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All Journal SEGMEN Jurnal Manajemen dan Bisnis Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ilmu Manajemen (JIM) E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis JDM (Jurnal Dinamika Manajemen) JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal Administrasi Bisnis JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen Teori dan Terapan DeReMa (Development Research of Management) Jurnal Manajemen Primanomics : Jurnal Ekonomi & Bisnis Jurnal Entrepreneur dan Entrepreneurship (JEE) SULTANIST: Jurnal Manajemen dan Keuangan Maker: Jurnal Manajemen Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Dinamika Manajemen Pendidikan (JDMP) Ideas: Jurnal Pendidikan, Sosial dan Budaya Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Madaniya PLAKAT : Jurnal Pelayanan Kepada Masyarakat Jurnal EMA (Ekonomi Manajemen Akuntansi) Nusantara Hasana Journal Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis Jurnal Dinamika Manajemen
Deandra Vidyanata
Universitas Ciputra Surabaya
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Social Sciences Other

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UNDERSTANDING ONLINE PURCHASE INTENTION IN E-COMMERCE: THE MEDIATING ROLE OF CUSTOMER ENGAGEMENT BETWEEN OMNICHANNEL INTEGRATION AND INFLUENCER CREDIBILITY Deandra Vidyanata; Ni Putu Dyah Krismawintari; Rifka Utami Arofah; Lenny Dermawan Sembiring
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 14 No. 1 (2026)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v14i1.893

Abstract

The rapid development of e-commerce and omnichannel strategies have changed digital consumer behavior significantly, but studies regarding the integration of digital channels and influencer credibility in shaping online purchase intentions still show conceptual inconsistencies, especially regarding the psychological mechanisms that bridge this relationship. This research aims to analyze the influence of omnichannel integration and influencer credibility on online purchase intention by placing customer engagement as a mediating variable. The research uses a quantitative approach through an online survey of 250 e-commerce users in Indonesia who were selected using a purposive sampling technique. Data analysis was carried out using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to test direct and indirect relationships between variables. The research results show that omnichannel integration and influencer credibility have a positive and significant effect on customer engagement, which in turn increases online purchase intention substantially. Apart from that, customer engagement is proven to partially mediate the relationship between omnichannel integration and influencer credibility on online purchase intention. These findings strengthen the engagement-based consumer behavior perspective by integrating technological dimensions and social influence in the context of modern e-commerce. Practically, this research provides strategic implications for e-commerce players to optimize cross-channel integration and utilize credible influencers to increase customer engagement.
Consumer Pride as an Emotional Antecedent of Sustainable Local Consumption: Evidence From Generation Z Loyalty to Traditional Local Food Dyajeng Puteri Woro Subagio; Muhammad Tahajjudi Ghifary; Deandra Vidyanata
JURNAL EMA (Ekonomi Manajemen Akuntansi) Vol 11 No 1 (2026): JUNE
Publisher : Management Study Program, Faculty of Economics, Merdeka University Pasuruan. East Java. Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51213/jurnalema.v11i1.748

Abstract

Purpose This study investigates how consumer pride, as a positive self-conscious emotion, influences sustainable local consumption within the hospitality sector. It examines whether pride fosters local identity and authenticity perceptions, which subsequently enhance Generation Z’ loyalty to traditional local food (TLF). By focusing on emotional antecedents, the research extends the discussion of sustainability from rational to affective behavioral mechanisms. Methodology/Design/Approach – Empirical data were collected from 200 GenZ respondents who had purchased traditional local food at least twice within the East Java region of Indonesia. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), this study tested both direct and mediating effects among locavorism ideology, authenticity, pride, and loyalty. Reliability, convergent validity, and discriminant validity were confirmed prior to hypothesis testing. Findings – The results reveal that consumer pride significantly predicts sustainable loyalty toward traditional local food. Pride exerts both direct and indirect effects on sustainable loyalty, with local identity serving as a significant partial mediator between pride and loyalty. These findings demonstrate that GenZ’ loyalty is not only cognitively driven by perceived authenticity but also emotionally reinforced through feelings of pride associated with supporting local food culture. The model explains 62% of the variance in sustainable loyalty, indicating substantial explanatory power within a behavioral sustainability context. Originality of the research – This study contributes to hospitality and sustainability literature by positioning pride as a central emotional driver in sustainable consumption behavior. This study draws conceptually on the Theory of Planned Behavior framework while primarily extending it by incorporating self-conscious emotions as affective drivers of sustainable loyalty. Managerially, it provides insights for hospitality practitioners to design emotionally engaging experiences that strengthen local identity, authenticity perception, and pride-based loyalty.
Co-Authors . Topowijono Abdi, Anastasia Natali Acai Sudirman Annisa Aurelia Setiadi Suhendra Auditia Setiobudi Auryn Aprillia Chandrawati Bella Tedja Kusuma Carolina Mustikarini Christina Whidya Utami Chusnu Syarifa Diah Kusuma Clarissa Sabella Cliff Kohardinata Djumilah Hadiwidjojo Dyajeng Puteri Woro Subagio Dyajeng Puteri Woro Subagio Febry, Timotius Fedianty AUGUSTINAH Fitria Halim Gladys Greselda Gosal Helena Sidharta I Gusti Bagus Yosia Wiryakusuma Irmal, Irmal Ita Musfirowati Hanika Ita Musfirowati Hanika Kevin Tan Krismawintari, N.P.D. Krismi Budi Sienatra Kusumo, Maureen Lenny Dermawan Sembiring Mario, Andre Sandrianus Melvin Krisdiana Djami Rane Metta Padmalia MG Wi Endang NP Monika Teguh Muhammad Tahajjudi Ghifary Nani Nani Nani Nani Nurul Hasanah Nydia Wirawati Rane, Melvin Krisdiana Djami Rifka Utami Arofah Romauli Nainggolan Ruth Violina Gelombang Sa’adah, Naylatus Septiani, Emilia Seseli, Eka Merdekawati Sherly Sherly Sienatra, Krismi Sri Nathasya Br Sitepu Sri Nathasya Sitepu Subagio, Dyajeng Puteri Woro Sunaryo Sunaryo Tan, Kevin Teofilus Teofilus, Teofilus Weldy Erlianto Yopy Junianto Yuli Kartika Dewi