Article Per Year (5 Year)
p-Index From 2020 - 2025
5.803
P-Index
This Author published in this journals
All Journal E-Journal Cano Ekonomos Media Wisata Equilibrium Jurnal Biologi Tropis JEM17: Jurnal Ekonomi Manajemen J-MAS (Jurnal Manajemen dan Sains) JURNAL ILMIAH MAHASISWA AGROINFO GALUH SEIKO : Journal of Management & Business Stability: Journal of Management and Business Jurnal Basicedu JESI (Jurnal Ekonomi Syariah Indonesia) JE (Journal of Empowerment) PREPOTIF : Jurnal Kesehatan Masyarakat Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian Masyarakat Asia Jurnal Ilmiah Wahana Pendidikan Jurnal Manajemen DIVERSIFIKASI JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Sosial dan Abdimas Service Management Triangle : Jurnal Manajemen Jasa Jurnal Basicedu West Science Business and Management Jurnal Bisnis dan Manajemen West Science Journal of Education Counseling
NENI SUMARNI, NENI
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Transportation Other

Published : 44 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 44 Documents
Search

 1   2   3   4   5 
PENGARUH DIGITAL MARKETING DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN Sesandi, Derby Khoirulloh; Isyanto, Puji; Sumarni, Neni
Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi Vol. 21 No. 02 (2024): Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/equi.v21i02.9602

Abstract

AbstrakTujuan dari penelitian ini adalah untuk menguji hubungan digital marketing dan kualitas produk terhadap keputusan pembelian konsumen. Digital marketing semakin penting sebagai alat dalam strategi pemasaran perusahaan di era digital yang semakin canggih ini. Kualitas produk merupakan faktor penting yang memengaruhi keputusan pembelian. Untuk memastikan sejauh mana kedua variabel tersebut memengaruhi keputusan pembelian pelanggan, penelitian ini menggabungkan keduanya. Metodologi penelitian ini memadukan pendekatan kuantitatif dengan teknik deskriptif verifikatif. Teknik analisa dalam penelitian ini menggunakan skala likert dengan analisis data regresi berganda. Temuan penelitian menunjukkan bahwa variabel (Y) atau keputusan pembelian Seblak Teh Windy sangat dipengaruhi oleh digital marketing (X1). Hal ini menunjukkan bahwa digital marketing berdampak besar pada Seblak Teh Windy. Kualitas produk (X2) berpengaruh signifikan terhadap variabel (Y) yaitu keputusan pembelian Seblak Teh Windy bagi generasi z. Hal ini menunjukkan betapa pentingnya kualitas produk dalam membuat penilaian terhadap apa yang akan dibeli. Digital marketing (X1) dan kualitas produk (X2) merupakan dua elemen yang sangat mempengaruhi keputusan pembelian Seblak Teh Windy. Hal ini menunjukkan bagaimana kualitas produk dan strategi digital marketing yang efisien dapat meningkatkan kepuasan pembelian dan memotivasi generasi z untuk memilih Seblak Teh Windy. Kata kunci: digital marketing; kualitas produk; keputusan pembelian AbstractThe aim of this research is to examine the relationship between digital marketing and product quality on consumer purchasing decisions. Digital marketing is increasingly important as a tool in company marketing strategies in this increasingly sophisticated digital era. Product quality is an important factor that influences purchasing decisions. To ascertain the extent to which these two variables influence customer purchasing decisions, this research combines the two. This research methodology combines a quantitative approach with descriptive verification techniques. The data analysis technique uses a Likert scale with multiple regression data analysis. Research findings show that the variable (Y) or purchase decision for Seblak Teh Windy is strongly influenced by digital marketing (X1). This shows that digital marketing has had a big impact on Seblak Teh Windy. Product quality (X2) has a significant effect on variable (Y), namely the decision to purchase Seblak Teh Windy for generation z. This shows how important product quality is in making an assessment of what to buy. Digital marketing (X1) and product quality (X2) are two elements that greatly influence the purchasing decision for Seblak Teh Windy. This shows how product quality and efficient digital marketing strategies can increase purchasing satisfaction and motivate generation z to choose Seblak Teh Windy. Keywords: digital marketing; product quality; buying decision
The Influence of Live Streaming and Discounts on Purchase Decisions on TikTok Shop in Karawang Regency Martien, Nita; Isyanto, Puji; Sumarni, Neni
JEM17: Jurnal Ekonomi Manajemen Vol 10 No 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jem17.v10i1.131878

