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Budi Harianto, Budi
Fakultas Ushuludin, Adab, dan Dakwah, IAIN Tulungagung
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Journal : Quantitative Economics and Management Studies

 1 
Analysis of Factors Affecting Consumer Purchase Interest Through Celebirity Endorsement on Jiniso Products at Tiktok Shop Sastika, Mila; Syahriza, Rahmi; Harianto, Budi
Quantitative Economics and Management Studies Vol. 5 No. 4 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems2706

Abstract

This study aims to examine price, content quality, celibirity credibility on purchase intention and is mediated by celibirity endorsement. This research uses quantitative research. The data collection technique is by using a questionnaire given to 100 respondents aged 12-40 years, this research was analyzed using SEM.PLS 4.0. The results of this study indicate that price affects purchase intention, content quality affects purchase intention, celibirity credibility has no effect on purchase intention, price affects celibirity endorsement, content quality affects celibirity endorsement, celibirity credibility affects celibirity endorsement, celibirity endorsement mediates price to purchase intention, celibirity endorsement mediates content quality to purchase intention and celibirity endorsement does not mediate celibirity credibility to purchase intention. Implications for consumers must be critical by considering price, promotional content quality, and celebrity credibility, while for sellers must focus on competitive prices, interesting content, and choosing the right celebrity.
Co-Authors AA Sudharmawan, AA Adenan Adenan, Adenan Afifah, Fika Nur Aghni Afriani, Lilia Ahmad Nurcholis Ahmad Sumantri - Ali Hanafiyah Rambe, Ali Hanafiyah Andri Soemitra Andrian Syaputra Anwar Syahputra, Syofyan Aprilia, Nadia Aqwa Naser Daulay Ardiani, Seli Muna Arifuddin, Nur Azzahra, Alivia Biqi Asshafah Zain Bunda, Yola Permata Efendi, Sumardi Erlina Erlina Esti Rahayu Fadhila Rahma, Tri Inda Fahmi, Muhammad Ikhwan Fani, Mukhammad As Alukal Huda Mei Hamdi, Syaibatul Hapzi Ali Hendrawan, Yoni Herri Trisna Frianto, Herri Trisna Hidayatullah, Syaikhu Ihsan Ila Nasution Indra, Ahmad Perdana Intan Zarina binti Raja Zaki Hashim, Raja Irawan, Ryan Isra Hayati Katimin, Katimin Kumala, Rahima Lestari, Arini Lubis, Amyra Zhahra M. Yogi Riyantama Isjoni Maidalena Maidalena, Maidalena MAKSUM PINEM Meidi Wani Lestari, Meidi Wani Meliyani Muhajir, As'aril Muhammad Arif Muhammad Fadlan Siregar Muliza Muliza, Muliza Mustapa  Khamal  Rokan Nafis, Fauzan Nasution , Muhammad Lathief Ilhamy Nasution , Yenni Samri Juliati Nasution, M. Cholis Pandapotan Nurhasanah, Upik Nuri Aslami Nursantri Yanti Nurul Jannah Nurul Syalafiyah Putera, Faga Pandunata Putri, Dwita Agustina Rahmi Syahriza, Rahmi Ritonga, Ainun Jakia Ritonga, Nurul Amelia Pratiwi Romi Nasution, Muhammad Rubiyah Yusof, Rubiyah Sarah Sabila, Sarah Sastika, Mila Shinta, Jeesica Sirad, Mochamad Chobir Sirait, Hikman Siregar, Anri Akta Perdana Siregar, Jainuddin Parlindungan Subandi Subandi Syafril Syafril Syahputra, Syofyan Anwar Syahriza, Rami Timbul, Timbul Trisna Frianto, Herri Tuti Anggraini YENNI SAMRI JULIATI NASUTION, YENNI SAMRI JULIATI