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All Journal E-Journal Cano Ekonomos Media Wisata Equilibrium Jurnal Biologi Tropis JEM17: Jurnal Ekonomi Manajemen J-MAS (Jurnal Manajemen dan Sains) JURNAL ILMIAH MAHASISWA AGROINFO GALUH SEIKO : Journal of Management & Business Stability: Journal of Management and Business Jurnal Basicedu JESI (Jurnal Ekonomi Syariah Indonesia) JE (Journal of Empowerment) PREPOTIF : Jurnal Kesehatan Masyarakat Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian Masyarakat Asia Jurnal Ilmiah Wahana Pendidikan Jurnal Manajemen DIVERSIFIKASI JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Sosial dan Abdimas Service Management Triangle : Jurnal Manajemen Jasa Jurnal Basicedu West Science Business and Management Jurnal Bisnis dan Manajemen West Science Journal of Education Counseling
NENI SUMARNI, NENI
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Transportation Other

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Strategi Pemasaran Digital Salon Q_Beautyaesthethic Dalam Meningkatkan Pengunjung Isyanto, Puji; Sumarni, Neni; Ali, Iqlimah
Jurnal Bisnis dan Manajemen West Science Vol 4 No 03 (2025): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v4i03.2582

Abstract

Digital pemasaran salon merujuk pada penerapan teknologi dan platform digital untuk mempromosikan layanan salon kepada audiens yang lebih luas. Dalam era digital ini. Salon dituntut untuk beradaptasi dengan perubahan perilaku konsumen yang semakin bergantung pada internet. Strategi pemasara digital seperti penggunaaan media soaial,iklan online,optimalisasi mesin pencari dan email marketing menjadi kunci utama untuk meningkatkan pelanggan baru. Pemasaran digital memungkinkan salon untuk berinteraksi secara langsung dengan pelanggan dan memberikan penawaran spesial, dan membangun hubungan yang lebih erat melalui konten yang relevan. Pemanfaatan media sosial dalam dunia bisnis semakin berkembang, termasuk dalam industri salon kecantikan. Media sosial seperti Instagram, Facebook, dan TikTok menjadi sarana efektif untuk mempromosikan layanan, membangun citra merek, serta menjalin interaksi langsung dengan pelanggan. Penelitian ini bertujuan untuk menganalisis peran media sosial dalam strategi pemasaran salon kecantikan, khususnya dalam meningkatkan daya tarik pelanggan. Metode penelitian yang digunakan adalah studi kasus dan observasi terhadap aktivitas media sosial beberapa salon kecantikan di kota Subang. Hasil penelitian menunjukkan bahwa penggunaan media sosial secara konsisten dan kreatif melalui unggahan foto hasil perawatan, testimoni pelanggan, hingga promosi diskon berkontribusi signifikan terhadap peningkatan jumlah pelanggan dan engagement. Namun, keberhasilan strategi ini sangat bergantung pada kualitas konten, frekuensi interaksi, serta kemampuan merespons tren yang berkembang. Dengan demikian, media sosial menjadi alat yang penting dalam memperluas jangkauan pasar dan memperkuat posisi salon di tengah persaingan industri kecantikan.
Analysis of the Effect of Promotion and Price on Buying Interest in Yummy Choice Coffee Gold at Indomaret Wahid, Cecep Abdul; Isyanto, Puji; Sumarni, Neni
West Science Business and Management Vol. 3 No. 03 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i03.2198

Abstract

Business is currently growing rapidly, as evidenced by the emergence of new business opportunities and challenges faced by every business in the food and beverage sector. Yummy Choice Coffee Gold is the first ready-to-drink product developed by Yummy Choice with a 'Made to Order' concept that serves fresh quality coffee. One of the Yummy Choice Coffee Gold outlets at Indomaret Lingkar Tanjung Pura opened in August 2024. During the grand opening, there was a 20% discount, which greatly attracted consumers to purchase the product. The function of promotion is to serve as an effort to notify or offer products, while price is an important aspect of marketing that is often considered a key factor by consumers when making purchases. This research aims to determine the extent of the influence of promotion and price on purchase interest in Yummy Choice Coffee Gold products at Indomaret, The type of research used is quantitative verificative research. The population is consumers who have shopped at Indomaret, while the sample studied was taken using Hair's formula with 95 respondents. Data was collected through observation and the distribution of questionnaires. The results of this study indicate that there is a positive and significant influence of promotion and price on purchase interest simultaneously for the Yummy Choice Coffee Gold product at Indomaret, and there is a positive and significant influence of promotion and price on purchase interest partially for the Yummy Choice Coffee Gold product at Indomaret.
Pengaruh Brand Image dan Persepsi Harga terhadap Keputusan Pembelian Produk Thrifting pada Kalangan Mahasiswa Amrullah, Devaldo Yazid; Isyanto, Puji; Sumarni, Neni
Journal of Business and Economics Research (JBE) Vol 6 No 3 (2025): October 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i3.8422

