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All Journal Jurnal Konseling dan Pendidikan Jurnal Teknik Kimia Eksos LPPM Seminar Nasional Informatika (SEMNASIF) Benefit: Jurnal Manajemen dan Bisnis Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen BALANCE: Economic, Business, Management and Accounting Journal Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Journal of Management and Business Environment (JMBE) Jurnal Manajemen dan Inovasi (MANOVA) Prosiding Seminar Nasional Sains Teknologi dan Inovasi Indonesia (Senastindo) International Journal of Applied Business and International Management Journal of International Conference Proceedings Dharma: Jurnal Pengabdian Masyarakat Jurnal Manajemen dan Pemasaran Jasa International Journal of Health Science and Technology West Science Business and Management Journal of Business Management and Economic Development Southeast Asian Business Review Strata Social and Humanities Studies Strata Business Review Journal of Business Innovation and Research International Journal of Economics, Business and Innovation Research Strata International Journal of Social Issues PESHUM
Dyah Sugandini
Universitas Pembangunan Nasional Veteran Yogyakarta
Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Nursing Public Health Social Sciences Other

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Loyalitas Pada Wisata Heritage: Studi Kasus Pada Wisatawan Candi Prambanan Dyah Sugandini; Esti Dwi Rahmawati; Yulia Aji Puspitasari; Yuni Istanto
Eksos LPPM Vol 2, No 2 (2020): November
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/eksos.v2i2.4166

Abstract

This study aims to see the loyalty of tourists in the Prambanan temple in Yogyakarta as one of the Heritage tours, using respondents from foreign tourists and domestic tourists. The number of samples used in this study were 100 respondents. Data were analyzed using descriptive statistics with the SPSS program. The results of this study indicate that the loyalty of tourists as indicated by e_WOM, willingness to recommend and intention to visit again shows a high average answer. So it can be seen that tourists who visit Prambanan Temple have high loyalty to this tourist destination.
Peran Mediasi Kepercayaan Pada Pengaruh Kualitas Website Dan E-Wom Terhadap Minat Beli Ulang Di Tokopedia Oleh Konsumen Online Generasi Milenial Di Daerah Istimewa Yogyakarta Maria Dwisakti Nettilin Watu; Haddy Suprapto; Dyah Sugandini
Seminar Nasional Informatika (SEMNASIF) Vol 1, No 1 (2021): Inovasi Teknologi dan Pengolahan Informasi untuk Mendukung Transformasi Digital
Publisher : Jurusan Teknik Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the mediating role of trust on the influence of website quality and E-WOM on the repurchase intention at Tokopedia by online consumers of millennial generation in D.I. Yogyakarta. This type of research is quantitative research. The sample in this study is part of the online consumers of millennial generation in D.I. Yogyakarta who have made a purchase at Tokopedia in the last 6 months with a minimum of twice purchases on Tokopedia. The sampling technique used purposive sampling, the data collection method in this study used a questionnaire. Questionnaires were distributed online using google form to 100 respondents. The data analysis technique in this study uses Partial Least Square (PLS) with the SmartPLS 3.3.3 software application. The results show that 1) website quality has a direct effect on repurchase intention, 2) E-WOM has a direct effect on repurchase intention, 3) website quality affects repurchase interest with trust as a mediating variable and 4) E-WOM has an effect on repurchase interest with trust as a mediating variable.
PEMILIHAN DAN BENTUK FUNGSI EMPIRIK DALAM KASUS PENENTU KINERJA PERUSAHAAN Dyah Sugandini
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 12 No 2 Desember 2008
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v12i2.1289

Abstract

This research aims to determine the correct function form in knowing the factorsinfluence the level sale of commodity of retail company middle and top class in YogyakartaSpecial Region Province. The research used the time series secondary data from various theinstitution related to the research. To test the hypothesis concerning the factors influence thesale level, researcher used regression least square analysis. In choosing the function formresearcher applied the MWD test (Mackinon, White, and Davidson) and Error CorrectionModel. The research result show that by paying attention the estimation result of errorcorrection approach, log-linear function form have ability to predicted better relative andconsistent with theory compared to the linear function form.
PENGARUH KEPERCAYAN, PENGETAHUAN, KOMUNIKASI PEMASARAN INTEGRATIF, PERSEPSI RISIKO, PERSEPSI KEUNGGULAN RELATIF PADA PENUNDAAN ADOPSI PERTAMAX Dyah Sugandini; M. Irhas Effendi
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 18 No 2 Desember 2014
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v18i2.1400

