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All Journal Jurnal Manajemen Pendidikan Jurnal Pendidikan Ekonomi Cyberspace: Jurnal Pendidikan Teknologi Informasi Dinamisia: Jurnal Pengabdian Kepada Masyarakat IKRA-ITH EKONOMIKA Sustainable: Jurnal Kajian Mutu Pendidikan JAMI: Jurnal Ahli Muda Indonesia Jurnal Manajemen Pendidikan Dasar, Menengah dan Tinggi [JMP-DMT] ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Formosa Journal of Applied Sciences (FJAS) Student Scientific Creativity Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Sains Ekonomi (JSE) Jurnal Mahasiswa Kreatif Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Bisnis Inovatif dan Digital
Danny Ajar Baskoro
Fakultas Ekonomi, Universitas Negeri Medan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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ANALISIS ATRIBUT TOKO DAN KEPUTUSAN PEMBELIAN DI SWALAYAN MAJU BERSAMA MEDAN Baskoro, Danny Ajar; Ahsan, Jabal; Nasir, M.
JAMI: Jurnal Ahli Muda Indonesia Vol. 4 No. 2 (2023): Desember 2023
Publisher : Akademi Komunitas Negeri Putra Sang Fajar Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46510/jami.v4i2.150

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kelengkapan barang, harga, lokasi toko, dan pelayanan terhadap keputusan pembelian di Swalayan Maju Bersama Medan. Penelitian ini menggunakan metode survei dengan responden sebanyak 100 orang yang pernah melakukan pembelian. Hasil penelitian menunjukkan bahwa kelengkapan barang, harga, lokasi toko, dan pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian. Hasil penelitian menunjukkan bahwa Kelengkapan barang memiliki pengaruh yang paling besar, diikuti oleh harga, lokasi toko, dan pelayanan. Dalam konteks penelitian ini, atribut toko memiliki dampak yang signifikan terhadap keputusan pembelian konsumen di Swalayan Maju Bersama. Diversifikasi dan peningkatan atribut toko, serta penyesuaian harga yang bijak, dapat menjadi strategi yang relevan bagi Swalayan Maju Bersama untuk meningkatkan daya tarik dan memenuhi kebutuhan konsumen dengan lebih baik. Keterbatasan penelitian ini, seperti ukuran sampel yang terbatas pada satu lokasi toko, perlu diperhatikan dalam interpretasi hasil.
Pengaruh Media Sosial Terhadap Pengembangan Komunikasi Bisnis di Shopee Indri Sri Asdini; Azahra Salwa; Sylvia Amanda; Danny Ajar Baskoro; Lenti Susana Saragih
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3554

Abstract

This study examines the influence of social media on business communication development in Shopee. Through online surveys and interviews, data were collected from 100 respondents and 30 randomly selected consumers. The analysis results indicate that Shopee's communication strategy through social media is effective in enhancing customer interaction and influencing purchasing decisions. Positive responses to content, content influence on purchases, and Shopee's responsiveness to consumer interactions serve as evidence of the success of these strategies. The implications of these findings emphasize the importance of investing in innovative content development and training for social media response teams.
Hambatan Komunikasi dan Penyelesaian Konflik Dalam Negosiasi Bisnis Hermika Pinem; Monika Ayu Lumbantoruan; Resy Tamara; Danny Ajar Baskoro; Lenti Susanna Saragih
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3555

Abstract

Modern business, whether in trade of goods or services, is experiencing rapid growth that contributes to the global economy. However, globalization and technological advancements have brought challenges in communication and conflict resolution, especially in cross-cultural negotiations. This research aims to investigate communication barriers and conflict resolution strategies in the context of multicultural business negotiations, focusing on factors influencing intercultural communication and effective approaches to conflict resolution. A literature review approach is employed in this study. Data is collected from various related literature, including books, scientific journals, and articles discussing communication barriers and conflict resolution in business from 2015 to 2024. The data is critically analyzed to identify the relationship between communication barriers and conflict resolution in business negotiations. The research results indicate that language differences, communication styles, social norms, business ethics, and perceptions of time are major barriers in intercultural communication that can disrupt business negotiations. These barriers often lead to misunderstandings and conflicts that can damage business relationships. Additionally, interest-based approaches and Pancasila-based deliberation are identified as effective conflict resolution strategies, emphasizing the values of democracy, kinship, and mutual cooperation.
Analisis Strategi Komunikasi dan Negosiasi Untuk Meningkatkan Kesuksesan Bisnis Anindia Jovita Br Ginting; Dwi Rahmadani; Mei Lani Sembiring; Lenti Susanna Saragih; Danny Ajar Baskoro
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3556

