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All Journal JURNAL ILMU SOSIAL Politika: Jurnal Ilmu Politik Interaksi : Jurnal Ilmu Komunikasi Interaksi Online Jurnal Ilmu Komunikasi Komunikator Indonesian Journal of Early Childhood Education Studies Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Premiere Educandum: Jurnal Pendidikan Dasar dan Pembelajaran Jurnal Komunikasi dan Media Jurnal Komunikasi Global
S Rouli Manalu
Departemen Ilmu Komunikasi, Universitas Diponegoro
Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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KETERLIBATAN ANGGOTA SEBAGAI FONDASI EFEKTIVITAS ORGANISASI: ANALISIS PERAN KOMUNIKASI INTERNAL, KONTRAK PSIKOLOGIS, DAN DUKUNGAN ORGANISASI Ahmad Yafi Fairuzzuhair; S. Rouli Manalu
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study examines the effect of internal communication satisfaction (ICS) on member engagement in student organizations and investigates the mediating roles of psychological contract fulfillment (PCF) and perceived organizational support (POS). A quantitative explanatory approach was employed through a survey of 324 active students at Universitas Diponegoro who were members of intra-campus student organizations. Data were analyzed using PLS-SEM with a Reflective-Reflective Higher-Order Construct specification and the Disjoint Two-Step Approach. Findings indicate that ICS has a positive and significant effect on member engagement (β = 0.452, p < 0.001, f² = 0.184). POS significantly mediates the ICS engagement relationship (β = 0.182, p < 0.001), while PCF does not serve as a significant mediator (β = 0.012, p = 0.772). The model demonstrates moderate predictive capability (R² = 0.459). The study concludes that member engagement is driven more by experienced relational support than by evaluations of fulfilled initial expectations.
KAMPANYE KOMUNIKASI PEMASARAN DALAM MENINGKATKAN PERFORMA MEDIA DIGITAL JATENG POS SEBAGAI PUBLIC RELATIONS MANAGER DAN ADMINISTRATIVE MANAGER Sekar Arum; S. Rouli Manalu
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This fieldwork study examines the implementation of a marketing communication campaign designed to improve Jateng Pos’s digital media performance and strengthen its image as a media outlet close to Generation Z. The campaign was developed in response to low content reach, limited audience engagement, and the need to enhance Jateng Pos’s digital visibility. The campaign integrated the Integrated Marketing Communication (IMC) approach and Curated Flow Theory through several programs, including the Jangan Cuma Klik Judulnya campaign, Creative News Challenge, Jateng Pos Goes to School, media partnerships, and Instagram Ads. The author contributed to the campaign as the Public Relations Manager and Administrative Manager, with responsibilities including managing media relations, coordinating external partnerships, handling administrative documents, and overseeing financial administration. Based on the evaluation results, the campaign successfully improved Jateng Pos’s digital media performance by increasing audience reach, engagement, and information distribution. The campaign also contributed to strengthening Jateng Pos’s image and increasing brand awareness and brand activation among students in Central Java. These findings indicate that an integrated marketing communication strategy supported by multiple communication channels can effectively enhance digital media performance while building stronger relationships with the target audience.
THE INFLUENCE OF THE INTENSITY OF ACCESSING THRIFT CONTENT ON TIKTOK AND PEER GROUP COMMUNICATION ON THE PURCHASE INTENTION OF THRIFT FASHION AMONG INDONESIA'S GENERATION Z Bryan Anugerah Firdaus; S. Rouli Manalu
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The development of social media has transformed information consumption patterns and consumer behavior, including the phenomenon of thrift fashion purchasing among Generation Z. TikTok has become one of the most widely used platforms for accessing information related to thrift products, while communication within peer groups may also influence individuals’ purchasing decisions. This study aims to examine the influence of the intensity of accessing thrifting content on TikTok and peer group communication on thrift fashion buying intention among Generation Z in Indonesia. The study employs the Theory of Reasoned Action (TRA) as its theoretical framework. This research uses an explanatory research design with a quantitative approach. The population consists of Generation Z TikTok users in Indonesia, with a sample of 114 respondents selected through cluster sampling. Data were collected through an online questionnaire and analyzed using multiple linear regression with SPSS software. The findings indicate that, simultaneously, the intensity of accessing thrifting content on TikTok and peer group communication significantly influence thrift fashion buying intention, with a coefficient of determination of 37.2%. Partially, the intensity of accessing thrifting content on TikTok has a positive and significant effect on thrift fashion buying intention, with a significance value of 0.010 (<0.05), while peer group communication does not have a significant effect, with a significance value of 0.531 (>0.05). The study concludes that the intensity of accessing thrifting content on TikTok plays a more dominant role in shaping thrift fashion buying intention among Generation Z than peer group communication.
