 influences consumer impulse buying (Y). Physical Evidence, Price Discount and product diversity together influence consumer impulse buying with a value of Fsig α where Fsig is 0.000
Co-Authors ., Syofian Aan Sahar Abdul Aziz, Rozainun Adam Suhanto Adelia , Adelia Afriyeni, Afriyeni Al fikra Alfanda, Wahyu Alfarisi, Andika Hendrian Anggreani, Atika Arifah Hidayati Army, M.Noor Atika Anggreani Aulia Salsabilla, Zahra azwir azwir wahyudi Chandra, Setiawan Adi Clara Dwi Azhari Danang Andrean, Mohammad Deni Triyanto Deni Triyanto Dimas Dimas Dimas, Dimas Dwi Lestari Dwi Oktavallyan Eko Sumartono, Eko Engga Jalaludin Erika Dwi Putri Faisal Dwi Putra Fauzan . Fauzan Fauzan Fauzan, Fauza Hafiz Akbar Herry Novrianda Idham Lakoni Idham Lakoni Iksan Hasibuan Janusi Waliamin Jepri Apizal Joeliaty Joeliaty Jonathan Sitompul Julita Nesti Amanda Karina Oktavia Barus M Noor Armi M.Noor Armi Markoni Markoni Markoni Markoni Marsella, Nella Melisa Meri Hartati Mirna Yunita Muhammad Alfaizi Muhammad Iqbal Okka Adittio Putra Oktavallyan Saputri, Dwi Pangestu, Heru Edlifilyas Parwito Pratama, Fadly Wahyu Putra Akhir, Ade Fitrah putra, Andika putra Ragil Sunahar Rahmadani, Muhammad Genta ramadhan, FAJRIANSAH RAMADHAN Ramadhani, Rahmad Rendi Rhaeny, Rhaeny Risnita Tri Utami Rofidah Silitonga, Lydia Safira, Nadila Saputri, Dwi Oktavallyan Sari, Dwi Afila Sari, Lingga Sari, Vernanda Puspita savella, fran Sherly Nelsa Fitri shinta, Seftya dwi Sintia Safrianti Soehito Efendi Sofyan Sofyan Suhanto, Adam Syofian Syofian, Syofian Tantio Hasrap Tiza Tania Tri Hayunda, Namira Wahyu Alfanda Wediyanto, Eko Yudisky Yudisky Yudisky, Yudisky Yusuf, Mariano