Article Per Year (5 Year)
p-Index From 2021 - 2026
8.368
P-Index
This Author published in this journals
All Journal E-Journal Cano Ekonomos Media Wisata Equilibrium Jurnal Biologi Tropis JEM17: Jurnal Ekonomi Manajemen Edukasi Islami: Jurnal Pendidikan Islam J-MAS (Jurnal Manajemen dan Sains) JURNAL ILMIAH MAHASISWA AGROINFO GALUH SEIKO : Journal of Management & Business Stability: Journal of Management and Business Jurnal Basicedu Almana : Jurnal Manajemen dan Bisnis JESI (Jurnal Ekonomi Syariah Indonesia) JE (Journal of Empowerment) PREPOTIF : Jurnal Kesehatan Masyarakat Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian Masyarakat Asia Jurnal Ilmiah Wahana Pendidikan Jurnal Manajemen DIVERSIFIKASI JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) AKADEMIK: Jurnal Mahasiswa Humanis Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Sosial dan Abdimas Service Management Triangle : Jurnal Manajemen Jasa Jurnal Basicedu West Science Business and Management Jurnal Bisnis dan Manajemen West Science Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam kawanad Journal of Education Counseling Hadlonah : Jurnal Pendidikan dan Pengasuhan Anak Jurnal Signaling
NENI SUMARNI, NENI
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Transportation Other

Published : 65 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 65 Documents
Search

 3   4   5   6   7 
Strategi Pemasaran Digital Salon Q_Beautyaesthethic Dalam Meningkatkan Pengunjung Isyanto, Puji; Sumarni, Neni; Ali, Iqlimah
Jurnal Bisnis dan Manajemen West Science Vol 4 No 03 (2025): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v4i03.2582

Abstract

Digital pemasaran salon merujuk pada penerapan teknologi dan platform digital untuk mempromosikan layanan salon kepada audiens yang lebih luas. Dalam era digital ini. Salon dituntut untuk beradaptasi dengan perubahan perilaku konsumen yang semakin bergantung pada internet. Strategi pemasara digital seperti penggunaaan media soaial,iklan online,optimalisasi mesin pencari dan email marketing menjadi kunci utama untuk meningkatkan pelanggan baru. Pemasaran digital memungkinkan salon untuk berinteraksi secara langsung dengan pelanggan dan memberikan penawaran spesial, dan membangun hubungan yang lebih erat melalui konten yang relevan. Pemanfaatan media sosial dalam dunia bisnis semakin berkembang, termasuk dalam industri salon kecantikan. Media sosial seperti Instagram, Facebook, dan TikTok menjadi sarana efektif untuk mempromosikan layanan, membangun citra merek, serta menjalin interaksi langsung dengan pelanggan. Penelitian ini bertujuan untuk menganalisis peran media sosial dalam strategi pemasaran salon kecantikan, khususnya dalam meningkatkan daya tarik pelanggan. Metode penelitian yang digunakan adalah studi kasus dan observasi terhadap aktivitas media sosial beberapa salon kecantikan di kota Subang. Hasil penelitian menunjukkan bahwa penggunaan media sosial secara konsisten dan kreatif melalui unggahan foto hasil perawatan, testimoni pelanggan, hingga promosi diskon berkontribusi signifikan terhadap peningkatan jumlah pelanggan dan engagement. Namun, keberhasilan strategi ini sangat bergantung pada kualitas konten, frekuensi interaksi, serta kemampuan merespons tren yang berkembang. Dengan demikian, media sosial menjadi alat yang penting dalam memperluas jangkauan pasar dan memperkuat posisi salon di tengah persaingan industri kecantikan.
Analysis of the Effect of Promotion and Price on Buying Interest in Yummy Choice Coffee Gold at Indomaret Wahid, Cecep Abdul; Isyanto, Puji; Sumarni, Neni
West Science Business and Management Vol. 3 No. 03 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i03.2198

Abstract

Business is currently growing rapidly, as evidenced by the emergence of new business opportunities and challenges faced by every business in the food and beverage sector. Yummy Choice Coffee Gold is the first ready-to-drink product developed by Yummy Choice with a 'Made to Order' concept that serves fresh quality coffee. One of the Yummy Choice Coffee Gold outlets at Indomaret Lingkar Tanjung Pura opened in August 2024. During the grand opening, there was a 20% discount, which greatly attracted consumers to purchase the product. The function of promotion is to serve as an effort to notify or offer products, while price is an important aspect of marketing that is often considered a key factor by consumers when making purchases. This research aims to determine the extent of the influence of promotion and price on purchase interest in Yummy Choice Coffee Gold products at Indomaret, The type of research used is quantitative verificative research. The population is consumers who have shopped at Indomaret, while the sample studied was taken using Hair's formula with 95 respondents. Data was collected through observation and the distribution of questionnaires. The results of this study indicate that there is a positive and significant influence of promotion and price on purchase interest simultaneously for the Yummy Choice Coffee Gold product at Indomaret, and there is a positive and significant influence of promotion and price on purchase interest partially for the Yummy Choice Coffee Gold product at Indomaret.
Pengaruh Brand Image dan Persepsi Harga terhadap Keputusan Pembelian Produk Thrifting pada Kalangan Mahasiswa Amrullah, Devaldo Yazid; Isyanto, Puji; Sumarni, Neni
Journal of Business and Economics Research (JBE) Vol 6 No 3 (2025): October 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i3.8422

