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All Journal E-Journal Cano Ekonomos Media Wisata Equilibrium Journal of Economic, Bussines and Accounting (COSTING) Jurnal Biologi Tropis JEM17: Jurnal Ekonomi Manajemen Edukasi Islami: Jurnal Pendidikan Islam J-MAS (Jurnal Manajemen dan Sains) JURNAL ILMIAH MAHASISWA AGROINFO GALUH SEIKO : Journal of Management & Business Stability: Journal of Management and Business Jurnal Basicedu Almana : Jurnal Manajemen dan Bisnis JESI (Jurnal Ekonomi Syariah Indonesia) JE (Journal of Empowerment) PREPOTIF : Jurnal Kesehatan Masyarakat Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian Masyarakat Asia Jurnal Ilmiah Wahana Pendidikan Jurnal Manajemen DIVERSIFIKASI JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) AKADEMIK: Jurnal Mahasiswa Humanis Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Sosial dan Abdimas Service Management Triangle : Jurnal Manajemen Jasa Jurnal Basicedu West Science Business and Management Jurnal Bisnis dan Manajemen West Science Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam kawanad Journal of Education Counseling Journal of Ekonomics, Finance, and Management Studies Hadlonah : Jurnal Pendidikan dan Pengasuhan Anak Jurnal Signaling
NENI SUMARNI, NENI
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PERSONALISASI IKLAN SEBAGAI STRATEGI PEMASARAN ARMINAREKA Sumarni, Neni; Suroso, Suroso; Suherman, Enjang; Pertiwi, Wike
Jurnal Signaling Vol 13, No 1 (2024): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v13i1.1683

Abstract

There needs to be a way or strategy to market a product, both goods and services. The marketing strategy through personalized advertising carried out by Arminareka through marketing or its team leaders has succeeded in attracting its pilgrims or customers, and through personalizing WhatsApp media advertising, it has proven that consumer loyalty, in this case Umrah pilgrims, can be created more effectively and optimally in attracting potential pilgrims. The method used in this research uses qualitative methods with triangulation analysis tools. The marketing mix created with the 7 Ps can maximize the satisfaction of the congregation. High prices are a standard benchmark that proves that the facilities and services obtained are in accordance with what the congregation has spent "there is a price and there is quality"
PENGARUH KEPEMIMPINAN DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI PADA KANTOR KECAMATAN KARAWANG BARAT Sumarni, Neni; Suherman, Enjang; Suroso; Haryani, Delimawar; Mubarok, Ade
Service Management Triangle: Jurnal Manajemen Jasa Vol 4 No 2 (2022): Service Management Triangle: Jurnal Manajemen Jasa
Publisher : Magister Manajemen Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jsj.v4i2.911

Abstract

Penelitian ini bertujuan untuk mengetahui, menganalisis, mengkaji dan menjelaskan Pengaruh Kepemimpinan Dan Disiplin Kerja Terhadap Kinerja Pegawai Pada Kantor Kecamatan Karawang Barat. Metode yang digunakan adalah metode analisis deskriptif dan analisis verifikatif dengan pendekatan kuantitatif. Teknik pengumpulan data berupa primer dan sekunder, data penelitian diperoleh dari hasil kuesioner skala likert. Model yang digunakan adalah model analisis jalur, dengan mencari nilai koefisien korelasi, koefisien jalur dan koefisien determinasi, untuk uji hipotesis penelitian menggunakan uji t dan uji F. Sampel berjumlah 62 responden menggunakan teknik sampling jenuh. Berikut ini adalah hasil dari analisisnya : (1) Terdapat hubungan positif, kuat dan juga signifikan antara Kepemimpinan (X1) dan Disiplin Kerja (X2) dengan nilai koefisien korelasi sebesar 0.637, (2) Terdapat pengaruh secara parsial positif dan juga signifikan akan tetapi sedikit rendah dari Kepemimpinan (X1) terhadap Kinerja Pegawai (Y) dengan nilai koefisien jalur sebesar 0.270, (3) Terdapat pengaruh secara parsial positif, cukup kuat dan juga signifikan dari Disiplin Kerja (X2) terhadap Kinerja Pegawai (Y) dengan nilai koefisien jalur sebesar 0.503, (4) Terdapat pengaruh secara simultan positif, cukup kuat dan juga signifikan dari Kepemimpinan (X1) dan Disiplin kerja (X2) terhadap Kinerja pegawai (Y) dengan nilai koefisien determinasi sebesar 0.499 atau 49,9% dan sisanya sebesar 0,501 atau 50,1% dipengaruhi oleh variabel-variabel lain yang tidak dianalisis dalam penelitian. Berdasarkan hasil analisis tersebut kesimpulannya terdapat suatu hubungan, terdapat suatu pengaruh dan nilai signifikansinya < 0,05 maka dapat dinyatakan bahwa hipotesis penelitian ini dapat diterima.
Menjaga Senyum dan Kebaikan: Strategi Efektif Pencegahan Bullying pada Anak Usia Dini Sumarni, Neni; Budiani, Neni; Hidayati, Novi; Meliani, Fitri
Hadlonah: Jurnal Pendidikan dan Pengasuhan Anak Vol. 5 No. 1 (2024): Hadlonah: Jurnal Pendidikan dan Pengasuhan Anak
Publisher : Program Studi Pendidikan Islam Anak Usia Dini Fakultas Tarbiyah UI BBC