Abstract

This study aims to analyze the influence of live streaming and discounts on consumer purchasing decisions on the TikTok Shop platform in Karawang Regency. The background of this research is the growing use of TikTok as an interactive promotional medium that utilizes the live streaming feature to sell products directly. In addition, discount strategies are considered effective in attracting consumer attention and influencing purchasing decisions. This study adopts a quantitative approach with purposive sampling techniques involving 125 respondents who are active TikTok Shop users. Data was collected through questionnaires and analyzed using the Partial Least Square Structural Equation Modeling (PLS-SEM) method with the SmartPLS 4 application. The results indicate that live streaming has a significant influence on purchasing decisions, as the interactivity and clarity of information delivered by the host can enhance consumer trust and perceived product quality. Discounts also show a significant effect, particularly when price reductions are applied to products that are of interest to consumers. These findings suggest that both live streaming and discounts play important roles in encouraging consumer purchases. Keywords : Live Streaming, Diskon, Keputusan Pembelian, TikTok Shop
Pendampingan Pengelolaan Keuangan UMKM Melalui Penggunaan Aplikasi Akuntansi Digital Berbasis SAK EMKM Nasihin, Ihsan; Purwandari, Dian; Sumarni, Neni; Prawatiningsih, Desty; Kartika, Erawati
JE (Journal of Empowerment) Vol 6, No 1 (2025): JUNI
Publisher : Universitas Suryakancana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35194/je.v6i1.5244

Abstract

Abstrak Usaha Mikro, Kecil, dan Menengah (UMKM) memegang peran penting dalam perekonomian Indonesia, namun masih menghadapi tantangan besar dalam pengelolaan keuangan, terutama pencatatan dan penyusunan laporan keuangan yang belum sesuai dengan Standar Akuntansi Keuangan Entitas Mikro, Kecil, dan Menengah (SAK EMKM). Kegiatan pengabdian ini bertujuan untuk meningkatkan literasi dan keterampilan pelaku UMKM dalam mengelola keuangan usaha menggunakan aplikasi akuntansi digital. Metode yang digunakan meliputi observasi lapangan, pelatihan interaktif, evaluasi melalui tes dan praktik lapangan, serta pendampingan berkelanjutan melalui grup WhatsApp. Aplikasi yang digunakan dalam pengabdian ini adalah aplikasi akuntansi berbasis web yaitu paper.id. Hasil kegiatan menunjukkan bahwa adanya peningkatan pemahaman dan kemampuan para pelaku UMKM dalam pencatatan keuangan, pemisahan keuangan pribadi dan usaha, serta penyusunan laporan keuangan secara akurat dan sesuai standar akuntansi. Aplikasi akuntansi terbukti efektif membantu para pelaku UMKM dalam mempermudah proses pencatatan dan pelaporan, sehingga meningkatkan profesionalisme dan kredibilitas usaha. Dampak yang dapat dirasakan oleh para pelaku UMKM setelah menggunakan aplikasi akuntansi adalah dapat mengukur keuntungan yang didapatkan secara lebih akurat dan efektif. Abstract Micro, Small and Medium Enterprises (MSMEs) play an important role in the Indonesian economy, but still face big challenges in financial management, especially recording and preparing financial reports which are not yet in accordance with the Financial Accounting Standards for Micro, Small and Medium Entities (SAK EMKM). This service activity aims to increase the literacy and skills of MSME players in managing business finances using digital accounting applications. The methods used include field observations, interactive training, evaluation through tests and field practice, as well as ongoing assistance via WhatsApp groups. The results of the activity show that there is an increase in the understanding and ability of MSME players in recording finances, separating personal and business finances, as well as preparing financial reports accurately and in accordance with accounting standards. Accounting applications have proven to be effective in helping MSMEs simplify the recording and reporting process, thereby increasing business professionalism and credibility. The impact that MSME players can feel after using accounting applications is that they can measure the profits they gain more effectively.
Implementation of Promotional Strategies for Pondok Pesantren Darul Ilmi Wal Amal Through the Use of Media Flyer Sumarni, Neni; Fajrin, Yeni; Arisandi, Vidya
Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v6i1.2338

