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All Journal Jurnal Konseling dan Pendidikan Jurnal Teknik Kimia Eksos LPPM Seminar Nasional Informatika (SEMNASIF) Benefit: Jurnal Manajemen dan Bisnis Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen BALANCE: Economic, Business, Management and Accounting Journal Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Journal of Management and Business Environment (JMBE) Jurnal Manajemen dan Inovasi (MANOVA) Prosiding Seminar Nasional Sains Teknologi dan Inovasi Indonesia (Senastindo) International Journal of Applied Business and International Management Journal of International Conference Proceedings Dharma: Jurnal Pengabdian Masyarakat Jurnal Manajemen dan Pemasaran Jasa International Journal of Health Science and Technology West Science Business and Management Journal of Business Management and Economic Development Southeast Asian Business Review Strata Social and Humanities Studies Strata Business Review Journal of Business Innovation and Research International Journal of Economics, Business and Innovation Research Strata International Journal of Social Issues PESHUM
Dyah Sugandini
Universitas Pembangunan Nasional Veteran Yogyakarta
Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Nursing Public Health Social Sciences Other

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The Influence of Brand Image, Electronic Word of Mouth (E-WoM) and Influencer Endorsement on Interest in Buying Zalora Indonesia E-Commerce in Yogyakarta City Wiyoga, Adhe; Sugandini, Dyah; Laksana, Dwi Hari
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2707

Abstract

This study aims to determine the effect of brand image, electronic word of mouth and influencer endorsement on purchase intention. The method used in this study is a quantitative method, the data used were obtained from questionnaires collected from 100 respondents. The sampling technique in this study uses purposive sampling. The analysis technique in this research is statistical and quantitative analysis (multiple linear regression). The results of this study indicate that simultaneously and partially the variables of brand image, electronic word of mouth and influencer endorsement have a positive and significant effect on purchase intention in Zalora Indonesia's e-commerce in Yogyakarta City. Therefore, it is important for Zalora Indonesia to maintain its brand image, maintain good responses from its customers through the products and services provided, and choose good endorsement influencers in order to encourage consumer buying interest in products sold through Zalora Indonesia.
The Impact of Smart Tourism Technology, Technology Readiness, and Electronic Word of Mouth on Gen Z Tourist Satisfaction and Intention to Revisit in Villages Muhammad Yusron Fikri; Dyah Sugandini; Widhy Tri Astuti
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the effects of smart tourism technology, technology readiness, and electronic Word of Mouth (e-WoM) on revisit intentions to Manding Tourism Village, with tourist satisfaction as a moderating factor. Utilizing a quantitative approach, data were collected via an online questionnaire from Indonesian tourists active on social media. All ten hypotheses were confirmed, showing that smart tourism, technology readiness, and e-WoM significantly influence both revisit intentions and tourist satisfaction. Key findings indicate that smart tourism enhances visitor experiences, while technology readiness improves the effective use of these features, particularly among Generation Z. e-WoM significantly shapes tourist perceptions and satisfaction. The results highlight the importance of tourist satisfaction in reinforcing revisit intentions and encouraging positive online reviews. The study recommends enhancing smart tourism technologies, improving technology readiness, and managing online reputation effectively. Future research should explore demographic differences and technological advancements that can further foster tourist loyalty.
PENETAPAN HEAT RATE PADA PENGERINGAN LIDAH BUAYA (ALOE VERA) MENGGUNAKAN ELECTRIC TUNNEL DRYER Sugiarto, Bambang; Suranto, Suranto; Sugandini, Dyah; Yusuf, Akbar Maulana; Fitri, Rindiyani Alam; Murni, Sri Wahyu
Jurnal Teknik Kimia Vol 19, No 2 (2025)
Publisher : Program Studi Teknik Kimia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jurnal_tekkim.v19i2.5073

