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All Journal Interaksi : Jurnal Ilmu Komunikasi Afkaruna: Indonesian Interdisciplinary Journal of Islamic Studies Jurnal Dakwah Risalah Jurnal Ilmu Dakwah Ilmu Dakwah: Academic Journal for Homiletic Studies Islamic Counseling : Jurnal Bimbingan dan Konseling Islam Hanifiya: Jurnal Studi Agama-Agama Tadbir: Jurnal Manajemen Dakwah Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Pappasang Takuana: Jurnal Pendidikan, Sains, dan Humaniora An-Nashiha: Journal of Broadcasting and Islamic Comunication Studies Busyro : Jurnal Dakwah dan Komunikasi Islam Journal of Education Technology Information Social Sciences and Health Journal of Artificial Intelligence and Digital Business Socio Politica : Jurnal Ilmiah Jurusan Sosiologi Tamkin: Jurnal Pengembangan Masyarakat Islam al-Balagh : Jurnal Dakwah dan Komunikasi Mabrur: Academic Journal of Hajj and Umra Jurnal Pendidikan Islam Istisyarah: Jurnal Bimbingan Konseling Islam Khazanah Hukum Indonesian Journal of Islamic Communication
Asep Iwan Setiawan, Asep Iwan
UIN Sunan Gunung Djati Bandung
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Nursing Public Health Social Sciences Other

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STRATEGI DAKWAH USTADZ ABI AZKAKIA MELALUI PLATFORM ROBLOX DI ERA DIGITAL Muhamad Iqbal; Dzulfikar Adirais; Ahmad Sarbini; Asep Iwan Setiawan
AN-NASHIHA Journal of Broadcasting and Islamic Communication Studies Vol. 5 No. 2 (2025): Oktober : Jurnal AN-Nashiha Journal of Broadcasting and Islamic Communcation St
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/an-nashiha.v5i2.2408

Abstract

This research examines the paradigm shift of da’wah (Islamic propagation) into immersive cultural platforms like Roblox, the digital habitat for Generations Z and Alpha. This phenomenon is termed da’wah gamification, requiring strategic adaptation to disseminate religious messages effectively. The main objective is to analyze the architecture of Ustad Abi Azkakia’s da’wah strategy on the Roblox metaverse platform, utilizing the framework of Muhammad Abu Al-Fatah Al-Bayanuni’s Da’wah Strategy Theory. The study employs a qualitative approach with an instrumental case study design, leveraging virtual ethnography and digital document analysis. The findings indicate that the da’wah strategy is fundamentally dominated by the Al-Manhaj Al-Hissi (Sensory Approach), transforming the verbal sermon into an active, lived experience for the audience (ritual simulations/virtual communal assemblies). The Al-Manhaj Al-Athifi (Sentimental Approach) serves to build communal affection. However, the Al-Manhaj Al-Aqli (Rational Approach) is significantly reduced and reconfigured into quick, lightweight content to suit the platform’s "attention economy," risking a mechanistic understanding. The conclusion is that while this innovation successfully achieves massive audience reach , its success is achieved by subordinating the sacred and pedagogical logic to the platform's profane and commercial logic, thereby compromising intellectual depth.
Dakwah di Balik Algoritma: Analisis Echo Chamber dan Filter Bubble dalam Pembentukan Opini Publik  terhadap Kasus Ustadz  di Pati Hendra Prasetia; Ikbal Nursamsi; Asep Iwan Setiawan
AN-NASHIHA Journal of Broadcasting and Islamic Communication Studies Vol. 6 No. 1 (2026): April : Jurnal AN-Nashiha Journal of Broadcasting and Islamic Communcation Stud
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/an-nashiha.v6i1.3291

Abstract

Religious digitalization has shifted the dawah stage from traditional pulpits to visual-interactive platforms mediated by algorithms. This study aims to analyze how the mechanisms of Filter Bubbles and Echo Chambers on Instagram social media shape Indonesian netizens' public opinion, specifically in responding to moral scandals involving religious authorities in Pati Regency. Using a qualitative research method with a netnographic approach, the researcher conducted passive observation (lurking) of organic interactions in Instagram comment columns. The results show that the Instagram algorithm creates information isolation that reinforces confirmation bias among loyalists, but simultaneously triggers destructive polarization when the scandal penetrates public information bubbles. These findings identify four dominant narrative typologies: institutional delegitimization, dogmatic sarcasm, negative generalization, and demands for mass justice. This study concludes that digital dawah under algorithmic control creates new vulnerabilities for religious authorities, where radical social media transparency can instantly collapse institutional reputation through the phenomenon of Cyber-Balkanization.
Da'wah as a Commodity: Analysis of Commodification and Mediatization of Religion in the Religious Talk Show Program of Wisata Hati and Islam Itu Indah Hikmatussahri Ramadan; Ikbal Nursamsi; Asep Iwan Setiawan
Busyro: Jurnal Dakwah dan Komunikasi Islam Vol. 7 No. 1 (2025): November : Busyro : Jurnal Dakwah dan Komunikasi Islam
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/kpi.v7i1.2429