Abstract

Purpose: The organization of this community service activity aims to enhance public awareness of Pondok Pesantren DIWA, improve the reputation of Pondok Pesantren DIWA, and attract community interest in enrolling their children to study religious knowledge at Pondok Pesantren DIWA. Method: The methods employed in this community service initiative are implementation-based, involving guidance and the creation of promotional flyers for Pondok Pesantren DIWA, along with the application of these promotions through social media (online) and direct dissemination (offline). Promotional fliers are created using the Canva application. Practical Application: The community service activities are conducted through direct guidance and training in the creation of promotional fliers using the Canva application, which is relatively easy to use for anyone. Comprehensive promotion is essential to achieve the desired objectives effectively, with flyer media serving as one of the methods used by the pesantren to disseminate information about itself to all segments of society. Conclusion: The outcome of this service activity includes the production of promotional fliers, which are disseminated via Instagram and through direct outreach to target markets or community members known as offline promotion.
Analisis Pengaruh Platform E-Commerce dan Media Sosial Terhadap Peningkatan Penjualan UMKM Martabak Manis Tiga Saudara Lindasari, Rianita Nurani; Isyanto, Puji; Sumarni, Neni
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4189

Abstract

MSMEs in the culinary sector play an important role in the local economy, but face major challenges in terms of marketing and competition in the digital era. “This study” aims to analyze the influence of e-commerce platforms and social media on increasing sales at the Martabak Manis Tiga Saudara MSME. Using a quantitative approach and survey method on 90 respondents, the data was analyzed using the Structural Equation Modeling (SEM) model using SmartPLS 4. The results of the study indicate that both e-commerce platforms and social media have a significant effect on increasing sales, with social media showing a more dominant influence. In addition, social media also mediates “the influence of e-commerce” on increasing sales significantly. The conclusion of this study is the importance of integrating digital marketing strategies in MSME operations to drive sales growth. The implications of these findings provide recommendations for MSME actors to improve digital capabilities and suggest that further researchers add other relevant variables to expand the scope of future studies.
Strategi Komunikasi Pemasaran Dalam Mempromosikan Batik Putri Sanggabuana Karawang Sebagai Identitas Budaya Lokal Pitrianingsih, Devi; Isyanto, Puji; Sumarni, Neni
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4195

Abstract

This study aims to analyze the marketing communication strategy of Batik Putri Sanggabuana Karawang in promoting batik as a local cultural identity, as well as identify the obstacles that affect the effectiveness of the strategy. Using a qualitative approach with a case study method, data were obtained through in-depth interviews, observation, and document analysis. The results show that social media, collaboration with influencers, and cultural campaigns have increased public awareness of Batik Karawang, although there are still constraints such as budget limitations and low local appreciation. A more creative marketing strategy is needed to strengthen Putri Sanggabuana Batik's position as local cultural pride. This study implies the importance of collaboration between the government, community, and entrepreneurs in preserving and promoting batik as a cultural heritage and improving its competitiveness in the domestic and global markets.
Pengaruh Suasana Cafe, Kualitas Pelayanan dan Lokasi Terhadap Kepuasan Pelanggan Pada Shan’s Juice Cafe di Karawang Ramadhan, Salsa Regita; Isyanto, Puji; Sumarni, Neni
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4202

Abstract

This study aims to see the effect of cafe atmosphere, service quality and location both partially and simultaneously on customer satisfaction at Shan's Juice Café in Karawang. This type of research uses a quantitative approach where the research population is Shan's Juice Café customers with a sample of 100 respondents obtained using non-probability sampling techniques. Data collection methods use questionnaires and direct reviews. The method for data analysis applied is multiple linear regression and SPSS version 27.0 instruments. The results of this study indicate that cafe atmosphere, service quality and location partially and simultaneously have a positive and significant effect on customer satisfaction at Shan's Juice Café in Karawang.
Pengaruh Media Sosial Instagram dan Content Marketing Terhadap Keputusan Pembelian Pada Kopi Uwak Agesti, Nicky Dwi; Isyanto, Puji; Sumarni, Neni
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4208