Abstract

Kandungan air yang tinggi pada aloe vera ini memerlukan proses pengolahan lebih lanjut agar memiliki umur simpan yang lebih lama. Salah satu cara yang dapat digunakan adalah pengeringan. Alat yang digunakan untuk pengeringan ini adalah electric tunnel dryer yang memanfaatkan udara panas dari kompor listrik untuk kemudian dialirkan ke seluruh ruang dryer. Proses pengeringan dilakukan dengan dua perlakuan yang berbeda yaitu digunakan pemanas dengan daya 600 watt dan 900 watt. Pengeringan dengan daya 600 watt membutuhkan waktu selama 8 jam, sedangkan pengeringan dengan daya 900 watt membutuhkan waktu selama 6 jam.  Hal tersebut dikarenakan jumlah energi yang dihasilkan dari daya 900 watt lebih banyak dibandingkan dengan daya 600 watt. Berdasarkan perhitungan diperoleh nilai heat rate terbesar pada daya 600 watt yaitu sebesar 108,78 watt/second, dan nilai heat rate terkecilnya sebesar 63,14 watt/second. Sedangkan pada daya 900 watt nilai heat rate terbesarnya sebesar 137,21 watt/second, dengan nilai heat rate terkecilnya sebesar 91,92 watt/second. Untuk nilai heat rate total dalam satu batch pengeringan menggunakan daya 600watt yaitu sebesar 3880,811 watt/s atau setara dengan 0,001078 kWh, sedangkan pengeringan menggunakan daya 900 watt diperoleh nilai heat rate total sebesar 3783,8181 watt/s atau setara dengan 0,00105 kWh.
Analisis Berbagi Informasi Terhadap Kinerja Rantai Pasok Dengan Peran Kolaborasi Rantai Pasok, dan Ketangkasan Rantai Pasok Sebagai variabel Mediasi (Survey Pada UKM Kuliner di Kota Yogyakarta) Dentie Aulina Poetri Izdihari; Titik Kusmantini; Dyah Sugandini
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 2: Februari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i2.8176

Abstract

Penelitian ini bertujuan untuk menganalisis kembali model penelitian praktik manajemen rantai pasok mengingat masih terdapat hasil penemuan yang berbeda pada penelitian sebelumnya. Teknik pengumpulan data dilakukan dengan mendistribusikan kuesioner kepada pelaku UKM kuliner di kota Yogyakarta. Jumlah kuesioner yang dibagikan secara online dan offline memiliki target diisi dan dikembalikan sebesar 74 responden. Penelitian ini menunjukkan bahwa menggunakan manajemen rantai pasokan, kita dapat mengamati dampak positif terhadap kolaborasi rantai pasok dan ketangkasan rantai pasok. Selain itu, berbagi informasi ditemukan memiliki efek positif terhadap kinerja rantai pasok dan kolaborasi rantai pasok dan ketangkasan rantai pasok memediasi berbagi informasi dan kinerja rantrai pasok
Pengaruh Elektronik Word of Mouth terhadap Minat Beli Skincare dan Kosmetik Lokal secara Online melalui Kepercayaan Uyun, Nadia Azkal; Sutiono, Heru Tri; Sugandini, Dyah
Strata Social and Humanities Studies Vol. 1 No. 2 (2023): October
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sshs.v1i2.104

Abstract

This research seeks to observe and test consumers' online purchasing interests based on the role of trust and Electronic Word of Mouth (E-WOM). This research uses PLS (Partial Least Square) based on SEM (Structural Equation Modeling). The sample in this research was 188 consumers from 5 regions in the Special Region of Yogyakarta. This research uses a purposive sampling technique in data collection. The criteria for respondents are women aged 20-30 years. The results of this research found that there is a positive and significant direct influence of both E-WOM and trust on online buying interest in local skincare and cosmetics in Indonesia, especially in Yogyakarta. So, it can be said that interest or intention to buy online depends on both E-WOM and trust. However, the mediating role of trust was also tested in this study, and the results were positive and significant. So, it can be said that online purchasing intentions, apart from being directly dependent on E-WOM, can also be mediated by trust.
Analysis of the Effect of E-Service on Repurchase Intention with E-Trust and E-Satisfaction as Mediation Variables on Batik Kulon Progo SME Customers Harwidyasto, Raditya; Sugandini, Dyah; Ambarwati, Sri Dwi Ari
Journal of Business Innovation and Research Vol. 3 No. 1 (2024): JOURNAL OF BUSINESS INNOVATION AND RESEARCH
Publisher : UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jubir.v3i1.12081