Abstract

In this modern era, da'wah is often exploited for material gain. Da'wah activities should be used to disseminate Islamic values ​​to its adherents, as the saying "Ballighu 'aani Walau ayat" (convey even one verse). This is different from the religious command, this study aims to analyze the phenomenon of commodification and mediatization of religion in the television da'wah programs Wisata Hati and Islam Itu Indah (Islam Itu Indah). Using qualitative methods through literature study and digital observation, this study utilizes Vincent Mosco's Commodification theory and Stig Hjarvard and Stewart Hoover's Mediatization of Religion theory to understand the dynamics of da'wah message production in the media. The results of the study indicate that both programs underwent a commodification process that included the commodification of content, the commodification of audiences, and the commodification of preaching figures, where spiritual values ​​were processed according to market and broadcasting industry demands. Furthermore, mediatization was seen through message visualization, content segmentation, personalization of ustadz figures, and the integration of entertainment elements that formed a new, more emotive and popular religiosity. The important findings of this study formulated the concept of Hybrid Da'wah, namely a da'wah model born from the negotiation between the sacredness of teachings and the rationality of the media industry. This concept shows the paradox between expanding access to da'wah and the potential for simplifying spiritual meaning. This research contributes to the study of religious communication in the context of modern media culture in Indonesia.
Spiritual Communication And Religious Experience Of Cultivation Adherents In The Cibedug Indigenous Community Jujun Junaedi; Enok Risdayah; Khoiruddin Muchtar; Asep Iwan Setiawan; Rohmanur Aziz
Interaksi: Jurnal Ilmu Komunikasi Vol 15, No 1 (2026): Juni 2026
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.15.1.93-120

Abstract

This study examines the lived spiritual communication experiences of nine adherents of the Budi Daya belief system in Cibedug Hamlet, Lembang, West Bandung, Indonesia. Employing Moustakas’s (1994) Transcendental Phenomenology — selected for its capacity to systematically uncover essential experiential structures through epoche, phenomenological reduction, and imaginative variation — the study investigates what spiritual communication experiences Budi Daya adherents undergo and how these shape their vertical (human-divine) and horizontal (human-human/nature) communicative relationships. Data were collected from nine purposively selected informants through in-depth interviews, participant observation during community rituals, and documentary review. Three invariant themes emerge from the cross-case analysis: (1) cognitive-reflective experience manifested as inner spiritual struggle and intrapersonal dialogue (textural description: Indra, Ecep, Euis Shelian); (2) ritual-behavioral experience expressed through the symbolic and collective dimensions of the Mipit Amit ceremony; and (3) social-communal experience realized through solidarity, togetherness, and interreligious harmony. The study’s novelty lies in its proposal of a dual-channel spiritual communication framework — bridging transcendental and cultural communication theory — grounded in the indigenous lived experience of a non-mainstream local belief community in Indonesia, advancing existing spiritual communication scholarship by demonstrating that transcendental and cultural communication are mutually constitutive in indigenous religious practice.
The construction of legitimacy of digital da'wah through Islamic public relations: A qualitative content analysis of NU Jabar online Khoiruddin Muchtar; Asep Iwan Setiawan; Astri Dwi Andriani
al-Balagh : Jurnal Dakwah dan Komunikasi Vol. 11 No. 2 (2026): July - December 2026
Publisher : Fakultas Ushuluddin dan Dakwah UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/albalagh.v11i2.14471

Abstract

While studies on the digitalization of da’wah in Indonesia have flourished, a significant scholarly gap remains regarding how traditional Islamic organizations construct institutional legitimacy through Islamic Public Relations at the regional level. Most literature focuses on general content or individual charisma, often overlooking the strategic organizational communication required to maintain religious authority amidst digital fragmentation. This study analyzes the construction of da’wah legitimacy on the NU Jabar Online portal using qualitative content analysis. The research focuses on three primary agendas: religious moderation, pesantren education, and nationalism as core pillars of organizational branding. Findings indicate that NU Jabar Online employs Islamic Public Relations strategies by integrating moral and cognitive legitimacy. This is achieved through the personification of Kiai as authorities and the adaptation of traditional symbols into modern digital formats. Practically, this research provides a strategic roadmap for media managers to solidify organizational authority. It recommends integrating Aswaja values with digital reputation management to effectively counter extremist narratives in cyberspace.
Co-Authors Abdul Mujib Abidin, Yusuf Zaenal Abidin, Yusuf Zainal Ahmad Sarbini Ahmad Sarbini Ahmad Sarbini Ahmad Sarbini Ahmad Sarbini, Ahmad Akbar Kurnia Al Qudsy, Nakhila Hunafa Andriana, Anggia Rita Anwar, Syuhudul Arif Rahman Arifin, Isep Zaeanal Aris Junaedi Astri Dwi Andriani Atmaja Kusumah, R. Rindoe Devianty Aulia, Burhanudin Azizy, Dimas Fahmi Barzan Faizin Dasir, Khoirizi H. Dedy Susanto Dzulfikar Adirais Enok Risdayah Enok Risdayah Fany Dwi Nanda Feggy Nurdiyansah Feriyanto Feriyanto Haikal Fikri Muztaba Hendra Prasetia Hendra Prasetia Hery Saparudin Hikmatussahri Ramadan Hilman, Fathin Anjani Huri, Vivi Silvia Ikbal Nursamsi Jamilatunniswa, Emil Jujun Junaedi Junianto, Agus Khoiruddin Muchtar Kurniawan, Muhammad Idham Lukmanul Hakim M. Yogi Riyantama Isjoni miya salsabila Moch. Fakhruroji Muhamad Iqbal Muhamad Noval Karom Muhammad Fahmi Syihab Muhammad Ihsan Mauludin Musdhalifah, Sherina Lailan Musyafak, Najahan Naufal Rifqi Nasution Nazirman, Nazirman Nova Prihatina Novita Irawati Paryati R S, Syamsuddin Rahmat, Efendi Rais, Zaim Ratna Dewi Ridwan Rustandi Ridwan Rustandi Risdayah, Enok Rismayanti, Rita Rohmanur Aziz Rohmanur Aziz Rohmanur Aziz Rohmanur Aziz, Rohmanur Saerozi Saerozi, Saerozi Sidik, Mohd Suhadi Mohamed Siti Patimah Taufik Ginanjar Wakidul Kohar Yuningsih, Yuyun Yusuf Zaenal Abidin Zaenal Mukarom Zainul Daulay