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini menggunakan pendekatan kualitatif dengan desain studi kasus untuk mengeksplorasi dan memahami rencana strategis pencegahan bullying pada anak usia dini. Enam subjek penelitian, yang merupakan informan utama, dipilih dari lingkungan pendidikan anak usia dini. Pengumpulan data dilakukan melalui wawancara mendalam dan Fokus Group Discussion (FGD). Analisis data dilakukan menggunakan pendekatan analisis tematik untuk mengidentifikasi pola tematik yang muncul dari data wawancara dan FGD. Hasil analisis menunjukkan bahwa rencana strategis pencegahan bullying yang efektif harus melibatkan semua pihak terkait, termasuk guru, orang tua, dan pihak sekolah. Pendidikan menjadi aspek kunci dalam upaya pencegahan, dengan penekanan pada pemahaman mendalam tentang dampak bullying dan cara mengembangkan karakter positif pada anak. Promosi lingkungan positif juga dianggap penting dalam mencegah bullying. Lingkungan yang mendukung, ramah anak, dan mempromosikan norma-norma perilaku positif dapat menciptakan kondisi yang tidak mendukung tumbuhnya perilaku bullying. Selain itu, intervensi dini diakui sebagai langkah proaktif yang krusial untuk mengatasi masalah sejak dini sebelum memburuk. Kesimpulan penelitian ini menegaskan bahwa rencana strategis pencegahan bullying pada anak usia dini memiliki dampak positif dalam membentuk karakter dan kesejahteraan anak-anak. Melibatkan semua pihak terkait, fokus pada pendidikan, promosi lingkungan positif, dan intervensi dini dapat membentuk dasar yang kokoh untuk mencegah dan mengatasi bullying di kalangan anak usia dini. Implikasi praktis penelitian ini dapat memberikan panduan bagi pengembangan kebijakan dan program pencegahan bullying yang lebih efektif di lingkungan pendidikan anak usia dini
How Does Mixue's Guerilla Marketing Influence Purchasing Decisions? Mediation Analysis Of Brand Awareness In Higher Education Students Faddila, Syifa Pramudita; Sumarni, Neni
West Science Business and Management Vol. 1 No. 05 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i05.508

Abstract

The number of Mixue outlets has rapidly spread in Indonesia since 2020, creating a stigma in the community that Mixue is a "Malaikat Pencatat Ruko Kosong". The availability of many Mixue outlets located in almost every region in the city/regency of Indonesia affects the decision-making process of consumers to be interested in buying Mixue products. This study aims to determine the influence of guerilla marketing on purchasing decisions through brand awareness. The quantitative research method with the student population of the Management Study Program of Buana Perjuangan University Karawang amounted to 3,017 students, while the sample used was 76 students. The analysis used uses SEM. The analysis results prove that guerilla marketing affects brand awareness but does not affect purchasing decisions directly. Brand awareness influences purchasing decisions. Brand awareness is proven to mediate the influence of guerilla marketing on Mixue's product purchase decisions.
Pengaruh Motivasi Dan Disiplin Kerja Terhadap Kinerja Karyawan PT. Jinheung Electric Indonesia Yolanda, Karmila; Rismayadi, Budi; Sumarni, Neni
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 4 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10520519