Abstract

This research aims to determine the effect of e-service on repurchase intention with e-trust and e-satisfaction as mediating variables for SME Batik customers in Kulon Progo Yogyakarta. The type of research carried out was survey research with a total of 100 respondents. The criteria used in selecting respondents were that they had made online purchases from Batik UKMs in Kulon Progo, the purchases were made during the pandemic or after the pandemic and were at least 17 years old. This research was carried out with the help of SmartPLS 3.2.8 software. And the results obtained in this research are that E-service has a significant effect on repurchase intention in Batik SMEs in Kulon Progo; E-service has a significant effect on e-trust in Batik SMEs in Kulon Progo; E-service has a significant effect on e-satisfaction in Batik SMEs in Kulon Progo; E-service has a significant effect on repurchase intention through e-trust in Batik SMEs in Kulon Progo; and E-service has a significant effect on repurchase intention through e-satisfaction in Batik SMEs in Kulon Progo.
Analysis of Consumer Behavior in the Usage of OVO in the Special Region of Yogyakarta Province: Integration of Theory Acceptance Model and Extended Theory of Planned Behavior Rifki, Akbar Faiz; Sugandini, Dyah; Sutiono, Heru Tri
Journal of Business Innovation and Research Vol. 3 No. 1 (2024): JOURNAL OF BUSINESS INNOVATION AND RESEARCH
Publisher : UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jubir.v3i1.12252

Abstract

This research aims to investigate consumer behavior in using OVO in DIY Province through the integration of the Theory Acceptance Model (TAM) and the Extended Theory of Planned Behavior (TPB). The object of this research was carried out in DIY Province with a total sample of 203 respondents who met the criteria. Research data was obtained through distributing questionnaires online which was then processed via Smart PLS to determine the influence between the variables tested. The research results found that perceived benefits and perceived ease of use influence attitudes towards using the OVO application. Besides that, attitudes, subjective norms and perceived behavioral control have a significant effect on behavioral intentions in using the OVO application. Research shows that perceived usefulness (β=0.405) has a stronger influence on attitudes compared to perceived ease of use (β=0.151). Meanwhile, perceived behavioral control (β=0.532) has a higher influence on behavioral intentions compared to attitudes (β=0.241) and subjective norms (β=0.130).
The Influence of Corporate Image, Price, and Word of Mouth on Repurchase Decisions with Customer Satisfaction as a Mediating Variable: A Study of Stone Crusher UPOYO Mandiri Sejahtera in Sleman Kusumadevi, Dyaning Septiana; Sugandini, Dyah; Sutiono, Heru Tri
Strata International Journal of Social Issues Vol. 2 No. 2 (2025): August
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sijosi.v2i2.428

Abstract

This study investigates the influence of corporate image, price, and word of mouth on repurchase decisions, with customer satisfaction as a mediating variable, in the context of the heavy equipment material industry. Using a quantitative correlational design, the research was conducted on 100 purposively selected buyers of Stone Crusher Upoyo Mandiri Sejahtera in Sleman, Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that corporate image and word of mouth significantly affect repurchase decisions, while price does not. Furthermore, although corporate image, price, and word of mouth positively influence customer satisfaction, satisfaction does not significantly impact repurchase behavior and fails to mediate any of the proposed relationships. These results underscore the unique dynamics of high-value B2B industrial purchasing behavior, where repurchase decisions are primarily driven by rational factors such as product life cycles, project requirements, and capital investment planning, rather than emotional constructs like satisfaction. Theoretically, this study contributes to the refinement of consumer behavior models by highlighting the limited mediating role of satisfaction in industrial contexts. Practically, it suggests that companies should focus on improving post-sale service responsiveness, pricing transparency, and strategic loyalty programs to enhance customer retention in cyclical and investment-intensive markets.
The Effect of Greenwashing and Eco-Label on the Purchase of Circular Packaging of Environmentally Friendly Skincare Products with Environmental Concern as the Mediation Padma, Hilda Carissa Putu; Sugandini, Dyah
Journal of Management and Business Environment (JMBE) Vol 7, No 1: July 2025
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jmbe.v7i1.13252