Abstract

This study is motivated by an effort to analyze the influence of brand image and low prices on the purchase decision of thrifting products among students in Karawang Regency. Thrifting as an alternative to shopping for clothes at low prices among students. This study applied quantitative methods with a causal approach as well as linear-multiple regression analysis techniques. The sample consisted of 97 students in Karawang Regency who had purchased thrifting products, selected using the lemeshow formula. The findings of the study show that brand image and low prices partially and simultaneously have a positive and significant impact on purchase decisions with an r-square value of 0.884 or 88.4%. Brand image gives confidence in product quality, while affordable prices increase consumer appeal. These results show important implications for thrifting business people in designing effective marketing strategies and for the government to be able to formulate regulations related to the cleanliness of thrifting products.
Acute Gastroenteritis and Bronchopneumonia in an incompletely Immunized Infant – Case Report Ikhsani, Alyza Syafrita; Sumarni, Neni
Jurnal Biologi Tropis Vol. 24 No. 1 (2024): Januari - Maret
Publisher : Biology Education Study Program, Faculty of Teacher Training and Education, University of Mataram, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jbt.v24i1.6570

Abstract

Acute gastroenteritis (GEA) is gastrointestinal disease whose signs and symptomps are diarrhea, anorexia, vomiting, abdominal pain and fever. This condition is very common in children. Bronchopneumonia is a patchy inflammation of the lungs (exceeding one or two lobes) where exudate from white blood cells accumulates in the bronchi and bronchioles with spread to adjacent alveoli. Immunization can reduce the risk of the two diseases. This study will comprehensively discuss the relationship between incomplete immunization and the occurrence of ARI and bronchopneumonia in order to enable appropriate management. The method involves conducting a literature review by gathering literature from books and articles published in the last 10 years. We report a case of GEA along with bronchopneumonia in an infant aged 4 months 26 days with a history of incomplete immunization. Catch-up immunization should be carried out in all babies with a history of incomplete immunization to reduce the risk and severity of subsequent.
Co-Authors Abdilah, Surya Rahmat Ade Mubarok Agesti, Nicky Dwi Aji Tuhagana Ali, Iqlimah Amrullah, Devaldo Yazid Aripin, Moh Zaenal Aripin, Moh Zainal Arisandi, Vidya Azizah, Aulia Nur Enjang Suherman Fajrin, Yeni Haryani, Delimawar Hiariej, Ilona Ibrahim, Feri Ikhsani, Alyza Syafrita Isyanti, Puji Isyanto, H. Puji Isyanto, Puji. Iwan Setiawan Januarsisti, Tiara Julliyanti, Wulan Kartika, Erawati Lindasari, Rianita Nurani Lubis, Haya Maharani Makmur, Ayang Maubi Yuliani Martien, Nita Muharam, Said Mulyaningsih, Erika Nandini, Imelda Nova Nasihin, Ihsan Netti Nurlenawati Noerbani, Cindy Nurlenawati , Netti Panggabean, Lilika Saputri Pitrianingsih, Devi Prawatiningsih, Desty Purwandari, Dian Ramadhan, Salsa Regita Rismayadi, Budi Sayid Nurahman, Ivan Sesandi, Derby Khoirulloh Sobari, Obay Suroso Suroso Suroso Syifa Pramudita Faddila Wahid, Cecep Abdul Yohanida, Yohanida Yudhatama, Ricky Yusroni, Yusroni Zaeni, Putri Anastasya Herdianti