Abstract

This study is motivated by an effort to analyze the influence of brand image and low prices on the purchase decision of thrifting products among students in Karawang Regency. Thrifting as an alternative to shopping for clothes at low prices among students. This study applied quantitative methods with a causal approach as well as linear-multiple regression analysis techniques. The sample consisted of 97 students in Karawang Regency who had purchased thrifting products, selected using the lemeshow formula. The findings of the study show that brand image and low prices partially and simultaneously have a positive and significant impact on purchase decisions with an r-square value of 0.884 or 88.4%. Brand image gives confidence in product quality, while affordable prices increase consumer appeal. These results show important implications for thrifting business people in designing effective marketing strategies and for the government to be able to formulate regulations related to the cleanliness of thrifting products.
Acute Gastroenteritis and Bronchopneumonia in an incompletely Immunized Infant – Case Report Ikhsani, Alyza Syafrita; Sumarni, Neni
Jurnal Biologi Tropis Vol. 24 No. 1 (2024): Januari - Maret
Publisher : Biology Education Study Program, Faculty of Teacher Training and Education, University of Mataram, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jbt.v24i1.6570

Abstract

Acute gastroenteritis (GEA) is gastrointestinal disease whose signs and symptomps are diarrhea, anorexia, vomiting, abdominal pain and fever. This condition is very common in children. Bronchopneumonia is a patchy inflammation of the lungs (exceeding one or two lobes) where exudate from white blood cells accumulates in the bronchi and bronchioles with spread to adjacent alveoli. Immunization can reduce the risk of the two diseases. This study will comprehensively discuss the relationship between incomplete immunization and the occurrence of ARI and bronchopneumonia in order to enable appropriate management. The method involves conducting a literature review by gathering literature from books and articles published in the last 10 years. We report a case of GEA along with bronchopneumonia in an infant aged 4 months 26 days with a history of incomplete immunization. Catch-up immunization should be carried out in all babies with a history of incomplete immunization to reduce the risk and severity of subsequent.
Can “Goyang Karawang” Be a Brand of Karawang Tourism City? Sumarni, Neni; Suherman, Enjang; Nurlenawati, Netti; Nasihin, Ihsan
Almana : Jurnal Manajemen dan Bisnis Vol 9 No 1 (2025): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i1.2752

Abstract

Goyang Karawang is one of the nicknames given to the city of Karawang, apart from "Granary Rice", and "Industrial City" Can "Goyang Karawang" be used as a brand for the Karawang Tourism City? The purpose of this study was to determine and analyze whether "Goyang Karawang" can be used as a brand of Karawang tourist city. The research method used a qualitative single case study method, namely; collecting, presenting, analyzing, triangulating, and testing validity and making conclusions and suggestions. Data analysis in the field used the Milles and Hubberman model, with the number of informants consisting of 6 internal informants and 10 external informants taken randomly from Karawang tourist visitors. The results of the study showed that "Goyang Karawang" is not a brand of Karawang tourist city but only a nickname attached to Karawang due to cultural factors, traditions, and customs of a region that always presents the charm of jaipong as a dance art in Karawang. "Goyang Karawang" cannot be used as a brand of Karawang tourist city because it does not reflect the elements of tourism in Karawang. Goyang Karawang as one of the identities of jaipong dance culture is expected to be one of Karawang's tourist attractions.
Pendampingan Pengembangan Desa Wisata Menuju Legalisasi Berbasis Pentahelix di Kabupaten Karawang Fajrin, Yeni; Sumarni, Neni; Arisandi, Vidya
Kawanad : Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 2 (2025): October
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/kjpkm.v4i2.351

