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Ira Geraldina
Universitas Terbuka
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Aptisi Transactions on Management

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Sustainable Management Strategies to Enhance Business Competitiveness in the Technology Sector Abudaqa, Anas; Geraldina, Ira; Rakhmansyah, Mohamad; Miftah, Mohammad; Dlamini, Sipho
APTISI Transactions on Management (ATM) Vol 8 No 3 (2024): ATM (APTISI Transactions on Management: September)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v8i3.2359

Abstract

The increasing global demand for sustainable business practices has placed significant pressure on organizations, particularly within the technology sector, to adopt strategies that balance environmental, social, and economic goals. This study investigates the role of sustainable management strategies in enhancing business competitiveness in the technology industry. The research employs a mixed-method approach, integrating quantitative data from key performance indicators (KPIs) such as market share, operational efficiency, and innovation outcomes, with qualitative insights gathered from in-depth interviews with senior executives. The results demonstrate that companies adopting sustainability practices experience a measurable improvement in operational efficiency (10%) and market share (15%), confirming that sustainability serves as a critical enabler of competitive advantage. Qualitative findings further reveal that sustainability initiatives bolster brand differentiation, customer loyalty, and regulatory compliance, contributing to long-term success. These strategies not only help firms navigate evolving regulatory landscapes but also enhance their positioning as leaders in innovation and social responsibility. This study concludes that sustainable management strategies are essential not just for compliance, but for fostering long-term business resilience and market leadership in the fast-paced technology sector.
Co-Authors Abdul Rahman Rahim Abudaqa, Anas Adrian Sutawijaya Adrianto, Fajri Ake Wihadanto Ali Muktiyanto Amir Fikri Andi Harmoko Arifin Andriyansah . Ariantika, Elly Nindi Ashari, Maharani Syamsyyah Bhinuko, Ary Budisaptorini, Anasthasia Triwulan Darmawan Darmawan Denisa Ryan Angelita Dewi Pangestuti Diah Setyorini Gunawan Dian Astuti Dlamini, Sipho Dwitya Estu Nurpramana Elly Nindi Ariantika Estu Nurpramana, Dwitya Fitri Normasari Fitri Normasari Hendrian Hendrian, Hendrian Hidayah, Zainur Hilda Rossieta Jasmine, Rania Julia Safitri Julianto Agung Saputro Kardini, Ni Luh Karyani, Etikah Kokali, Johni Krisna Devara Aryoputro Kurniatie, Safira Laili, Noor Legoh, Valentino Febrian Lumbantoruan, Frizt Yonif Yongly Maharani Syamsyyah Ashari Manggarani, Cynthia Ayu Marissa Grace Haque Masditok, Tokit Maya Nur Annisaa Maylinda Dwi Lestari Michelle Pamela Miftah, Mohammad Mirfaqoh, Vella MN, Nuryasman Moh. Ali Imron Mohamad Ana Syabana Muhammad Din Muhammad Idris Muhammad Rizkillah Muji Gunarto Muktiyanto, Ali Musfiratun, Musfiratun Na'im, Ainun Nataliani, Nadya Putri Ni Luh Kardini Novia Novia NOVITA EKASARI Novita Ekasari Ontorael, Rianty Ontorael, Rianty Pamungkas, Kasno Panubut Simorangkir Paramitha, Diky Persada, Topan Pranajaya, Harry Rakan Pradipta Rakhmansyah, Mohamad Ratna Wardhani RINI FEBRIANTI Rizal Diansyah Sabighoot , Yus Alvar Safitri, Julia Setyorini Gunawan, Diah SITI MAHMUDAH Suaib Suaib Suaib, Suaib Subchan, Subchan Sudarmo, Agnes Tanjung, Irmanisa Ikhwani Teddy Chandra Tiara Fatimah Tokit Masditok Tri Gunarsih Tubagus Ismail Tubagus Ismail Tubagus Ismail Umi Narimawati Untung Rahardja Wati, Lela Nurlaela Wel Hendra Widiasie, Lynie Yusriani, Sri