THE INTENTION OF YOUNG GENERATION TO REDUCE PLASTIC PACKAGING WASTE THROUGH ONLINE SHOPPING: THE APPROACH OF PLANNED BEHAVIOUR THEORY Safaa Naila Yunisa; S. Rouli Manalu
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study investigates the influence of Attitude Towards Plastic Waste, Subjective Norms Towards Plastic Waste, and Perceived Behavioral Control Towards Plastic Waste on Generation Z's intention to reduce online shopping activities using the Theory of Planned Behavior (TPB). A quantitative approach with cross-sectional survey design involved 250 Generation Z respondents in Indonesia selected through purposive sampling. Data were analyzed using PLS-SEM with SmartPLS 4. Findings indicate that Attitude (β = 0.653; P = 0.000) and Subjective Norms (β = 0.206; P = 0.000) positively and significantly influence intention, while Perceived Behavioral Control (β = 0.057; P = 0.205) does not. The model explains 66.5% of the variance in intention (R² = 0.665).
DISEMINASI PENGETAHUAN TOKOH KI NARTOSABDHO MELALUI EVENT FESTIVAL SEABAD NADA DAN WARISAN KI NARTOSABDHO KEPADA PEGIAT SENI MAHASISWA DI KOTA SEMARANG SEBAGAI ACCOUNT EXECUTIVE DAN EVENT MANAGER Evania Angel Callista; S. Rouli Manalu
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

TThe low level of knowledge among young art enthusiasts regarding the figure of Ki Nartosabdho has become a significant challenge in preserving Javanese arts in Semarang. Although interest in Javanese culture remains relatively high, understanding of his figure, works, and contributions is still limited. Therefore, this project aims to enhance the knowledge and understanding of young art communities in Semarang regarding the works and cultural legacy of Ki Nartosabdho through the organization of a cultural event titled “Festival Seabad Nada dan Warisan Ki Nartosabdho.” The conceptual framework applied is Integrated Marketing Communication (IMC), which integrates communication strategies through advertising, public relations and publicity, as well as events and experiences. The method used is an implementation-based approach through the design and execution of a cultural festival involving various university art student organizations (UKM) in Semarang, with a series of activities including art performances, multimedia exhibitions, cultural discussions, and collaborative performances. The author served as an Account Executive and Event Manager throughout the planning and implementation stages. The results indicate an increase in youth participation in art activities themed around Ki Nartosabdho, as well as improved audience understanding of his works and contributions, thereby strengthening the dissemination of cultural knowledge and fostering collaborative spaces among student art communities in Semarang
PROGRAM KOMUNIKASI PEMASARAN UNTUK MENINGKATKAN REVENUE FOOD & BEVERAGE 11/12 ROOFTOP BAR SEMARANG SEBAGAI DESIGN & CREATIVE MANAGER Irvinda Rafii Zharfansyah; S Rouli Manalu
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The food and beverage (F&B) industry in Semarang is marked by intense competition,resulting in fluctuating revenue at 11/12 Rooftop Bar due to promotional strategies that arenot yet fully effective. This study aims to implement an Integrated Marketing Communication(IMC) program with a focus on event marketing and sales promotion to improve revenueperformance. By integrating elements such as social media marketing, public relations, andadvertising, several programs including themed events and promotional offers were carriedout. The results show that these integrated activities were able to attract more visitors andcontribute to increased revenue during the program period. This study concludes that an IMCstrategy based on event marketing and sales promotion can effectively enhance businessperformance, especially in improving F&B revenue.
DISEMINASI PENGETAHUAN TENTANG TOKOH KI NARTOSABDHO MELALUI EVENT FESTIVAL SEABAD NADA DAN WARISAN KI NARTOSABDHO KEPADA PEGIAT SENI MAHASISWA DI KOTA SEMARANG SEBAGAI SOCIAL MEDIA SPECIALIST & COPYWRITER DAN DATA INSIGHT EXECUTIVE Sharleen Uliartha Hutapea; S. Rouli Manalu
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The low level of understanding among young art practitioners regarding the figure of Ki Nartosabdho poses a challenge to the preservation of Javanese arts in Semarang. Although interest in Javanese culture remains relatively high, knowledge about the figure, works, and contributions of Ki Nartosabdho is still limited. Therefore, this project aims to enhance the knowledge and understanding of young art practitioners through the implementation of a cultural festival titled Festival Seabad Nada dan Warisan Ki Nartosabdho. This project applies the concept of Integrated Marketing Communication (IMC), which integrates communication strategies through advertising, public relations and publicity, as well as events and experiences. The method used is an implementation-based approach through the design and execution of a cultural festival involving student art organizations (UKM) in Semarang. The festival activities include art performances, multimedia exhibitions, cultural discussions, and collaborative showcases. In its implementation, the author took roles as Social Media Specialist and Copywriter, Data Insight Executive, as well as Finance Manager and Administration Manager. The results indicate an increase in youth engagement in art activities themed around Ki Nartosabdho, as well as an improvement in audience understanding of the figure’s works and contributions. The festival serves as a medium for cultural knowledge dissemination and a collaborative platform for student art communities in Semarang.