Abstract

Meningkatnya harga minyak dunia yang  telah melebihi $100 per barel menyebabkan harga-harga relatif mengalami peningkatan yang pada akhirnya juga berdampak terhadap perekonomian nasional. Akibat meningkatnya harga minyak dunia tersebut, pemerintah akhirnya menaikkan harga Bahan Bakar Minyak (BBM) non subsidi berupa pertamax.Pengaturan langkah pembatasan BBM Bersubsidi diatur dengan Peraturan Menteri ESDM No 12 tahun 2012 dan yang terbaru Peraturan Menteri ESDM No. 1 Tahun 2013.Meskipun kebijakan pembatasan BBM Bersubsidi ditujukan untuk memberikan manfaat bagi masyarakat luas, upaya konversi tidak terlaksana dengan lancar dan mudah.Terdapat beberapa faktor yang dapat menunda adopsi masyarakat terhadap pemakaian pertamax ini.            Penundaanterjadi ketika seorang individu memutuskan untuk tidak menggunakan produk inovatif terlebih dahulu.Dan individu ini ada dalam kondisi aktif, menunggu waktu yang dianggapnya tepat untuk mengadopsi Pertamax.Tujuan penelitian ini adalah untuk menguji sebuah model yang menjelaskan faktor-faktor yang mempengaruhi penundaan suatu produk inovatif yaitu Pertamax pada masyarakat target konversi energi. Metode yang digunakan menggunakan pendekatan deduktif karena memfokuskan pada pengembangan hipotesis yang didasarkan pada suatu teori. Penelitian ini menggunakan survei karena memperhatikan sejumlah faktor yang menjelaskan penundaan Pertamax. Faktor-faktor tersebut adalah kepercayaan terhadap pemerintah, pengetahuan, persepsi komunikasi pemasaran integratif, persepsi risiko, persepsi keunggulan relatif, sikap ke arah penundaan, niat menunda dan penundaan. Data yang digunakan adalah data primer yang diperoleh melalui observasi langsung, wawancara personal secara mendalam dan pengisian kuesioner.Responden adalah masyarakat pengguna BBM bersubsidi di wilayah Yogyakarta.Alat analisis data menggunakan structural equation modeling (SEM).Manfaat penelitian ini dapat digunakan sebagai pertimbangan untuk menentukan kebijakan yang bisa ditetapkan oleh pemerintah untuk mensukseskan pemakaian Pertamax di masyarakat, karena dari hasil penelitian ini dapat dijustifikasi faktor-faktor yang menjadi penghambat seorang konsumen untuk mengadopsi Pertamax dan langkah-langkah apa saja yang bisa dilakukan oleh produsen (Pertamina) dan Pemerintah untuk mengatasi faktor yang menyebabkan penundaan adopsi Pertamax. Hasil penelitian menunjukkan bahwa model penundaan adopsi pertamax bisa diterima
Loyalitas Nasabah pada Bank Papua Cabang Yogyakarta Nevri Bayage Bayage; Dyah Sugandini; Purbudi Wahyuni
Benefit: Jurnal Manajemen dan Bisnis Volume 3 No 1 Juni 2018
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v3i1.5905

Abstract

This study aims to analyze the factors that affect customer loyalty to customers of Bank Papua Branch Yogyakarta. Customer loyalty in this research is influenced by trust, switching barriers and bank image. Respondents in this study are all students who have savings in Bank Papua branch of Yogyakarta and domiciled in Yogyakarta. This research is a survey research by using questionnaires. The analytical tool used for hypothesis testing is SEM-PLS. The results of data analysis show that trust has a significant positive effect on switching barriers and image. Trust has no significant effect on loyalty. Switching barriers affect loyalty. The image is not proven to have a significant effect on loyalty. 
Knowledge integration capability, innovativeness, and entrepreneurial orientation on business performance Helisia Margahana; Dyah Sugandini
Jurnal Konseling dan Pendidikan Vol 10, No 1 (2022): JKP
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/174000

