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All Journal JDM (Jurnal Dinamika Manajemen) SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Al-Hayat: Journal of Islamic Education Journal of Dedicators Community Jurnal Pengabdian Masyarakat Annals of Human Resource Management Research Journal of Applied Management Research Widya Dharma Journal of Business Journal of Business on Hospitality and Tourism Riset Akuntansi dan Keuangan Indonesia Jurnal Pengabdian Widya Dharma Al-Hayat: Journal of Islamic Education
Arif Julianto Sri Nugroho, Arif Julianto Sri
Prodi Manajemen Fakultas Ekonomi Univ Widya Dharma Klaten Jl KH Dewantara Klaten 57438 Telp 0272 322363
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Developing Human Resource Competitiveness in The Sharia Rural Bank Industry Based on Positioning Strategy Nugroho, Arif Julianto Sri; Tasari , Tasari; Setianingtyas, Anna Febrianty; Setyawanti, Dandang; Almasitoh, Ummu Hany; Amelia, Rizky Windar
Annals of Human Resource Management Research Vol. 6 No. 1 (2026): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v6i1.3699

Abstract

Purpose: This study explores the competitive excellence of human resources in Islamic Rural Banks (BPR Syariah) in the Soloraya region. It aims to identify marketing strategies to enhance public trust and satisfaction with the services provided by these banks in the industry 4.0 era, addressing the "eight percent trap". Research Methodology: This study uses a quantitative multivariate multidimensional scaling test to examine the competitive excellence of human resources in Islamic banking services, focusing on regional economic competitiveness in Selangor. The study involved 400 respondents from six Islamic BPRs using purposive sampling. The variables assessed included knowledge and technology, business competition, career development, and educational cost effectiveness. This study highlights the impact of human resource performance on Islamic banking services in the industry 4.0 era. Results: A positioning map of each Sharia BPR was created based on the competitive excellence of its human resources, both qualitatively and quantitatively. Conclusions: This competitive excellence positioning map can be used to create competitive strategies for each BPRS, thereby realizing a robust banking industry model that optimally contributes to business competitiveness and the increasing economic welfare of the Sharia community in the Selangor region. Limitations: This research has limitations as the object of observation is only six BPRS in the Soloraya region through customer perceptions and human resources, so the model cannot be generalized more widely. Contributions: The findings of the model can be used as material for strategic management science studies in the competitive realm of the BPRS industry based on the positioning tests.
Co-Authors Abdul Haris Agung Nugroho Jati Agus Santoso Alimi, Tanzila Azzalzal Aniek Wulandari Anis Marjukah Cahaya Nugrahani Cucut Prakosa Dandang Setyawanti Darmo, M Pujo DBP Setiyadi Duong, Dang Thi Anh Dwi Bambang Putut Setiyadi Dwi Wahyuni Uningowati Eric Kunto Aribowo Gunawan Budi Santoso Hartanto Hersulastuti Hersulastuti, Hersulastuti Ike Anisa Imam Santosa Imam Santoso Jajang Susatya Jarot Prasetyo M. Pujo Darmo Murjito, Winarno Heru Nanik Herawati Ningsih, Nugraheni Ariska Nisaa, Shofiyatun Nunuk Siti Rahayu Oki Kuntaryanto Paramita Lea Christanti Pratomo, Sigit Adhi Pujo Darmo Purnomo, Harri Purwo Haryono Purwo Haryono Rizky Windar Amelia Roos Kities Andadari Sarwono Nursito Selfiana, Husna Setianingtyas, Anna Febrianty Setiyaningtyas, Anna Febrianty Sigit Adhi Pratomo Sri Budiyono, Sri Sri Haryanti Sri Haryanti Suhendro Suhendro Sukasih Ratna Widayanti Supratikno Supratikno, Supratikno Suranto, Much Suwanti Syarifah Aini Syska Lady Sulistyowatie Tasari , Tasari Tasari, Tasari Titik Purwanti Tri Utami Tukiyo Ummu Hany Almasitoh Unigowati, Dwi Wahyuni Winanda, Dian Septyani Winarno Heru Murjito Windar Amelia, Rizky Zeta, Vania Miranda