Does Risk Perception and Knowledge of Covid-19 Correspond with Vaccination Decision? Rouli Manalu; Tandiyo Pradekso; Djoko Setyabudi; Yohanes Thianika Budiarsa
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 1 (2023): June 2023 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v8i1.843

Abstract

This research examines the correlation between perception of risk of Covid-19 and knowledge of Covid-19 to reach vaccination decisions. A number of researches have shown that among many factors that are associated with people’s decision to get vaccinated are the perception of how vulnerable are they to be infected by the virus and the perception of how severe is  the impact of the virus on  them as well as how knowledgeable are they about  the disease being prevented. This research aims to investigate the same finding in the context of a group of respondents in Indonesia. With the online survey that collected data of more than three hundred research participants, the result of the data analysis in this research, however, does not corroborate the finding in the previous research. Part of the possible explanation is the approach to drive the vaccination through the implementation of the vaccine mandate. The policy of vaccine mandate in Indonesia was implemented since the vaccine was first available in the country. The proof of vaccination was used as a requirement to have access to public transportations and other public services. This vaccine mandate continued progressively to the second and even third or booster  vaccination. This policy of mandatory vaccination became an approach to increase vaccine uptake, which was rather different from other vaccinations that allow some room for voluntary choices.
Co-Authors ., Sa’adatina Adi Nugroho Afifah Azzahra Agus Naryoso Ahmad Yafi Fairuzzuhair Alifah Erti Puspaningrum Alma Lathifia Adzani Alya Husni, Asyifa Alyanissa R.S., Vania Alyssa Jasmine Aurelia Rahmiqatrunnada Amellia Syaloom Amida Yusriana Annastasia Ediati Ariabryna Batari Nadyasworo Arina Sekar Ayu Pertiwi Avian Savitri, Lulu Ayu Kurnia S, Ayu Ayu Mila Ningrum Azzahrani, Safira Bryan Anugerah Firdaus Bulandari, Devita Christy Ofeelia, Meyndi Cornelia Larasati Anggraeni Desynta Kurnia Hapsari Dewi Anggraini, Elysia Dhea Ayu Fairuzha Dian Veronika Sakti Kaaloeti Djoko Setyabudi Elisa, Nova Erica Pinasthika, Emilia Evania Angel Callista Gabby Aurelia Gracella Rosaline, Maria Hanafi, Sekar Hapsari Dwiningtyas Sulistyani Hedi Pudjo Santosa Hedi Pudjo Santosa Hendra Try Ardianto Hesa Dhiaokto Hasabi Irvinda Rafii Zharfansyah Joyo Nur Suyanto Gono Kanaya Faza, Kayla Khairani, Yulia Khatarina Ika Pramelianti Krisan Putri, Florentina Krisanti Cahyaningtyas, Yulia Kukuh Mujiono Kushandajani . Laila Kholid Alfirdaus Lintang Ratri Rahmiaji Lisa Adelin Putri Lusi Alisah Lusia Wibowo, Marvela March Hot Asi Sitanggang Miratus Sholekhah, Ana Moghni Labib, Ridho Muhammad Irzal Adiakurnia Mumtaz, Tsaniyatul Naafisa Maulida Pratama Naomi Feby Yolanda Br Saragih Naura Iftika Ramadhanti Nosiva Rini, Lilis Novel C Damarjati, Dimas Nur Fadila, Jihan Nurinda Zahra Nurindah Zahra Harya Puspa Nurlita Wahyu Aziza Nurul Hidayah Nurwijayanti Nyoman Bagus Wibisana Ova Adelia Paundria Dwijastuti Pertiwi, Bunga Primada Qurrota Ayun Puspa Ningrum, Kumala Putri Dwikurnia, Josephine Putri Pangestu, Tiara Rachma Fitriani, Areta Rafky Muhammad Rahayu, Kusnurul Rahma Az Zahra Laksmitha Rahmanuz Zidan, Aimar Raihan Atha Naufal Wardhana Raihan Muhammad, Athar Ramadhinda, Azzahra Rania Rizki Zulkarnain Regita Pratitis, Penthasuci Rindiana Kiswari Safaa Naila Yunisa Sakti Kaloeti, Dian Veronika Sarah Nabila Sasita Dewi Andini Sasita Dewi Andini Saviera Maharani Doniyar Sekar Arum Septiana Devi Permatasari Sharleen Uliartha Hutapea Sheila Rafa Azzahra Shela Kusumaningtyas Sunarto Sunarto Sunarto Sunarto Surraya Ulfa, Nurist Syaiful Millah Tahamata, Valentino Marcel Tandiyo Pradekso Tandiyo Pradekso Tandiyo Pradekso Tazkia Irsyad, Raihana Tita Adi Tiyawati Tjen Jocelyn Ivana Tjen Maurilia Zerlina Triyono Lukmantoro Triyono Lukmantoro Triyono Lukmantoro Turnomo Rahardjo Vania Malinda Wildan Namora Ichsan Setiawan Wiwid Noor Rakhmad Yanuar Luqman Yohanes Thianika Budiarsa Zakira, Tuhfah Zelda Elsa Khabibah