Abstract

Objectives – This study aims to analyze the business performance of SMEs in South Sumatera, which has limited resources and is affected by the COVID-19 pandemic but can still survive. The business performance is analyzed through knowledge integration capability, innovativeness, and entrepreneurial orientation.Design/methodology/approach – The research method used is a questionnaire survey, and the respondents observed were 232 SMEs in South Sumatra. The data analysis technique uses a two-step approach to SEM with SEM-AMOS 25.Findings – The Business Performance Model is acceptable. Furthermore, business performance is influenced by knowledge integration capability, innovativeness, and entrepreneurial orientation. The more SMEs that have a strong entrepreneurial orientation can integrate the knowledge of their employees and have the ability to adopt innovation (innovativeness) quickly, SMEs can improve their performance, even in difficult times due to the COVID-19 pandemic.Research limitations/implications – This study only observed SMEs that survived the COVID-19 pandemic and did not involve SME respondents who failed to adapt to the pandemic. This study only uses knowledge integration capability, innovativeness, and entrepreneurial orientation in predicting performance. The ability to integrate knowledge has a relatively small impact on the performance of SMEs, and it is better if the influence of this knowledge can be analyzed further to get better results.Originality/value – This study adds entrepreneurial orientation as a determinant of the ability to integrate knowledge in one model analyzed to predict SMEs' performance after the COVID-19 pandemic. The respondents of this research are also SMEs that have been affected by COVID-19 and are still surviving now.
The Influence Ofcustomer Satisfaction As A Mediation To Repurchases (Survey On White Coffee Products In Yogyakarta) David Bayu Limawan, Wisnalmawati & Dyah Sugandini
PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) 2018: PROCEEDING ICTESS
Publisher : PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Repurchases are purchases made by consumers second, third and so on .Thisresearch aims to: 1. Analyze price that directly affects repurchases, 2. Analysebrand image that directly affects repurchases, 3. price and brand image influenceon repurchases mediated by customer satisfaction. Subjects in this researchareconsumers of white coffee product in Yogyakarta. The sample uses as many as onehundred respondents,data analysis technique uses Structural Equational Model(SEM) with SmartPLS Program. The results of this research prove: 1. price hasinfluenced on repurchases, 2. brand image has influenced on repurchases, 3. priceand brand image have influenced on repurchases mediated by customersatisfaction. The findings of this study may contribute to consumer behaviormodels, onwhite coffee produtcs and Tripple duties of Higher Education.Keywords: price, brand image, satisfaction, repurchases
The antecedent and consequences of resistance to social media adoption in SMEs Yuni Istanto; Dyah Sugandini; Mohamad Irhas Effendi; Rahajeng Arundati
Jurnal Konseling dan Pendidikan Vol 10, No 1 (2022): JKP
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/174800

Abstract

This study aims to analyze the resistance to social media adoption in SMEs that have limited resources and experienced a decline in sales due to the COVID-19 Pandemic. Social Media adoption resistance is observed from inadequate resources, usage barriers, and weak government support. These SMEs are also faced with the condition that they are forced to adopt S.M. to save their marketing performance which cannot be done conventionally but must utilize digital technology. The research method used is a survey using a questionnaire. The respondents observed were 230 SMEs in the Special Region of Yogyakarta. The data analysis technique uses a structural model approach with SEM-PLS. This research finds that resistance to social media adoption is influenced by a lack of resources and weak government support for SMEs. As a result, the marketing performance of SMEs is declining, and the business innovation model is not working. SMEs remain in a slump if they do not apply digital technology and utilize social media. This original study discusses SMEs still resistant to adopting S.M. The respondents of this research are also SMEs forced to adopt S.M. Respondents are faced with increasingly stringent social and physical restrictions. Respondents are also SMEs affected by the Pandemic and tend to be close to bankruptcy.
Pengaruh E-Learning Readiness, Innovation, Performance Expectancy dan Perceived Usefulness terhadap Intention To Use E-Learning pada Perguruan Tinggi di Yogyakarta Dyah Sugandini; Trestina Ekawati; Rahajeng Arundati; Holimin Holimin
Prosiding Seminar Nasional Sains Teknologi dan Inovasi Indonesia (SENASTINDO) Vol 3 (2021): Prosiding Seminar Nasional Sains Teknologi dan Inovasi Indonesia (Senastindo)
Publisher : Akademi Angkatan Udara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (260.098 KB) | DOI: 10.54706/senastindo.v3.2021.143

Abstract

This study aims to re-analyze the intention to use e-learning which is influenced by elearning readiness, innovation, performance expectations, and perceived benefits. perceived usefulness mediates the relationship between e-learning readiness and innovation on intention to use e-learning. This study has a sample of 31 universities in Yogyakarta. Partial Least Square is used to test the hypothesis in this quantitative study. The test results found that the intention to use e-learning was positively and significantly influenced by e-learning readiness, innovation, performance expectations, and perceived benefits. Positively and significantly perceived usefulness mediates the relationship between e-learning readiness and innovation on intention to use e-learning.
PEMBERDAYAAN MASYARAKAT MELALUI PENDEKATAN COMMUNITY BASED TOURISM DI DESA KEPAKISAN DATARAN DIENG Muafi Muafi; Dyah Sugandini; Christin Susilowati
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol 3, No 1 (2018): June 2018
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/abdimas.v3i1.2250