Abstract

This study explores the impact of greenwashing and eco-label on the purchase of environmentally friendly packaging (purchasing circular packaging) with the mediating role of environmental concern. This is trigered by the threat of skincare and cosmetic waste that continues to increase. Research data were collected through questionnaires to 204 students in Yogyakarta selected using the purposive sampling technique, measured using a Likert scale and analyzed using the PLS method through the Smart PLS 4.1 application. The results of the study showed that: greenwashing has very little negative but insignificant influence on purchasing circular packaging and on environmental concern. Eco-label has a positive and significant influence on purchasing circular packaging and environmental concern. Environmental concern has a positive and significant influence on purchasing circular packaging and is able to mediate the relationship between the influence of greenwashing on purchasing circular packaging negatively and significantly. Environmental concern is able to mediate the relationship between eco-label on purchasing circular packaging positively and significantly. For companies, transparency is expected regarding sustainable and truly environmentally green products.
Mediasi Sikap Konsumen pada Pengaruh Green Product, Green Advertising, Green Brand Trust terhadap Keputusan Pembelian Produk Makanan Organik Hidayah, Muhammad Rafli; Sugandini, Dyah; Wisnalmawati
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 5 No. 2 (2022): Juli
Publisher : Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v5i2.841

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh green product, green advertising, green brand trust yang dimediasi sikap konsumen terhadap keputusan pembelian produk makanan organik. Pengambilan sampel menggunakan purposive sampling. Sampel yang digunakan adalah 100 konsumen susu greenfields di Hypermart Yogyakarta. Metode analisis yang digunakan adalah Partial Least Square (PLS) dengan alat analisis SmartPLS. Hasil penelitian menunjukan bahwa bahwa: 1) green brand, green advertising dan green brand trust berpengaruh positif terhadap keputusan pembelian, 2) green brand, green advertising dan green brand secara langsung berpengaruh positif terhadap keputusan pembelian yang dimediasi sikap konsumen.
Co-Authors Agus Sasmito Aribowo Agus Sasmito Aribowo Ambarwati, Sri Dwi Ari Aprilivianto Aprilivianto Atika Nur Dhyas Putri Bambang Sugiarto Bayage, Nevri Bayage Bela Yudha Darasta Christin Susilowati Dentie Aulina Poetri Izdihari Dentie Aulina Poetri Izdihari Effendi, Mohamad Irhas Eny Purbandari Esti Dwi Rahmawati Fitri, Rindiyani Alam Garaika Haddy Suprapto Hadi Oetomo Harwidyasto, Raditya Helisia Margahana Heru Tri Sutiono Heru Tri Sutiono Hidayah, Muhammad Rafli Hidayat, Indra Iryanto Nur Holimin Holimin Ignatius Agus Suryono Indra Iryanto Nur Hidayat Kusumadevi, Dyaning Septiana Laksana, Dwi Hari M. Irhas Effendi Maria Dwisakti Nettilin Watu Michelle Yoanna Franscisca Brigitta Miftahun Najah Muafi Muhammad Irhas Effendi, Muhammad Irhas Muhammad Kundarto Muhammad Rafli Hidayah Muhammad Yusron Fikri Murni, Sri Wahyu Nevri Bayage Bayage Padma, Hilda Carissa Putu Pamuji, Windy Anindya Purbudi Wahyuni PURBUDI WAHYUNI, PURBUDI Puspadewi, Mellania Indah Qisthi Larasati Rahajeng Arundati Rahajeng Arundati Rahajeng Arundati Rahajeng Arundati Rava Fernanda Purnama Rava Fernanda Purnama Rifki, Akbar Faiz Siwi Hardiastuti Endang Kawuryan Sugiarto, Bambang Suranto, Suranto Sutiono, Heru Tri Titik Kusmantini Trestina Ekawati Uyun, Nadia Azkal Wahyu Hidayat Wahyu Kurniawan Widhy Tri Astuti Wiratama, Raihan Wisnalmawati Wisnalmawati Wisnalmawati - Wisnalmawati Wisnalmawati Wisnalmawati Wisnalmawati Wiyoga, Adhe Yenni Sri Utami Yenni Sri Utami, Yenni Sri Yodhatama, Muktiarya Yulia Aji Puspitasari Yuni Istanto Yuni Istanto Yuni Istanto Yuni Istanto, Yuni Yusuf, Akbar Maulana