Abstract

Finding out how social media and content marketing affect customer decisions is the aim of this study. For this validated quantitative investigation, online questionnaires sent using Google Forms were used to gather primary data. This sampling approach employs a sample of 120 respondents and combines a non-probability sampling methodology with purposeful sampling. Following the usage of questionnaires for data collection, IBM SPSS 25 software was used for data analysis. On the other side, content marketing significantly and favorably influences consumers' choices to buy. Additionally, with a value of 26.1%, Instagram social media and content marketing work together to positively and significantly influence consumers' decisions to purchase Uwak Coffee.
Pengaruh Strategi Pemasaran Media Sosial dan Personal Selling Terhadap Peningkatan Penjualan Produk Nazia Hijab Zaeni, Putri Anastasya Herdianti; Isyanto, Puji; Sumarni, Neni
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4210

Abstract

This study analyzes the "Impact of Social Media Marketing Strategies and Personal Selling on the Increase in Sales of Nazia Hijab Products." Using a quantitative verifiable approach, data were collected through questionnaires distributed to respondents who are customers and followers of the Nazia Hijab social media accounts. The data were analyzed using multiple linear regression. The study findings indicate that both social media marketing strategies and personal selling contribute significantly to increasing sales. These results underscore the importance of leveraging social media and personal selling as integral components of marketing strategies to boost sales in the competitive hijab industry. The findings suggest that a combination of digital marketing and direct personal approaches can serve as an effective strategy to enhance competitiveness and sales performance amidst the tight market competition for hijabs in Karawang.
Pengaruh Viral Marketing dan Online Consumer Review Terhadap Keputusan Pembelian (Studi Kasus Pada Kafe Shans Juice Di Karawang) Julliyanti, Wulan; Isyanto, Puji; Sumarni, Neni
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 5 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i5.9085

Abstract

Dengan banyak nya pengguna media sosial Tiktok, membuat pemilik Kafe Shan’s Juice melakukan promosi usaha nya melalui media sosial tersebut. Dengan membuat konten video pendek kreatif dan melakukan review pada produk yang ada di shans juice dan mereview juga bagaimana suasana yang ada di kafe tersebut. Tujuan dari penelitian ini adalah menguji kebenaran dari hipotesis yang telah dirumuskan sebelumnya untuk menentukan apakah ada hubungan signifikan antara variabel yang diteliti, maka penulis menggunakan metode kuantitatif dengan pendekatan verifikatif dan menggunakan analisis regresi berganda dengan menggunakan alat program aplikasi statistik SPSS. Hasil penelitian menunjukkan bahwa viral marketing dan online consumer review berpengaruh secara signifikan terhadap keputusan pembelian pada kafe shans juice di karawang.
Co-Authors Abdilah, Surya Rahmat Ade Mubarok Agesti, Nicky Dwi Aji Tuhagana Ali, Iqlimah Amrullah, Devaldo Yazid Aripin, Moh Zaenal Aripin, Moh Zainal Arisandi, Vidya Azizah, Aulia Nur Enjang Suherman Fajrin, Yeni Haryani, Delimawar Hiariej, Ilona Ibrahim, Feri Ikhsani, Alyza Syafrita Isyanti, Puji Isyanto, H. Puji Isyanto, Puji. Iwan Setiawan Januarsisti, Tiara Julliyanti, Wulan Kartika, Erawati Lindasari, Rianita Nurani Lubis, Haya Maharani Makmur, Ayang Maubi Yuliani Martien, Nita Muharam, Said Mulyaningsih, Erika Nandini, Imelda Nova Nasihin, Ihsan Netti Nurlenawati Noerbani, Cindy Nurlenawati , Netti Panggabean, Lilika Saputri Pitrianingsih, Devi Prawatiningsih, Desty Purwandari, Dian Ramadhan, Salsa Regita Rismayadi, Budi Sayid Nurahman, Ivan Sesandi, Derby Khoirulloh Sobari, Obay Suroso Suroso Suroso Syifa Pramudita Faddila Wahid, Cecep Abdul Yohanida, Yohanida Yudhatama, Ricky Yusroni, Yusroni Zaeni, Putri Anastasya Herdianti