Articles
<![CDATA[WORD OF MOUTH SEBAGAI KONSEKUENSI KEPUASAN PELANGGAN ]]>
<![CDATA[Eny Purbandari]]>;
<![CDATA[Dyah Sugandini]]>;
<![CDATA[Heru Tri Sutiono]]>
<![CDATA[ Jurnal Manajemen dan Pemasaran Jasa Vol. 11 No. 1 (2018): Maret ]]>
Publisher : <![CDATA[Lembaga Penerbit Fakultas Ekonomi dan Bisnis ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (4888.948 KB)
|
DOI: 10.25105/jmpj.v11i1.2355
<![CDATA[The objective of this study is to investigate the impact of price and service quality on customer satisfaction to increase words of mouth. Data were collected by distributes questionnaires to 110 patient of Bhayangkara Polda DIY Hospital. Then, data was analyzed using structural equation modeling. The result showed that service quality, price and image have positive effect on patient satisfaction and patient satisfaction has a positive effect on words of mouth. The results also shows that image have the highest effect in creating the satisfaction. Therefore, the models of words of mouth have acceptable.]]>
<![CDATA[Effects of attractiveness, image and satisfaction on word of mouth communication ]]>
<![CDATA[Dyah Sugandini]]>;
<![CDATA[Mohamad Irhas Effendi]]>;
<![CDATA[Yenni Sri Utami]]>;
<![CDATA[Agus Sasmito Aribowo]]>
<![CDATA[ International Journal of Health Science and Technology Vol 2, No 1 (2020): July ]]>
Publisher : <![CDATA[Universitas 'Aisyiyah Yogyakarta ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (246.445 KB)
|
DOI: 10.31101/ijhst.v2i1.1818
<![CDATA[Travel activities have become the lifestyle of today's society. Many people take advantage of a holiday just to travel to various tourist attractions. In the context of tourism, lifestyles are also associated with activities, hobbies, opinions, which play an important role in consumer behavior. Trend tours that became a lifestyle one of them is special interest tourism. Dolandeso is one of the special interest attractions with environmental conservation mission based on cultural values and local wisdom. Dolandeso is a community-run tourism and is a Community based Tourism (CBT). Dolandeso tourism is a blend of the beauty of the environment, nature and value of harmonization between humans. This study aims to analyze the Word of Mouth (WOM) model influenced by satisfaction, image and attractiveness. This research uses 100 international tourist respondents. The sampling technique uses convience sampling. Data analysis using two step approach to SEM. The results show that the WOM model is acceptable. Satisfaction has positive effect on WOM, image has positive effect on attractiveness and satisfaction, attractiveness has positive effect on satisfaction.]]>
<![CDATA[Mediasi Sikap Konsumen pada Pengaruh Green Product, Green Advertising, Green Brand Trust terhadap Keputusan Pembelian Produk Makanan Organik ]]>
<![CDATA[Muhammad Rafli Hidayah]]>;
<![CDATA[Dyah Sugandini]]>;
<![CDATA[Wisnalmawati]]>
<![CDATA[ Jurnal Manajemen dan Inovasi (MANOVA) Vol. 5 No. 2 (2022): Juli ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sunan Ampel Surabaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.15642/manova.v5i2.841
<![CDATA[Penelitian ini bertujuan untuk menganalisis pengaruh green product, green advertising, green brand trust yang dimediasi sikap konsumen terhadap keputusan pembelian produk makanan organik. Pengambilan sampel menggunakan purposive sampling. Sampel yang digunakan adalah 100 konsumen susu greenfields di Hypermart Yogyakarta. Metode analisis yang digunakan adalah Partial Least Square (PLS) dengan alat analisis SmartPLS. Hasil penelitian menunjukan bahwa bahwa: 1) green brand, green advertising dan green brand trust berpengaruh positif terhadap keputusan pembelian, 2) green brand, green advertising dan green brand secara langsung berpengaruh positif terhadap keputusan pembelian yang dimediasi sikap konsumen.]]>
<![CDATA[KOMERSIALISASI KOMODITAS PERTANIAN ORGANIK SEBAGAI ALTERNATIF PEMULIHAN EKONOMI PADA PETANI DI DATARAN TINGGI DIENG ]]>
<![CDATA[Dyah Sugandini]]>;
<![CDATA[Mohamad Irhas Effendi]]>;
<![CDATA[Siwi Hardiastuti Endang Kawuryan]]>;
<![CDATA[Bambang Sugiarto]]>;
<![CDATA[Muhammad Kundarto]]>
<![CDATA[ Dharma: Jurnal Pengabdian Masyarakat Vol 4, No 1 (2023): Mei ]]>
Publisher : <![CDATA[Universitas Pembangunan Nasional "Veteran" Yogyakarta ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31315/dlppm.v4i1.8660
<![CDATA[The community service program, packaged in the Kedaireka Matching Fund (MF), aims to help farmers to be able to commercialize their agricultural products. There are two outcomes of this Kedaireka-MF community service: an organic fertilizer factory and a frozen vegetable factory. Several methods are carried out to support the creation of commercialization. The Kedaireka-MF community service program starts with commercialization socialization, assistance in making organic fertilizers, assistance in making frozen vegetable factories, and assistance in digital marketing. Digital marketing platforms that can be made are websites, Instagram and YouTube. Kedaireka-MF has also registered its products through the Shopee e-commerce platform. To improve the quality of commercialization, the Kedaireka-MF community service program has started a new business with a legal entity, CV Reka Tani Mandiri. This MSME company was established as a forum for farmers to commercialize agricultural products in a professional manner.]]>
