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NENI SUMARNI, NENI
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Analisis Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Kepuasan Konsumen Produk Velg HSR di Alpha Racing Toko Velg Ban dan Sporing Mobil Kab. Karawang Imam Pranoto, Hajid; Isyanto, Puji; Sumarni, Neni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2610

Abstract

The aim of this research is to find out how consumer satisfaction is influenced by product quality and service quality of HSR wheel products at the Alpha Racing Tire and Car Spring Wheel Shop, Karawang Regency. Data was collected through a survey using a questionnaire to consumers who had used HSR wheel products at the shop. Linear regression analysis is used to test the relationship between the independent variables (service quality and product quality) and the dependent variable (consumer satisfaction). Consumer satisfaction with HSR wheel items is significantly influenced by the quality of the product and the quality of the service provided, according to research findings. The research results show that the coefficient of determination (R Square) test results are zero point five two four, which shows that around fifty-two point four percent of the variability in consumer satisfaction can be explained by service quality and product quality. These findings highlight the importance of high quality services and products in meeting consumer expectations and satisfaction in the auto wheel industry. There is also a discussion of management consequences and recommendations for further research.
Analisis Pengaruh Flash Sale dan Tagline “Gratis Ongkir” Terhadap Keputusan Pembelian pada Shopee Untari, Shabrina; Isyanto, Puji; Sumarni, Neni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2738

Abstract

This research aims to analyze the influence of flash sales and the tagline "free shipping" on purchasing decisions on Shopee. In this research the author uses quantitative research with an associative approach. The results of this research are that the flash sale variable and the tagline "free shipping" partially influence purchasing decisions in Karawang City and the flash sale variable and the tagline "free shipping" simultaneously influence purchasing decisions in Karawang City. Because of the strong encouragement from the flash sale offered by Shopee and the tagline "free shipping" on Shopee, it can lead to purchasing decisions among consumers who see it. This shows that the more Shopee flash sale programs and free shipping available on Shopee, the more purchasing decisions will increase.
Muhammadyah-Based Character Education at PAUD 'Aisyiyah Cirebon City Meliani, Fitri; Fazilet, Nurzini; Hidayati, Novi; Widadiyah, Qorina; Sumarni, Neni; Siregar, Fenty
Edukasi Islami: Jurnal Pendidikan Islam Vol. 12 No. 04 (2023): Edukasi Islami: Jurnal Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ei.v12i04.6251

Abstract

This study aims to determine the foundation of character education holistically and integratively, the actions and actions of educators in their role in developing character education holistically and integratively, and parental involvement in the character education model holistically and integratively in PAUD Terpadu Aisiyah Cirebon City. The results of this study can be concluded that the foundation of moral, moral, character education holistically and integratively in PAUD Terpadu 'Aisyiyah Cirebon City uses the foundation of religion, local culture, and objective values of the nation. Character values can be taught systematically in the holistic character education model as follows: a) Habituation (habituation and good culture); b) learning good things (moral knowing); c) moral feeling and loving, feeling and loving the good; d) moral acting; and e) the moral model of the surrounding environment. The teacher is to integrate the child's character in intellectual, moral, and physical development in an integrated manner; and 4) parental involvement in character education through parenting class activities.
Pengaruh Kualitas Pelayanan terhadap Volume Penjualan pada UMKM Mie Cihuy karawang Muharam, Said; Isyanto, Puji; Sumarni, Neni
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 2 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i2.663

Abstract

"Mie Cihuy" which is located in Karawang is one of the SMEs engaged in the restaurant sector. "Mie Cihuy" has lasted more than 20 years and is believed to have good service quality, according to the results of this study which show that buyers perceive the service as good. This study aims to determine how much influence service quality has on the sales volume of "Mie Cihuy" UMKM. This study uses validity and reliability tests to determine how valid and reliable the respondents are in assessing the variables in this study. As well as a service quality scale that aims to determine service quality with indicators of tangibles, reliability, responsiveness, assurance and empathy dimensions using quantitative methods. The data analysis technique used was simple regression analysis using SPSS version 26 software with a total of 46 respondents. Based on the results of the service quality scale, it shows that respondents agree about service quality and sales volume at Mie Cihuy UMKM. Simple regression analysis shows that service quality has a significant effect on the sales volume of Mie Cihuy UMKM. Adjust R Square results show a value of 0.653, this means that 65.3% of sales volume is influenced by service quality and as much as 34.7% is influenced by variables that are not present in this regression model. Keywords: Service Quality, Sales Volume, SMEs
Pengaruh Service Quality dan After Sales Service terhadap Customer Loyalty pada OPS Garage Ardiansyah, Muhammad Farhan; Isyanto, Puji; Sumarni, Neni
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.949

Abstract

The purpose of this study is to ascertain and elucidate the relationship between after-sale support and service quality and customer happiness at OPS Garage. Multiple linear regression was used for data analysis and questionnaires were used for data collecting in this quantitative study. According to the study's findings, OPS Garage customers are positively and significantly impacted by both loyal customers and high-quality services. Customer happiness is positively and significantly impacted by service quality. The two factors under investigation customer loyalty and service quality have a favorable and substantial impact on satisfaction levels at the same time. Keywords: After sales service, Service Quality, Consumer Loyalty.
Analisis Pengaruh desain Produk dan Kualitas Produk terhadap Keputusan Pembelian Motor Honda Beat di Kabupaten Karawang Firmansah, Syarif; Isyanto, Puji; Sumarni, Neni
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.4492