Abstract

This study aims to examine and analyze the influence of work motivation and discipline on the performance of employees of PT. Jinheung Electric Indonesia. Data collection was carried out by distributing questionnaires with a total sample size of 100 respondents and using a quantitative descriptive approach. Therefore, the data analysis used is statistical analysis in the form of multiple linear regression tests. The results of this study indicate that partially and simultaneously, the variables of motivation and discipline affect the performance of employees at PT. Jinheung Electric Indonesia. This is evidenced by the results of the simultaneous test (F test) and the results of the partial test (t test), which also show the significant values of the two independent variables that support the hypothesis. Therefore, the test results of this study state that there is a simultaneous influence between the variables of motivation and work discipline on the performance of PT. Jinheung Electric Indonesia. As for the implications for companies, the research results can be used as material for consideration to improve employee performance; this shows a positive value, where motivation and work discipline must be carried out properly in order to create better performance results.
Pengaruh Budaya Organisasi Terhadap Kinerja Pegawai Kelurahan Karang Pawitan Kab. Karawang Miawati, Miawati; Rismayadi, Budi; Sumarni, Neni
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 5 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10544047

Abstract

This research has the purpose of finding out the organizational culture and work environment on employee performance so that they have good performance. They research type used is quantitative. They data collection technique used in this study. Using the distribution of questionnaires to Kelurahan Karang Pawitan Karawang employees. With the use of interviews and observations. The population used is only 30 all populations are sampled, this research uses multiple regression analysis methods, with the help of SPPS 25 software. From the research results it was found that the F count of 1.542 was greater that the F table value of 3.33 and the significant value off 0.232 which is greater than 0.05. this indicates that the research results acceted Hâ‚€. simultaneously Organizational culture and work environment have a positive but insignificant effect on employee performance in Kelurahan Karang Pawitan Karawang.
Pengaruh Seleksi Dan Penempatan Kerja Terhadap Kinerja Karyawan Di PT Meditech Indonesia Nuryati, Mita; Rismayadi, Budi; Sumarni, Neni
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 7 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11170818

Abstract

Tujuan penelitian adalah untuk menganalisis dan mengetahui bagaimana pengaruh pemilihan pekerjaan dan penempatan kerja terhadap kinerja karyawan di PT Meditech Indonesia. Metodologi penelitian yang digunakan adalah kuantitatif dengan menggunakan teknik pengumpulan data angket, wawancara dan observasi. Penelitian ini menggunakan sampel sebanyak 100 karyawan PT Meditech Indonesia. Teknik analisis yang digunakan adalah uji validitas, uji reliabilitas, uji normalitas, uji heteroskedastisitas, uji multikolinearitas, teknik analisis berganda, koefisien determinasi, uji t parsial dan uji f simultan. Hasil penelitian menunjukkan bahwa variabel pemilihan kerja dan penempatan kerja yang diteliti secara parsial dan simultan mempunyai pengaruh secara bersama-sama terhadap kinerja karyawan pada PT Meditech Indonesia.
Pemanfaatan Media Sosial Sebagai Sarana Promosi Pada UMKM Unstore Karawang Yohanida, Yohanida; Isyanto, Puji; Sumarni, Neni
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 10 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12579013

Abstract

Penelitian ini mengkaji dampak promosi online melalui media sosial terhadap promosi Unstore, sebuah usaha mikro, kecil, dan menengah (UMKM) di Kota Karawang, Indonesia. Unstore saat ini kurang hadir di platform media sosial dan menghadapi tantangan dalam menghasilkan pendapatan, persaingan yang ketat, dan kesulitan promosi, yang menyebabkan kurangnya kesadaran masyarakat. Penelitian ini bertujuan untuk mengevaluasi efektivitas promosi media sosial dalam mendukung upaya pemasaran Unstore. Dengan menggunakan pendekatan kualitatif, pengumpulan data dilakukan melalui observasi, wawancara mendalam, dan dokumentasi. Temuan mengungkapkan peran penting media sosial dalam meningkatkan kinerja penjualan Unstore, dengan peningkatan pendapatan dari 20% menjadi 80% melalui promosi media sosial.
Analisis Pengaruh Bauran Pemasaran Terhadap Keputusan Boikot Produk Aqua Atikah, Atikah; Isyanto, Puji; Sumarni, Neni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2456