<![CDATA[Technology Adoption Model on Higher Education Learning Environments ]]>
<![CDATA[Dyah Sugandini]]>;
<![CDATA[Yuni Istanto]]>;
<![CDATA[Garaika Garaika]]>;
<![CDATA[Rahajeng Arundati]]>;
<![CDATA[Rava Fernanda Purnama]]>
<![CDATA[ Journal of International Conference Proceedings Vol 4, No 3 (2021): 2021 WIMAYA International Conference of Economics and Business ]]>
Publisher : <![CDATA[AIBPM Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32535/jicp.v4i3.1391
<![CDATA[This study examines technology adoption in higher education university learning environments in the Special Region of Yogyakarta. The object of this research is the e-learning system innovation in universities in the Yogyakarta region. This study focuses on the individual internal characteristics that influence e-learning adoption. This research's internal factors are user motivation, perceived Ease of use, trust, and technology readiness. This survey is a type of survey in university students, analyzing the adoption of e-learning technology using student respondents. While the method used is quantitative. This survey uses a questionnaire as a tool to collect data. The number of samples in this study is 150 students. Analyze the data using a structural model with Partial Least Square. This research indicates that the e-learning adoption model in the university environment, influenced by trust, motivation, perceived ease of use, and perceived technology readiness, is acceptable. The results of this study indicate that all proposed hypotheses can be accepted.]]>
<![CDATA[The Influence of Local Culture on Intention to Recommend through Destination Image ]]>
<![CDATA[Indra Iryanto Nur Hidayat]]>;
<![CDATA[Wisnalmawati Wisnalmawati]]>;
<![CDATA[Dyah Sugandini]]>
<![CDATA[ Strata Business Review Vol. 1 No. 2 (2023): November ]]>
Publisher : <![CDATA[CV. Strata Persada Academia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.59631/sbr.v1i2.90
<![CDATA[The main objective of this study is to explore how local culture affects recommendation intention among tourists who have visited Kebondalem Kidul Cultural Tourism Village, with destination image acting as a mediating factor. This research utilizes a quantitative and descriptive-analytical approach, using a 5-point Likert scale for measurement. Non-probability sampling, specifically convenience sampling, was used to collect primary data. The sample consisted of 200 tourist respondents who had visited the Kebondalem Kidul Cultural Tourism Village. Structural Equation Modeling (SEM) with SmartPLS 3.2.9 was used as the analysis tool. The findings of this study indicate that local culture directly influences tourists' recommendation intention and destination image when visiting Kebondalem Kidul Cultural Tourism Village. In addition, destination image is a partial mediating factor between local culture and recommendation intention for tourists in this cultural tourism destination. Destination image is the strongest predictor in influencing tourists' recommendation intention.]]>
<![CDATA[Green Marketing and Green Innovation on Green Purchase Intention Through Green Brand Image in Consumer Skincare ]]>
<![CDATA[Atika Nur Dhyas Putri]]>;
<![CDATA[Dyah Sugandini]]>;
<![CDATA[Heru Tri Sutiono]]>
<![CDATA[ West Science Business and Management Vol. 2 No. 02 (2024): West Science Business and Management ]]>
Publisher : <![CDATA[Westscience Press ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.58812/wsbm.v2i02.1010
<![CDATA[This study aims to determine the influence of green marketing and green innovation on green purchase intention through green brand image. The study is quantitative and a non-probability sampling method with a purposive sampling technique is used to collect primary data through a questionnaire comprised of the demographic profile of the respondents. The population of the study is all the consumers of Avoskin in Special Region of Yogyakarta whose age 17 and over also have concern for the environment. Statistical tests are performed with the help of SmartPLS 3.0 on 113 respondents. The results indicate that partially green marketing and green innovation have a positive and insignificant effect on green purchase intention, but simultaneously green marketing and green innovation have a positive and significant effect through green brand image and green brand image has a positive and significant effect on green purchase intention. This research adds contributions to the social and environmental literature. It can assist managers in developing methods to increase consumers green purchase intention by building a green brand image.]]>