Abstract

This study aims to analyze the influence of product design and product quality on purchasing decisions for Honda Beat motorcycles in Karawang Regency. Using a quantitative research design, this study involved 100 respondents from prospective consumers of Honda Beat motorcycles. Data were collected through questionnaires and analyzed using SPSS 26 software. The results showed that product design had a positive and significant influence on purchasing decisions, with a regression coefficient value of 0.322. Product quality was also shown to have a positive and significant influence on purchasing decisions, with a regression coefficient value of 0.348. Multiple linear regression tests revealed that product design and product quality simultaneously influenced purchasing decisions, with a determination coefficient value (R²) of 71.9%, indicating that 71.9% of the variation in purchasing decisions could be explained by these two variables. This study contributes to the understanding of how motorcycle product design and quality can influence consumer purchasing decisions in the Indonesian automotive market. These findings are expected to provide guidance for motorcycle manufacturers, especially Astra Honda Motor, in designing better products to meet consumer expectations and win the competition in the market.
Pengaruh Digital Marketing dan Brand Awareness terhadap Keputusan Pembelian pada Produk Kofieboy Dwiputri, Rika; Isyanti, Puji; Sumarni, Neni
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 4 No. 2 (2024): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v4i2.855

Abstract

The development of the coffee shop business in Indonesia shows quite rapid development, one of which is in Karawang City. The phenomenon experienced by the Kofieboy shop is the rise and fall of income and competition over the last few years. After the pandemic, Kofieboy is trying to increase his income to return to normal times by using digital marketing which utilizes social media such as Instagram, YouTube, Facebook and TikTok. Apart from that, Kofieboy also sells through e-commerce such as Grabfood, Gofood and Shopeefood. This research aims to determine the partial or simultaneous influence of digital marketing and brand awareness on purchasing decisions for Kofieboy products. The method used in this research is a quantitative method. This research was conducted on kofieboy Karawang. The sample for this research was 100. The sampling technique in this research used the saturated sampling method. The analysis model used in this research is a multiple linear regression analysis model using the f test and t test with a significance level of 5%. The research results show that there is a partial influence between digital marketing on increasing purchases with the t table value (5.348 > 1.661 or tcount > ttable). Meanwhile, there is a partial influence of work discipline on employee performance with t table (2.507 > 1.661).
Tourism Village Concept Assistance and Mentoring in Karawang Sumarni, Neni; Arisandi, Vidya; Fajrin, Yeni
Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v6i2.2808

Abstract

Purpose: The goal of this community service is to develop a tourist village in Karawang. Karawang, with its significant tourism potential, does not yet have a tourist village officially recognized by the local government through a Regent's Decree on Tourist Villages. Method: In this community service, the community service team provides assistance to villages with tourism potential that meet the criteria. The methods used include outreach, training, and mentoring to develop them into tourist villages. Practical Applications: This process is carried out with the involvement of Pokdarwis and tourism managers as well as the tourism office. Conclusion: The results of the community service stated that eight villages in Karawang were declared as tourist villages, each with its own criteria and unique tourism characteristics.  
Co-Authors Abdilah, Surya Rahmat Ade Mubarok Agesti, Nicky Dwi Aji Tuhagana Ali, Iqlimah Amrullah, Devaldo Yazid Ardiansyah, Muhammad Farhan Aripin, Moh Zaenal Aripin, Moh Zainal Arisandi, Vidya Atikah Atikah Azizah, Aulia Nur Budiani, Neni Dwiputri, Rika Enjang Suherman Fajrin, Yeni Fazilet, Nurzini Firmansah, Syarif Fitri Meliani, Fitri Haryani, Delimawar Hiariej, Ilona Ibrahim, Feri Ikhsani, Alyza Syafrita Imam Pranoto, Hajid Isyanti, Puji Isyanto, H. Puji Isyanto, Puji. Iwan Setiawan Januarsisti, Tiara Julliyanti, Wulan Kartika, Erawati Lindasari, Rianita Nurani Lubis, Haya Maharani Makmur, Ayang Maubi Yuliani Martien, Nita Miawati, Miawati Muharam, Said Mulyaningsih, Erika Nandini, Imelda Nova Nasihin, Ihsan Netti Nurlenawati Noerbani, Cindy Novi Hidayati Nurazizah, Runi Nurlenawati , Netti Nuryati, Mita Panggabean, Lilika Saputri Pertiwi, Wike Pitrianingsih, Devi Prawatiningsih, Desty Purwandari, Dian Ramadhan, Salsa Regita Rismayadi, Budi Sayid Nurahman, Ivan Sesandi, Derby Khoirulloh Siregar, Fenty Sobari, Obay Suherman, Enjang Suroso Suroso Suroso Syifa Pramudita Faddila Untari, Shabrina Wahid, Cecep Abdul Widadiyah, Qorina Yohanida, Yohanida Yolanda, Karmila Yudhatama, Ricky Yusroni, Yusroni Zaeni, Putri Anastasya Herdianti