Abstract

Ineffective communication and negotiation can have negative consequences for the company, such as loss of customers, decreased product quality, and decreased trust with customers. Therefore, companies must have effective communication and negotiation strategies to increase business success. This research aims to analyze how communication and negotiation strategies can increase business success. This research uses a descriptive approach with qualitative methods, data collection techniques through literature study. Analyzing data using a qualitative analysis approach, this research concludes that in increasing business success, communication and negotiation strategies play an important role. Effective communication allows companies to interact with customers, partners and other parties more effectively, thereby increasing customer satisfaction, loyalty and business reputation. Meanwhile, good negotiations allow companies to reach profitable agreements with other parties, such as business partners, suppliers and customers. Therefore, companies must have good communication skills to interact with other parties and effective negotiations to reach profitable agreements
Pengaruh Komunikasi Pemasaran Dalam Kesuksesan Bisnis di Toko Kelontong Seroja Perawang Lidya Mutiara Hutasoit; Lenti Susanna Saragih; Dany Ajar Baskoro
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3559

Abstract

This research aims to determine the influence of marketing communication on business success at the Seroja Perawang Grocery Store. The research method used is a descriptive method with a qualitative approach. Data collection techniques are carried out through interviews, observation and documentation. The research results show that marketing communication has a significant influence on business success at the Seroja Perawang Grocery Store. This is proven by increased sales, brand awareness and customer loyalty after implementing an integrated marketing communications strategy.
Peran Teknik Negosiasi dan Komunikasi Dalam Menjalankan Bisnis Yulie Aisyah Binrany; Olivia Theresia Manurung; Christian Putra Tarigan; Lenti Susanna Saragih; Danny Ajar Baskoro
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3583

Abstract

Effective communication plays a central role in the success of modern business, especially in the context of establishing good relationships with stakeholders. The ability to communicate clearly, responsively and on time is crucial in building a positive image, increasing work efficiency and creating a harmonious and productive work environment. Evaluation of the success of conveying information through feedback is an important key in developing effective communication, which can be done through market research or consumer research to understand consumers' identities precisely and design more effective marketing strategies in the future.
Faktor-Faktor Keputusan Karir Mahasiswa Dalam Bidang Pendidikan Dan Bisnis (Studi pada mahasiswa Pendidikan Bisnis Fakultas Ekonomi Universitas Negeri Medan) Baskoro, Danny Ajar; Ahsan, Jabal; Umar, Andi Taufiq
Jurnal Manajemen Pendidikan Dasar, Menengah dan Tinggi [JMP-DMT] Vol 5, No 4 (2024): JURNAL JMP-DMT
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jmp-dmt.v5i4.19494

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi keputusan karir mahasiswa. Melalui metode analisis faktor eksploratori (EFA) menggunakan perangkat lunak SPSS terhadap 25 faktor potensial dengan data survei yang diperoleh dari 119 mahasiswa prodi Pendidikan Bisnis FE Unimed diperoleh hasil 19 faktor yang dikelompokan menjadi enam konstruk utama yang signifikan dalam membentuk minat mahasiswa, yaitu Pengaruh Sosial, Peluang Karir, Self Efficacy, Minat Pribadi, Budaya, dan Keadaan Keuangan. Hasil analisis faktor menunjukkan bahwa enam faktor penelitian mampu menjelaskan lebih dari 67,713% variasi dalam data dari 19 variabel yang diamati. Beban faktor yang kuat antara variabel-variabel dalam setiap konstruk, tingkat reliabilitas yang baik (CR 0,7), dan validitas konvergensi yang solid (AVE 0,51-0,65) menegaskan kecocokan analisis faktor sebagai pendekatan yang tepat. Koefisien KMO yang tinggi (0,710) dan uji Bartlett yang signifikan (Sig. 0,000 0,05) memvalidasi tingkat korelasi yang memadai antara variabel, memperkuat pemilihan analisis faktor sebagai cara untuk mengidentifikasi faktor-faktor yang mendasari minat mahasiswa dalam berkarir di pendidikan dan bisnis. Hasil ini memberikan pemahaman yang lebih dalam tentang faktor-faktor yang memotivasi mahasiswa untuk memilih karir di bidang pendidikan bisnis. Implikasi dari penelitian ini adalah bahwa lembaga pendidikan dan pembuat kebijakan dapat menggunakan temuan ini untuk merancang strategi pendidikan dan dukungan yang lebih baik bagi mahasiswa yang berminat berkarir di bidang ini. 
Evaluation of Internship Programs for the Preservice Teachers in Economics and Business: A Kirkpatrick Four-level Model Muhammad Bukhori Dalimunthe; Danny Ajar Baskoro; Riza Indriani; Mohammad Zuber Abd Majid; Siti Chairani Lubis
Jurnal Pendidikan Ekonomi Vol. 17 No. 1 March 2024
Publisher : Jurusan Ekonomi Pembangunan Fakultas Ekonomi Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/UM014v17i1p088