<![CDATA[The Influence of Brand Satisfaction and Luxury Brand Attachment on Customer Advocacy Through Brand Loyalty on Zalora Marketplace ]]>
<![CDATA[Michelle Yoanna Franscisca Brigitta]]>;
<![CDATA[M. Irhas Effendi]]>;
<![CDATA[Dyah Sugandini]]>;
<![CDATA[Ignatius Agus Suryono]]>
<![CDATA[ International Journal of Applied Business and International Management Vol 8, No 3 (2023): December 2023 ]]>
Publisher : <![CDATA[AIBPM Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32535/ijabim.v8i3.2095
<![CDATA[This study is an exploratory study where researchers try to measure the influence of luxury brand fashion objects during the Covid-19 pandemic. The pursose of this research is to produce an overview of the marketing strategy for the online store Zalora Indonesia which sells luxury fashion brands, in an efffort to face very tight competition in the market in Indonesio and to recover after being affected by the Coved-19 pandemic by measuring the magnitude of the influence of brand satisfaction, luxury brand attachment, and brand loyalty on customer advocacy. The respondents in this study were 150 who were customers of luxury fashion brands in Zalora Indonesia who had made a purchase at least once. Non-probablity sampling is the sampling technique, and purposive sampling is the sampling method. The results show that luxury brand attachments have an influence on brand loyalty, and will increase customer advocacy. The practical implication of this research is that Zalora Indonesia, which sells luxury goods, can increase customer advocacy for online purchases through Zalora Indonesia.]]>
<![CDATA[Role of Local Culture in Recommendation Intentions through Memorable Tourism Experiences ]]>
<![CDATA[Hidayat, Indra Iryanto Nur]]>;
<![CDATA[Wisnalmawati, Wisnalmawati]]>;
<![CDATA[Sugandini, Dyah]]>
<![CDATA[ Journal of Business Management and Economic Development Том 2 № 01 (2024): January 2024 ]]>
Publisher : <![CDATA[PT. Riset Press International ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.59653/jbmed.v2i01.325
<![CDATA[The main objective of this study is to investigate the effect of local culture on the recommendation intention of tourists who have visited Kebondalem Kidul Cultural Tourism Village, with the mediation of memorable tourism experiences. In this study, a quantitative analysis approach with descriptive analysis was used, using a 5-point Likert scale. The sample collection used a non-probability sampling method, specifically judgment sampling. The sample consisted of 150 respondents who had visited the Kebondalem Kidul Cultural Tourism Village as tourists. Structural Equation Modeling (SEM) SmartPLS 3.2.9 was used as an analytical tool for analysis. Among tourists in Kebondalem Kidul Cultural Tourism Village, local culture directly impacts recommendation intention and memorable tourism experiences. Memorable tourism experiences mediate between local culture and recommendation intention for tourists in the Kebondalem Cultural Tourism Village environment. This research substantially contributes to the existing knowledge regarding local culture in various aspects. The study carries significant practical implications for stakeholders, tourism administrators, and businesses aiming to promote tourism in Kebondalem Kidul Cultural Tourism Village. The findings show that when perceived through memorable tourism experiences, local culture influences tourists' recommendation intention during their trip.]]>
<![CDATA[The Influence of Biospheric Values and Green Advertising on Green Product Purchase Intention with Green Product Values as Intervening ]]>
<![CDATA[Wiratama, Raihan]]>;
<![CDATA[Sugandini, Dyah]]>
<![CDATA[ Southeast Asian Business Review Vol. 2 No. 2 (2024) ]]>
Publisher : <![CDATA[Universitas Airlangga ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.20473/sabr.v2i2.55329
<![CDATA[This research discusses the influence of Biospheric Values and Green Advertising on Green Product Purchase Intention, with Green Product Values as an intervening variable. Data for this research were collected using a quantitative approach with a questionnaire method. The data used were primary data from the responses of 110 residents in the Special Region of Yogyakarta selected through purposive sampling. Data collection was measured using a Likert scale and then analyzed using PLS in SMART PLS 3.0 software. The results of the study indicate that 1) Biospheric Values directly and significantly influence Green Product Purchase Intention, 2) Green Advertising directly and significantly influences Green Product Purchase Intention, 3) Green Product Values can act as an intervening variable in the positive and significant influence of Biospheric Values on Green Product Purchase Intention, 4) Green Product Values can act as an intervening variable in the positive and significant influence of Green Advertising on Green Product Purchase Intention.]]>