Abstract

Dieng merupakan kawasan yang memiliki dataran tinggi. Dieng memiliki potensi wisata yang sangat menjanjikan dan sangat menarik untuk ditawarkan. Pendekatan community based tourism diharapkan bisa dipakai sebagai salah satu pendekatan yang bisa melibatkan partisipasi masyakarat lokal bekerjasama dengan pemerintah, perusahaan dan perguruan tinggi. Kekuatan pendekatan ini adalah bertumpu pada masyarakat dan berorientasi pada  lingkungan alam serta menjunjung tinggi nilai budaya tradisional dengan tetap mempertahankan kearifan lokal. Objek pengabdian ini dilakukan di Desa Kepakisan, Kecamatan Batur, Banjarnegara. Tujuan kegiatan pengabdian masyarakat ini adalah pengabdi beserta aparat pemerintah dan masyarakat lokal melakukan; (1) pemetaan potensi wisata dan penentuan skala prioritas lokasi wisata, (2) menjembatani pendanaan melalui dana program tanggung jawab social lingkungan (TJSL) BUMN (Perum BULOG), (3) pemberdayaan masyarakat dengan pembersihan telaga dan melakukan pelatihan UKM olahan makanan kepada mayarakat. Metode yang digunakan adalah pemberdayaan masyakarat dengan melibatkan secara langsung aparat pemerintah dan masyarakat lokal melalui pendekatan community based tourism. Hasilnya masyarakat Desa Kepakisan memiliki telaga yang bersih dan bermanfaat untuk kegiatan pemancingan, lokasi berkumpulnya warga untuk kegiatan nasional, penjualan usaha makanan dan minuman di lokasi setempat, pengairan untuk perkebunan dan destinasi wisata sehingga bisa menggerakkan kegiatan perekonomian masyarakat lokal. DOI: https://doi.org/10.26905/abdimas.v3i1.2250
Co-Authors Agus Sasmito Aribowo Agus Sasmito Aribowo Ambarwati, Sri Dwi Ari Aprilivianto Aprilivianto Atika Nur Dhyas Putri Bambang Sugiarto Bayage, Nevri Bayage Bela Yudha Darasta Christin Susilowati Dentie Aulina Poetri Izdihari Dentie Aulina Poetri Izdihari Effendi, Mohamad Irhas Eny Purbandari Esti Dwi Rahmawati Fitri, Rindiyani Alam Garaika Haddy Suprapto Hadi Oetomo Harwidyasto, Raditya Helisia Margahana Heru Tri Sutiono Heru Tri Sutiono Hidayah, Muhammad Rafli Hidayat, Indra Iryanto Nur Holimin Holimin Ignatius Agus Suryono Indra Iryanto Nur Hidayat Kusumadevi, Dyaning Septiana Laksana, Dwi Hari M. Irhas Effendi Maria Dwisakti Nettilin Watu Michelle Yoanna Franscisca Brigitta Miftahun Najah Muafi Muhammad Irhas Effendi, Muhammad Irhas Muhammad Kundarto Muhammad Rafli Hidayah Muhammad Yusron Fikri Murni, Sri Wahyu Nevri Bayage Bayage Padma, Hilda Carissa Putu Pamuji, Windy Anindya Purbudi Wahyuni PURBUDI WAHYUNI, PURBUDI Puspadewi, Mellania Indah Qisthi Larasati Rahajeng Arundati Rahajeng Arundati Rahajeng Arundati Rahajeng Arundati Rava Fernanda Purnama Rava Fernanda Purnama Rifki, Akbar Faiz Siwi Hardiastuti Endang Kawuryan Sugiarto, Bambang Suranto, Suranto Sutiono, Heru Tri Titik Kusmantini Trestina Ekawati Uyun, Nadia Azkal Wahyu Hidayat Wahyu Kurniawan Widhy Tri Astuti Wiratama, Raihan Wisnalmawati Wisnalmawati Wisnalmawati - Wisnalmawati Wisnalmawati Wisnalmawati Wisnalmawati Wiyoga, Adhe Yenni Sri Utami Yenni Sri Utami, Yenni Sri Yodhatama, Muktiarya Yulia Aji Puspitasari Yuni Istanto Yuni Istanto Yuni Istanto Yuni Istanto, Yuni Yusuf, Akbar Maulana