Abstract

This study aimed to evaluate an internship programme for preservice teachers. The program evaluation model uses the Kirkpatrick Model which consists of four levels: reaction, learning, behaviour, and outcome. This model is suitable for evaluating internship programmes in reviewing the development of preservice teachers from the initial level to the completion of the internship programme targets. This study involved prospective teachers (n=205) in Economics and Business at the Universitas Negeri Medan. Data were collected online using a Google Forms questionnaire over two months in 2022. Data analysis used quantitative description to explore the programme achievements at each level in depth. The findings showed that the mean of reaction (5.05), learning (5.20), behaviour (4.96), and outcome (5.03) were above the ideal mean of 3.50. Internship programme participants have met the average achievement target of Kirkpatrick's four-level model, where learning evaluation is more meaningful for student teachers when participating in the internship programme compared to other levels. Overall, with this research, it is hoped that internship programme managers can design more targeted and measurable programmes to improve the experience of prospective teachers.  Keywords: internship program, preservice teacher, evaluation, Kirkpatrick four-level
Strategi Personal Branding melalui Pemasaran Online di Era Globalisasi Allya Ega Annisa hutauruk; Arisman purba; Danny Ajar Baskoro; Naomi simanjuntak; Putri dwi jelita waruwu; Selvia Santa Maria Siallagan
Jurnal Bisnis Inovatif dan Digital Vol. 1 No. 3 (2024): Juli : Jurnal Bisnis Inovatif dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubid.v1i3.176

Abstract

Personal branding has become a crucial element in building a strong professional identity in the era of globalization. Through online marketing, individuals can leverage various digital platforms to create and manage a consistent and appealing self-image. This research examines effective strategies for personal branding through online marketing, including the use of social media, blogs, and personal websites. The study also explores how digital technology has transformed the way people perceive and interact with personal branding. The results indicate that successful personal branding strategies require not only high-quality and authentic content but also a deep understanding of the target audience and the use of analytics to measure effectiveness. With the right approach, personal branding through online marketing can enhance professional visibility, career opportunities, and business networks.
DINAMIKA PENGGUNAAN TEKNOLOGI DALAM PEMBELAJARAN PASCA PANDEMI: PERSPEKTIF MAHASISWA DAN DOSEN Baskoro, Danny Ajar; Poluan, Nadia Amelia Elyana; Nasir, M
CYBERSPACE: Jurnal Pendidikan Teknologi Informasi Vol 9, No 1 (2025)
Publisher : UIN Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/cj.v9i1.28908

Abstract

Penelitian ini bertujuan untuk menganalisis perubahan pola penggunaan teknologi dalam pembelajaran sebelum, selama, dan setelah pandemi, serta faktor-faktor yang memengaruhi penurunan penggunaan teknologi pascapandemi di kalangan mahasiswa dan dosen. Pendekatan kuantitatif dan kualitatif digunakan untuk mengumpulkan data melalui kuesioner dan wawancara terhadap 115 mahasiswa pendidikan bisnis dan 8 dosen dari berbagai prodi. Hasil penelitian menunjukkan bahwa sebelum pandemi, 40% responden menggunakan teknologi secara moderat hingga intensif, yang meningkat menjadi 95% selama pandemi, tetapi menurun kembali menjadi 55% setelah pandemi. Penurunan ini disebabkan oleh beberapa faktor, seperti digital fatigue (88% mahasiswa dan 87% dosen merasa lelah), preferensi pembelajaran tatap muka (86% mahasiswa merasa lebih nyaman), serta keterbatasan infrastruktur kampus (83% responden mengeluhkan fasilitas yang kurang memadai). Selain itu, kebijakan institusi yang belum sepenuhnya mendukung integrasi teknologi juga menjadi tantangan. Meskipun demikian, mahasiswa dan dosen menyatakan bahwa teknologi tetap penting sebagai pelengkap pembelajaran hybrid, meskipun integrasinya belum optimal. Temuan ini memberikan wawasan penting bagi institusi pendidikan dalam merancang kebijakan dan strategi pembelajaran berbasis teknologi yang lebih efektif di masa depan.
Co-Authors Alfi Nura Allya Ega Annisa Hutauruk Andi Taufiq Umar Anindia Jovita Br Ginting Arisman purba Azahra Salwa Barus, Peter Nov Br Simbolon, Fany Setya Rohani Christian Putra Tarigan Dilla Syadzwina Dwi Rahmadani Faisal Rahman Dongoran Fitrawaty Fitrawaty Hasibuan, Novita Indah Hermika Pinem Indra Maipita Indri Sri Asdini Jabal Ahsan Jois Simarmata Junedi Sugianto Pakpahan Lenti Susana Saragih Lenti Susanna Saragih lidya Mutiara Hutasoit Linsa Febby Br Barus M Nasir M. Nasir Mei Lani Sembiring Mohammad Zuber Abd Majid Monika Ayu Lumbantoruan Muhammad Bukhori Dalimunthe Nadya Rahmadhani Naomi simanjuntak Novita Indah Hasibuan Olivia Theresia Manurung Poluan, Nadia Amelia Putri dwi jelita waruwu Resy Tamara Richna Handriyani Riza Indriani Ronauli Fransiska Sinaga Rossy Pratiwy Sihombing Sefin, Sefin Selvia Santa Maria Siallagan Sepania Tiarasi Lumban Tobing Sihaloho, Sarah Debora Sihombing, Rossy Pratiwiy Simarmata, Maygel Maniar Siti Chairani Lubis Siti Patimah Hasibuan Syifa Andhini Sylvia Amanda Yemima Imanuel Gea Yulie Aisyah Binrany