Abstract

The community engagement program for developing tourism villages in Karawang Regency aimed to strengthen local capacity in the legalization process through a participatory pentahelix approach. This framework integrates collaboration among academics, local government, entrepreneurs, communities, and the media to establish an adaptive and sustainable governance system. The study employed a qualitative descriptive method with a participatory model emphasizing experiential learning. The program involved 33 participants from eleven partner villages, covering stages of socialization, thematic training, technical assistance, and evaluation. The results revealed an 85% increase in participants’ understanding of tourism village legalization standards, nine villages successfully drafted preliminary tourism village profiles aligned with the Ministry of Tourism and Creative Economy’s indicators, and multi-stakeholder collaboration strengthened the institutional process. These findings indicate that the pentahelix approach not only enhances administrative readiness but also reinforces the role of local communities as primary agents of community-based tourism. Despite its success, the short duration and wide coverage remain constraints, suggesting the need for extended assistance and digital capacity development. The program is expected to accelerate tourism village legalization in Karawang and serve as a replicable model for sustainable local tourism development.
Edukasi Peran Penting Keterlibatan Masyarakat dalam Pengembangan Pariwisata di Desa Mekarbuana Karawang Suherman, Enjang; Suroso; Sumarni, Neni; Mubarok, Ade
Jurnal Sosial & Abdimas Vol. 5 No. 1 (2023): Jurnal Sosial & Abdimas
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jsa.v5i1.975

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk membantu desa wisata yang terkena dampak pasca covid 19 yang menjadi sepi. Terutama turunnya partisipasi masyarakat untuk sadar wisata terhadap potensi desa wisatanya. Mitra pada pengabdian ini menggandeng Bumdes Buana Mekar, Pokdarwisa, Masyarakat lokal dan ibu-ibu PKK desa Mekarbuana. Metode pengabdian berupa edukasi dan sosialisasi mengajak masyarakat mengenai pentingnya keterlibatan masyarakat dalam mengembangkan desa wisata. Tujuan akhir yang diharapkan adalah kembalinya partisipasi masyarakat untuk sadar wisata dan dapat mensejahterakan masyarakat desa Mekarbuana.
PERSONALISASI IKLAN SEBAGAI STRATEGI PEMASARAN ARMINAREKA Sumarni, Neni; Suroso, Suroso; Suherman, Enjang; Pertiwi, Wike
Jurnal Signaling Vol 13, No 1 (2024): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v13i1.1683

Abstract

There needs to be a way or strategy to market a product, both goods and services. The marketing strategy through personalized advertising carried out by Arminareka through marketing or its team leaders has succeeded in attracting its pilgrims or customers, and through personalizing WhatsApp media advertising, it has proven that consumer loyalty, in this case Umrah pilgrims, can be created more effectively and optimally in attracting potential pilgrims. The method used in this research uses qualitative methods with triangulation analysis tools. The marketing mix created with the 7 Ps can maximize the satisfaction of the congregation. High prices are a standard benchmark that proves that the facilities and services obtained are in accordance with what the congregation has spent "there is a price and there is quality"
PENGARUH KEPEMIMPINAN DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI PADA KANTOR KECAMATAN KARAWANG BARAT Sumarni, Neni; Suherman, Enjang; Suroso; Haryani, Delimawar; Mubarok, Ade
Service Management Triangle: Jurnal Manajemen Jasa Vol 4 No 2 (2022): Service Management Triangle: Jurnal Manajemen Jasa
Publisher : Magister Manajemen Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jsj.v4i2.911

Abstract

Penelitian ini bertujuan untuk mengetahui, menganalisis, mengkaji dan menjelaskan Pengaruh Kepemimpinan Dan Disiplin Kerja Terhadap Kinerja Pegawai Pada Kantor Kecamatan Karawang Barat. Metode yang digunakan adalah metode analisis deskriptif dan analisis verifikatif dengan pendekatan kuantitatif. Teknik pengumpulan data berupa primer dan sekunder, data penelitian diperoleh dari hasil kuesioner skala likert. Model yang digunakan adalah model analisis jalur, dengan mencari nilai koefisien korelasi, koefisien jalur dan koefisien determinasi, untuk uji hipotesis penelitian menggunakan uji t dan uji F. Sampel berjumlah 62 responden menggunakan teknik sampling jenuh. Berikut ini adalah hasil dari analisisnya : (1) Terdapat hubungan positif, kuat dan juga signifikan antara Kepemimpinan (X1) dan Disiplin Kerja (X2) dengan nilai koefisien korelasi sebesar 0.637, (2) Terdapat pengaruh secara parsial positif dan juga signifikan akan tetapi sedikit rendah dari Kepemimpinan (X1) terhadap Kinerja Pegawai (Y) dengan nilai koefisien jalur sebesar 0.270, (3) Terdapat pengaruh secara parsial positif, cukup kuat dan juga signifikan dari Disiplin Kerja (X2) terhadap Kinerja Pegawai (Y) dengan nilai koefisien jalur sebesar 0.503, (4) Terdapat pengaruh secara simultan positif, cukup kuat dan juga signifikan dari Kepemimpinan (X1) dan Disiplin kerja (X2) terhadap Kinerja pegawai (Y) dengan nilai koefisien determinasi sebesar 0.499 atau 49,9% dan sisanya sebesar 0,501 atau 50,1% dipengaruhi oleh variabel-variabel lain yang tidak dianalisis dalam penelitian. Berdasarkan hasil analisis tersebut kesimpulannya terdapat suatu hubungan, terdapat suatu pengaruh dan nilai signifikansinya < 0,05 maka dapat dinyatakan bahwa hipotesis penelitian ini dapat diterima.
Menjaga Senyum dan Kebaikan: Strategi Efektif Pencegahan Bullying pada Anak Usia Dini Sumarni, Neni; Budiani, Neni; Hidayati, Novi; Meliani, Fitri
Hadlonah: Jurnal Pendidikan dan Pengasuhan Anak Vol. 5 No. 1 (2024): Hadlonah: Jurnal Pendidikan dan Pengasuhan Anak
Publisher : Program Studi Pendidikan Islam Anak Usia Dini Fakultas Tarbiyah UI BBC