Abstract

This research aims to analyze the influence of the marketing mix, which consists of price, location, product and promotion, on boycott decisions. Researchers used primary and secondary data collected through questionnaires and journal reference literature studies. A descriptive verification approach was used for data collection. To test the validity of 30 respondents from the total Gen Z population in the Karawang area, totaling 662,460 people, a sampling technique of 100 respondents was used using the Slovin method. This research uses multiple linear regression analysis, which was carried out with the SPSS 25 program. The results obtained were that the boycott decision was not influenced by product variables, the boycott decision was not influenced by price variables, the boycott decision was not influenced by place variables and the boycott decision was influenced by promotion variables. From the results of the simultaneous test analysis, the marketing mix (place, promotion, product, price) influences the boycott decision by 4.5%.
Pengaruh Motivasi Hedonis dan Gaya Hidup Terhadap Perilaku Belanja Online di Marketplace pada Generasi Z di Kabupaten Karawang Nurazizah, Runi; Isyanto, Puji; Sumarni, Neni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2604

Abstract

The continuous growth of internet users has triggered major changes in online shopping behavior, where people are switching from conventional shopping to online shopping. Online shopping behavior is the process of purchasing products or services via the internet. The growth of e-commerce in Indonesia, especially through online marketplaces. This research aims to determine the relationship between hedonic motivation and lifestyle on Generation Z's online shopping behavior. By applying the Hair et al formula in the analysis. The sample selected was 90 respondents. The data obtained from the questionnaire was then analyzed using validity and reliability tests, classical assumption tests and hypothesis tests using SPSS software. The results of this study show that hedonic motivation has a significant negative effect on online shopping behavior, and lifestyle has a significant positive effect on online shopping behavior in the market.
Co-Authors Abdilah, Surya Rahmat Ade Mubarok Agesti, Nicky Dwi Aji Tuhagana Ali, Iqlimah Amrullah, Devaldo Yazid Ardiansyah, Muhammad Farhan Aripin, Moh Zaenal Aripin, Moh Zainal Arisandi, Vidya Atikah Atikah Azizah, Aulia Nur Budiani, Neni Dwiputri, Rika Enjang Suherman Fajrin, Yeni Fazilet, Nurzini Firmansah, Syarif Fitri Meliani, Fitri Ginting, Mia Anggreini Br Haryani, Delimawar Hiariej, Ilona Ibrahim, Feri Ikhsani, Alyza Syafrita Imam Pranoto, Hajid Isyanti, Puji Isyanto, H. Puji Isyanto, Puji. Iwan Setiawan Januarsisti, Tiara Julliyanti, Wulan Kartika, Erawati Lindasari, Rianita Nurani Lubis, Haya Maharani Makmur, Ayang Maubi Yuliani Martien, Nita Miawati, Miawati Muharam, Said Mulyaningsih, Erika Nandini, Imelda Nova Nasihin, Ihsan Netti Nurlenawati Noerbani, Cindy Novi Hidayati Nurazizah, Runi Nurlenawati , Netti Nuryati, Mita Panggabean, Lilika Saputri Pertiwi, Wike Pitrianingsih, Devi Prawatiningsih, Desty Purwandari, Dian Ramadhan, Salsa Regita Rismayadi, Budi Sayid Nurahman, Ivan Sesandi, Derby Khoirulloh Siregar, Fenty Sobari, Obay Suherman, Enjang Suroso Suroso Suroso Syifa Pramudita Faddila Tsaniyah, Firna Is Untari, Shabrina Wahid, Cecep Abdul Widadiyah, Qorina Yohanida, Yohanida Yolanda, Karmila Yudhatama, Ricky Yusroni, Yusroni Zaeni, Putri Anastasya Herdianti