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Cahyono, Yoyok
Departemen Fisika, Institut Teknologi Sepuluh Nopember, Surabaya 60111 Indonesia
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The Impact Analysis of Features and Perceived Quality on Consumer Satisfaction of Samsung Mobile Phones in Makassar City Muliansyah, Dadah; Cahyono, Yoyok; Siagian, Ade Onny
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 1 (2021): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i1.1783

Abstract

This study aims to determine whether Features and Perceived quality affect Samsung Mobile Consumer satisfaction in Makassar City. The population in this study are consumers who use Samsung mobile phones in Makassar City. Based on the research results, the regression equation is obtained as follows Y = 5.308 +0.389 X1 + 0.321 X2. Based on statistical data analysis, each indicator in this study is valid and the variables are reliable. In testing the classical assumptions, the regression model is multicolonierity free, heteroscedasticity does not occur, and is normally distributed. The results of hypothesis testing, namely the T test results prove that all independent variables, namely Features and Perceived Quality, have a positive effect on Consumer satisfaction on Samsung Mobile Phones in Makassar City and the F test shows that features and perceived quality simultaneously have a significant effect on Consumer satisfaction, with a calculated F value of 13.976 with a significance of 0.000 <0.05. The coefficient of determination R square is 0.536. This means that 53.6% of consumer satisfaction is influenced by the features and perceived quality variables, the remaining 45.3% is influenced by other variables. The coefficient of determination for R square is 0.536. This means that 53.6% of consumer satisfaction is influenced by the features and perceived quality variables, the remaining 45.3% is influenced by other variables. The coefficient of determination for R square is 0.536. This means that 53.6% of consumer satisfaction is influenced by the features variable and perceived quality, the remaining 45.3% is influenced by other variables.
Co-Authors Abdul Mufid Ade Onny Siagian Agung Agus Purwanto Agus Purwanto Agus Purwanto Agus Purwanto Agus Purwanto Akhmad Hairul Umam, Akhmad Hairul Alexander Alexander, Alexander Andriasan Sudarso Andy Andy Aryo Danurwendo Asbari, Masduki Asrori, Zainul Astuti, Fahmi Ayunis Ayunis Badri G.S Bintoro Anang Subagyo Budi Priyanto Dadan Hamdani, Dadan Darminto Darminto . Darminto Darminto Darminto Darminto Darminto Darminto Darminto Darminto Darminto Darminto Destiyani, Ayu Dhasvin Didiek Basuki Rachmat Eddy Yahya Elvandari, Nadya Endang Susilo Rahayu Endarko Endarko Fadel Fahmi Astuti, Fahmi Fatimah, Iim Febrianti, Siti Aulia Fuad D. Muttaqin Gatut Yudoyono Heny Faisal Hernawan, Eso Inayati Nur Saidah Januari Yanti, Ati Lili Suryati Linda Silvia, Linda Malik Anjelh Baqiya Masyitatus Daris S mochamad zainul Asrori Muliansyah, Dadah Nandan Limakrisna Nunung Ayu Sofiati (Efi) Nurul Amalia T Nurul Amalia Triyuliana Pertiwi, R. Dewi Pramono, Rudy Prayogi, Soni Putra, Awang Darmawan Rahman, Dendi Aulia Rohmad Eko Wahyudi Fahad Saleh, Muh Sandy Santi Puspitasari Sri Yani Purwaningsih, Sri Yani Sriyani Purwaningsih Suasmoro Suasmoro Suasmoro Suasmoro Sukamto, Heru Suminar Pratapa Suprapti Suprapti Suryani, Popong Suyatno Suyatno Syawalisa, Dinda Triwikantoro Triwikantoro Umi Maslakah Utami, Berliana Dita Wardana, Wikrama Wi, Peng Wulandari , Dian yanthy, Evy Yanurita Dwihapsari, Yanurita Yogie Yohana Yossy Novitaningtyas Yoyo Sudaryo Zaenal Arifin Zainal Arifin Zainuri (DOI: 10.12962/j24604682.v12i2.1331), Mochamad Zakaria Zakaria Zakiah Zakiah Zulfadly