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini menggunakan pendekatan kualitatif dengan desain studi kasus untuk mengeksplorasi dan memahami rencana strategis pencegahan bullying pada anak usia dini. Enam subjek penelitian, yang merupakan informan utama, dipilih dari lingkungan pendidikan anak usia dini. Pengumpulan data dilakukan melalui wawancara mendalam dan Fokus Group Discussion (FGD). Analisis data dilakukan menggunakan pendekatan analisis tematik untuk mengidentifikasi pola tematik yang muncul dari data wawancara dan FGD. Hasil analisis menunjukkan bahwa rencana strategis pencegahan bullying yang efektif harus melibatkan semua pihak terkait, termasuk guru, orang tua, dan pihak sekolah. Pendidikan menjadi aspek kunci dalam upaya pencegahan, dengan penekanan pada pemahaman mendalam tentang dampak bullying dan cara mengembangkan karakter positif pada anak. Promosi lingkungan positif juga dianggap penting dalam mencegah bullying. Lingkungan yang mendukung, ramah anak, dan mempromosikan norma-norma perilaku positif dapat menciptakan kondisi yang tidak mendukung tumbuhnya perilaku bullying. Selain itu, intervensi dini diakui sebagai langkah proaktif yang krusial untuk mengatasi masalah sejak dini sebelum memburuk. Kesimpulan penelitian ini menegaskan bahwa rencana strategis pencegahan bullying pada anak usia dini memiliki dampak positif dalam membentuk karakter dan kesejahteraan anak-anak. Melibatkan semua pihak terkait, fokus pada pendidikan, promosi lingkungan positif, dan intervensi dini dapat membentuk dasar yang kokoh untuk mencegah dan mengatasi bullying di kalangan anak usia dini. Implikasi praktis penelitian ini dapat memberikan panduan bagi pengembangan kebijakan dan program pencegahan bullying yang lebih efektif di lingkungan pendidikan anak usia dini
Co-Authors Abdilah, Surya Rahmat Ade Mubarok Agesti, Nicky Dwi Aji Tuhagana Ali, Iqlimah Amrullah, Devaldo Yazid Ardiansyah, Muhammad Farhan Aripin, Moh Zaenal Aripin, Moh Zainal Arisandi, Vidya Atikah Atikah Azizah, Aulia Nur Budiani, Neni Dwiputri, Rika Enjang Suherman Fajrin, Yeni Fazilet, Nurzini Firmansah, Syarif Fitri Meliani, Fitri Haryani, Delimawar Hiariej, Ilona Ibrahim, Feri Ikhsani, Alyza Syafrita Imam Pranoto, Hajid Isyanti, Puji Isyanto, H. Puji Isyanto, Puji. Ivan Sayid Nurahman Iwan Setiawan Januarsisti, Tiara Julliyanti, Wulan Kartika, Erawati Lindasari, Rianita Nurani Lubis, Haya Maharani Makmur, Ayang Maubi Yuliani Martien, Nita Miawati, Miawati Muharam, Said Mulyaningsih, Erika Nandini, Imelda Nova Nasihin, Ihsan Netti Nurlenawati Noerbani, Cindy Novi Hidayati Nurazizah, Runi Nurlenawati , Netti Nuryati, Mita Panggabean, Lilika Saputri Pertiwi, Wike Pitrianingsih, Devi Prawatiningsih, Desty Purwandari, Dian Ramadhan, Salsa Regita Rismayadi, Budi Sesandi, Derby Khoirulloh Siregar, Fenty Sobari, Obay Suherman, Enjang Suroso Suroso Suroso Syifa Pramudita Faddila Untari, Shabrina Wahid, Cecep Abdul Widadiyah, Qorina Yohanida, Yohanida Yolanda, Karmila Yudhatama, Ricky Yusroni, Yusroni Zaeni, Putri Anastasya Herdianti